Total Retail Talks

Total Retail
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Jul 22, 2019 • 17min

Stores, Mobile Helping to Drive Sephora's Omnichannel Success

In episode 205 of Total Retail Talks, Mary Beth Laughton, executive vice president, omni retail, Sephora, discusses the beauty retailer's approach to omnichannel retail. Laughton details how Sephora listens to its customers, then seeks to deliver innovative solutions across all channels — stores, web, mobile — that best serve their wants and needs. Specifically, Laughton…
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Jul 15, 2019 • 18min

How Predictive Analytics Improve Inventory Allocation, Order Fulfillment at Lucky Brand

In episode 204 of Total Retail Talks, Executive Editor Joe Keenan interviews Mike Relich, chief operating officer at Lucky Brand, a denim and fashion brand for men, women, and kids. Listen in as they discuss Lucky Brand's use of predictive analytics to improve inventory allocation across channels (store, web, wholesale), touching specifically on Lucky Brand's partnership with…
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Jul 8, 2019 • 14min

Pearle Vision's Shift From Promotions to Quality Care Brand Messaging

In episode 203 of Total Retail Talks, Executive Editor Joe Keenan interviews Doug Zarkin, vice president and chief marketing officer at Pearle Vision, a leader in the optical retail category that provides exam and eyewear retail products. Listen in as they discuss Pearle Vision's pivot from being a promotional-driven business to one focused on touting…
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Jul 1, 2019 • 12min

DTC Brand Brooklinen Finds Success With Pop-Up Shop

In episode 202 of Total Retail Talks, Executive Editor Joe Keenan interviews Julia Babina, vice president of operations and customer service at Brooklinen, a direct-to-consumer brand selling luxury bed sheets, pillows, comforters and blankets. Listen in as Babina discusses the story of Brooklinen's growth, and why the launch of a pop-up shop was a test…
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Jun 24, 2019 • 25min

Stores, Talent, Purpose: Inside EVEREVE's Growth Strategy

In episode 201 of Total Retail Talks, Executive Editor Joe Keenan speaks with Mike Tamte, co-CEO and co-founder of EVEREVE, a national women's fashion brand that works to inspire joy in its customers. Listen in as Tamte discusses the growth of EVEREVE, including investments in brick-and-mortar stores; hiring the right talent, particularly for its technology…
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Jun 17, 2019 • 22min

ALDO Leverages UGC, Social Influencers for Customer Acquisition

In episode 200 of Total Retail Talks, Executive Editor Joe Keenan interviews Amanda Amar, senior manager of global social media and influencer relations at ALDO Group, a fashion footwear and accessories retailer. Listen in as they discuss how ALDO is leveraging user-generated content (UGC) and social influencers to help market its brand and products, driving customer acquisition…
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Jun 10, 2019 • 19min

KIDBOX Accelerates Growth Plan With Walmart Partnership

In episode 199 of Total Retail Talks, Executive Editor Joe Keenan interviews Miki Racine Berardelli, CEO of KIDBOX, a children's apparel and accessories style box. Berardelli discusses KIDBOX's recent partnership with Walmart, why she believes in purpose-driven retail, future growth opportunities for the brand, and much more.
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Jun 3, 2019 • 29min

How Barnes & Noble College Engages its Gen Z Customer Through a Mobile App

In episode 198 of Total Retail Talks, Executive Editor Joe Keenan speaks with Ken Wincko, vice president of marketing at Barnes & Noble College, a national college and university bookstore operator with over 1,400 physical and virtual stores. They discuss how Barnes & Noble College's mobile app is helping to improve its Gen Z customers’…
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May 28, 2019 • 19min

Nonprofit Online Marketplace eTruism Benefits Retailers, Charities, and Consumers

In episode 197 of Total Retail Talks, Executive Editor Joe Keenan interviews Charles Lee, founder and CEO of eTruism, a nonprofit online marketplace that converts excess inventories into cash that can be used to make a social impact. Listen in as they discuss eTruism's business model and how it benefits multiple parties in the supply…
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May 17, 2019 • 13min

Luxury Sneaker Brand GREATS Finds Success in Physical Retail

In this episode of Total Retail Talks, Executive Editor Joe Keenan interviews Ryan Babenzien, founder and CEO of GREATS, a luxury sneaker brand. Listen in as Ryan discusses the digital-native brand's entrance into brick-and-mortar retail, including the value of knowledgeable store associates. This episode was recorded live at Shoptalk 2019 in Las Vegas.

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