The Indy Author Podcast

Michael La Ronn discusses the costs involved in independently publishing a book. Michael talks about the two most costly aspects—editing and cover design—and tips for how to accomplish these on a budget. We discuss potential pitfalls—for example, the fact that if your cover designer inappropriately uses copyrighted material, you as the author are the one who will get the cease-and-desist letter. And we discuss how to ensure the professionals you are considering doing business with are reputable, and how to ensure your interaction is successful for both parties. Michael La Ronn is the author of over 40 science fiction & fantasy books including the ANDROID X series, the MODERN NECROMANCY series, and the GALAXY MAVERICKS series. He writes from the great plains of Iowa and has perfected the art of balancing writing with a full-time job and family, law school, writing 5-7 books per year.

Joanna Penn, The Creative Penn, discusses FUTURIST TRENDS WE CAN PREPARE FOR NOW. She talks about the role persistence plays in making a career as an indy author, the opportunities offered by content curation—for both creators and consumers—and the importance of bringing a global / digital / mobile mindset to your business model, while also recognizing that we can’t beat the machine, so we have to double down on being human. Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers as J.F. Penn. As an award-winning creative entrepreneur, she also writes non-fiction for authors and hosts The Creative Penn Podcast. Her site TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer's Digest.

Editor Tiffany Yates Martin and I geek out about THE PRINCESS BRIDE and all the lessons it can teach writers about story structure, character development, and those little bits that make a story extra engaging. She shares tips for how authors can gain some distance from our own work in order to bring an editor’s eye to it, and we talk about how Old Spice’s The Man Your Man Can Smell Like played with traditional knight in shining armor tropes. Tiffany Yates Martin has spent nearly thirty years as an editor in the publishing industry, working with major publishers and New York Times, Washington Post, Wall Street Journal, and USA Today bestselling, award-winning authors as well as indie and newer writers. She is the author of the Amazon bestseller INTUITIVE EDITING: A CREATIVE AND PRACTICAL GUIDE TO REVISING YOUR WRITING. She's led workshops and seminars for conferences and writers' groups across the country and is a frequent contributor to writers' sites and publications. Under the pen name Phoebe Fox, she's the author of the Breakup Doctor series and her most recent release, A LITTLE BIT OF GRACE.

Nicholas Erik discusses the FIVE KEYS TO BUILDING A RESILIENT INDY BUSINESS. He talks about how organic newsletter subscribers serve as a valuable representation of the health of your business, how understanding your monthly expenses can actually be a stress-reliever, and how an hour spent with an accountant will pay you back many times over in the course of your author career. Nicholas Erik is the author of science fiction and urban fantasy, with over 20 books, including THE FINAL COLONY series and THE REMNANTS trilogy. He also writes comprehensive guides for his fellow indy authors on how to sell more books, build your fanbase, and be more productive. He runs 1-on-1 ads workshops and provides ads management for select clients.

Former FBI special agent Jerri Williams discusses her podcast FBI RETIRED CASE FILES REVIEW and how she has used it as content marketing for her fiction and non-fiction books. She discusses how her goals for the podcast changed over time, the importance of aligning one's creative work behind a unifying theme, how to engage listeners in your community, and what she did when she found that her second love, podcasting, was stealing time from her first love, writing. Jerri Williams served for 26 years as a special agent in the FBI, working major economic fraud investigations. She uses her prior professional experiences with scams and schemers to write crime fiction about greed. Her novels PAY TO PLAY and GREEDY GIVERS – both inspired by actual FBI cases – feature a female FBI agent assigned to a Public Corruption and Fraud Squad in Philadelphia. She is also the author of the non-fiction book FBI MYTHS AND MISCONCEPTIONS, and the producer and host of the true crime podcast FBI RETIRED CASE FILES REVIEW, where she interviews retired FBI agents about their high-profile cases and careers.

Ken Fritz talks about the difference between EMTs and paramedics; the problematic portrayal of CPR and defibrillation in books, movies, and TV; and how much of emergency medical service’s work is really emergencies. Ken Fritz has been in emergency services for over 20 years. Starting as a volunteer firefighter, he has worked his way up through the ranks of EMT, Fire Department Captain, and Paramedic. Ken currently serves as a volunteer firefighter / paramedic in his local community and has worked as a career firefighter / paramedic for numerous departments over his career. He's married with two kids and two dogs, and lives in rural southeastern Pennsylvania.

James McCrone and I talk about our respective October book launches—Jamie’s for his third Imogen Trager thriller, EMERGENCY POWERS, and me for my third Ann Kinnear Suspense Novel, THE FALCON AND THE OWL. We talk about the pros and cons of in-person versus virtual events, the need for indy authors to be willing to blow their own horn to get out word of their books (and ways to make this a more comfortable experience for introverted authors), the role industry reviews from sources such as Kirkus Reviews plays, and the differences between an emphasis on print versus on ebook editions. James McCrone is the author of the Imogen Trager novels FAITHLESS ELECTOR, DARK NETWORK, and the recently released EMERGENCY POWERS. His work also recently appeared in the short-story anthology LOW DOWN DIRTY VOTE. He’s a member of Mystery Writers of America, Sisters in Crime, International Association of Crime Writers, International Thriller Writers, and Philadelphia Dramatists Center and has an MFA from the University of Washington. He lives in South Philadelphia with his wife and three children. He’s the former Business Manager for the South 9th Street / Italian Market in Philadelphia, and is now writing full time.

Jeff Elkins, The Dialogue Doctor, talks about building great protagonist and antagonist voices. He discusses how to build a villain voice that complements and contrasts to the hero's voice, how to use quirks to help define a character's voice, and how secondary characters can empower the change you want to make in the protagonist. Jeff Elkins is a novelist, ghostwriter, and editor with more than 10 novels on the market. During the day, he leads the writing team for a company that simulates difficult conversations for professionals to practice. He also helps authors improve their dialogue in order to engage readers more fully through his podcast The Dialogue Doctor, and through one-on-one consulting.

Bestselling author Robert Dugoni discusses when and how to use backstory and flashbacks to keep readers engaged--by ensuring that they portray a character in action--in both standalone novels and series. He discusses the dangers of equating ambiguity with tension, and the importance of listening to what your story has to tell you. Robert Dugoni is the critically acclaimed New York Times, Wall Street Journal, Washington Post and #1 Amazon bestselling author of the Tracy Crosswhite police series. He is also the author of the Charles Jenkins espionage series, the David Sloane legal thrillers, as well as several standalone novels, including THE EXTRAORDINARY LIFE OF SAM HELL, Suspense Magazine’s 2018 Book of the Year, for which Dugoni's narration won an AudioFile Earphones Award. He is also the author of the nonfiction exposé THE CYANIDE CANARY, a Washington Post Best Book of the Year. Dugoni is the recipient of the Nancy Pearl Award for Fiction and a two-time winner of the Friends of Mystery Spotted Owl Award for best novel set in the Pacific Northwest. He is also a two- time finalist for the International Thriller Award, the Harper Lee Prize for Legal Fiction, the Silver Falchion Award for mystery, and the Mystery Writers of America Edgar Award.

Jennifer Graeser Dornbush talks about how growing up around death as the daughter of a small-town medical examiner influenced her professional pursuits. She discusses the difference between coroners and medical examiners (and why a coroner might be a better character choice for mystery writers) and what is and isn’t realistic in fictional depictions of these roles. She also speaks about the attitude toward death that these professionals bring to their work. Jennifer Graeser Dornbush is a screenwriter, author, and forensic specialist. She grew up around death as the daughter of a small-town medical examiner whose office was in their home. Jennifer attended the Forensic Science Academy in Los Angeles and in the process established a unique kinship with LA’s top CSIs, fingerprint specialists, DNA scientists and detectives. She is the author of the non-fiction book Forensic Speak and has consulted on shows such as BULL, CONVICTION, HAWAII FIVE-O, LEVERAGE, SUITS, and RECTIFY. She is also the author the mystery novel series, The Coroner’s Daughter, and of the book and screenplay GOD BLESS THE BROKEN ROAD. Jennifer is a member of the Writers’ Guild of America, Sisters in Crime, and Mystery Writers of America. She is also an alum of the FBI Citizen’s Academy.