The Small Business Big Marketing Podcast with Tim Reid

Martin Halphen was a man who was extremely unhappy in his job as a lawyer working for a suburban Melbourne firm. But instead of letting that incompatibility with his work destroy him, he decided to make a change and set up The Fruit Box, a fruit delivery business that delivers 700,000 pieces of fruit to offices around Australia each week, with a turnover of $40 million bucks! In this week's episode, I chat with Martin about his incredible business success, as well as customer psychology, brand extension, and patience in small business – so listen up to Episode 198 of Australia’s biggest marketing podcast! The post 198 – How to buy an under performing business (for $10k!) and turn it in to a multi-million dollar empire. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

When Melissa Maker started her upscale cleaning service, Clean My Space, in 2006, little did she know that a few years down the line, she’d be the leading purveyor of online content in the cleaning niche – and making a bucket load of cash from it to boot! A woman after my own heart, Melissa understands the incredible power that content (AKA helpful) marketing can have for businesses large and small. And if you’re a sceptic, I really hope that by listening to this week’s episode, you’ll be inspired to create your own Youtube Channel, blog series, or podcast, and start becoming the most helpful person in your industry. Somebody has to be ;0) Press play! The post 197 – How creating helpful marketing can change your life, with Melissa Maker from Clean My Space appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

A self confessed “entrepreneur with ADD”, Mike O'Hagan has mastered the art of locating business opportunities and then giving consumers exactly what they want. With his own moving business, Mini Movers, business tours in Manila, and a handful of other startups (including a business that sells deep sea diving equipment!), Mike spends his time lazing on a beach in the Philippines while he outsources a lot of the work elsewhere. This week, we talk outsourcing, sales ability, and the power of data mining. Let's do this. The post 196 – How to save 90% on labour costs using outsourcing (AKA off-shoring) with Mini Mover’s Mike O’Hanagan. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In this week’s episode, I ask the age old question – Does sex sell? And you will probably be unsurprised to know that the answer is a resounding YES – at least, if your brand is relevant to the occasional flash of flesh. And one brand that certainly is relevant is frank coffee scrub. I speak with Jess and Erica from frank, and they talk through their astounding growth to 350,000 Instagram followers, why a little bit of cheekiness never hurt anyone, how they commit to such a strong identity throughout all their branding, and the benefits of having a low price point. Let’s get started! The post 195 – Does sex sell? 350,000 Instagram followers of frank body scrub think so. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Warwick Capper was a legend of the Aussie footie field in the 1980’s. And although Warwick is a massive character who might seem too wacky to have any kind of business head, you certainly can’t be stupid to keep your name on people’s lips for four decades. And I reckon that Warwick could actually teach us all a thing or two about having the confidence to push through and win in business, to seize opportunities as they come along, and to take action every day. Let’s get into Episode 194 with the man, the legend, Warwick Capper. The post 194 – AFL legend Warwick Capper talks business. No, seriously! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

It’s not every day that a successful quantum physicist decides to pack it all in and launch an online hearing aid business, but that’s exactly what Dr. Elaine Saunders did. Not only is Blamey Saunders hears the only custom fitted online hearing aid business out there – it has bucked a heap of business trends in the process. In my chat with Elaine, she shares a tonne of marketing GOLD from how to get television exposure from day one, through to the benefits of keeping chummy with a tight network of journalists. Let’s get stuck into it, small business owners. The post 193 – A masterful lesson in how to successfully disrupt your industry with quantum physicist turned entrepreneur Dr. Elaine Saunders of Blamey Saunders hears. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Have you ever wondered what became of the television personalities that you loved from the decades gone by? Well, if they were anything like David Reyne, host of Getaway, The Morning Show, and actor on The Flying Doctors, they would have become entrepreneurial Real Estate experts. Now David works for successful real estate firm Aqua Real Estate, and shares his many learnings about his time in the business in this episode. If you have fear about changing your career path or you doubt your own entrepreneurial spirit, David has some golden words for you. Get listening! The post 192 – TV star, David Reyne, shares his transition from the small screen to Real Estate. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

If somebody is the living embodiment of “Feel the fear and do it anyway” it's Karen Jacobsen. The voice of the world’s most famous text-to-speech recognition program, Apple's Siri and in-car navigation device TomTom, as well as the founder of her own personal development brand at The GPS Girl, you would never believe that Karen has had to overcome personal anxiety issues and significant debt to get to where she is today. Karen has certainly reached her destination and she shares exactly how in this episode. PLUS, I reveal more details about the LIVE 200th episode. Let’s get started, shall we? The post 191 – Voice of Apple’s Siri, Karen Jacobsen, talks personal branding and how to overcome fear in business. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

This extra special podcast episode is brought to you from the Westpac Business Innovation Forum, where I was not only joined by two of my favourite business owners but by a live audience! Podcast 190 sees the return of Miss Chu, the undisputed Queen of rice paper rolls, and Braaap’s Brad Smith, a fiercely motivated entrepreneur who has changed the landscape of Australian motorcycle manufacturing. In this episode, we tackle tough audience queries from how to inject a sense of fun into a legal practice through to what it takes to overcome business failures. Let's get started! The post 190 – A live Q&A full of small business marketing gold, from the Westpac Small Business Innovation Forum. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Gerry Ryan is not just a business owner. He is a bonafide *gazillionaire* who has successfully built the most successful caravan manufacturing company in Australia and New Zealand, Jayco - completely from scratch. On top of this, he has produced major theatre productions, launched a successful property development business, and even part owns a Melbourne Cup winning horse. Gerry shares his secrets to success in this latest episode... The post 189 – Insights in to success with gazillionaire business owner, Jayco’s Gerry Ryan. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.