The Small Business Big Marketing Podcast with Tim Reid

Sexual wellbeing entrepreneur, and fourth-generation family business owner Hugh Crothers, says life is better with pleasure. Frictionless pleasure, to be exact. So, he’s on a mission to disrupt a category laden with stigma, and make it accessible to all of us who love a bit of the good old slap and tickle! It’s a well-lubed, and slightly naughty, episode 643 of The (14 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Drip founder Hugh Crothers ...  Hugh Crothers is the founder of Drip, a sexual wellbeing brand he started in 2021 catering to people who are curious and diverse when it comes to sex.  Part of Substance, a 100% Australian owned, fourth generation health and wellbeing company, as a young queer person, Hugh struggled to find education and unbiased information about sex and intimacy.  At the same time, he realised that Australians had few options when it came to premium sexual wellbeing products made locally. Setting out to create a brand as a love letter to his 18-year-old self, Hugh founded Drip bringing together his appreciation and experience in design, health and sexuality. Two years in, Drip’s range can be found in over 50 retailers nationally including Chemist Warehouse, and includes an organic oil-based lube, a water-based lube, a minty breath spray, and an organic sex toy cleaner. If the kids are close by and you’re not ready for the Birds and the Bees chat, then maybe lock them up for an hour or so as Hugh shares: How the idea for Drip came about The challenges of getting it to market in a fourth generation family business The difficult convos that happened around the family dinner table Plus how he’s marketing products that are often censored on social media If you're a Silver or Gold  Member of my Patreon, you can watch this interview over at Patreon.com/MaretingPodcast. Let’s go meet Hugh. Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing Last Week's Episode of The Small Business Big Marketing Podcast  Waze Founder Noam Bardin has launched a Twitter alternative called Post | 642   As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Can you imagine starting a new social media platform? The money required, the resources, not to mention the time and the risk! It’s certainly not for the faint-hearted. Well, today we meet Noam Bardin, a Silicon Valley veteran and the Founder of Post.News, a new social media that's taking Elon Musk’s Twitter head on! It’s a take-on-the-big-boys episode 642 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Post.News Noam Bardin ...  Noam Bardin founded Waze, the crowd-sourcing traffic app and one of the world's most talked-about start-ups following its acquisition by Google in 2013. I can imagine that would be a pretty handy pay day! He’s been labelled as one of Business Insider’s 100 Stars of Silicon Valley. And he’s completed a Masters of Public Administration at Harvard Uni, where he began planning on how to save the world. Not a bad CV so far, but where it gets really interesting is that Noam is also the  Founder of Post.News, a new social media site he launched in 2022, that upon first look, is not dissimilar to Twitter.  Yep, you’re about to hear from an entrepreneur who’s taking on Elon Musk’s Twitter?! Albeit, with a few minor differences like posts are not limited to 280 characters, you can buy individual articles from premium news providers and you can tip creators. In his own words Noam describes Post as being for “real people, with real news and civil conversations”. Is he crazy? Does he know something we don't? Has he got more money than sense? Let’s go find out as Noam shares: Why he’s taking on one of the biggest social mediums in the world. How he’s actually doing it, not to mention financing it! Plus we have a super interesting conversation about the minimum viable product concept or MVP as it’s often referred to. If you're a Silver of Gold  Member of my Patreon, you can watch this interview over at Patreon.com/MaretingPodcast. I started off by asking Noam what he loves about social media, and what’s his favourite platform. Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Some people buy, renovate and sell property in the hope of creating the perfect lifestyle. Not today’s guest. Matt Raad (and his wife Liz) buy, renovate and keep (although sometimes they sell) websites, and they have created the perfect lifestyle. It's time to uncover these surprisingly simple wealth-building strategies of website investor Matt Raad, in a get-rich-quicker-than-you-may-have-thought-possible episode 641 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about eBusiness Institute’s Matt Raad ... Matt Raad (along with his wife Liz) is regarded as Australia’s leading expert in creating highly profitable website portfolios with high margins and low overheads. In fact, they were one of the first in the world to buy and renovate a portfolio of websites worth millions of dollars; a strategy they now teach beginners to reach six, even seven figure incomes. Whether you’re looking at adding an additional stream of income to an existing business, or you’d love a side hustle, or maybe you just want to improve the value of your business’s website, then you’ll love what Matt has to share including: Why he prefers online real estate to bricks and mortar as a way of creating wealth Why he focuses solely on content websites, and not other types of digital assets Matt shares some case studies showing what’s possible Plus I drill him hard (but politely, of course) on a number of limiting beliefs and elephants in the room that I felt needed addressing in order for you and I to come to terms with what seems like a dream business in these crazy times! So open your mind and your notebook as Matt shares a very modern business idea. Oh, and a quick warning … If you find yourself getting uber excited then feel free to head over to www.eBusinessInstitute.com.au/Timbo. If you purchase through that link, Matt & Liz will kindly include a $997 Web Design Course as a bonus, plus a free training session on the Secrets of the Worlds best Website Investors. Just mention that you heard about it from me ;0) I start off with Matt explaining how he went from studying Zoology to buying, renovating and selling websites! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

There’s a story of a lovely lady, who was bringing up three very lovely girls. You know the rest, right?! Well, that lovely lady’s home (and her hubby’s) is now for sale, and today we hear from the Beverly Hills real estate agent, charged with selling the Brady Bunch’s house. It’s a family-friendly episode 640 of The (14 year-old, award-winning) Small Business Big Marketing podcast.  A little more about LA Realtor Danny Brown ... As you may have realised by now, I’m a curious fella. My curiosity is a major driver in choosing my guests and the questions I ask them.   Case in point? Years ago when I found you could take a mini submarine ride to the bottom of the Atlantic Ocean to view the Titanic, I immediately had to track down the fellow who was selling the tickets. Check out episode 236.   And when I saw there was a cattle ranch in Texas for sale for a whopping $998M, I simply had to interview the agent responsible for the sale. Check out episode 446.   So guess what happened last week when I heard the Brady Bunch house was for sale? Yep, you got it. I contacted the selling agent immediately hoping for an interview. My head was bursting with curiosity - How did he get the listing to sell America’s second most photographed house, behind the White House? How do you price something so iconic? Who are the likely buyers? How do you weed out the tyre kickers? How do you market it? And … What was Alice’s favourite meal to cook for the entire Brady Bunch?!   So many questions, so little time!   Let’s go meet the man with all these answers, and then some. His name is Danny Brown of Compass Real Estate, a Beverly Hills real estate agent with 21 years experience selling mega mansions to the mega wealthy. Over his career, Danny has sold 400 properties totaling a whopping $1.4B in sales. Do the math on that not-so-little commission cheque!   I started off by testing Danny’s Brady Bunch general knowledge! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Kate Christie is all about living your life to the fullest, in business and in pleasure. Not only, as a time management expert, can she find you 30 guilt-free hours a month; she can then get you designing your best life thanks to what she calls your very own Life List! It’s a timely episode 639 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Life Lister and time management expert Kate Christie ... Kate Christie is a time management expert and author of a new book titled The Life List in which shares how she lost her former husband at 50, and how it provided the catalyst to create what she calls a ‘Life List’ … all the things and experiences she wants to do now whilst she’s still young enough to enjoy them. Now whilst talking about that was why I got Kate on the show, as a time-management expert, she claims she can confidently find you 30 guilt-free hours a month that you can dedicate to designing your dream life. So we go deep on that as well. Plus we talk about the power of small business owners becoming published authors, what happens when you reveal your vulnerable side in business, and we explore the smarts behind being known for one thing, well! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Last month in Tuscany, Italy an eighth generation butcher by the name of Dario Cecchini totally blew my mind, for sooooo many reasons, the least of which is the incredible customer experience he and his team deliver. But trust me, that’s just the tip of the iceberg. It’s a meaty, and slightly teary, episode 638 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Tuscan Butcher Dario Cecchini ... I‘m so excited (and honoured) to bring you this interview. Dario Cecchini is an eighth generation butcher based in the small Tuscan town of Panzano, Italy. Population 1,152. I discovered him last month when Sarah and I googled fun things to do in Tuscany, and one travel blogger was adamant that a visit to Dario’s butcher shop was an absolute must! In fact, the blogger went on to say that not only should you visit his shop, but you should absolutely book a seat at his now famous long-table lunch or dinner that he holds every day on the first floor of his shop. Six courses of the beast with all the Chianti and Grappa you can drink for fifty Euro. At that point they had my attention as both Sare and I love a good feed at a long table. Who doesn’t?! So we try to book online but there’s no spots left. Instead, we rolled up one morning about 9:00 AM and that’s where the fun began. Allow me to paint the picture. Dario’s butcher shop is in a non-descript side street of Panzano, nestled in between a souvenir shop and the local post office. If it weren’t for AC/DC and Andrea Boccelli playing at full volume on high-rotation, or waiters offering you a free glass (or four) of Chianti as you wandered past, you would be excused for walking straight by.  Yep, you heard right, a butcher's shop playing Acca Dacca and opera, and serving free wine at 9AM on a weekday! This happens everyday of the year BTW, except Xmas Day! After a quick tipple out on the street, Sare and I wandered into Dario’s butcher shop where we were warmly greeted by Grant, a friendly Scottish fellow who acted as a sort of Maitre d. Yep, a butcher's shop with  a maitre D! He welcomed us, asked where we were from and suggested we make ourselves at home, at which point I asked him (trying to hide my desperation) if there were a couple of seats left for the day’s long lunch. Miraculously there were, so after paying our fifty euro each at the booking office up the road (yep, a butcher’s shop with a booking office!), we settled into a couple more Chiantis and got talking to some of the other 170 people (from all over the world) who we’d be joining at the long table! I then laid eyes on the great man himself. There he was, standing behind his chopping board that his great, great, great, great, great, great grandfather had worked on, surrounded by the most amazing cuts of meat, cleaver in hand; eighth generation butcher Dario Cecchini dressed in all his finery, finished off with an impressive handle-bar moustache. So what’s the first thing Timbo the Tourist does? Ask for a photo of course! At which point Dario puts his arm around me, stuck his chest out like the proud butcher he is, and the first selfie of many was taken.  After a couple more glasses of Chianti, midday swung round and we were ushered upstairs to a room full of long tables, and a roaring BBQ of hot coals ready to cook the first of six meaty courses.  Now, I could go on and tell you about what an amazing lunch it was. How incredible the staff were at creating an unforgettable experience. How tasty the various courses were. How much fun it was sitting between and getting not-so-quietly drunk with folk from all over the world. Or how at one point, Dario comes out to thank everyone and yells out Carne Diem at the top of his voice … that’s his take on the Latin Carpe Diem (AKA Seize the day).  However, I’m sure you get the picture; plus if you’re a Member of my Patreon then you can watch a video of it over at Patreon.com/MarketingPodcast The point of this interview is much deeper than me sharing my travel stories.  What I want to get across is that Dario Cecchini is a rare breed of business owner who overflows with love and passion for what he does, and who genuinely wants to share this with his precious customers.  Dario is a man who operates from a strong set of values passed down through eight generations, he’s not scared of hard work and is full of pride in everything he does. This is also evident in all his staff who absolutely love him. As a result, this humble Tuscan butcher has put his hometown of Panzano on the world map. Not only does he have a thriving butchers shop, and rooms full of long tables that accommodate hundreds each day. He also has a food truck on the city limits, a second restaurant two hours away, and an entire shop dedicated to merch. And who doesn’t love a good bit of merch!? He’s also built a strong personal brand, so much so that an entire episode of the Netflix series Chef’s Table, is dedicated to this beautiful human. Yes, Dario had a huge impact on me in the short time I spent with him, and I hope I’ve gone some way in this interview to impart why, so that you too can benefit from how he goes about life and business. Yes, you’ll discover the power of running a values-based business, and how an unforgettable customer experience is built; but you’ll also be reminded of the power of a mentor, the importance of love in running  a business, and why creating a successful business is much more a feeling than it is an algorithm (Dario’s words, not mine!). In fact, in the same breath he says “You can only truly see with your heart.” Before we meet him, three things I want you to note.  Dario doesn’t speak English, so his beautiful wife Kim (who’s also his business partner) does the translating. Please don’t let this put you off, as half the magic is hearing him speak in his thick and passionate Italian accent. Secondly, there are times during this interview where all three of us get quite teary, in a very positive way. Soz if that’s not your style, but it’s mine. And Dario’s! And Kim’s!! Thirdly, if you’d like to watch an excerpt of this interview then head over to https://smallbusinessbigmarketing.com/638, or you can watch the full interview over at https://www.patreon.com/marketingpodcast  Enough from me.  I started off with the biggest of questions … Why does he love AC/DC so much!   Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Tim Denning has had some massive business lows, each time, picking himself up, dusting himself off and having another crack. He’s now one of the most prolific content writers in Australia on the topic of personal development and entrepreneurship. "How prolific?", I hear you ask. 480,000 words a month prolific! If you’re keen to discover how writing can turn your business and mindset around then you’ve come to the right place. It’s a mind-boggling episode 637 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about blogger Tim Denning ... Here's Tim Denning's official website He's written online for the last 9 years straight He has 312,000 followers on Medium 503,000 followers on LinkedIn 140,000 email subscribers 22,000+ Twitter followers Tens of thousands of hits to his website every month And he's built “Bad-Assery Academy” with thousands of successful students (3rd time lucky) Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing   As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing Like most 20 year-olds, Bailey Paige loves a big night out. And, like most 20 year-olds, he’s on his phone all night forgetting that at some point he’s going to need an Uber to get home. But, what if you run out of charge? That can make for a long walk home! That’s exactly what happened to young Bailey, who upon waking the next morning (hangover and all), goes ahead and invents the Zip Zap Charger … the world’s first cordless mobile phone charger. It’s a fully-charged episode 636 of The (13 year-old, award-winning) Small Business Big Marketing Podcast. A little more about Zip Zap Charger founder Bailey Paige ... 20 year-old entrepreneur Bailey Page’s business adventure began at the end of a night out with some mates when his iPhone ran out of juice. Trying to order an Uber ride home and not carrying a phone charger with him, he was left stranded with a big walk ahead of him.   Waking up the next morning, a little worse for wear, Bailey decides to solve the problem and the Zip Zap Mobile Charger was born; which unbelievably was a global first! Like how had no-one invented a cordless phone charger?!    So sit back as Bailey (now 22) shares how, without any technology or manufacturing experience whatsoever, went from idea to finished product, how he found a manufacturer who shared his vision and successfully navigated the treacherous waters of production, the mistakes he made along the way, as well as the challenges of developing a product to work in the Apple ecosystem. Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event   As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing Do you love the idea of self-publishing a book for your business in 2023? Then imagine this scenario. You and your biggest competitor are standing in front of a prospect. Your competitor gingerly hands over their business card.  You proudly hand over your book. No prizes for guessing who’s built instant trust? If you love the idea of having a book to promote you and your business then listen up as today’s guest has written 42 of them, and sold nine million copies. It’s a self-publishing episode 635 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about 4 Ingredients founder Kim McCosker ... If you're a long time listener then you’ll have heard me say multiple times that a book is a business card on steroids. It positions you as an expert, it’s a wonderful way to get that mountain of knowledge you’re standing on out of your head and on to paper, plus it builds trust and credibility with your prospects and customers. I’ve experienced this myself with my own book The Boomerang Effect. Whilst the sale of some 7,500 copies didn’t make me rich, it’s been responsible for getting me well over one hundred keynote speaking gigs over the years. Books can be such an amazing marketing channel. And if you have any limiting beliefs around becoming an author please put them aside for the duration of this chat with today’s special guest. Her name is Kim McCosker, she’s the founder of 4 Ingredients and the creator of tens of thousands of recipes, all with four ingredients or less. She’s also the author of 42 self-published cookbooks of which she has sold over nine million copies.  Off the back of her self-publishing success, she’s got an eCommerce store, a beautifully shot YouTube channel (don’t watch it if you’re hungry!), and she’s just released The Easiest Cooking Show Ever on Foxtel. So pen and paper at the ready folks as Kim takes us inside the world of self-publishing. I started off by asking her what made her think the world needed another cookbook! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing In her surfing career, Layne Beachley achieved this seven times, six of them consecutively, making her the best surfer the world has ever seen…. male or female. In this up close and personal one hour chat, Layne opens up about the one big shift she made in order to achieve her dreams. And fortunately, it’s something we can all apply to both our own business and personal lives. Plus she shares a mountain of other amazing high-performance insights along the way. It’s a fully-sick episode 634 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about World Surfing Champion Layne Beachley... Today you and I meet world #1 surfer Layne Beachley who’s regarded as the most successful surfer ever! Layne’s dedication to success saw her as the only surfer, male or female, to claim six consecutive world titles. She went on to win a seventh before retiring in 2008. In 2015 she was awarded the Order of Australia, the highest recognition one can receive for distinguished service of the highest degree to Australia or humanity at large. Amongst other endeavours, Layne is now Chairperson of Surfing Australia, and a motivational, keynote speaker sharing her stories about achieving success, overcoming challenges and maintaining a winning mindset. She’s also the founder of the Awake Academy (use discount code Timbo for $100 off) which she describes as “a centre for self-empowerment, helping people detach from fear, take control and live a life they love.” Now I can hear some of you saying "But Timbo, this is a business and marketing podcast, what’s with all the woo woo stuff?!” Well, you see, in my observations (and me included), there’s too many business owners out there who find themselves losing motivation and direction in growing their beautiful businesses. This may show up as depression, anger, agitation, a lack of focus or in some other destructive way.  But the reality is, before we’re business owners, we’re all human beings, and that, my friend, is a much tougher gig than running any business! BTW, if that’s you right now, please take care, and don’t be ashamed to chat with someone at your local crisis support service. For us Aussies, that Lifeline on 13 11 14. I started off by suggesting to Layne that there seems to be a consistent theme developing on this show, with past guest and another world #1 surfer Shaun Thomson going off and creating a personal development business. What is it about surfing that encourages this? Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event   As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.