The Small Business Big Marketing Podcast with Tim Reid

Imagine selling toilet paper online using a subscription-based pricing model. Oh, and calling it Who Gives A Crap. Oh, and sitting on a toilet for 50-hours to raise $50,000 in crowd-funding donations resulting in some permanent muscle damage. Oh yeah, and helping save the world along the way. Big ask? Damn right, it is. But my guest today is absolutely up for the challenge. Let's do this! The post 218 – Who Gives A Crap. Not a question, but a toilet paper that’s saving the world. Listen in for some marketing nuggets ;) appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Whether you own a bricks and mortar retail business and wondering how to benefit from the massive growth in online retailing; or you have an online E-commerce store, and are wanting to take it to the next level, then you're going to love this episode. My guest today is Paul Greenberg (Tweet him here) and he is the grandfather of online retailing. Paul was the co-founder of DealsDirect, a pioneering online department store model that launched in 2004; and he is also Executive Chairman, founder and principal ambassador for NORA - National Online Retailer's Association. Plus I tackle a listener question about how to implement the plethora of marketing ideas he's got from listening in. Let's go! The post 217 – How to nail online retailing with the grandfather of online retail, Paul Greenberg appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

From YouTube star to New York barbecue-house owner. That's the story in a nutshell of today's guest, Daniel Delaney. Listen in if you're keen to discover smart restaurant marketing ideas ... or how creating helpful marketing on YouTube can open up some amazing opportunities. The post 216 – How to market a restaurant with ex YouTube star turned New York BBQ house owner Daniel Delaney appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Michelle Bridges is Australia's most influential personal trainer and a brand unto herself. She's the straight-talking coach on The Biggest Loser, the author of 12 best selling health & wellness books, she has her own clothing & equipment range called OneActive, and she's the creator of the hugely 12WBT - an online program that has stripped close to 1,300,000 kilograms of its participants. Join me as Michelle talks about how she didn't set out to build an empire, her secret to building her personal brand and all the verticals that now make it up, plus so many more business and marketing nuggets that have lead to her success. This is motivating stuff! Plus a listener shares some great insights he's leaned from listening to this show, and how he's now applying them in his business to great effect. Let's go! The post 215 – Michelle Bridges talks personal branding, business success and why we should all JFDI! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Join me behind-the-scenes of the original design competition company 99Designs with Australian CEO, Patrick Llewellyn. As of October 2014, 99designs has hosted more than 340,000 graphic design contests and paid out more than $85 million to its community of 905,000 designers around the world ... and it all started in a little office in the inner-Melbourne working-class suburb of Collingwood. You'll be amazed at where the idea came from. It's inspirational stuff. The post 214 – Come behind-the-scenes of 99Designs – the world’s largest design competition marketplace, with their driven CEO Patrick Llewellyn. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

For every business owner, upping engagement levels with consumers should be an absolute priority. If this is something that you need a bit of guidance with, this week’s guest, Jon Yeo, has some golden words for you. Jon is the curator of TEDxMelbourne, Melbourne’s local offshoot of TED.com, and his events received 2 million social media mentions in the past year. Join us as Jon takes us behind-the-scenes of this amazing global brand. The post 213 – A TEDx curator takes us behind-the-scenes of this worldwide phenomenon appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

How does an impoverished student come up with the capital that’s needed to create an innovative product and to market it to millions of people? For TrackR’s Christian Smith and his business partner, the solution was crowdfunding. When Christian set a modest goal of $20,000 on Indiegogo back in 2009, this goal was exceeded by well over 6,000%, raising nearly $1.4 million in capital. Found out how he did it in this week’s episode of Australia’s #1 marketing show ... The post 212 – A crowdfunding success story – like 6,816% over target success story with Trackr founder Christian Smith appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Starting a funeral business comes with a number of different challenges. It’s a sector that is not very welcoming of newcomers, it provides a service that people only seek out in very specific circumstances, and it’s hard to make it sexy. But against all the odds, Carly Dalton and her husband have made a huge success of their funeral services business, GreenHaven Funerals, in just 18 months. The post 211 – How to market something nobody really wants. Like a funeral business! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ray Scicluna couldn’t read or write until he was 31 years old, and yet he was the owner of a business turning over $90 million by the age of 27. How did he do it? Through a commitment to creating “magic moments” for every single customer. The Video Ezy owner made a point of exceeding every single customer’s expectations, whether by treating loyal customers to dinner vouchers or by transforming the idea of “overdue fees” into something positive. Press PLAY on Episode 210 for more marketing GOLD! The post 210 – How to create magic moments that put a WOW on your customers’ faces with Ray Scicluna appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

"I love the marketing ideas you've shared, Timbo, but of the 250 people in this room, how many do you think will action them?" I got asked this great question at the end of a keynote I gave recently. You'll need to listen in to hear my answer, but what I can tell you (and you probably already know) is this... there is no shortage of marketing ideas in this world, but the magic is in the implementation of them. And that's where many (most?) business owners fall down. They hear a great idea, take a note of it, and then for whatever reason (there are many) they forget or don't get around to taking action. They get sucked back in to the busy-ness of business. Sound familiar? Cool. Well you're not alone. So listen up! The post 209 – How to get more stuff done. AKA productivity tips for your business. Go! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.