Red Beard Radio with Brian Keith

Shevelle McPherson, Esq., began her legal career as a prosecutor and an assistant district attorney for the City of Philadelphia.   After several years of service, Shevelle set out on her entrepreneurial journey. She formed McPherson Law and expanded her law firm to three locations in the first year. @shevellemc   1:44 "'The first thing you should actually consider is, "How do I protect this brand?"" -Shevelle McPherson 7:07 "[They] didn't even bother to change the name." -Brian Keith 9:48 "That can be so damaging that it can actually put them out of business." -Shevelle McPherson 11:53 "Her competitor came in and filed the trademark." -Shevelle McPherson 13:53 "No one on Earth can guarantee you that your application is going to get approved." - Shevelle McPherson 16:55 "That drains my energy, and I just want someone else to deal with it." -Brian Keith

Rita Thomas is an entrepreneur, photographer, automation specialist, speaker, and Air Force veteran who is committed to showing entrepreneurs how to make the most of all of their assets.   Her skill and passion for showing others how to automate their business for more success and peace of mind was born from streamlining her own business. Like many entrepreneurs, Rita started her first business while working a full-time job. When Rita discovered how to use automation to increase her part-time revenue, it soon replaced her full-time income and she became a full-time business owner.   Rita now shares the same systems that saved her sanity AND her business with other entrepreneurs. Twitter @RitaThomasPhoto   Facebook   Facebook group "Client Journey Expert" LinkedIn LinkedIn Group "Automated Business Solutions" Instagram   3:54 "The best, most important thing you can do with those leads is engage with them." -Rita Thomas 5:55 "Not everyone I talk to actually knows what their problem actually is." -Brian Keith 8:26 "When I say I want more leads, I want leads of people who want my product." -Rita Thomas 9:46 "When that lead understands the value of the offer, they will find the money to pay for it." -Rita Thomas 11:27 "Yeah, it was a trap. We all put ourselves in these traps." -Brian Keith 17:49 "If it's not even worth that much hassle, then why are you filling up their inbox anyway?" -Brian Keith

Keith Perhac is a marketer, developer and the founder of SegMetrics. After running a successful marketing agency, he became frustrated with the time-sink and limitations of existing reporting tools. He launched SegMetrics in 2015 to bring accurate attribution metrics to all marketers. twitter: harisenbon79 twitter: segmetrics   3:19 "It does not behoove the ad companies to give you the correct answer." -Keith Perhac 5:54 "This gargantuan problem that has affected every one of my clients for a decade." -Brian Keith 11:52 "I smell the money over there." -Brian Keith 13:36 "We're able to pull those different touch points...and combine them." -Keith Perhac 14:36 "You have to come up with marketing solutions to solve those problems." -Keith Perhac 16:11 "I always feel marketing is a combination of science and art." -Keith Perhac

Jordan (Or “Jordo” as he’s known) is the founder of one of the fastest-growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers online, DropFunnels is the world's first only tech-free platform to easily build your entire website, blog, sales funnels, SEO-powered blog, courses, and more… built on the world's most powerful and fast infrastructure, WordPress.  Jordan is passionate about innovative and disruptive advertising tools and strategies, building company cultures, and investing and innovating on the future of marketing. He’s also an award-winning filmmaker with his content seen on Netflix,  Amazon Prime, NBC, CBS, ABC, and many more. When Jordo isn't busy changing the landscape of online marketing, he enjoys spending time with his wife and sons and fishing the beautiful lakes in Wisconsin. facebook.com/groups/dropfunnels   1:27 "The one under three seconds [load time] converts at a gargantuan difference." -Jordan Mederich 4:29 "I've got to find a way to bring all of this into one." -Jordan Mederich 7:49 "It's not meant to be everything for everyone; it's extremely good for the right type of person." -Jordan Mederich 11:28 "About 50% of the people who do not buy, will come back to the checkout page." -Jordan Mederich 13:45 "If you have any checkout form without an order bump on it, you are losing money, period." -Jordan Mederich 15:35 "Your order bump can actually be significantly higher than your initial price point." -Jordan Mederich 17:10 "For upsells, I always recommend having your very first one be higher than your initial price point." -Jordan Mederich

Jonathan Pritchard is the founder of several consulting companies, a multiple author, world-traveling entertainer, and public speaker for high stake businesses. His client list includes BP, Discover, State Farm, United Airlines, and more. His journey has taken him from doing 19,000 performances at Universal Studios to appearing on America’s Got Talent to entertaining United States troops stationed all over South Korea.  His unique perspective of working with thousands of audiences has given him powerful insights into the art & science of communication, influence, persuasion, and high stake negotiations.  This makes him not just a thought leader but a genuine mind reader. Now his mission is to empower more than a million business people to accomplish their most ambitious goals in less time than they ever thought possible.  He does this through workshops, keynote presentations, consulting, as well as ‘hands on’ experiences at tradeshows and beyond. His motto is “Change your mind; change your life.” https://www.jonathanpritchard.me/press-kit Twitter: @thezavant   2:09 "Being the bottleneck as a source of feeling important." -Jonathan Pritchard 6:05 "It's kind of like asking, 'How do you learn Kung Fu?'" -Jonathan Pritchard 12:24 "'I like my problems just the way that they are.'" -Jonathan Pritchard 14:05 "None of us - when we're talking to other people - we're not talking to them, we're talking to our own ideas of them." -Brian Keith 22:50 "You learn how to do this thing that's amazing, but when you know how it works you go, 'That's it?'" -Jonathan Pritchard 24:19 "It's a miracle level skill if you can accurately understand somebody's thinking." -Jonathan Pritchard

As a virtual COO, Lana has assisted more than 40+ clients in scaling their million dollar business to the next level of expansion. Many Founder/CEO’s are successful in building the initial levels of success however, they need a seasoned COO to build both the team and infrastructure for that quantum jump! As a founder of four service-based companies, an investor or advisor in over 40 more, Lana has gained a deep expertise in the entrepreneurial stages of a business; from building optimal teams, venture funding, operations, GTM strategies, M&A and executive leadership. Specifically, a refined knowing of the inner and outer structures needed to successfully navigate in the marketplace and in life. https://www.linkedin.com/in/lanaholmes/   1:33 "It's no longer necessary - nor is it optimal - to be the one who does it all." -Lana Holmes   3:48 "An extraordinary CEO is one that is willing and committed to leading in such a way that enables their team to reach their optimum objectives." -Lana Holmes   5:48 "There's an extraordinary sense of humility in great leadership." -Lana Holmes   10:02 "When they get it wrong, it can be disastrous!" -Brian Keith   12:57 "That's the purpose of leadership, is to literally oversee - or steward someone - through a process." -Lana Holmes   16:14 "That's part of the journey, and it's ok. Pick yourself, dust yourself off and keep going." -Lana Holmes   19:53 "I am the person who brings his vision into fruition, that is going to be me. If I am not crystal clear, then I am at fault." -Lana Holmes

Michael is an entrepreneur and advisor in podcasting, B2B marketing, and growth strategy as well as a student of technology, ethics, leadership, personal improvement, cooking, and of course: bread baking. He currently leads Content for GatewayX as his first FT job. https://twitter.com/gentoftech   2:29 "The difference between a verified account and a non-verified account in growth is night and day." -Michael Greenberg   5:31 "You've got to match [the content] to the account." -Michael Greenberg   8:16 "Retweeting that video out fresh using the Twitter media studio." -Michael Greenberg   10:30 "For every two views I paid for, I got one view organically without paying for it." -Brian Keith   11:51 "If your content's really good, you don't need to engage - or you need to engage minimally." -Michael Greenberg   13:25 "It might be playing a little bit on hard mode..." -Michael Greenberg   15:36 "They've already made the connection that your health is related to your income - it's related to your performance." -Michael Greenberg

Jamie Gilleland is an international speaker, best-selling author, and sales and marketing automation expert that has been involved in sales, marketing, and technology for decades. The results are impressive – thousands of happy clients and millions of dollars in closed sales. She is one of the most successful Keap Partners in the world, garnering honors not only for sales but also retention. Her strategies and campaigns have been used by some of the biggest names in the coaching industry for one simple reason – they work. Now, Jamie shares the secrets of business and automation success through her Next Comma Coaching programs, Keep It Simple Strategies, and as a trusted advisor to dozens of companies and businesses around the world. She sits on both the Ignition Partner and Product Advisory Groups for Keap and still makes the time to personally train entrepreneurs and business owners through weekly calls, group coaching, and live training events. Jamie and her team help business owners and entrepreneurs to grow their businesses in ways they've never imagined – not only through practical advice, but also, by outlining the exact steps her clients need to take to reach their goals in their own businesses. Remember, you don’t know what you don’t know, and if you aren’t sure where to start systemizing your own business and processes, you can never scale. Last year, Jamie and her brands helped to account for millions of dollars in closed sales for their clients – how much of that could have been yours? These are solutions that work! https://www.facebook.com/jamie.gilleland https://www.instagram.com/jamiegilleland/ https://www.linkedin.com/in/jamiegilleland/   3:46 "It is critical for believability and for deliverability that your voice, your message, your systems, are involved." -Jamie Gilleland   5:15 "What is the action we want them to take once they meet who Brian is?" -Jamie Gilleland   7:53 "They should not sound anything like one another." -Jamie Gilleland   8:58 "There's nothing more embarrassing or infuriating for the person that actually paid you money." -Jamie Gilleland   11:04 "See now...the difference that you can make because you're communicating with them" -Jamie Gilleland   13:05 "I guarantee you probably don't remember that I sent it to you six months ago." -Jamie Gilleland

Suzi Hixon, Esq. is the founder and CEO of Legally Blissed™. She has practiced trademark law for nearly two decades in corporate firms and in her own boutique practice.   Suzi draws on her extensive legal experience, as well as her certification with The Life Coach School and hundreds of hours in training as a professional coach, to help attorneys boost their self-confidence, cultivate and reach their goals, and manage and grow their own practices. She is passionate about helping burned-out attorneys redesign their own law practice on their terms, whether it’s within big law, or in a solo practice, for greater fulfillment. Twitter: @suzihixon IG: @suzihixon   1:43 "A lot of people don't even think about it until they get a demand...or cease and desist letter." -Suzi Hixon   4:04 "Are you ready willing and able to enforce the mark?" -Suzi Hixon   5:13 "When you have that emotional attachment, it's time to really think about filing." -Suzi Hixon   9:57 "People need to think about...how long it takes to actually get a registration." -Suzi Hixon   10:57 "I wish there were simple answers in this area I know nothing about." -Brian Keith   13:09 "Well, sometimes you don't know what you don't know." -Suzi Hixon   15:16 "There's so many intangibles that are eligible for protection." -Suzi HixonsT84jBSyR2D1fXmzzQiN sT84jBSyR2D1fXmzzQiN

Paul is an independent writer, creator, and consultant who is the author of The Pathless Path which is a book about coming up with new stories for work and life. Twitter: @p_millerd   2:35 "And that's sort of when I asked the opposite question: what if I just didn't work?" -Paul Millerd   6:27 "What is it all for?" - Paul Millerd   9:15 "Every seventh week, I take the entire week - seven days - and I don't work...the whole goal is to create space." -Paul Millerd   13:00 "It might be worth paying the cost...to shift away from that and find the work that you actually want to be doing." -Paul Millerd   14:50 "Why do you have to be good at everything; can't you just enjoy something for the sake of it?" -Paul Millerd   16:49 "I was noticing I had all these scripts running in my head about why I'm doing things." -Paul Millerd   29:45 "If you feel uncomfortable or weird about your relationship to work, you are actually normal." -Paul Millerd