The Small Business Big Marketing Podcast with Tim Reid

You know how much I love a cubicle escapee story … someone who leaves the corporate life and starts their own business. Well, let me introduce you to two that opened their first business without any prior small business experience. Steve a finance man in the gold industry and Natalie a lawyer moved back home to Melbourne from New York with a vision to create one of Australia’s first organic cold pressed juice brands … Greene St. Juice Company.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Nigel Godfrey - raconteur and owner of the rights to Miss Universe New Zealand has taken a toxic business that had a globally recognised brand and turned it around. It has been described as the greatest turn around of any territory in the last 25 years and he's done it all in under 3 years. We also discuss how as a culture we don't celebrate entrepreneurs enough. We go crazy over sports and hold them up as role models and we don't do that for business owners and entrepreneurs but we should. In this fireside chat we talk about: How to fix a toxic business Why entrepreneurs should be celebrated How to attract sponsorship when you have little to offer The power of Facebook to attract sponsors and build a brand The bigger picture - how Miss Universe has become rewarding for Nigel and the contestants Plus I have another testimonial for my book The Boomerang Effect and I crowdsource a listener question: What’s the greatest tip you have seen for a ‘hair on fire’ emergency business such as an emergency plumber or electrician? Here are some of my tips: Cover your car in fridge magnets and park it somewhere where there’s high foot traffic Place a sticker somewhere obvious on the appliance I’ve gone and crowdsourced the answers (Facebook): John Hawes: Simple, fast, beautiful, responsive website. Lee Young: Hold fun and interactive sessions at schools around electrical safety ­ the kids then go home and tell Mum & Dad about this crazy sparky guy who showed them how electricity works and why it’s dangerous. Hunter Leonard: If it's a hair on fire emergency business, you gotta wonder whose hair on fire emergency well-handled would gain the most publicity. Do you fix the Kardashians bathroom sink that's clogged with all that black hair colour, or Prime Minister Malcolm Turnbull's toilet on the election tour bus (no hair in that! ­what goes on in that tour bus?!). I'd opt for fixing a famous person or famous bloggers drain and then getting them to tell their world about it! Brendan McNally: Get clear on your keywords then create landing pages for each one ­ blocked drains, burst hot water service etc. Don't forget to have some quality ‘helpful’ content on your main site around after hours emergencies, around each specific emergency call out, i.e. How to reset the Safety switch; or How to turn off your mains water.   EPISODE TIMELINE 00:30  Welcome & overview02:33  Today’s guest introduction - Nigel Godfrey of Miss Universe New Zealand03:42  Interview with Nigel Godfrey - Part 116:18  Insights in to Netregistry & Designcrowd.com18:25  Interview with Nigel Godfrey - Part 241:23  My top 3 attention grabbers from my chat with Nigel Godfrey43:00  Motivational marketing quote of the week46:16  Listener question49:19  Wrap-up and insights in to next week’s guests     EPISODE SPONSORS (PLEASE SUPPORT THEM) Netregistry listener offer – Get your online marketing sorted. Websites from $79 / month. Designcrowd.com - Save up to $100 on your first design.The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!     RESOURCES & LINKS MENTIONED Nigel's Official Website Episode 262 with Rand Fishkin on SEO for small businesses Buy Timbo’s new marketing book The Boomerang Effect     MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE   We need to celebrate entrepreneurs, the way we celebrate athletes and socialites. Let’s lose the tall­ poppy rubbish and start to place the people who create extraordinary businesses on pedestals. It’s certainly what I try to do with this show. If you find yourself with a toxic business where things aren’t coming together ­then pull out the whiteboard and mind map all the different parts of the business. Make hard decisions around what or who to keep and let go of. You can’t please everyone. If you try to then you’ll mean nothing to no­ one. Pick a niche and chase after it. They’ll love you, even if no ­one else does!     INSPIRATIONAL MARKETING QUOTE In ~1920, self?help author Robert Collier once said … “Tell him what to do. Tell him to put his name on the enclosed card, stamp and mail it. Or pin his check or dollar bill to this letter and return it in the enclosed envelope.” What's the lesson? People need to be told what to do. Be sure to have a clear call to action (CTA) on every piece of marketing you create. Look at eBay’s ‘Add To Cart’ button ? you can’t miss it. The big guys have spent millions researching the heck out of consumer behaviour so you don’t have to. Just observe and copy what works for your business. Ask yourself ... ‘what do you want someone to do having read, watched, or listened to a piece of your marketing?’ The obvious answer is to buy from you ... but buyer behaviour isn’t that simple, there may be a few steps in between your marketing and a purchase. So consider these other calls to action: ? Register their interest ? Give you their contact details g. Email, phone ? Share it via social media ? Attend an event   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Listen up as Dan Tarasenko from Crowd Carnivore explains how he’s using crowdfunding to connect farmers and consumers. We also explore how they are getting great coverage in some huge media and it all started on Facebook. Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

You’ve heard the saying - ‘Build it and they will come’ but we all know that’s rarely the case. However, if you build it and market it then they are much more likely to come. This week we have Marcus Nicholls from Akuna Pet Resorts who is not scared of taking big risks; and he’s able to because he now understands the power of marketing and of being crystal clear on his perfect client. But that wasn't always the case. The post 311 – Beef ice-cream, Mercedes chauffeured pick-up, a water fun park … All for your Dog. Woof woof! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

My guest today helps ex-crims get jobs. And in doing so, he's created a very nice little side business with a passive income - who doesn't want a bit of that?! Plus in today's epsidoe I share the three podcasts I'm loving right now. Let's go! The post 310 – Getting Ex-Crims Jobs Has Proved a Profitable Little Side Hustle For Ron Stefanski of Jobs For Felons appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Nick May of Walls by Design is mixing the old with the new. He has managed to get a 12X ROI on his Facebook marketing spend plus a 45% ROI on an old school direct mail campaign. Not to mention countless PR opportunities and recognition from his podcast The Chase Lounge. Oh, and he's a long time listener of Australia's number 1 small business marketing show and a forum member... coincidence? The post 309 – 12x ROI With These Facebook Marketing Tips By Ignoring All The Rules With Nick May Of Walls by Design appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Finding the time and money to work on your business is hard - particularly in Australia where the costs of running a business can spiral out of control very quickly. Wages, rent, staffing issues, paperwork plus plus plus - all stop you from building that beautiful business of yours in to the empire it deserves to be. Well, it doesn't have to be like that. In fact, let me (and today's guest - David Warne of Cornerstone Business Solutions) put an end to the struggle immediately.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Listen in as Sarah-Jane Dunford from Riskology explains step by step how to run a great corporate event. In this episode we talk corporate sonsorship, media partners and all those one per center's that make events and experience. The post 307 – How to Run a Suucessful Event with Sarah-Jane Dunford of Riskology and The Hunter Safety Awards appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Learn how to use influencer marketing in your small business with TV star turned Entrepreneur Jules Lund. The post 306 – Jules Lund of TR|BE talks Social Influencer marketing and how to access them appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Listen into this fireside chat with Edible Blooms founder Kelly Baker-Jamieson. In this episode you will learn how to master online retail marketing and learn the techniques Kelly uses in her business to keep her website up to scratch and her customers loving them. The post 305 – Online Retail Marketing: How Edible Blooms Founder Sells 1000 products a day, with 20% growth and still has plenty of time for her kids appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.