The Small Business Big Marketing Podcast with Tim Reid

What would you do if you were a real estate agent and the government revoked your trademark? Sell the President's castle, of course! At least, that's what today's guest tried to do in what's shaping up to be a very brave PR stunt. Plus I share some tips on how to be engaging when using social media. Enjoy this episode of Australia's favourite marketing show. The post A brave PR stunt involving a real estate agent, the Czech Republic’s President and his castle. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

From how to break through business blockages, to the power of systems, to what to do when the chips are down (really down), to the importance of continual self-improvement, to cold-calling tips. They're just some of the marketing mysteries uncovered in this episode of The Small Business Big Marketing Show. My guest today is David Warne - Founder and owner of Sydney Tall Ships. We start off by talking about how he built a highly successful spit roast business in Sydney, which six years ago, enabled him to buy his first tall ship. Yep, tall ship! It was then that Sydney Tall Ships was born ... that todays is a multi-million dollar iconic business. But it wasn't all plain sailing. (Excuse the pun ;0) The post Mr. Inspirational has his granny to thank for his success! Join me for my most inspiring fireside chat yet. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses. This week I also answer a question from James requesting a marketing checklist to help him get started with his new food distribution business; I give you an update on the Thankyou water brand; and I discuss an email I received from a not-so-happy camper. Then I share some great feedback from a listener who is not a business owner or entrepreneur, but listens to the show to stay current in the marketing arena and for inspiration. Enjoy! The post How to use transparency as a marketing strategy. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In this episode I cover how to write copy that converts, I give some feedback to a listener who’s recently launched their own podcast, I remind us all of the importance of being single-minded in our marketing plus I share some heartfelt feedback. If you find writing copy about as much fun as going to the dentist, then listen up, as gun copywriter Joanna Weibe of copywriting agency Copyhackers shows you how to write copy that converts. And it’s not painful at all. Rather fun actually! Ready? Go! The post How to write copy that converts. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

What do innovation, guerrilla marketing, and price positioning have in common? They're all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands. The post Eagle Boys Pizza founder talks Guerrilla marketing, growing through innovation, how to define your price position. #sbbm appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Retail's future (or lack of ;0), cold calling, having a vision, vehicle signage, concept stores, providing a customer experience, self-improvement & promoting a wardrobe business are just some of the marketing mysteries uncovered in this episode of the Small Business Big Marketing show. Plus I have an intense fireside chat with extreme retailer Brad Smith of motorcycle lifestyle brand Braaap, who's won way too many business awards for his own good; and on his way to building an empire. We are talking marketing G O L D , SBBMers! Marketing gold. The post The ‘retail is dead’ episode. Plus loads more marketing gold. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In this episode I chat with Jamien Zimmerman, CEO of Travelsim, who took a simple problem many travellers have and solved it with a SIM card you put in your phone when you go overseas. The result? No bill shock! This is a fascinating and honest interview, with a focussed business owner. It's full of marketing tips and tricks covering getting your key messages right, how to get leverage from smart partnerships, strategic office location and much more. PLUS I want to shout out to the small business owners that made an effort to join me at the meet up in Melbourne last week. The post Travelsim CEO talks partnerships, messaging and the moment that changed everything. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

So much marketing love to spread around. And so little time. Unfortunately, this past week I've been struck down with the man flu and could hardly talk (I know, me not being able to talk!), so this week I decided to answer some listener questions. We cover a load of marketing ground including eNewsletters, Facebook conversions, low cost brand reminders, Yellow Pages plus I gtet a virtual hug from one listener and a kick in the head from another. Happy days! The post It’s a listener love in! We talk eNewsletters, regrets of the dying, low cost branding, Facebook conversions & meet ups. Plus, I get a kiss and a caning! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

" ... it really is a little magic money machine sitting on your desk." That's how today's guest, Mike Rhodes, founder of WebSavvy, describes Google Adwords. Now they are very big words - but Mike honestly believes that Adwords is about as close to an advertising money tree as we're ever going to get. Thankfully, Mike backs this claim with the facts and know-how. And he shares both in this fireside chat. PLUS I tackle a question from a listener who is wanting to start a business naming business. And I have a whinge about a couple of big brands that have let me down recently through their social media activity - well, make that lack of social media activity. Enjoy! The post Google Adwords tips and tricks for 2013/14. AKA the advertising money tree episode! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

It's old school marketing all the way this week. None of this fancy new online marketing. Uh-uh! That's for the young kids. Tune in and you'll discover how to promote your business offline. Yep ... no websites, likes, tweets, hashtags, PPCs, pins or requests to connect in sight. Instead, you'll hear from Adelaide Accountant, Andrew Mattner of HMCR Accountants, who's built a successful practice by practising tried and tested marketing techniques. PLUS I tackle a listener question about their editorial mission, share a couple of wins and remind you about the upcoming inaugural SBBM meet up. Enjoy! The post How To Promote Your Business Offline. AKA old school marketing! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.