Total Retail Talks

Total Retail
undefined
Sep 28, 2021 • 17min

How Save A Lot's Newest Campaign Showcases its Brand Refresh

In episode 317 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tim Schroder, senior vice president of marketing at Save A Lot, a limited assortment discount grocer. Schroder discusses the company's offerings and his role, as well as Save a Lot's newly rolled out marketing and branding campaign "Like, A Lot A Lot." He shares why…
undefined
Sep 20, 2021 • 24min

Digital Healthcare is at the Forefront for Walgreens Boots Alliance

In episode 316 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Giovanni Monti, senior vice president of healthcare services at Walgreens Boots Alliance, a global leader in retail pharmacy. Listen in as Monti discusses his role and team at the company, how the COVID-19 pandemic increasingly blended healthcare and retail together, and what that dynamic…
undefined
Sep 14, 2021 • 25min

Physical Retail Drives Batteries Plus' Explosive Growth

In episode 315 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Joe Malmuth, vice president of franchise development and relations at Batteries Plus, a leading omnichannel retailer of batteries, specialty light bulbs and phone repair services for the direct-to-consumer and commercial channels. Malmuth discusses the 33-year evolution of the Batteries Plus business, his career journey…
undefined
Sep 7, 2021 • 24min

How Office Depot's Connected Business Delivers Seamless CX

In episode 314 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jonas Stillman, director of store systems at Office Depot, a leading provider of business services, products and digital workplace technology solutions. Stillman discusses his role at the company, how his responsibilities shifted over the last year-plus of the COVID-19 pandemic, and the changes he's…
undefined
Aug 30, 2021 • 22min

Shiseido's Data Management Efforts Create Better Customer Experiences

In episode 313 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Omer Iqbal, global head of digital strategy and enterprise architecture at Shiseido, the third-largest beauty and skincare company in the world. Iqbal discusses the breadth of Shiseido's business, the different sales channels that it uses, and how the retailer is working with Reltio to…
undefined
Aug 23, 2021 • 19min

National Business Furniture is Designing the Office of the Future

In episode 312 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Marcelo Podesta, president of National Business Furniture (NBF), a Milwaukee-based commercial furniture retailer. Podesta discusses the various verticals and customers NBF serves, his career journey that brought him to the company, and how the business has adapted to changes in the furniture market due to…
undefined
Aug 17, 2021 • 33min

David's Bridal Exec Kelly Cook on Building a Loyalty Program

In episode 311 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Cook, chief marketing and IT officer of David's Bridal, the largest American bridal store chain. Cook discusses the genesis of David's Bridal's Diamond Loyalty Program, how the program incentivizes brides and their wedding parties and guests to purchase from the retailer, and the member…
undefined
Aug 13, 2021 • 6min

Digital Marketing Best Practices for Customer Acquisition and Retention

In this bonus episode of Total Retail Talks, Kristina Stidham and Joe Keenan discuss Total Retail's recently released report, The Changing Consumer: Adopting Digital Marketing Strategies to Acquire and Retain Today and Tomorrow’s Customer, produced in conjunction with customer feedback management leader Service Management Group (SMG). As retailers seek to both acquire new customers as well retain existing…
undefined
Aug 9, 2021 • 22min

How PepsiCo Uses Data and Technology to Create Holistic Brand Interactions

In episode 310 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeff Swearingen, global senior vice president of demand accelerator, venturing and global business services at PepsiCo, an American-based multinational food, snack, and beverage corporation. Swearingen discusses the business and consumer changes PepsiCo has experienced in the last year-and-a-half during the COVID-19 pandemic, and how his…
undefined
Aug 3, 2021 • 18min

CVS Updates its Loyalty Program With Eye Towards Omnichannel Experiences

In episode 309 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Michele Driscoll, vice president of customer engagement, loyalty and personalization at CVS. Driscoll discusses recent updates to the CVS ExtraCare rewards program, how extensive customer research and feedback factored into changes made to the loyalty program, and how the retailer collected this data. She…

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app