

Turning Profit
Pete and Heather Reese
Welcome to Turning Profit — a podcast for people who love real estate! To learn more, visit turningprofit.com. Hi there! We're Pete and Heather Reese, and on this podcast, you’ll learn the business models and skills that professional real estate investors use to make money and build wealth. We leave no stone unturned as we share details about our own deals and experiences. Our interviews feature some of the smartest people in the industry so you can learn and grow your own real estate investment business. Be sure to give us a follow, so you never miss an episode!
Episodes
Mentioned books

May 30, 2023 • 56min
How to Increase the Value of Raw Land
In this week’s episode of the Turning Profit podcast, Heather and I are talking about something everyone in the land flipping field should become familiar with: How to increase the value of raw land.A lot of times, people in real estate think that adding value means fixing and flipping. And generally, that’s true for residential real estate.But when it comes to land, things are not as straightforward.Still, there are a number of things you can do to add value to raw land, and this is exactly what we’ll be sharing with you in this episode of the Turning Profit podcast.And as always, keep listening until the very end, because we’ll be answering a few interesting questions from our land flipping community (and if you haven’t joined yet, what are you waiting for?!)Are you ready?Let’s dive in!Key Takeaways:Introduction (00:00)Let’s discuss some current events (02:17)Why you should get a survey done (08:31)The importance of brush clearing (15:07)Let’s talk about infrastructure (20:36)Access improvement (26:35)What is a feasibility study? (30:31)Zoning talk (37:31)Should you do any of this? (43:49)Let’s answer some questions (45:45)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

May 23, 2023 • 57min
How To Find the Best Agents and Brokers To Resell Your Land Flips
In this week’s episode of the Turning Profit podcast, Heather and I will be discussing something extra important for all land flippers out there: How to find the best real estate agents and brokers to resell your land flips.Why is this such a crucial step of the land flipping process?Simply because no matter how good of a deal your land is, if you don’t have the right person pitching it, you will not be able to sell it for the price you want and you deserve.And that’s definitely one thing we don’t want to happen.Which is why, today, Heather and I will be sharing with you all of our tips and tricks to find the best real estate agents for you.Are you ready?Let’s dive in!Key Takeaways:Introduction (00:00)Let’s talk about some real estate news (01:12)What are we talking about today? (06:39)How to find the right agent or broker (09:06)The qualities of the right agent or broker (15:03)Where to find the right agent or broker (22:32)You HAVE to sell yourself (36:11)Let’s answer some questions (45:07)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

May 16, 2023 • 55min
Everything You Need to Know About Due Diligence As a Real Estate Investor
In this week’s episode of the Turning Profit podcast, Heather and I will be discussing a suuuuper important subject for real estate investors and aspiring land flippers: Due diligence.Due diligence is a step every land flipper and investor has to go through.Why?Simply because sometimes what you think you’re buying is not really what you’re getting. And once you’ve signed those papers and closed the deal, it’s too late to back down when you find out what you invested in (be it a land or a house or a commercial lot) has unplanned issues.I know, scary, right?This is why today Heather and I decided to share our due diligence checklist with you! Tune in now to learn everything you need to know about the subject (plus, as always, we answer questions from our land flipping community, and we know you don’t want to miss that).Are you ready?Let’s dive in!Key Takeaways:Introduction (00:00)More about our free training program (01:49)Let’s talk about some current events (03:06)Let’s discover the checklist (08:35)Check for buildability (16:29)Why a perc test is important (26:09)Don’t forget the BPO (34:24)Let’s answer some questions! (38:18)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

May 9, 2023 • 1h 3min
Common Mailing Mistakes Investors Make
Have you ever sent out a batch of mail only to be met with crickets? Are you tired of spending money on direct mail campaigns that don't deliver results? If you're an investor who relies on direct mail to generate leads and close deals, you won't want to miss this week's episode. We're talking about the common mailing mistakes that can derail your campaigns and leave you empty-handed. From pricing too low in a hot market to improper positioning of your letter and brand, we're covering the missteps that can cost you time, money, and opportunities. Join us as we dive deep into the dos and don'ts of direct mail, and learn how to avoid the pitfalls that plague many investors. Tune in now to get the inside scoop and take your direct mail game to the next level!Let’s dive in!Key Takeaways:Introduction (00:00)JPMorgan Chase is becoming even bigger (02:36)What is happening in the land market? (07:38)Pete’s mailing mistake - pricing too low in a hot market (11:35)Ultra-hot / ultra-competitive markets and areas with limited sales activity (22:50)Improper positioning of your letter and brand (27:31)Inconsistent mailing schedule (30:54)Why we won’t return to Facebook ads (44:12)Questions from our land-flipping community (46:32)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

May 2, 2023 • 59min
Negotiation Tips for Real Estate Investors
In this week’s episode of the Turning Profit podcast, Heather and I will be sharing with you how to negotiate like a pro.One of the most important steps of a deal, negotiation can still seem like an afterthought. For many, it even feels a bit wrong. After all, you’re trying to drive the price down (or up if you’re selling), and that can be difficult for a lot of people.But no worries, because as always, we are here to help!Heather and I had to learn how to negotiate, and today, we’re sharing with you aaaaaall of our tips so that you don’t make the mistakes we did when we started our real estate journey.So, whether you’re a veteran in real estate or you’re just dipping your toe in the pond of investing, this episode is for you.Plus, as always, we’ll be answering a few questions from our land-flipping community (have you joined yet? If not, what are you waiting for?!), so make sure to listen until the last minute if you don’t want to miss anything.Are you ready?Let’s dive in!Key Takeaways:Introduction (00:00)Let’s talk about current events (02:36)Always counter! (19:58)What to do if you have multiple offers (24:54)Never split the difference (27:13)Always strike while the iron is hot (30:20)Don’t get emotional (34:15)Shorten the closing timeline (38:39)Answering questions from our community (43:59)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

Apr 25, 2023 • 59min
Land Buying 101: Our Script for Asking Sellers Questions
In this week’s episode of the Turning Profit podcast, Heather and I will be sharing with you the scripts we use to ask sellers questions before buying land.You see, as we’ve stressed over and over again in the last few episodes, not all lands are created equal.Separating the bad deals from the good deals and the good deals from the truly great ones takes a lot of work and a whoooole lot of questions.Lucky for you, we’re here to share our knowledge!Tune in now to discover all of the questions we ask land sellers before closing a deal, from something as simple as ‘What can you tell me about the land?’ to more important questions like ‘Is there any money owed on this property?’Asking these questions will help you decide whether or not the deal is worth it.Are you ready to learn more?Let’s dive in!Key Takeaways:Introduction (00:00)What’s in the news, Heather? (01:43)Today’s subject (23:02)The questions you need to ask sellers (24:06)Answering some questions from our community (48:28)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

Apr 18, 2023 • 56min
How to Evaluate Land to Buy
In this week’s episode of the Turning Profit podcast, Heather and I will be discussing how you can evaluate land before buying.Yes, yes, we’re fiiiiinally tackling this subject.Many of you have been asking us how we evaluate the properties we buy, and today, we’ll be sharing all of our tips with you.You see, not all land flipping properties are worth investing in. Many that look good on paper can be a complete nightmare for everyone involved, which is why knowing what to look for and how to look for it is crucial.Listen in as Heather and I discuss this and answer a bunch of other questions from our land flipping community.Well then, what are you waiting for?Tune in now!Key Takeaways:Introduction (00:00)What are we talking about today? (03:29)The county, the state, and the APN (14:38)Why it’s important to check the access (16:23)Let’s talk about wetlands (20:59)The FEMA flood zone (22:19)What is the topography telling you? (24:23)The landscape also matters (26:40)The impact of neighboring properties (30:21)Let’s answer some questions! (38:19)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

Apr 11, 2023 • 55min
The 8 Types of Land You Should Never Buy
In this week’s episode of the Turning Profit podcast, Heather and I will be discussing the eight types of land you should never buy.Yes, yes, even we draw the line at some of these, because not every land is worth investing in, no matter how good of a deal it looks like on the outside.A lot of properties like the ones we talk about today might look attractive on paper, but in reality, they are a land flipper’s nightmare!Why is that? This is the question we answer in this episode of the Turning Profit podcast, so, if you’d like to learn more, make sure to listen (or watch).Are you ready?Let’s dive in!Key Takeaways:Introduction (00:00)Let’s talk about some current real estate events (02:13)Landlocked lands (14:33)Mountainous properties (19:36)Properties with expensive issues (21:04)Wetlands (22:55)FEMA flood zones (24:38)Land under high tension electrical lines (27:04)Strangely-shaped properties (30:51)Lands with no water or failed a perc test (34:29)Let’s answer some questions (43:48)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

Apr 4, 2023 • 54min
Flipping Land - Beyond Residential Properties
In this week’s episode of the Turning Profit podcast, Heather and I are talking about the many many possibilities that come out of land flipping.You see, many investors, when they start land flipping, stick to residential lots or residential properties.And sure, there’s nothing wrong with that. That type of property is a safe and sure investment, so really, what’s not to love?However, today, Heather and I are here to ask you to open your horizons (we’re about to show you a whole new world) to all the other types of lots you can and should invest in.Succeeding in land flipping is all about thinking outside the box (or getting rid of the box altogether), and the best way to do that is by moving beyond residential properties.What can you invest in instead?This is the question we answer in this week’s episode of the Turning Profit podcast.Are you ready?Let’s dive in!Key Takeaways:Introduction (00:00)What’s going on in the world of real estate? (00:59)The tale of two agents (09:34)Moving beyond residential lots (16:08)A few examples from our deals (20:05)Let’s talk about lending (26:36)A quick Q&A (31:57)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

Mar 28, 2023 • 47min
The 8 Most Common Land Flipping Mistakes To Avoid
In this week’s episode of the Turning Profit podcast, Heather and I are talking about something suuuuper important: The top eight mistakes you need to avoid in land flipping.You see, it’s easy to make some mistakes when starting a new land flipping business. But the ones we’re talking about today could ruin your land flipping endeavors before you even get your first deal.Some of these mistakes are easy to correct, others, not so much.We thought we’d share them with you because we’ve learned from them. And we thought so can you! Plus, we also answer some questions from our land flipping community at the end of the episode, so make sure to listen till the last minute!All right, are you ready?Let’s dive in!Key Takeaways:Introduction (00:00)Are you sending enough mail? (07:55)Don’t buy property that isn’t a deal! (11:39)What are problem properties? (12:56)Are you responding to leads quickly enough? (15:54)Don’t send mail to the wrong areas (17:30)Be careful with this pricing mistake (19:09)Make sure to hire the right agent (22:27)Consistency is key! (29:58)A quick Q&A (35:02)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!


