

Turning Profit
Pete and Heather Reese
Welcome to Turning Profit — a podcast for people who love real estate! To learn more, visit turningprofit.com. Hi there! We're Pete and Heather Reese, and on this podcast, you’ll learn the business models and skills that professional real estate investors use to make money and build wealth. We leave no stone unturned as we share details about our own deals and experiences. Our interviews feature some of the smartest people in the industry so you can learn and grow your own real estate investment business. Be sure to give us a follow, so you never miss an episode!
Episodes
Mentioned books

Dec 26, 2023 • 50min
5 Land Flipping Mistakes We Wish We'd Never Made (Avoid These!)
Think flipping land is all sunshine and champagne toasts? Where land flippers are always doubling or tripling their profits? Think again!Like any endeavor, there are bound to be bumps along the dusty road. In our own land-flipping journey, we've encountered our fair share of...challenges. Let's call them learning experiences, shall we?But wait, there's more! This episode isn't just about wallowing in past failures. It's a treasure trove of hard-won wisdom to help YOU avoid the same pitfalls. And hopefully, by learning from our (slightly embarrassing) experiences, you can navigate your own land-flipping journey with fewer bad experiences. You'll learn:- Red flags to watch out for before you buy: Don't let your excitement blind you to hidden problems.- Smart strategies for mitigating risk- The secrets to bouncing back from bad investments: Because even seasoned pros make mistakes.Join Heather and I as we confess our FIVE WORST real estate investments EVER on this episode of Turning Profit.Key TakeawaysIntro (00:00)Our first bad deal (04:48)A motel in Wisconsin (08:57)2 bad deals in North Carolina (13:40)Our 5th worst deal (22:36)Real estate investing mistakes (32:54)Time to answer some questions (37:15)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

Dec 19, 2023 • 38min
15 Places to Get FREE Land in The US in 2024
Land prices in the United States have soared to unprecedented heights, making it challenging for many aspiring property owners to fulfill their dreams.However, a unique solution exists for those who seek an alternative path — free land.In this episode, Heather and I delve into the concept of obtaining free land in the USA, examining the why, the how, and the potential catches associated with this enticing opportunity.The tradition of offering free land in the United States has deep roots, dating back to the Homesteading Act of 1862. While the Act concluded in 1976, some small towns, motivated by the desire for economic growth and community development, have revived the concept.As individuals settle in these towns, they become integral contributors to the community. But as the saying goes, there's no such thing as a free lunch. The same holds true for free land.Towns may impose certain conditions, restrictions, or obligations on the recipients of free land, ranging from development requirements to residency obligations.Tune in to learn more about this concept and 15 places you can get free land right now across the country! Key Takeaways:Intro (00:00)Free land in Minnesota (04:21)Free in Kansas (12:15)Free land in Iowa (15:42)Free land in Nebraska (17:23)Free business land in Colorado (18:30)Buffalo, New York Homestead Program (18:53)Why cities offer free land (24:03)Our monthly income reports (26:42)Answering questions from the Land Conquest Community (27:33)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

Dec 12, 2023 • 46min
Here’s Why Land Flipping is The Best Side Hustle For 2024
The podcast discusses the opportunity of land flipping as a lucrative side hustle for 2024. They explore its potential for generating income quickly and easily, compare it to other business ventures and emphasize the importance of starting early. They discuss the flexibility of land flipping and its advantages over cryptocurrencies and stocks. They also address funding options, the effectiveness of mailing postcards, challenges for international travelers, and the process of double closing in land flipping.

Dec 5, 2023 • 48min
How to Scale Your Land Flipping Business
Strategies for scaling a land flipping business, including building a dynamic team, establishing a solid foundation, implementing efficient systems and processes, generating more leads, thinking bigger for better deals, funding strategies, and the importance of education

Nov 28, 2023 • 55min
How to Sell Your Property Fast
If you're in the business of acquiring and selling land for profit, you understand the importance of turning around properties swiftly while maximizing their value.In this episode, Heather and I offer insights and strategies to help you sell your property faster and turn your investments into lucrative returns.As a land flipper, your ability to present a property in the best possible light is a crucial factor in selling it quickly. Invest in professional photography and drone videos to tell a compelling visual story of your land.Transport potential buyers to the property through vivid imagery that captures its unique charm and potential. Leverage AI tools to subtly enhance visuals without compromising authenticity.Additionally, every piece of land has a story. Craft narratives that go beyond the physical attributes, describing the lifestyle and possibilities that come with ownership. Help potential buyers envision a future on your property.Remember, speed is crucial in this business, but so is the art of maximizing value. Tune in to this episode for more tips on selling quickly and locking in bountiful returns!Key TakeawaysIntro (00:00)Selling land quickly and efficiently (05:27)Presenting the property in the best possible way (07:21)Use a quality agent/broker to list your property (16:57)Multiple listing services (20:05)Using neighbor letters (25:41)Facebook Marketplace and Craigslist to sell (35:20)How to improve marketability (39:48)Time to answer some questions (43:41)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

Nov 21, 2023 • 1h 5min
How to Maximize Your Profit on Every Land Flipping Deal
Maximizing profit in land flipping requires a strategic approach guided by key considerations in each phase of the deal. It's not just a matter of buying and selling. It's about making savvy decisions at every turn.From shrewd negotiation during the purchase to managing closing costs and implementing strategic property improvements, investors can significantly enhance their gross profit margins.By understanding these components and making informed decisions, investors can significantly enhance their gross profit on each deal, contributing to long-term success for their business.In this episode, Heather and I delve into some strategies offering a step-by-step roadmap for investors aiming to extract the most value from each land flipping deal.Whether you're a seasoned investor or new to the game, our episode offers actionable advice and a roadmap for success in the competitive world of land flipping.Tune in to gain valuable insights into the comprehensive strategy that savvy land flippers employ to maximize profits on every deal. Key TakeawaysIntro (00:00)Gross profit for every deal (07:17)Gross profit formula (09:46)Purchase price negotiation tactics (17:09)Closing costs on the purchase (22:02)Due diligence expenses (27:13)Property improvement/value-add expenses (30:33)Marketing expenses (37:09)Resale negotiation and transaction expenses (42:56)Time to answer some questions (51:01)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

Nov 14, 2023 • 1h 6min
What is Possible in Your First Year Flipping Land
Flipping land in your first year requires learning, mistakes, and adapting. The hosts reflect on their $1,247k revenue, the learning curve, and closing deals with partners. They emphasize the importance of education, evaluating deals, and setting goals. They also discuss sending letters to potential sellers and finding resources and investment opportunities.

Nov 7, 2023 • 56min
How Boring Direct Mail Has Made Us Millions
In land flipping, finding the right method to generate leads can make all the difference. While some investors chase the latest trends and technologies, there's one method that has quietly been making millions for many in the industry – boring old direct mail.You might wonder why direct mail is considered "boring." Well, it's not flashy, there's no high-tech wizardry involved, and it's not exactly the latest and greatest trend.However, it's precisely this simplicity and consistency that makes it so effective. The tried-and-true nature of direct mail means it has been a reliable method for many.Its systematized and repeatable nature ensures a consistent and reliable lead flow, setting it apart as a valuable method for investors.The process is straightforward: draft a compelling letter, refine it over time, and change the mailing list as needed.Want more deals? Send out more mail. It's that simple. The focus shifts from constantly rewriting letters to finding the right areas to invest in.In this episode, Heather and I explore how direct mail has become the cornerstone of many successful land flipping businesses and how to use it to generate leads. Key Takeaways:Intro (00:00)The boring direct mail approach (04:21)Other ways to generate leads (09:15)Advantages of direct mail (22:40)Disadvantages of direct mail (26:32)Getting started with direct mail (28:25)Should you send follow-up letters (34:10)Who to use for direct mail (35:16)Partner with Pete Program (37:52)Cost per deal for direct mail (42:01)Time to answer some questions (48:07)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

Oct 31, 2023 • 1h 9min
How to Get Leads in Land Flipping
Generating leads is the lifeblood of the land flipping business. Without a steady stream of leads, it's challenging to keep the deal pipeline flowing.In this episode, we'll delve into various methods for generating leads and deals in the land flipping business.One of the most common methods for lead generation is Direct Mail. Direct mail is a straightforward and repeatable approach. You can create a targeted list, choosing specific criteria such as property type, ownership duration, location, and more. Outsourcing the mailing process is recommended for efficiency.But this is just one method. We have many more, including:- Cold Calling,- Outbound Texting- TV ads- Pay Per Click- Social media ads- SEO- Repeat sales and referralsEach of these lead generation methods has its advantages and considerations to make before using it to generate leads.Whether you're an experienced land flipper or just starting out, understanding these lead generation strategies is essential. By mastering the art of lead generation, you can pave the way for a thriving land flipping business.Remember that not every lead will convert into a deal, and due diligence is essential in ensuring a successful transaction. Never ever force a deal.Tune in for a deep dive into these lead generation strategies and find out which best suits your business!Key Takeaways:Always have leads (02:15)Gauntlet mentorship program (05:55)The stages a lead goes through (14:04)Don't force a deal even with little deals (16:20)How to calculate cost per deal (19:30)Why direct mail works for land flipping deals (21:54)Offer letters vs neutral letters (25:)Cold calling to find leads (28:54)Outbound texting for leads (30:50)TV ads, Pay Per Click, Social Media ads, and SEO (34:40)Repeat sales and referrals (46:45)Looking for value-add opportunities (54:49)Time to answer some questions (56:19)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

Oct 24, 2023 • 58min
How to Determine If a Property Is Really a Deal
When it comes to land flipping, one crucial factor is the ability to determine whether a potential property is worth pursuing or not. Having a clear set of criteria can make this decision-making process more efficient and less emotional. In this episode, we discuss the essential steps for setting criteria and determining if a land deal is worth your time and resources. In our case, we aim to double our investment in the property. Even though this doesn't always happen, it is a good criterion for looking at deals. This benchmark allows room for profit even after considering commissions, closing costs, and due diligence expenses. Ultimately, each land investor may have slightly different criteria based on their experience and risk tolerance. As you gain experience in the field, you can refine your criteria to suit your investment style and market conditions. This personalized "rule of thumb" will help you quickly evaluate potential deals. Tune in to this episode to learn more about our criteria for determining a good deal and other factors we look at, including the exit price.Key TakeawaysIntro (00:00)Investing vs. Gambling (02:45)Figuring out what a good deal is (08:25)There's always another deal (16:09)New social handles – Partner with Pete (19:40)Establishing criteria for a deal (21:13)How to determine the exit price (26:31)Never base your projections on listed properties (32:46)How to look at the history of comps (39:22)You've got to buy it right (42:50)Time to answer some questions (43:52)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!


