The Small Business Big Marketing Podcast with Tim Reid

Brendan Torazzi is a lifestyle entrepreneur owning a number of businesses that, whilst not providing 100% passive income, certainly place him in a position where he can work on them and not in them, as well as travel the world with his family. The businesses cover a few different industries including OH&S, weddings and holiday rentals! But it hasn’t all been a bed of roses for Brendan as you’re about to find out.   “I’ve been practicing meditation daily since 2003 … so all of these little breakdowns I’ve had … rather than having one big one, I have these mini breakdowns, and it’s the meditation that’s enabled me to cope with them along the way.” - Brendan Torazzi,Lifestyle Entrepreneur   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    Brendan also shares: Describes what a lifestyle business is and why he loves them so much How he decides what businesses to get in to and which to leave alone How he manages his mental health with the help of an Indian yogi How social media has been a winner for his wedding business And much, much more.   Here’s what caught my attention from my chat with Brendan Torazzi: I love Brendan’s willingness to be openly naive. I agree that you can’t always innovate on a product, but you can always innovate on marketing. 99% fail rate! How reassuring!!   Resources mentioned: Training business - https://alertforce.com.au/ OHS business - https://ohs.com.au/ Wedding venue - https://seacliffhouse.com.au/ Byron Bay Holidays - https://www.airbnb.com.au/rooms/12156633 Rapid Recovery Room - https://www.rapidrecoveryroom.com/   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. And join me at the Idea Exchange in Sydney on November 22, 2018.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big MarketingSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

I’m often asked which has been my favourite interview, having done over 430 interviews with successful business owners over the past 9-years, That I can’t answer. There’s just been too many of them. However, the one I did in 2014 with Platinum Electricians Founder Joshua Nicholls is a bit of a stand-out for a number of reasons: His business story is inspiring His growth has been phenomenal (1,200% in his first 5-years and it’s now close to a $40M business). He’s got a great work / life balance He and his wife Alana have built a culture that attracts great people And he’s created a 21-step customer manifesto that leads to a massive amount of referrals We cover plenty of ground in this chat as Joshua talks about the importance of following your passion, the power of creating a strong visual brand, why she set up shop in an industrial estate, how she generates sales across online, retail and wholesale. And plenty more. There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    Joshua also shares: How he achieved 1,200 growth in five years How he approaches those he admires for business help How and why he created a 21-step customer manifesto How to create raving fans and employees And so much more ...   Here’s what caught my attention from my chat with Joshua Nicholls: Identify people you admire, and ask them if they can help you on your business journey. Just don’t be an Ask Hole! Put in place a customer manifesto - full of little experiences that make your customers smile, refer you to others and remain loyal for a very long time. Love the question Joshua asks - “How does the customer feel once we’ve left their home or business?” Love your employees by putting on great conferences, away-days, training, awards nights. Even just by simply being available to them.   Resources mentioned: Platinum Electrician’s official website   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. And join me at the Idea Exchange in Melbourne (October 17, 2018) and Sydney (November 22, 2018).   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big MarketingSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Saya McDermott is a graphic designer by trade. She then became a pilot for a few years. Obvious career change! Now she’s building a skincare business cleverly called Saya Skincare that’s taking on the world.   We cover plenty of ground in this chat as Saya talks about the importance of following your passion, the power of creating a strong visual brand, why she set up shop in an industrial estate, how she generates sales across online, retail and wholesale. And plenty more. “One day we got an order from Panasonic for 10,000 units. Now that was a great day!”-Saya McDermott, Saya Skincare   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    Saya also shares: Why she made such a big career change How to build a strong visual brand How she’s used social media to attract clients (retail & wholesale) How she got Panasonic to place an order for 10,000 products How she got a contract to supply a new airport on the Sunshine Coast And so much more ...   Here’s what caught my attention from my chat with Saya McDermott: I love the relaxed nature in which she approaches her business. Saya’s blogging strategy is so simple and effective. And I love her branding. I’m a sucker for a strong visual brand - so no matter what your industry, I don’t think there’s any excuse for not having one!   But the marketing gold doesn’t stop there, in this episode: This week’s Monster Prize Draw winner is: Tony Rogers from Grey2Black Photography   Resources mentioned: Saya Skincares official website Saya Skincares Blog Interview with Joshua Nichols about his 21 step customer mantra Interview with Jules Lund about social influencers Interview with Joshua Nichols re customer experience   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   And join me at the Idea Exchange in Melbourne (October 17, 2018) and Sydney (November 22, 2018).   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big MarketingSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Scumbags Barber Shop is where I get my haircut. Not just because I’m happy with the cut, but because it’s just so much fun to go there. The staff are all so friendly, it’s an interesting place to hang out, there’s a strong sense of community, plus you get a free beer! What more could you ask for?! Today we chat with Scumbags founder Harrison Mallory about how it all started from a little shop in an industrial estate.   “We’re in the service industry. If you don’t want to service people and make their experience unforgettable then don’t get in to the industry!” - Harrison Mallory, Scumbags Barber Shop   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    Harrison also tackles: How and why he started Scumbags Why he called his business Scumbags Why he doesn’t want to appeal to everyone Why polarising certain types of customers is good for business How he adds fun to the working week How he creates memorable customer experiences How he attracts and retains great staff And so much more ...   Here’s what caught my attention from my chat with Harrison Mallory: I love that Harrison doesn’t feel the need to appeal to everyone. Instead, he knows who is people are and build his brand, his marketing messages and the whole customer experience around this niche. I love seeing businesses polarise. I love Harrison’s attention to detail when it comes to creating an amazing customer experience. There’s nothing wrong with being a control freak when creating this important aspect of your marketing. And I love how he injects fun in to the business - like the Hawaiian Shirt Fridays. I know ideas like that can seem a little superficial … however, look at it in the context that life’s serious, people are looking for opportunities to smile - and simple ideas like that create a welcome distraction.     But the marketing gold doesn’t stop there, in this episode: This week’s Monster Prize Draw winner is: Cameron Harris from Tank On Cleaning   Resources mentioned: Interview with Lisa Conway Interview with Joshua Nichols re customer experience   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   And join me at the Idea Exchange in Melbourne (October 17, 2018) and Sydney (November 22, 2018).   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big MarketingSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

James Castrission has paddled from Australia to New Zealand and walked to the South Pole. Off the back of that, he is now a small business owner himself, starting and running My Adventure Group. The life and business lessons he’s learnt from these two insane adventures are immense … and today he shares them with us so we too can build our beautiful businesses into the empires they deserve to be.   “We’re capable of a lot more than we give ourselves credit for. We’re like a hardcore 4WD just driving around the city streets not using anywhere near what it’s capable of!” -James Castrission   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.   James also tackles: Why he’s embarked on two life-endangering adventures How to take calculated risks How to work effectively with someone in close quarters Why planning is critical What to do when all hope is lost How to raise money through sponsorship How to manage sponsors And so much more ...   A little more about today’s guest,  James Castrission : It’s impossible to talk about James without mentioning his sidekick Jonesy. So … James is half the Cas and Jonesy duo who are two Aussie explorers constantly pushing the boundaries of human endurance. On the 26th January 2012, they made history by completing the longest unsupported polar expedition of all time. In 100 years of polar exploration, no-one had EVER walked from the edge of Antarctica to the South Pole and back without assistance. Many had tried, none had succeeded. After 89 grueling days, they made it back to the coast after having skied 2,275km with everything they needed to survive in the harshest environment on Earth. Four years earlier they Crossed the Ditch – paddling 3,318km without assistance across the Tasman Sea for another world first. They braved 10 metre swells, howling winds, endured severe food and sleep deprivation and adverse winds and currents. They became the first kayakers to cross the Tasman Sea as well as becoming the longest transoceanic double kayak expedition. Staggering upon the shores of New Zealand, the adventurers were sunburnt, bearded, underweight, and physically and mentally wasted…but most of all happy to be alive. The boys are highly regarded as two of Australia’s premier public speakers and have written & produced four award-winning books and documentaries about their expeditions. Cas is an avid rock climber, trail runner and when not on a big expedition can be found galavanting around the Blue Mountains where he resides. He is massively passionate about getting individuals outside and has guided trips all over the planet.   Here’s what caught my attention from my chat with James Castrission: Preparation is everything. Find people who love what you do. We’re all capable of more (loved James’s 4WD analogy).     Resources mentioned: My Adventure Group - James’s new adventure business Interview with Glenn Azar (another crazy adventurer ;0)   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   And join me at the Idea Exchange in Melbourne (October 17, 2018) and Sydney (November 22, 2018).   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big MarketingSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

“Stand-up comedy gave me an understanding of audience responsiveness. How to work with direct feedback and deliver a great experience. You could quickly ascertain what worked and what didn’t work. This was great in business because you need to be adaptive and responsive to both the client and the market. Also, it gave myself an understanding of the power of face to face contact and rapport.” - Marty Vids   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    Marty also tackles the following questions: How can comedy influence how you grow a business? What do you do when no-one believes in you? What’s the secret to getting an audience onside? Why should we look to big business for ideas? How can I use humour to get through business challenges? And so much more ...   A little more about today’s guest, Marty Vids: Marty Vids cut his business teeth working in the family Milk Bar from the age of seven. At 16 his career teacher advised him he’d probably be a butcher, Marty started a stand-up comedy career which saw him make audiences laugh on some big stages in Melbourne and Sydney. When it was time to get serious, he took a job at Westpac bank until he realised that he wasn’t cut out for working for the man, and needed to get back to his small business roots. That lead to starting a successful mortgage broking business which he sold for what he calls “the cheque of a lifetime” … a cheque that enabled him and his wife to move to sunny Noosa, where he very quickly lost his identity and had a breakdown. In order to recover, they moved back to Melbourne where he got better then started a second mortgage broking business. After numerous awards, he got out of that, moved back to Noosa and now couldn’t be happier.   Here’s what caught my attention from my chat with Marty Vids: Look for ways to add humour in to your business … with your staff, your clients, your suppliers, yourself. Learn more about this by listening to episode 208 with Troy & Zara. “Play to the light.” I love the idea that there will always be a group of people that love what you have to offer (those in the light as Marty puts it) … and there will be those that don't love what you have to offer. Tailor your marketing to those that love you. “Don’t ask how you can make more money. Ask how you can be better.”   But the marketing gold doesn’t stop there, in this episode: This week’s Monster Prize Draw winner is: Daniel Munday from DPM Performance   Resources mentioned: Interview with Shark Tank’s Andrew Banks Interview with Troy & Zara from Humour Australia   Please support American Express & DesignCrowd who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. And join me at the Idea Exchange in Melbourne (October 17, 2018) and Sydney (November 22, 2018).   DesignCrowd DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big MarketingSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Andrew Banks made a motza from building two of the world’s largest recruitment companies - Morgan & Bans and Talent 2. He’s also one of the original sharks on the Australian version of Shark Tank in which he’s already invested in nine start-ups. He has an infectious attitude towards business that I know you’re going to love.   “In order to build a solid team culture, we would recruit around people’s personality, style, and passion. So we’d hire Accountants to recruit Accountants, and Engineers to recruit Engineers. We recruit around who the person was as opposed to what they used to do.” – Andrew Banks, Shark Tank   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    If you have questions about how to build an empire from scratch then you’ll get the answers in this interview with shark Andrew Banks, including: How to build a strong team culture? Why buying an ad in the Super Bowl was one of the best marketing moves ever! How to attract and retain great people. What makes a great leader. How to manage adversity in business. How to become a Shark on Shark Tank! And plenty more …   A little more about today’s guest, Shark Tank’s Andrew Banks: Andrew Banks is a failed actor Andrew Banks. A good-looking failed actor, but a failed actor nonetheless. Realising his days in front of the camera were numbered, he borrowed $5,000 on two credit cards to get his first business off the ground. Fast forward 30 years and he’s established two of the world’s biggest recruitment companies – Morgan & Banks and Talent 2, employing thousands of people globally. Along the way, he’s made an absolute motza! These days, he’s back in front of the camera, as one of the sharks on Network Ten’s Shark Tank, whose task it is to either fund or maul startups and inventors ready to take their idea to the next level. He’s proudly made more mistakes than all of us combined, which places him in a great position to share what it takes to build a business empire literally from scratch.   Here’s what caught my attention from my chat with Andrew Banks from Shark Tank: He’s a genuinely good bloke. Very accessible and very giving of his time.  I loved his advice around finding time to get creative in your business. And his view on marketing versus sales is critical. Too many business owners don’t separate the two. You do because you’re listening to this show .. but what about the rest!?   But the marketing gold doesn’t stop there, in this episode: This week’s Monster Prize Draw winner is: Peter from the Marketing Study Lab   Resources mentioned: Channel Ten’s Shark Tank Andrew Banks Wikipedia listing   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Join me at the Idea Exchange in Melbourne (October 17) and Sydney (November 22).   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big MarketingSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

67-year-old Bill Watson is a Noosa legend having sold ice creams and cold drinks on Noosa’s main beach for the past 48 years. How’s that for business longevity?! In this revealing interview, Bill takes us behind-the-scenes of a business most people would kill to own … explaining how it all started, what he’s learned about people over the journey, his simple approach to customer service, and how he’s embedded himself in the local community. There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. A little more about today’s guest, Bil Watson of Hey Bill: William ‘Hey Bill’ Watson truly is a Noosa icon. With his signature red quad bike and trailers parked beside the Noosa Surf Club, Hey Bill can be found laughing and joking with the dozens of children waiting for a snow cone. Now a thriving business, Hey Bill started with nothing more than a hessian bag of oranges and a dream to live in paradise. With his car offering beachside accommodation, Hey Bill sold oranges to beachgoers at Tea Tree and Alexandria Bay throughout the summer. “There were more people there than Main Beach in those days,” he explained. Today, Hey Bill and his bevy of beauties can be found traveling between Noosa Surf Club and the river mouth offering ice-creams, drinks and snow cones. And he’s done that for the past 48-years! Here’s what caught my attention from my chat with Hey Bill’s Bill Watson: - Be willing to diversify by constantly challenging your business model.- Focus on what you’re good at and what works.- Bill’s positive approach has got him through.- Standing your ground with customers is not a bad thing. They’re not always right, are they?! But the marketing gold doesn’t stop there, in this episode: This week’s Monster Prize Draw winner is:Shelby Hohnberg from Bohemien Bucket Hats Jingle of the Week - Clean, wax and polish with Mr. Sheen Please support American Express who make this show possible: American Express Business Explorer Credit CardLet your business expenses reward you. Every year. Visit: amex.co/2GLI7i2 Join me at the Idea Exchange in Melbourne (October 17) and Sydney (November 22). If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big MarketingSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Having the right mindset around your marketing goes a long way to ensuring your marketing produces the ROI you're looking for. Today I share a mindset hack that I've been benefitting from for the past 9 years, yet I'm surprised at how many business owners just aren't getting it. PLUS there's plenty more marketing gold in episode 426 of your favourite marketing podcast.   Resources mentioned in today's episode: My interview with traevl blogger Caz makepeace from YtravelInterview with Melissa Maker from Clean My SpaceInterview with Instagram rockstars Stephanie & Laura from KIC GirlsInterview with self-publishing legend Sharon Witt   Monster Prize Draw winner Artist Stephen Crichton   Advertising Jingle of the Week Paul Hogan (Hoges) in that famous old Winfled ad from 1970   Please support American Express who make this show possible: American Express Platinum Card   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big MarketingSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Being asked "So, what do you do?" is a golden opportunity to pitch that beautiful business of yours. However, so may business owners get it wrong. So, in today's episode, I introduce you to the capstone pitching model, a way for you to convey what you do, how you do it and why someone whould hand over their hard-earned to you. PLUS I have some ideas for a business owenr who's struggling to attract customers, I help another one choose the right marketing agency, and this week's advertising jingle involves football, meat pies, kangaroos and Holden cars!   This week’s Monster Prize Draw winner is: Anita Affleck from New Zealand's Global Baby   Resources mentioned: Interview with Damien Lee of Mr. Lee's Noodles about resillience in business Eden Health Retreat - don't tell anyone about this incredibly special place to detox, reset and basically head home feeling a whole lot better than when you came! Interview with The Cuddlist, Adam Lippin Here's the website I reviewed for Emmette Therapist Al Reupena   Advertising Jingle of the Week The classic Holden TVC from 1972 - Football, Meat Pies, Kangaroos and Holden Cars!   Please support American Express who make this show possible: American Express Platinum Card   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big MarketingSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.