Total Retail Talks

Total Retail
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Feb 17, 2020 • 17min

How Industry West Boosts D-to-C Sales With Online Personalization

In episode 234 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ian Leslie, chief marketing officer at Industry West, a modern B-to-B and D-to-C furniture retailer. Listen in as Leslie shares the history of the brand, including its long-standing success in the B-to-B space and it's focusing on growing stronger direct-to-consumer relationships. He discusses how…
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Feb 10, 2020 • 15min

Data Helps Black Diamond Equipment Grow its Direct-to-Consumer Business

In episode 233 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jan-Willem Driessen, former vice president of global marketing and direct-to-consumer at Black Diamond Equipment, a global retailer specializing in climbing, hiking and skiing apparel and equipment. Listen in as Driessen discusses Black Diamond Equipment's growing direct-to-consumer business, its transition away from being a primarily wholesale brand, and why the brand is changing its focus to D-to-C.
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Feb 3, 2020 • 14min

How SMS Increased Efficiency and Improved Customer Service at Pier 1 Imports

In episode 232 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Laurie Simpter, senior manager of customer relations at Pier 1 Imports, an omnichannel retailer of unique, decorative home furnishings, decor and gifts. Listen in as Simpter discusses the challenges many retailers face when handling customer service phone calls, including staffing, especially during peak holiday times.…
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Jan 27, 2020 • 15min

Serta Simmons Bedding's CMO on the Brand's D-to-C Transformation

In episode 231 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Melanie Huet, chief marketing officer at Serta Simmons Bedding (SSB), the largest manufacturer and distributor of mattresses in North America. Listen in as Huet talks about her career background in both global brand and D-to-C marketing, as well as where she hopes to lead SSB's…
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Jan 20, 2020 • 21min

La-Z-Boy Gets Comfortable With Customer Data, Custom Products, In-Store Experts and More

In episode 230 of Total Retail Talks, Executive Editor Joe Keenan interviews Eli Winkler, chief marketing officer at La-Z-Boy, a leading home furniture manufacturer and retailer. Listen in as Winkler discusses the furniture retailer's history, how the business has adjusted to consumers' changing behaviors, and the technology enhancements La-Z-Boy offers shoppers in its stores and…
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Jan 13, 2020 • 21min

How Technology is Helping JO-ANN Stores Deliver Omnichannel Customer Service

In episode 229 of Total Retail Talks, Executive Editor Joe Keenan interviews Drew Chamberlain, director of operations and customer experience at JO-ANN Stores, a specialty retailer of crafts and fabrics. Listen in as Chamberlain discusses JOANN's recent partnership with customer service platform Gladly, why the craft retailer felt the need to invest in new technology,…
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Jan 6, 2020 • 15min

NOBULL's Co-Founder on Fostering Community and Expanding Into Physical Retail

In episode 228 of Total Retail Talks, Executive Editor Joe Keenan interviews Marcus Wilson, co-founder of NOBULL, a footwear, apparel and accessory brand for people who train hard and don't believe in excuses. Wilson discusses NOBULL's story, including its expansion into physical retail and its organic growth into various areas of the training market. He…
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Dec 23, 2019 • 27min

Peruvian Connection's Commitment to Sustainability Engenders Customer Loyalty

In episode 227 of Total Retail Talks, Executive Editor Joe Keenan interviews Annie Hurlbut, founder and CEO of Peruvian Connection, an internationally renowned brand for luxury Peruvian textiles and fibers. Listen in as Hurlbut discusses the company's 43-year history, how the brand sources fibers from artisans in Peru, and its commitment to environmental sustainability. Peruvian…
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Dec 16, 2019 • 14min

Bridesmaid Gifting Program Promotes In-Store Growth at David's Bridal

In episode 226 of Total Retail Talks, Executive Editor Joe Keenan interviews Sheila Sciocchetti, divisional merchandise manager at David's Bridal, the largest American bridal store chain, specializing in wedding dresses, bridesmaid dresses, and other formal wear, as well as accessories and gifts. Listen in as Sciocchetti discusses the company's new bridesmaid gifting program, why David's…
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Dec 6, 2019 • 18min

Partnerships With Traditional Retailers Fuel thredUP's Growth

In episode 225 of Total Retail Talks, Executive Editor Joe Keenan interviews Anthony Marino, president of thredUP, the world's largest online thrift store, from which consumers can buy and sell high-quality, secondhand women's and kid's clothes. Listen in as Marino discusses thredUP's mission and business model, its partnerships with traditional retailers J.C. Penney and Macy's, and the…

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