The Small Business Big Marketing Podcast with Tim Reid

Foundr Magazine's Nathan Chan has hustled his way to a community of over one million peeps (yeah, one million), including almost 500,000 Instagram followers, and interviews with the likes of Tony Robbins, Ariana Huffington and Seth Godin (yeah, whatever ;0) Join me as we go behind-the-scenes of this burgeoning little online magazine empire. The post 284 – Foundr Magazine’s Nathan Chan takes us behind-the-scenes of his burgeoning online magazine empire appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Within 30-seconds of meeting today’s guest she started slashing at her arm with a knife. Fortunately it was a safety knife - but I didn’t know that! Jacklyn James is the inventor of the child-safe cutting knife ... Kiddies Food Kutter. And she is a master (or should that be mistress) when it comes to demonstrating it in action. At farmers' markets and culinary events all over Victoria she woos passers by with a mix of extraordinary passion and genuine belief in her product. Yep, it's another big episode of Australia's best marketing podcast. So let's get stuck ... right in. The post 283 – Product Demonstration Ideas (And Mighty Good Ones At That) With Jacklyn James Of Kiddies Food Kutter. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

“Our business is big boobs!” That’s the opening line from the interview pitch I received from today’s guest. Maxine Windram of Brava Woman. And yes, she got my attention. And yes, the interview contains Dad jokes. But it also is busting with marketing G O L D! See what I did there ;0) When Maxine and her mum (both full-busted women) launched Brava, a lingerie store for women D cup & up 9 years ago, they had never had a business, never worked in retail or even fitted a bra, but they knew fuller busted women needed a better deal. Today, they have three retail outlets in prominent shopping areas across Melbourne plus a bustling online store. Yep, this episode of Australia's best marketing podcast is busting at the seams - so let's get stuck ... right in! The post 282 – Boobs. Yeah, Big Boobs. They’re Why This Business Exists. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Hey, what kind of business do you reckon this is? It’s got a cafe that’s not open to everyone. The cafe’s got beer taps. It has weekly gatherings of up to 30 people. And you can’t be a client if you can’t use an iPad. No idea? It’s an accounting firm. And a very disruptive one at that! (I do love disruptive marketing ideas!) CPA Ben Walker opened the doors at Inspire CA three years ago, and from the very start he was determined not to make this any old accounting firm. He wanted it to stand out from the pack, to challenge the conventions of an industry that (some would argue) is trapped back in the 80s. Listen in to find out what he's done and how it's impacted his business. The post 281 – Disruptive marketing ideas rock. And Ben Walker, a 26-year old CPA, is nailing some. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

It’s time to party people, ‘cause I’m speaking to the Chief Party Dude from The Party People ... who sell a party supply every 9-seconds. [Insert party blower SFX ;-] Today's guest is Dean Salakas, owner of the third generation family business and Australia's largest retailer of party supplies. In this fun and candid fireside chat, Dean shares: - The pros & cons of running a family business - What he learnt from being on Shark Tank - His top 3 critical marketing success factors Yep, another big episode of Australia's best marketing podcast. Let's go! The post 280 – Australia’s largest party supply retailer shares his top 3 critical marketing success factors appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Hey, what’s got four walls and goes pop!? A pop-up store, of course. And I reckon maybe, just maybe, you should have one! The pop-up store trend is sweeping the retail landscape so join me as I speak to Melbourne's pop-up store queen, Nikolina Saric founder of the pop-up store business Build Brand. Let's go! The post 279 – The Pop-Up Store Trend: How to start one and why you should with Nikolina Saric appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

How’s this. Two market researchers get the taste for beer. Craft beer. So, what did they do? They escape the cubicle and start a business from a self-storage facility. Soon enough they’ve opened up a bottle shop in an industrial estate selling 1,100 types of their favourite beers. Cheers, big ears! The post 278 – How A Market Researcher Turned Boutique Beer Retailer Selling 1,100 Craft Beers with Richard Kelsey of Beer Cartel appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Hey, I’ve found a business that’s using Twitter effectively. It’s a bar. In fact the owner says “It’s a foundational part of his marketing!” Crazy, huh? And the thing is, he’s not doing anything that special! Steve Vallas is an ex-lawyer and cab driver who a few years ago decided that world needed another bar. So he left the law and went and started Honey Bar ... a very cool, inner-city bar in South Melbourne. And he thanks Twitter for its success. The post 277 – How To Market A Bar On Twitter With Honey Bar’s Steve Vallas appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Are you ready for some content marketing strategy genius? Well, how’s this for an idea … Create some unique, quality content that your prospects will love. Then bypass the Internet, and instead, print it on paper and mail  it to those who may one day buy from you. How old school is that! Well, it may be old school, but my guest today, Brian Hight of the Rural News Group, has been doing exactly that for the past forty years with his free farming newspapers in New Zealand. In fact, he's even been awarded the Queen's Honours for his contribution to publishing. He founded Farm Equipment News in 1974 after leaving the family dairy farm, sold it some years later and established the Rural News Group which now covers the newspapers Rural News, Dairy News and NZ Winegrower. This is not the usual interview as we barley mention the Internet, but instead explore a way of marketing that has by-passed many small business owners on the ay to Facebook, websites, PPC and SEO! Yep, it's an old school episode today of Australia's best marketing podcast. Enjoy!     EPISODE TIMELINE   00:36  Welcome & overview 03:00  Time for a check-in on the week 05:34  Today’s guest introduction - Brian Hight 07:10  Interview with Brian Hight - Part 1 20:26  Insights in to 99Designs & Netregistry 22:14  Interview with Brian Hight - Part 2 32:05  My top 3 marketing learnings fro my chat with Brian Hight 33:58  Motivational marketing quote of the week 34:09  Wrap-up and insights in to next week’s guests     EPISODE SPONSORS (PLEASE SUPPORT THEM)   Netregistry special offer – Get your online marketing sorted. Websites from $79 / month. 99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.     RESOURCES & LINKS MENTIONED   Hooked Online Blog Post Thanks to Kel Hennessy of Chickittyboo for my leather gifts     MY TOP 3 MARKETING TIPS FROM THIS EPISODE   Give some consideration to creating a printed publication. As I said, "When everyone else is shouting ... whisper!" No matter what content you're creating, ensure it's quality. Brian calls it compelling. You don't have to write all your content. Seek contributors ... AKA guest posters, freelance journos.     INSPIRATIONAL MARKETING QUOTE   "People may hear your words, but they feel your attitude." John C Maxwell     OVER TO YOU …   What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.   The post 276 – Brian Hight was awarded the Queen’s Honours for his old-school content marketing strategy appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

eBay's leading fishing tackle seller shares some marketing gems that have application across all types of business - online and offline. Listen in and you'll not only discover how to run an eBay business, but be reminded of some basic marketing fundamentals when it comes to sharing your products or services with the world. Paul Nieuwenhuys launched his eBay store - Hooked Online & Sinker - 5 years ago. Amazingly it was his first step in to eCommerce, and as of today he's sold close to $3,000,000 of hooks, lines and sinkers! Listen in. You'll be hooked ;0) The post 275 – How To Run An eBay Business With eBay Master Seller, Paul Nieuwenhuys of Hooked Online & Sinker appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.