

The Agency Profit Podcast
Parakeeto, Marcel Petitpas
Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Episodes
Mentioned books

Nov 27, 2018 • 36min
How to Double Your Profits and Half your Workload through Agency Productization with Lee Goff
Tune in to learn from Lee Goff on how you can start doubling your profits, cutting down your workload and setting your agency up for scale through productization.
In this episode, we discuss what productization really means, how to do it, and what mistakes to avoid.
About Lee Goff:
Since founding GetUWired in 2003 in Lee’s upstairs bedroom, GetUWired has helped thousands of business owners around the world break through the glass ceiling and live the lives they deserve — making more money with less work and having more time for all the things they love. Lee is living proof that his formula works.
In May 2016 he sold out his remaining shares to his longtime partners to pursue his lifelong passion of mentoring small businesses. His motto is “Success using vision, leadership and shared knowledge”. He shares everything he learned while building GetUWired. His new venture is leegoff.com and is in business to help small businesses grow faster and more profitable than they could have ever imagined.
Follow Lee Online:
Website: https://marketingagencycoach.com
Twitter: @Agency_Coaching
Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup/
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 31, 2018 • 44min
The Most Important Metrics for Agency Profitability with Jody Grunden
Jody Grunden is CEO & C0-Founder of Summit CPA Group - an accounting firm that works exclusively with Agencies. He's also an industry speaker, and a published author. He started Summit CPA Group in 2002, bringing more than 23 years of public and corporate accounting leadership, tax expertise, and executive management experience to his role with the company.
With the mission of changing the way that people think about accounting, Summit CPA Group specializes in helping digital agencies manage and scale their financial health through solid forecasting based on both financial and non-financial metrics through its Virtual CFO Services.
His latest book, Digital Dollars and Cents: A Virtual CFO's Playbook to help Digital Companies Create a Financial Roadmap to Success can be read on Kindle. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 13, 2018 • 39min
Double Your Agency's Profits Through Great Positioning with Kelly Campbell
In this episode, we chat with Kelly Campbell about the power of positioning.
Tune in to find out how positioning can help you attract higher quality clients, increase your profitability, shorten your sales cycle, increase your rates, and streamline your operations (among other things).
About Kelly Campbell:
After 15 years of starting, scaling and selling my own digital agency in New York, she loves helping other agency leaders do the same. She works with established agencies in the creative and tech industries, typically with $2-30MM in annual revenue, looking to transform and committed to investing in the significant growth of their organization.
As a consultant, she takes a unique and holistic approach to helping agencies level-up (and helping CEOs define the life they want to live). Maybe it’s because she's one of the only women working in this space, or from experience, she understands that agency ownership transcends numbers— it’s a journey that can be an emotional roller coaster or lead to a spiritual awakening.
She has two superpowers. Intent, active listening helps me understand the nuances of what’s being said and more importantly what’s not being said within your agency.
Follow Kelly's THRIVE podcast: https://klcampbell.com/category/podcast/
Follow Kelly on Twitter: https://twitter.com/agencyscaler
Follow Kelly on LinkeIn: https://www.linkedin.com/in/kellylcampbell
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


