
The Exit Plan Podcast
Exit Plan is a podcast for business owners and those who want to be business owners. I’m always in search of the lesser known stories of entrepreneurship. In the Exit Plan podcast, you’ll hear stories from start up to sale, and hear from the professionals who helped business owners achieve their exit. Hosted by me, author and private equity manager Dana Robinson, along with my co-hosts and guests, you’ll hear real stories, tips, and tools that will help you plan for the exit you want, whether you are still working a day job or already running a business.
From their studio in sunny San Diego, the Opt Out Life welcomes guests who are solopreneurs, entrepreneurs, travelers, and creatives, who are proof that you can choose lifestyle over money . . . But still make money, too.
Each episode of the Opt Out Life podcast combines the incredible entrepreneurial stories of our friends, with an instructional approach to applying the tactics people are using right now to earn passive income and travel the world. Our guests live non-traditional lives, without job titles, and often without jobs at all. They wear t-shirts and have no boss. They spend time doing what they want, traveling and earning substantial income in creative ways.
We invite you to join the ranks of people who live the Opt Out Life.
Latest episodes

Oct 8, 2020 • 52min
Bob Wheeler - I Thought I Was the Only One
In today's episode, we talk to Bob Wheeler. Bob’s crusade for personal growth has cross-pollinated with his accounting practice to create a new approach to personal finances. His passion is to help others gain insights about how their emotions trigger financial decisions. While strengthening his accounting practice, Bob has simultaneously pursued his love of satire and ventured into the realm of standup comedy, and is currently the CFO for The World Famous Comedy Store. Take a listen to this episode and learn more about how our emotions impact financial decision-making, and how we can change our beliefs around money. More at optoutlife.com/podcast/bob-wheeler/

Oct 1, 2020 • 53min
Bill Bice - In It for the Journey
In today's episode, we talk to Bill Bice. Bill has always been an entrepreneur, starting his first company at age 14, putting on road races with corporate sponsors. At 18, he started ProLaw Software, the first integrated ERP for law firms. After selling the company, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the Southwest. One of the core things that Bill has learned in building and investing in companies is that the go-to-market is always the hardest part of growing a business, which led him to found Boomtime, tackling marketing as a technology problem. Learn more about Bill's journey and his proven marketing techniques that have led him to the entrepreneur he is today. More at optoutlife.com/podcast/bill-bice/

Sep 24, 2020 • 58min
Ben Nachman - Perseverance is a Must
In today's episode, we talk to Benny Nachman. Benny worked as an attorney on corporate law but always had a bug for entrepreneurship. He created his first startup while in Law School, and eventually became a serial entrepreneur. He now has a proven track record in building a global bank with over 30 licenses all over the world, managing hundreds of employees, and thousands of merchants with over $7Bn in volume. Learn more about the companies he has founded, such as Credorax and Jassby, and his exciting entrepreneurial journey. More at optoutlife.com/podcast/benny-nachman/

Sep 17, 2020 • 22min
Dana & Nate Update (Sept 2020)
Nate and Dana are finally back in the studio! With a bunch of new episodes coming out, they return from their COVID break to give you an update on what they’re doing now, and what’s been going on with Opt Out in these last few months. More at optoutlife.com/podcast/dana-nate-update-sept-2020/

May 14, 2020 • 53min
Dan Johnston - Stories Beat Stuff
In this episode, our guest is Dan Johnston. He is the host of the Dreams Around The World podcast, and a business and life coach with a mission to help others create the best version of themselves. Dan went from a rock bottom point to living the life of his dreams, learning some incredible lessons along the way, and creating a life of travel, location independence, and freedom over his time. His #1 rule? Stories beat stuff. Listen along and get some inspiration and practical tips you can apply to your own life. PLUS, our listeners will get a FREE 9-part email course on The Life Design Approach by visiting dreamsaroundtheworld.com/optoutlife/ More at optoutlife.com/podcast/dan-johnston/

May 7, 2020 • 48min
J. Massey - Fail Fast, Fail Forward, and Fail Frequently
Our guest today is J Massey. J is a real estate investor, Podcast Host, and the CEO and Founder of Cashflow Diary, a short-term rental hospitality training company, where he shows people how to build their own short-term rental business from scratch. Listen along as J shares some cool angles on how you can still leverage vacation rentals amid the COVID-19 crisis, and learn about his incredible Opt Out journey, a story of personal success that will inspire you. More at optoutlife.com/podcast/j-massey/

Apr 30, 2020 • 56min
Michael Green - The Flip Factor
Today’s guest is Michael Green. Michael is an expert real estate investor, entrepreneur, and the host of The Flip Factor podcast. At age 17, he got in trouble with the law and faced a 4-year jail sentence that inspired him to turn his life around. He decided to learn how to flip houses and today, he runs his own house flipping business and has bought and sold over 1,100 deals. Listen to this classic Opt Out story and learn how he managed to change his life's path, and how he runs his successful house flipping business today. More at optoutlife.com/podcast/michael-green/

Apr 23, 2020 • 32min
Opt Out in the Age of COVID-19
In this special episode, Nate and Dana talk about COVID-19 and how it’s impacting business and life in general. Listen as they share their experiences navigating quarantine, social-distancing, and work-life in the new normal. More at optoutlife.com/podcast/covid-19/

Apr 9, 2020 • 1h 6min
Ken Goodrich - Should've Been a Plumber!
As a young boy, Ken Goodrich used to help his father by holding a flashlight for him as he worked on repairing air conditioners for customers. The first air conditioner unit he shined a flashlight on was a Goettl. With time, he became proficient as an air conditioning technician and ran service calls. Fast forward to today, and Ken owns and operates the Goettl Air Conditioning company. In this episode, you'll hear about his struggles learning how to run a business, how he took that knowledge to purchase and sell other companies, and how he built a big enterprise. More at optoutlife.com/podcast/ken-goodrich/

Apr 2, 2020 • 1h 1min
Merrick Lozano - Google Dance, Leap, Scale
In this episode, our guest is not only inspirational to our audience, but has also been part of our own inspiration. Merrick Lozano. Founder of Let's Build A Brand and Co-Founder PRLeap, our long-time friend has been living the Opt Out life before it was even called Opt Out. Listen along as we chat about Google, SEO, business and having to do the 'dirty work' in Mexico. More at optoutlife.com/podcast/merrick-lozano/