The Small Business Big Marketing Podcast with Tim Reid

Ferndale Food’s second-generation owner Leigh Edward goes about running his multi-million dollar family business in a very refreshing way. He’s strong on values, considered in his approach, and avoids trying to be anything he isn’t. As a result, Ferndale are the producers of some of Australia’s biggest, privately-owned confectionery brands. It’s episode 646 of The (14 year-old, award-winning) Small Business Big Marketing podcast, that wreaks of the sweet, sweet smell of success!   A little more about Ferndale Food's Owner Leigh Edward... I can’t really put my finger on it, however there’s something about the way regional-based, family-owned businesses are run that I find a joy to hear about. Whilst I’m generalising, the owners of these types of businesses seem to go about growth a little differently to those in the big smoke, that aren’t family run. They’re often run on a strong set of values passed down through the generations, they’re in less of a rush (to do anything, really!) than their big city cousins, and they create great working environments that attract good, quality staff. Today’s special guest, Leigh Edward, second-generation owner of Ferndale Foods in regional Victoria is a great example of this. Started in 1995 by Leigh’s old man in response to a gap in the market for low-sugar confectionery products, Ferndale is the creator of global confectionery brands including JILA Mints, JOLS Pastilles, Licorettes and they even produce Blitz Mints for supermarket chain ALDI. Turning over 35 million dollars annually and employing over 60 staff, this is a great story that builds on the message of last week's episode with Mez from Wholesome Bowl… stick to your values, avoid being anything you’re not and slowly build a business loved by all. We cover plenty of marketing ground in this chat with Leigh including his approach to branding, packaging, innovation, risk-taking and manufacturing, plus he has some solid insights into how best to navigate the fragmented media landscape we’re all confronted with. Last Week's Episode of The Small Business Big Marketing Podcast How to slowly launch a successful FMCG brand with Wholesome Bowl's Mez Jamali | 645   Businesses that make this podcast possible - Please support them... Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites Join Timbo's Business Owner Membership and take control of your marketing Book Tim Reid to speak or emcee at your next business event    As always, thanks for your support. May your marketing be the best marketing.   Timbo ReidSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Any private individual (not company, but individual) who launches an FMCG brand instantly has my attention. Why? Because the hurdles between the idea and success are huge.  That’s why when I had the opportunity to interview a fellow who, with his own money, had launched Australia’s newest instant noodle brand, I jumped at it! It’s a flavoursome episode 645 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Wholesome Bowl Co-Founder Mez Jamali... Righto, let’s meet todays’ special guest. His name is Mez Jamali, and like so many small business owners, he’s full of courage and passion for what he’s building. And I love that! Mez is the co-founder of Australia's newest instant noodle brand - It’s called Wholesome Bowl …. and the offering, right now, is simple. Packets of chicken and beef flavoured noodles with the added benefit of being nutritionally good for you thanks to the inclusion of fibre, protein, vitamins and minerals.I know what you’re thinking... Come on Timbo, they’re instant noodles. How can they be healthy?! Well, put any limiting beliefs aside, as it’s Mez’s approach to launching a brand in the cut throat world of FMCG that’s most interesting. I mean, come on, think about some of the challenges he faces: Finding a manufacturer when he’s got no track record. Getting distribution across independent stores as well as the big multinational supermarket chains. Going up against brands like Maggi who’d happily knock him off in  a heartbeat. All this using his own money and on a very modest budget. No matter what business you’re in, there’s plenty to learn from Mez’s approach; especially his focus on nostalgia. More on that shortly. I stared off by asking Mez, what inspired him to become the instant noodle guy?! Last Week's Episode of The Small Business Big Marketing Podcast Reality TV Veteran Dan Munday On How To Generate Big Ideas | 644 Businesses that make this podcast possible - Please support them... Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites Join Timbo's Business Owner Membership and take control of your marketing Book Tim Reid to speak or emcee at your next business event  As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Where the hell do good ideas come from? Why are they so hard to come by? How do you know when you’ve got a good one that will grow your business exponentially? The hunt for answers to these questions continues today with Dan Munday, a twenty year veteran of reality TV, having contributed to the success of shows including Survivor, The Apprentice and Real Housewives. It’s a big-thinking episode 644 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about reality TV veteran Dan Munday ... If you’re a long time listener of this podcast, you’ll know how much I love and respect the power of a good idea. This dates all the way back to my first job in Australia’s largest advertising agency where ideas were all we had; and we charged handsomely for them. Whether we’re talking about an idea for a new business, a new product or service, a campaign headline, a promotion, or maybe you’re just looking for a more creative way to tell your story, a good idea is worth its weight in gold. Today ideas are more important than ever, with competition in every industry, every category, every market at an all time high; and, in a world of sameness, a great idea can be your point-of-difference, positioning you well away from your competition. But where do good ideas come from? To help answer that, let’s meet Dan Munday, a twenty year veteran of reality TV, working on global hits including Survivor, through to The Apprentice (which one ex-President hosted) and Real Housewives. Dan’s involvement in these multi-gazillion dollar franchises included designing the shows’ look and feel, creating the challenges, helping integrate brands in order to get commercial outcomes; plus the development and pitching of new shows in this sought-after space.  Now working as a freelance creative, Dan recently launched The Sunny Coast Showdown - a film and TV talent incubator. So lean in as Dan and I explore the art and science of generating, and pitching, big ideas.  I started off by asking Dan what’s been his most memorable career highlight? Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketingLast Week's Episode of The Small Business Big Marketing Podcast Sexual Well-Being Entrepreneur Hugh Crothers Is Disrupting A Category Full Of Stigma | 643   As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Sexual wellbeing entrepreneur, and fourth-generation family business owner Hugh Crothers, says life is better with pleasure. Frictionless pleasure, to be exact. So, he’s on a mission to disrupt a category laden with stigma, and make it accessible to all of us who love a bit of the good old slap and tickle! It’s a well-lubed, and slightly naughty, episode 643 of The (14 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Drip founder Hugh Crothers ...  Hugh Crothers is the founder of Drip, a sexual wellbeing brand he started in 2021 catering to people who are curious and diverse when it comes to sex.  Part of Substance, a 100% Australian owned, fourth generation health and wellbeing company, as a young queer person, Hugh struggled to find education and unbiased information about sex and intimacy.  At the same time, he realised that Australians had few options when it came to premium sexual wellbeing products made locally. Setting out to create a brand as a love letter to his 18-year-old self, Hugh founded Drip bringing together his appreciation and experience in design, health and sexuality. Two years in, Drip’s range can be found in over 50 retailers nationally including Chemist Warehouse, and includes an organic oil-based lube, a water-based lube, a minty breath spray, and an organic sex toy cleaner. If the kids are close by and you’re not ready for the Birds and the Bees chat, then maybe lock them up for an hour or so as Hugh shares: How the idea for Drip came about The challenges of getting it to market in a fourth generation family business The difficult convos that happened around the family dinner table Plus how he’s marketing products that are often censored on social media If you're a Silver or Gold  Member of my Patreon, you can watch this interview over at Patreon.com/MaretingPodcast. Let’s go meet Hugh. Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing Last Week's Episode of The Small Business Big Marketing Podcast  Waze Founder Noam Bardin has launched a Twitter alternative called Post | 642   As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Can you imagine starting a new social media platform? The money required, the resources, not to mention the time and the risk! It’s certainly not for the faint-hearted. Well, today we meet Noam Bardin, a Silicon Valley veteran and the Founder of Post.News, a new social media that's taking Elon Musk’s Twitter head on! It’s a take-on-the-big-boys episode 642 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Post.News Noam Bardin ...  Noam Bardin founded Waze, the crowd-sourcing traffic app and one of the world's most talked-about start-ups following its acquisition by Google in 2013. I can imagine that would be a pretty handy pay day! He’s been labelled as one of Business Insider’s 100 Stars of Silicon Valley. And he’s completed a Masters of Public Administration at Harvard Uni, where he began planning on how to save the world. Not a bad CV so far, but where it gets really interesting is that Noam is also the  Founder of Post.News, a new social media site he launched in 2022, that upon first look, is not dissimilar to Twitter.  Yep, you’re about to hear from an entrepreneur who’s taking on Elon Musk’s Twitter?! Albeit, with a few minor differences like posts are not limited to 280 characters, you can buy individual articles from premium news providers and you can tip creators. In his own words Noam describes Post as being for “real people, with real news and civil conversations”. Is he crazy? Does he know something we don't? Has he got more money than sense? Let’s go find out as Noam shares: Why he’s taking on one of the biggest social mediums in the world. How he’s actually doing it, not to mention financing it! Plus we have a super interesting conversation about the minimum viable product concept or MVP as it’s often referred to. If you're a Silver of Gold  Member of my Patreon, you can watch this interview over at Patreon.com/MaretingPodcast. I started off by asking Noam what he loves about social media, and what’s his favourite platform. Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Some people buy, renovate and sell property in the hope of creating the perfect lifestyle. Not today’s guest. Matt Raad (and his wife Liz) buy, renovate and keep (although sometimes they sell) websites, and they have created the perfect lifestyle. It's time to uncover these surprisingly simple wealth-building strategies of website investor Matt Raad, in a get-rich-quicker-than-you-may-have-thought-possible episode 641 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about eBusiness Institute’s Matt Raad ... Matt Raad (along with his wife Liz) is regarded as Australia’s leading expert in creating highly profitable website portfolios with high margins and low overheads. In fact, they were one of the first in the world to buy and renovate a portfolio of websites worth millions of dollars; a strategy they now teach beginners to reach six, even seven figure incomes. Whether you’re looking at adding an additional stream of income to an existing business, or you’d love a side hustle, or maybe you just want to improve the value of your business’s website, then you’ll love what Matt has to share including: Why he prefers online real estate to bricks and mortar as a way of creating wealth Why he focuses solely on content websites, and not other types of digital assets Matt shares some case studies showing what’s possible Plus I drill him hard (but politely, of course) on a number of limiting beliefs and elephants in the room that I felt needed addressing in order for you and I to come to terms with what seems like a dream business in these crazy times! So open your mind and your notebook as Matt shares a very modern business idea. Oh, and a quick warning … If you find yourself getting uber excited then feel free to head over to www.eBusinessInstitute.com.au/Timbo. If you purchase through that link, Matt & Liz will kindly include a $997 Web Design Course as a bonus, plus a free training session on the Secrets of the Worlds best Website Investors. Just mention that you heard about it from me ;0) I start off with Matt explaining how he went from studying Zoology to buying, renovating and selling websites! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

There’s a story of a lovely lady, who was bringing up three very lovely girls. You know the rest, right?! Well, that lovely lady’s home (and her hubby’s) is now for sale, and today we hear from the Beverly Hills real estate agent, charged with selling the Brady Bunch’s house. It’s a family-friendly episode 640 of The (14 year-old, award-winning) Small Business Big Marketing podcast.  A little more about LA Realtor Danny Brown ... As you may have realised by now, I’m a curious fella. My curiosity is a major driver in choosing my guests and the questions I ask them.   Case in point? Years ago when I found you could take a mini submarine ride to the bottom of the Atlantic Ocean to view the Titanic, I immediately had to track down the fellow who was selling the tickets. Check out episode 236.   And when I saw there was a cattle ranch in Texas for sale for a whopping $998M, I simply had to interview the agent responsible for the sale. Check out episode 446.   So guess what happened last week when I heard the Brady Bunch house was for sale? Yep, you got it. I contacted the selling agent immediately hoping for an interview. My head was bursting with curiosity - How did he get the listing to sell America’s second most photographed house, behind the White House? How do you price something so iconic? Who are the likely buyers? How do you weed out the tyre kickers? How do you market it? And … What was Alice’s favourite meal to cook for the entire Brady Bunch?!   So many questions, so little time!   Let’s go meet the man with all these answers, and then some. His name is Danny Brown of Compass Real Estate, a Beverly Hills real estate agent with 21 years experience selling mega mansions to the mega wealthy. Over his career, Danny has sold 400 properties totaling a whopping $1.4B in sales. Do the math on that not-so-little commission cheque!   I started off by testing Danny’s Brady Bunch general knowledge! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Kate Christie is all about living your life to the fullest, in business and in pleasure. Not only, as a time management expert, can she find you 30 guilt-free hours a month; she can then get you designing your best life thanks to what she calls your very own Life List! It’s a timely episode 639 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Life Lister and time management expert Kate Christie ... Kate Christie is a time management expert and author of a new book titled The Life List in which shares how she lost her former husband at 50, and how it provided the catalyst to create what she calls a ‘Life List’ … all the things and experiences she wants to do now whilst she’s still young enough to enjoy them. Now whilst talking about that was why I got Kate on the show, as a time-management expert, she claims she can confidently find you 30 guilt-free hours a month that you can dedicate to designing your dream life. So we go deep on that as well. Plus we talk about the power of small business owners becoming published authors, what happens when you reveal your vulnerable side in business, and we explore the smarts behind being known for one thing, well! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Last month in Tuscany, Italy an eighth generation butcher by the name of Dario Cecchini totally blew my mind, for sooooo many reasons, the least of which is the incredible customer experience he and his team deliver. But trust me, that’s just the tip of the iceberg. It’s a meaty, and slightly teary, episode 638 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Tuscan Butcher Dario Cecchini ... I‘m so excited (and honoured) to bring you this interview. Dario Cecchini is an eighth generation butcher based in the small Tuscan town of Panzano, Italy. Population 1,152. I discovered him last month when Sarah and I googled fun things to do in Tuscany, and one travel blogger was adamant that a visit to Dario’s butcher shop was an absolute must! In fact, the blogger went on to say that not only should you visit his shop, but you should absolutely book a seat at his now famous long-table lunch or dinner that he holds every day on the first floor of his shop. Six courses of the beast with all the Chianti and Grappa you can drink for fifty Euro. At that point they had my attention as both Sare and I love a good feed at a long table. Who doesn’t?! So we try to book online but there’s no spots left. Instead, we rolled up one morning about 9:00 AM and that’s where the fun began. Allow me to paint the picture. Dario’s butcher shop is in a non-descript side street of Panzano, nestled in between a souvenir shop and the local post office. If it weren’t for AC/DC and Andrea Boccelli playing at full volume on high-rotation, or waiters offering you a free glass (or four) of Chianti as you wandered past, you would be excused for walking straight by.  Yep, you heard right, a butcher's shop playing Acca Dacca and opera, and serving free wine at 9AM on a weekday! This happens everyday of the year BTW, except Xmas Day! After a quick tipple out on the street, Sare and I wandered into Dario’s butcher shop where we were warmly greeted by Grant, a friendly Scottish fellow who acted as a sort of Maitre d. Yep, a butcher's shop with  a maitre D! He welcomed us, asked where we were from and suggested we make ourselves at home, at which point I asked him (trying to hide my desperation) if there were a couple of seats left for the day’s long lunch. Miraculously there were, so after paying our fifty euro each at the booking office up the road (yep, a butcher’s shop with a booking office!), we settled into a couple more Chiantis and got talking to some of the other 170 people (from all over the world) who we’d be joining at the long table! I then laid eyes on the great man himself. There he was, standing behind his chopping board that his great, great, great, great, great, great grandfather had worked on, surrounded by the most amazing cuts of meat, cleaver in hand; eighth generation butcher Dario Cecchini dressed in all his finery, finished off with an impressive handle-bar moustache. So what’s the first thing Timbo the Tourist does? Ask for a photo of course! At which point Dario puts his arm around me, stuck his chest out like the proud butcher he is, and the first selfie of many was taken.  After a couple more glasses of Chianti, midday swung round and we were ushered upstairs to a room full of long tables, and a roaring BBQ of hot coals ready to cook the first of six meaty courses.  Now, I could go on and tell you about what an amazing lunch it was. How incredible the staff were at creating an unforgettable experience. How tasty the various courses were. How much fun it was sitting between and getting not-so-quietly drunk with folk from all over the world. Or how at one point, Dario comes out to thank everyone and yells out Carne Diem at the top of his voice … that’s his take on the Latin Carpe Diem (AKA Seize the day).  However, I’m sure you get the picture; plus if you’re a Member of my Patreon then you can watch a video of it over at Patreon.com/MarketingPodcast The point of this interview is much deeper than me sharing my travel stories.  What I want to get across is that Dario Cecchini is a rare breed of business owner who overflows with love and passion for what he does, and who genuinely wants to share this with his precious customers.  Dario is a man who operates from a strong set of values passed down through eight generations, he’s not scared of hard work and is full of pride in everything he does. This is also evident in all his staff who absolutely love him. As a result, this humble Tuscan butcher has put his hometown of Panzano on the world map. Not only does he have a thriving butchers shop, and rooms full of long tables that accommodate hundreds each day. He also has a food truck on the city limits, a second restaurant two hours away, and an entire shop dedicated to merch. And who doesn’t love a good bit of merch!? He’s also built a strong personal brand, so much so that an entire episode of the Netflix series Chef’s Table, is dedicated to this beautiful human. Yes, Dario had a huge impact on me in the short time I spent with him, and I hope I’ve gone some way in this interview to impart why, so that you too can benefit from how he goes about life and business. Yes, you’ll discover the power of running a values-based business, and how an unforgettable customer experience is built; but you’ll also be reminded of the power of a mentor, the importance of love in running  a business, and why creating a successful business is much more a feeling than it is an algorithm (Dario’s words, not mine!). In fact, in the same breath he says “You can only truly see with your heart.” Before we meet him, three things I want you to note.  Dario doesn’t speak English, so his beautiful wife Kim (who’s also his business partner) does the translating. Please don’t let this put you off, as half the magic is hearing him speak in his thick and passionate Italian accent. Secondly, there are times during this interview where all three of us get quite teary, in a very positive way. Soz if that’s not your style, but it’s mine. And Dario’s! And Kim’s!! Thirdly, if you’d like to watch an excerpt of this interview then head over to https://smallbusinessbigmarketing.com/638, or you can watch the full interview over at https://www.patreon.com/marketingpodcast  Enough from me.  I started off with the biggest of questions … Why does he love AC/DC so much!   Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Tim Denning has had some massive business lows, each time, picking himself up, dusting himself off and having another crack. He’s now one of the most prolific content writers in Australia on the topic of personal development and entrepreneurship. "How prolific?", I hear you ask. 480,000 words a month prolific! If you’re keen to discover how writing can turn your business and mindset around then you’ve come to the right place. It’s a mind-boggling episode 637 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about blogger Tim Denning ... Here's Tim Denning's official website He's written online for the last 9 years straight He has 312,000 followers on Medium 503,000 followers on LinkedIn 140,000 email subscribers 22,000+ Twitter followers Tens of thousands of hits to his website every month And he's built “Bad-Assery Academy” with thousands of successful students (3rd time lucky) Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event Join Timbo's Membership and take control of your marketing   As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.