

Park Street Insider Podcast
Park Street Companies
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each. In each episode, hosts Emmett Strack and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits. Want to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1
Episodes
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Sep 5, 2024 • 34min
What's Trending— How Du Nord Drove Growth Through Partnerships
Send us a textAt one point or another, every person in the spirits industry is almost certain to have their career altered, influenced, or shaped by personal relationships. On a business-to-business level, many brands the Park Street Insider Podcast has hosted over the years echo similar sentiments around the crucial role partnerships have played in their trajectory. No brand is constructed in a vacuum, and the long-term success of each is often tied to the quality of partnerships they form with the companies around them at every stage of development. The value of strong brand partnerships is perhaps no more evident than through the brand-building journey of Chris Montana, co-founder of Du Nord Social Spirits. Hailing from Minnesota, Du Nord’s growth was boosted by its ability to carefully align with the right partners. Being the first business to graduate from the Nearest & Jack Advancement Initiative, a partnership between Jack Daniel's and Uncle Nearest to increase diversity in the American whiskey industry, Chris was able to leverage this partnership into another: a deal with Delta Airlines. So land a deal with the number one airline in the U.S. and you’ve made it, right? For Chris, Du Nord found itself in a scenario a bit like when the dog catches the car, having attained a major value-add and needing to learn on the fly how to navigate it. Chris is joined by Andres Correa to piece together how Du Nord was able to attract and navigate the challenges that came with a major partnership with Delta Airlines. Featured Guests:Chris Montana, Co-Founder, Du Nord Social SpiritsMentioned in this episode:Du Nord Social SpiritsDelta AirlinesNearest & Jack Advancement InitiativeMore from Park Street.Want to stay in the know about new episodes from the podcast? Sign up for episode email alerts. Sign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram

Aug 22, 2024 • 36min
What It Takes— Michter's President Joe Magliocco
Joe Magliocco, president of the historic Michter's whiskey brand, revitalized the company after acquiring its trademark for just $245 in the late '90s. In this engaging conversation, he shares how teamwork and strategic decisions transformed Michter's from obscurity to global acclaim. The discussion delves into the challenges of whiskey distribution, the revival of American whiskey, and the influence of mixologists. Magliocco also offers wisdom for aspiring spirits entrepreneurs on the importance of resilience and building the right team.

Jul 24, 2024 • 35min
What's Trending— Tracking Spirits in the Modern M&A Market
In this insightful discussion, Emmett Strack, an M&A expert in the beverage alcohol sector, breaks down the dynamic landscape of mergers and acquisitions post-2020. He explores how consumer behavior and pandemic innovations have shaped investment trends. The talk dives into Black Button Distilling's investment journey with Constellation Brands and the increasing prominence of ready-to-drink cocktails, revealing how craft spirits are navigating market shifts. Strack's analysis provides a compelling look at what drives investors in 2024.

Jul 10, 2024 • 41min
What it Takes— Ilegal Mezcal Founder John Rexer
Send us a textThe spirits market is constantly driven by new trends that rise, fall, and reinvent themselves. While brand success is relative to the goals of each founder, the extent to which a business can commercially blossom in the spirits category is often determined along the lines of good timing and a laser focus on aligning with the trends of the moment.Of the many positive elements John Rexer, the founder of Ilegal Mezcal, had going for him when he formulated his brand in the mid-2000s, good timing and aligning with the trends of the time were paramount to his brand's long-term success. Now a global leader in the mezcal category, Rexer took the time to chat with Park Street's Emmett Strack at Bar Convent Brooklyn last month.The two dive into how Rexer turned an experimental passion project in Guatemala into a global supplier owned by Bacardi. They chat about how Ilegal's punk-rock ethos helped them to win over business in New York's on-premise, his advice for brands, and the challenges of introducing an artisanal spirit to the international market. Featured Guests:John Rexer, Founder, Ilegal MezcalMentioned in this episode:Ilegal MezcalWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram

Jun 26, 2024 • 37min
What's Trending— Spirits Distributors' Tips for Brands in 2024
Mark Harmon, from the Independent Distributor Network, and Emily Pennington, a spirits industry expert, dive into the complex distribution landscape for 2024. They discuss the intense competition for shelf space and the pressing need for brands to grab distributor attention. Key insights include the impact of the pandemic on distribution strategies, the importance of understanding profit margins, and emerging trends like craft spirits and cannabis-infused beverages. The duo also emphasizes building genuine partnerships and setting realistic goals for growth.

May 8, 2024 • 12min
Essential Talks— 5 Alcohol Trends Shaping the Industry
Send us a textThe rate of change seen in beverage alcohol over the last couple of years has been nothing short of impressive. We’re fast approaching the midway point of 2024 and have started to see some trends that emerged over the last two years begin to cement themselves. In this speech given at Bar Convent Berlin, Spiros Malandrakis, International Head of Research—Alcoholic Drinks at Euromonitor, discusses the top trends shaping the alcohol industry in 2024. Malandrakis touches on issues like premiumization, RTDs, and e-commerce and how they are affecting the industry.Featured Guest:Spiros Malandrakis, Head of Alcoholic Research, Euromonitor InternationalMentioned in this episode:Euromonitor InternationalWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram

Apr 23, 2024 • 42min
What It Takes— Bardstown Bourbon Company CEO Mark Erwin
Send us a textFew spirits brands cater to the entrepreneurial spirit like the Bardstown Bourbon Company. In a category that generally requires a massive investment on the part of a founder to launch a brand, Bardstown's unique model has found a way to lower the barrier of entry into the whiskey for aspiring entrepreneurs. And while almost every spirits brand will claim to incorporate tradition and innovation, you'd be hard-pressed to find a company that balances these two principles like Bardstown Bourbon. The Park Street Insider Podcast welcomes Mark Erwin, the CEO of Bardstown Bourbon Company, for an in-depth conversation on the development of the Kentucky-based distillery. He and Andres Correa will discuss how the brand initially developed its collaborative distilling model and grew it into a platform that could support the needs of its partners while growing its own brand. The two map out the series of expansion plays the company made over its decade in business, including the investment from Constellation Brands and its acquisition of Green River Distillery. Key TopicsThe importance of collaborationFrom working closely with founders and distillers producing custom-made spirits to partnering with well-known beverage-alcohol brands to introduce unique products into their line of SKUs, Bardstown is a company that's success has been found by reaching into the community around them. How to scale and increase capacityThroughout its history, Bardstown has made several strategic moves that have allowed it to increase capacity and scale its business. Learn about how they leveraged their founder's initial investment into additional funding and why the purchase of Green River Distilling supported many sides of their business. The value of transparency From it's all-glass infrastructure to selling its competitor's spirits in their own retail shop, Bardstown;s investment in transparency has made them a compelling brand for consumers and industry members alike to engage with. Featured Guest: Mark Erwin, CEO, Bardstown Bourbon Company Mentioned in this episode:Bardstown Bourbon Company Green River Distilling Constellation BrandsWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram

Apr 2, 2024 • 50min
What's Trending— ReserveBar CEO Derek Correia on Unlocking E-commerce
Send us a textE-commerce in beverage alcohol has historically lagged behind traditional CPG sectors, but thanks to the pandemic and the gradual loosening DTC shipping laws, we're seeing this channel assume a meaningful share of alcohol sales for the first time. In this episode, the Park Street Insider Podcast welcomes ReserveBar CEO, Derek Correia. He and Emily Pennington evaluate how bev-alc e-commerce has progressed to where it is today, how ReserveBar was able to scale its business to sit at the center of online bev-alc sales, and how brands can build e-commerce into their strategy. They also explore key insights regarding how consumers behave online and the spirits categories/price tiers that are currently trending. Key topics mentioned: What will the future of bev-alc e-commerce look like? Millennial and Gen-Z consumers have an increasing interest in buying alcohol online. Correia posits the concept of "e-commerce everywhere" and offers a profile of how the modern shopper behaves. Doing an on-site brand activation? Derek sees a world where the time between a consumer trying a product and subsequently purchasing it online shrinks to a matter of seconds. He and Emily discuss how e-commerce is set to influence industry dynamics down the road. What does Uber dissolving Drizly mean for bev-alc e-commerce? With Uber shutting down Drizly at the beginning of 2024, questions were raised about what the future of the sector would look like. Correia offers his thoughts on how this move alters the bev-alc e-commerce landscape. ReserveBar is attempting to fill the void for brands whose money was tied to the known depletions of Drizly. "Brands don't enjoy the same ability to influence purchase in that last mile digitally as all other CPG does, so platforms like ours have become very important"What strategies can brands use to implement e-commerce capabilities? Correia gives his best practices for using an online presence to leverage sales. He emphasizes the importance of building out a frictionless path to purchase across all online consumer touchpoints. He also offers his take on the mistakes he sees brands making when constructing their e-commerce presence. In this episode you'll hear from:Derek Correia, CEO, ReserveBar Mentioned in this episode:ReserveBarMinibar DeliveryGetStockedLearn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram

Mar 18, 2024 • 53min
Podcast Special— 2024 Industry Trends
Send us a textBrand building in the spirits industry is always context dependent. What might drive sales in one market may have little relevance in another. The result is a necessity for brand's to understand the performance drivers, consumption habits and key trends in their target markets and channels. On this special crossover episode, Chris Maffeo, host of the Maffeo Drinks Podcast, joins the Park Street Insider Podcast's Emmett Strack for a wide ranging chat on the key consumer trends propping up the U.S. and EU markets in 2024. The two explore the categories in demand in both sectors, the consumer behaviors driving purchasing in 2024 and considerations with brands to align with them. In many ways, the compatibility between the U.S. and EU beverage-alcohol markets has never been stronger. With the U.S. on-premise at the frontier of the global cocktail scene, bars in major European cities are taking their cues from leading programs in New York, LA, and Miami. At the same time U.S. consumer's hunt for authenticity and new flavor profiles have made European spirits an object of desire. Emmett and Chris explore how key industry trends resonate with both the U.S. and EU markets. Key topics mentioned: The Intersection of Category and FlavorEmmett and Chris explore the key drivers of consumption for the average consumer in 2024. They dive into why SKU innovations along the lines of flavor are making it more likely than ever for consumers to drink across categories. U.S. vs EU On-Premise TrendsFour years on from the start of the pandemic, what's the pulse of the on-premise? The two explore the visitation levels and cocktail trends the industry can expect in the coming year from both U.S. and EU perspectives. They chat about the influence of the U.S. when informing the direction taken by the EU bar scene. Categories on the RiseEmmett and Chris compare the different phases of adoption agave spirits have reached in the U.S. and EU. They'll explore the spirits categories set to gain the most traction between the two regions in the coming year. In this episode you'll hear from:Chris Maffeo, Founder, Maffeo DrinksMentioned in this episode:The MAFFEO DRINKS PodcastWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram

Mar 1, 2024 • 6min
Essential Talks— Selling in Control States 101
Send us a textControl states can feel like a weighty subject. They're one of the main reasons that the U.S. should be taken as fifty individual markets as opposed to a unified entity. But with the right context and know-how, making sales in these states won't seem like such a large hurdle. On this episode of the Park Street Insider Podcast, Ashley Glickman, Executive Vice President of National Sales at Westward Whiskey, offers a supplier perspective on making sales in control states. She’ll break down three models for how control states regulate retailers and describe how each impacts the selling dynamics for brands off-premise. She’ll go into listing criteria, product placement dynamics, and various sales approaches. In this episode you'll hear from:Ashley Glickman, Executive Vice President-National Sales, Westward Whiskey Mentioned in this episode:Alcohol and Tobacco Tax and Trade BureauWestward WhiskeyWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram


