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The Indy Author Podcast

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Apr 16, 2024 • 47min

The Pocket Guide to Pantsing with Michael La Ronn - #234

Matty Dalrymple talks with Michael La Ronn about THE POCKET GUIDE TO PANTSING, including honoring what your brain is trying to do; retrospective outlining for pantsers; cycling through your story; meeting the characters where they are; surprising the reader (and yourself); the challenge of writing into the dark across a series; using AI to create a story bible (but how spreadsheets still work better than AI); differentiating fear from anxiety; and giving yourself permission to trust yourself. You can also listen to me talk myself into the viability of using pantsing for mysteries.   Interview video at https://youtu.be/C40q2qkJ4SM   Show notes (including transcript) at https://www.theindyauthor.com/234---the-pocket-guide-to-pantsing.html   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Michael La Ronn is the author of over forty science fiction & fantasy novels and self-help books for writers. He runs the popular YouTube channel Author Level Up and serves on the staff of the Alliance of Independent Authors as a US Ambassador, and he also co-hosts the AskALLi Member Q&A Podcast.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.
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Apr 9, 2024 • 46min

Data-Driven Publishing with Pamela Fagan Hutchins - #233

Matty Dalrymple talks with Pamela Fagan Hutchins about DATA-DRIVEN PUBLISHING, including business and creative collaboration with a publisher; the rise of "super indie / alt traditional”; changing one's genre or plotting approach based on the data; battling imposter syndrome; the danger of violating reader expectations and the power of targeting the enthusiastic sub-genre fan; and the value of writing between bright lines.   Interview video at https://youtu.be/6-los8ndB5k   Show notes (including transcript) at https://www.theindyauthor.com/233---data-driven-publishing.html   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Pamela Fagan Hutchins is a USA Today bestselling and Amazon All Star mystery / thriller / suspense author who believes in soulmates, loves to laugh, and lives out the adventures in her books at a rustic lake camp at Maine’s Mooselook Lake and in an off-the-grid lodge on the face of Wyoming’s Bighorn Mountains with her husband, sled dogs, and draft horses. She was also a guest on an installment of my video series What I Learned, when we talked about her book HER LAST CRY.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.
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Apr 2, 2024 • 48min

What Has Changed and Stayed the Same with Amazon Ads with Bryan Cohen - #232

Matty Dalrymple talks with Bryan Cohen about WHAT HAS CHANGED AND STAYED THE SAME WITH AMAZON ADS, including ads as a research tool; whether Amazon product pages are actually getting busier; the impact of A+ content; the advice to go deep rather than wide on ad platforms; how AI is (or might be) changing the ad game; budgeting for beginners; and whether one book is enough for an ad campaign.   Interview video at https://youtu.be/1zBrNjHc7tk   Show notes (including transcript) at https://www.theindyauthor.com/232---what-has-changed-and-stayed-the-same-with-amazon-ads.html   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Bryan Cohen is the CEO of Best Page Forward and Author Ad School. He's helped over 30,000 authors learn ads through his 5-Day Author Ad Profit Challenge. He also runs the Author Ad Agency, which helps full-time authors to scale up their self-publishing earnings. He lives in North Carolina with his wife, daughter, and cat.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.
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Mar 26, 2024 • 48min

Aim Lower - The Secret to Hitting Big Goals Is Targets So Easy You Can't Miss Them with Roland Denzel - #231

Matty Dalrymple talks with Roland Denzel about AIM LOWER - THE SECRET TO HITTING BIG GOALS IS TARGETS SO EASY YOU CAN'T MISS THEM, including how big goals teach bad habits, how tiny dopamine hits mean the world to your habits, how habits need slack and an expiration date, and his advice: One at a time, please.   Interview video at https://youtu.be/-gdGMff0zG8   Show notes (including transcript) at https://www.theindyauthor.com/231---aim-lower---the-secret-to-hitting-big-goals.html   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Roland Denzel created The Indestructible Author in 2015 to help authors just like him be more productive and write more books, all while staying healthy, happy, and sane. You might know Roland as the author of numerous health, fitness, and nutrition books, a health coach, and a restorative exercise specialist, but the truth is Roland has always been an author first. He has written over ten books, dozens of short stories, hundreds of blog posts and articles, and at least one poem, all while raising a family and working a sixty-hour a week day job.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.
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Mar 19, 2024 • 57min

The Good, the Bad, and the Surprising of Kickstarter with Megan Haskell and Jennifer Hilt - #230

Matty Dalrymple talks with Megan Haskell and Jennifer Hilt about THE GOOD, THE BAD, AND THE SURPRISING OF KICKSTARTER. They offer their insider perspectives, covering both fiction and non-fiction books, including how Kickstarters enables authors to tap into a growing desire among readers for access to creators; which comes first, a Kickstarter campaign or a reader community; how Kickstarter has become a platform where readers browse for books (and aren’t looking for bargains); the importance of starting small; the challenge of data management; the value of a campaign as market research; ideas for backer tier offerings; which parts of the campaign were harder or easier than they expected; and the importance of not just adding a Kickstarter campaign on top of your existing schedule and of building in rest time.   Interview video at https://youtu.be/vB5dVP9xg3E   Show notes (including transcript) at https://www.theindyauthor.com/230---the-good-the-bad-and-the-surprising-of-kickstarter.html   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Megan Haskell is the award-winning author of The Sanyare Chronicles, the epic fantasy "Forged in Shadow," and a women’s contemporary fantasy series, starting with "Aether Bound." And she and Greta Boris are the forces behind The Author Wheel. Jennifer Hilt is the author of THE TROPE THESAURUS series, including TROPE YOUR WAY TO A STRONGER STORY and books on horror and romance tropes. She is also the USA Today bestselling author of 24 books across four pen names. And Jennifer is my co-host for the MINING THE MOVIES WITH TROPETALK video series that you’ll find on The Indy Author YouTube channel.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.
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Mar 12, 2024 • 45min

How to Make Your Work Accessible with Michael Johnson - #229

Authors, who would like to tap into another 20% of the reading population? You can do that by making your works accessible to the community of potential readers with print disabilities.   Matty Dalrymple talks with Michael Johnson about HOW TO MAKE YOUR WORK ACCESSIBLE, including the requirements of digital accessibility, such as making images and graphs and charts accessible; tools and services for accommodating accessibility; IP financial and rights considerations; SEO benefits; and the impact of AI. Michael talks about both the social obligations of making work accessible as well as the financial benefits of doing so—there’s a substantial audience out there eager for more accessible content.   Interview video at https://youtu.be/lQHoHCLusoE   Show notes (including transcript) at https://www.theindyauthor.com/229---how-to-make-your-work-accessible.html   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Michael Johnson is a seasoned executive with almost 40 years of experience in the technology, publishing, and distribution markets. He is the Vice President of Content at Benetech, working with publishers, conversion houses, technology platforms, and booksellers to help them understand and implement processes that allow for accessible content to get from authors all the way through to the end reader.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.
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Mar 5, 2024 • 39min

Six Keys to Author Success Part 2 with Nick Thacker - #228

This week on The Indy Author Podcast, I have Part 2 of a wide-ranging conversation with Nick Thacker about SIX KEYS TO AUTHOR SUCCESS. In this episode we talk about BUILDING AN AUTHOR PLATFORM, including the importance of building on land that you own; NETWORKING AND COMMUNITY, and the options offered by in-person and virtual communities; and ADAPTABILITY AND PERSISTENCE, including whether persistence can ever be a disadvantage.   Interview video at https://youtu.be/2ZPUep-pDBM   Show notes (including transcript) at https://www.theindyauthor.com/228---six-keys-to-author-success-part-2.html   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Nick Thacker is a USA Today Bestselling Author of over 40 thrillers. He owns and operates Conundrum Publishing and Book Career in A Year and runs the write/repeat workshops and writing intensives. He is also the founder of Author.Email, the only email marketing platform for specifically for authors, and RadioWrite.com, the 24/7 writing inspiration radio platform, and he is the VP of Author Success with Draft2Digital. His passion is to help authors figure out what their plan is — not just the “what,” but the “how” and the “why.”   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.
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Feb 27, 2024 • 46min

Six Keys to Author Success Part 1 with Nick Thacker - #227

Matty Dalrymple talks with Nick Thacker about SIX KEYS TO AUTHOR SUCCESS PART 1, including This week on The Indy Author Podcast, I have Part 1 of a wide-ranging conversation with Nick Thacker about SIX KEYS TO AUTHOR SUCCESS. In this episode we talk about QUALITY WRITING, including how marketing serves as a force multiplier for our craft; the opportunities and the responsibility of being your own gatekeeper; balancing quality control with over-engineering; and how writing the first draft is assembling the raw material for your creation ... or maybe like building sandcastles. We talk about PROFESSIONAL PRESENTATION, and the importance of setting the right expectations with your packaging, understanding the cover design tropes of your genre, accepting that cover design isn't one-and-done, and ways indy authors can provide better quality than trad pub. And we talk about the three buckets of STRATEGIC MARKETING: email, social media marketing, and advertising.   Interview video at https://youtu.be/XPYf7vDFGPQ   Show notes (including transcript) at https://www.theindyauthor.com/227---six-keys-to-author-success---part-1.html   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Nick Thacker is a USA Today Bestselling Author of over 40 thrillers. He owns and operates Conundrum Publishing and Book Career in A Year and runs the write/repeat workshops and writing intensives. He is also the founder of Author.Email, the only email marketing platform for specifically for authors, and RadioWrite.com, the 24/7 writing inspiration radio platform, and he is the VP of Author Success with Draft2Digital. His passion is to help authors figure out what their plan is — not just the “what,” but the “how” and the “why.”   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.
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Feb 20, 2024 • 42min

From Gatekeepers to Guides: The Evolving Role of Agents with David Morris - #226

Matty Dalrymple talks with David Morris about FROM GATEKEEPERS TO GUIDES: THE EVOLVING ROLE OF AGENTS, including the decline of gatekeeper roles in the publishing world; the agent business model and how it is evolving, including the emergence of an indie equivalent of the agent role; red flags to watch out for when seeking that support; and the role of hybrid publishers.   Interview video at https://youtu.be/WGdEoQNSN2A   Show notes (including transcript) at https://www.theindyauthor.com/226---from-gatekeepers-to-guides-the-evolving-role-of-agents.html   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   David Morris is a creative leader, content strategist, and accomplished professional with 30 years of publishing experience. He has worked for major publishers like HarperCollins and Guideposts Books at the executive level with both bestselling and debut authors. David is a literary agent at Hyponymous Consulting and the founder and publisher of Lake Drive Books, an independent hybrid publisher.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.
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Feb 13, 2024 • 47min

Right-Timing Your Release Strategy with Kristina Adams - #225

Matty Dalrymple talks with Kristina Adams about RIGHT-TIMING YOUR RELEASE STRATEGY, including the creative price of too-rapid release and the importance of choosing your own “right-timed” schedule; the need for sustainability in an author career; the influence of the writing communities you join or create; distinguishing burnout from temporary boredom; the importance of keeping the writing sacred and the red flag of writing out of a sense of obligation; pursuing the trifecta of fun, energy, and money; deciding what to stop; and the creative value of stepping away from the work.   Show notes (including transcript) at https://www.theindyauthor.com/podcast.html and search for "225"   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Kristina Adams is the author of 17 novels, 3 books for writers, and too many blog posts to count. She publishes mother / daughter ghost stories as K.C. Adams. When she’s not writing, she’s playing with her dog or inflicting cooking experiments on her boyfriend.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

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