Total Retail Talks
Total Retail
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
Episodes
Mentioned books
Jan 3, 2017 • 18min
The Startup That's Disrupting the Bridal Gown Industry
In episode 67 of Total Retail Talks, Molly Kang, founder of Floravere, the first direct-to-consumer luxury bridal brand, discusses the story behind the company, how she plans to grow the business and compete with traditional bridal stores, and offers her advice for other entrepreneurs looking to break through in the retail industry.
Dec 15, 2016 • 13min
How an Alternative Payment Method is Driving Increased Conversions for Betabrand
In episode 66 of Total Retail Talks, Aaron Magness, chief marketing officer for Betabrand, an online apparel retailer and crowdfunding platform, discusses how the company is using an alternative payment method (APM) from Affirm to increase its site conversion rate. In addition, Magness offers his advice to other retailers looking to integrate APMs into their…
Dec 8, 2016 • 22min
An Inside Look at CDW's Omnichannel Marketing Strategy
In episode 65 of Total Retail Talks, Jim Garlow, director of marketing operations at CDW, a leading B-to-B retailer of computers, hardware, software and IT solutions, talks about how the company is managing the customer experience through all the different ways it interacts with and markets to its customers. Garlow discusses CDW's strategy for segmenting…
Dec 2, 2016 • 15min
LensCrafters Targets Millennials With New Marketing Campaign
In episode 64, Total Retail's Executive Editor Joe Keenan interviews Sarah Landsman, senior director, brand strategy and eye care marketing for LensCrafters, a Luxottica Retail brand, about LensCrafters’ marketing campaign, See.Good.Daily, which helped to drive awareness of contact lenses and daily disposables for LensCrafters. Landsman explains how the campaign was constructed to reach its target demographic,…
Nov 28, 2016 • 10min
Patagonia Commits to Overseas Workers With Fair Trade Program
Episode 63 of Total Retail Talks features a conversation with Helena Barbour, senior director of global sportswear at Patagonia, a designer and retailer of outdoor clothing and gear. Barbour talks about Patagonia's Fair Trade program, offering insights into the retailer's efforts to ensure the factory workers making its products across the globe are earning a fair…
Nov 21, 2016 • 9min
Why West Elm is Entering the Hotel Business
West Elm announced this week that it will be opening a boutique hotel in Portland, Maine, the retailer's sixth such property scheduled to open in the next two-and-a-half years. Other hotels are scheduled for Detroit; Minneapolis; Savannah, Ga.; Oakland, Calif.; and Indianapolis. The hotels will essentially serve as massive showrooms for the furniture and home…
Nov 14, 2016 • 10min
eBay Takes Steps to Improve the Seller Experience
In episode 61 of Total Retail Talks, Bob Kupbens, vice president, B-to-C and seller experience, head of global trust, eBay, discusses how the online marketplace's partnership with Sellbrite will enable a better experience for merchants selling on the platform. In addition, Kupbens talks about the future of online marketplaces and how eBay is positioning itself…
Nov 7, 2016 • 16min
Millennials, Environmental Sustainability Core to Paper Culture's Future
In episode 60 of Total Retail Talks, Christopher Wu, co-founder and CEO of Paper Culture, an online retailer that offers modern design and sustainable products, including stationery, wedding invitations and wall decor, talks about the growth of the business, and in particular how a commitment to environmentally friendly products and attracting millennials to the brand…
Oct 31, 2016 • 15min
How Age, Gender, Culture Affect Online Behaviors
In episode 59 of Total Retail Talks, Ian Wisbey, senior manager, global retail at Worldpay, a payments processing company, discusses the key findings from the company's recent research report, Why Do They Pay That Way?, as well as the implications for retailers based on the survey's findings. From how millennials prefer to pay for online…
Oct 24, 2016 • 11min
How JanSport is Conquering Mobile
JanSport implemented a new mobile-first mind-set for its site redesign, and it's helped the brand nearly double sales via the platform. Carolina Gomes, director of e-commerce at JanSport, joined us on episode 58 of Total Retail Talks to discuss the company's recent web redesign, how thinking mobile first has affected its sales, and what's in…
