

Turning Profit
Pete and Heather Reese
Welcome to Turning Profit — a podcast for people who love real estate! To learn more, visit turningprofit.com. Hi there! We're Pete and Heather Reese, and on this podcast, you’ll learn the business models and skills that professional real estate investors use to make money and build wealth. We leave no stone unturned as we share details about our own deals and experiences. Our interviews feature some of the smartest people in the industry so you can learn and grow your own real estate investment business. Be sure to give us a follow, so you never miss an episode!
Episodes
Mentioned books
Mar 20, 2025 • 46min
5 Business Ideas for Vacant Land
In this week’s episode of the Turning Profit podcast, Heather and I explore various creative business concepts that can transform vacant pieces of land into profitable ventures.We discuss five unconventional business ideas, while also delving into practical steps such as zoning, site preparation, marketing strategies, and the importance of understanding business numbers to ensure profitability.Additionally, we share how we’re applying these principles to our new business venture.If you want to create profitable uses for your vacant land, you don’t want to miss this.Key Takeaways:Introduction (00:00)Five Business Ideas for Vacant Land (00:35)Vintage Market: A Unique Business Idea (01:55)Pumpkin Patch and Christmas Tree Farm (11:18)Active Outdoor Business Ideas (20:14)Understanding Your Market and Revenue Potential (23:01)Infrastructure and Hidden Costs (24:00)Launching Sunland America: A New Venture (24:58)Renting Parking Spots for Revenue (27:30)Creating a Premium Dog Park (32:54)Honorable Mentions and Creative Ideas (37:27)Final Thoughts and Investment Opportunities (44:28)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!
Mar 13, 2025 • 46min
Land Investing vs. Rentals? The Truth Nobody Talks About
In this week’s episode of the Turning Profit podcast, Heather and I discuss strategies for achieving exponential growth, particularly through the key concepts from Dan Sullivan's book “10x is Better than 2x.”We explore various points from the book and how adopting a 10x mindset can lead to radical business innovation.We also cover the surprising benefits of gene-edited bananas, the merits of bootstrapping versus taking on investors, the impacts of daylight saving time, and a detailed debate about the pros and cons of rentals versus land investing.If you want to learn more about achieving massive growth while managing the intricacies of different investment strategies, this episode is for you.Key Takeaways:Introduction (00:00)Today's Agenda: Key Topics Overview (00:22)10x is Better Than 2x: A Deep Dive (00:31)The 10x Mindset: Key Takeaways (01:43)No More Brown Bananas: A Technological Breakthrough (15:16)Bootstrapping vs. Taking on Investors (18:10)Investor Opportunities and Excitement (22:56)Daylight Savings Time Debate (25:29)Rentals vs. Land Investing: The Great Debate (30:40)Final Thoughts and Contact Information (44:41)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!
Mar 6, 2025 • 54min
How to get rich - 8 steps
In this week’s episode, Heather and I dive deep into Felix Dennis’ book “How to Get Rich.”We discuss eight key concepts detailed in the book, which include analyzing the need for wealth, focusing on great execution, eliminating negative influences, and maintaining ownership.We also share some updates on our solar development venture and current strategies for enhancing our land investment business.If you're interested in wealth-building principles and business growth strategies, you don’t want to miss this.Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!
Feb 27, 2025 • 52min
What is Community Solar?
In this week’s episode of the Turning Profit podcast, Heather and I discuss resistance to technology, drawing parallels between historical Luddites and modern attitudes toward AI.We delve into the origins of the Luddite movement, its implications for today's technology resistance, and the opportunities presented by embracing advancements like AI.We also talk about personal habits for success and business strategies for growth that we’re using ourselves to advance our ongoing and new projects.If you want to learn more about balancing technology adaptation with modern business practices and personal growth habits, this episode is for you.Key Takeaways:Introduction (00:00)The Concept of Luddites and Technology Resistance (00:31)Adapting to New Technologies (02:44)Personal Anecdotes on Technology Adoption (03:59)The Impact of AI on Various Industries (05:36)The Revolutionary Potential of GLP-1 Drugs (08:58)The Importance of Embracing Medical Advances (14:18)Playing a Bigger Game in Business (18:23)Introduction to Sunland America (00:19)Strategic Sizing and State Incentives (28:22)Challenges in Project Approval (30:09)Innovative Land Use and Agrivoltaics (31:08)Investor Opportunities and Exit Strategy (32:01)A Day in My Life: Morning Routine (33:38)Daily Work and Family Time (39:57)Evening Routine and Personal Time (42:20)Favorite Podcasts and Final Thoughts (47:17)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!
Feb 20, 2025 • 50min
The Crazy Story of a $73 Million Dollar Land Flip in Minnesota
In this week’s episode of the Turning Profit podcast, Heather and I discuss various strategies and stories that can impact your journey toward success.Starting with a story about a significant land deal involving Amazon, we use it as an example of the possible opportunities to explore in the land development space.We also touch on how practical applications of fitness principles and AI insights can enhance your productivity as an investor and business operator right now.If you want to learn more about optimizing your approach in business and investing, this episode is for you.Key Takeaways:Introduction (00:00)The Big Land Flip Story (01:25)Fitness and Investing: A Surprising Connection (11:25)Understanding Agency: Taking Action Towards Goals (20:55)Embracing Imperfection and Adaptability (23:33)The Role of Intelligence and Agency in Success (24:03)Lessons from 'Who Moved My Cheese?' (24:47)Navigating Low and High Energy Days (26:01)Exciting Announcement: New Solar Development Company (26:49)Leveraging ChatGPT for Business and Personal Growth (31:34)Doubling Down on What Works (45:03)Wrapping Up and Final Thoughts (48:26)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!
Feb 13, 2025 • 29min
We Quit Buying Infill Lots (And You Should Too)
In this week’s episode of the Turning Profit Podcast, we delve into the complexities of infill lots, why we’ve decided to stop buying them, and why you should too.Over the past year, infill lots have proven to be more complicated and riskier compared to rural properties, leading to losses and extended holding periods.We explore the various issues encountered with infill lots, such as wetlands, shared driveways, and endangered species, and discuss alternative investment strategies.If you want to learn how to redirect your efforts for greater gains in land investing, you don’t want to miss this.Key Takeaways:Introduction to Infill Lots (00:00)Welcome to the Turning Profit Podcast (00:19)Why We Stopped Buying Infill Lots (00:26)Our Experience with Infill Lots (00:57)Defining Infill Lots (02:07)Challenges with Infill Lots (03:05)Acquiring Infill Lots (04:10)Difficulties and Losses (06:51)Business Performance and Losses (14:11)Future Plans and Announcements (16:31)Summary and Final Thoughts (20:06)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!
Feb 6, 2025 • 44min
Strategies for Tax Mitigation and Real Estate Success with Mathew Owens
Mathew Owens is a CPA and seasoned real estate investor who turned his career around by flipping over 1,000 houses. He shares invaluable insights on tax mitigation techniques and the importance of solid legal structures. Mathew discusses his diversified investment strategies, including multi-family properties and mobile home parks. He highlights effective capital-raising methods and the use of social media for investor engagement. Lastly, he offers advice on navigating economic trends, especially in uncertain times.
Jan 23, 2025 • 26min
Reverse Engineering Your Real Estate Goals for 2025
In this week’s episode of the Turning Profit podcast, Maddie and I discuss the importance of setting actionable steps to achieve your real estate investing goals for 2025 through reverse engineering.We delve into how to define your vision, set specific goals, and break them down into manageable milestones.We also cover the importance of tracking progress, maintaining accountability, and adjusting strategies when needed.If you want to learn more about achieving your 2025 real estate goals, this episode is for you.Key Takeaways:Introduction to Reverse Engineering Goals (00:00)Welcome to the Turning Profit Podcast (00:21)Defining Your 2025 Vision (00:50)Focusing on Impactful Goals (03:19)Reverse Engineering Examples (08:33)Tracking and Accountability (15:13)Final Takeaways and Conclusion (22:46)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!
Jan 16, 2025 • 28min
How To Double Your Real Estate Investing Business in 2025
In this week’s episode of the Turning Profit podcast, Maddie and I discuss strategies for doubling your real estate investing business by 2025. We cover the importance of focus, lead generation techniques, and the benefits of automation and AI in streamlining processes. Our conversation includes practical tips for improving key business metrics such as revenue, gross profit, and number of deals. If you want to learn more about scaling your real estate business in 2025, this episode is for you.Key Takeaways:Introduction (00:00)The Importance of Focus in Business (00:45)Key Areas to Focus On (01:34)Lead Generation Strategies (04:46)Getting Better at Contracts (09:38)Speed to Lead: Why Timing Matters (13:36)Understanding Seller Motivation (16:36)Follow-Up Techniques (18:29)Leveraging AI and Automation (21:12)Final Thoughts and Opportunities (26:33)Additional Resources:✨ Get all of our recommended tools and services at https://resources.landconquest.com✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete✨ Connect with Pete on LinkedIn here: https://www.linkedin.com/in/partnerwithpete/—Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.Follow us on your favorite platform so you never miss an episode!

Jan 7, 2025 • 50min
Land Splitting 101: How to Turn Vacant Lots Into a Fortune - In Just 6 Steps {REPLAY}
Discover the intriguing world of land splitting and how it can turn vacant lots into a lucrative venture. Uncover a six-step process to identify and analyze land for splitting, and learn how to navigate zoning laws and work effectively with surveyors. The hosts share valuable tips on maximizing property value and avoiding common pitfalls in real estate investing. This guide is packed with insights for beginners and seasoned investors alike, providing strategies to make the most of every piece of land!


