Under the Influence with Jo Piazza

We’re in the midst of a mental health crisis. And women, especially mothers, have been hit the hardest. But what is an entire generation of mothers to do when they live in a country where any kind of health care, especially mental health care, is largely inaccessible? A lot of moms turn to Instagram. Mental health creators have been around for a while, but should they be trusted as a source for psychological well being? Do these creators really help or just make people who are already broken more vulnerable? Maybe both can be true at once. Join Jo on a deep dive into the history of self help and mental health media to find out.See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

If it exists in the world, there’s an influencer for it. Teachers absolutely fit the bill as Jo learned when a listener reached out to her about her kid's teacher whose Instagram content concerned her. Should we judge how teachers present themselves outside of the classroom? And if we’re offended by what they post, is it legal to demand repercussions? These questions sent Jo down a rabbit hole into the wide world of Teachergram. Turns out Instagram is a sort of shadow support system for teachers. Influencing can be a way for wildly underpaid educators to support themselves and each other. And this isn’t unique to teachers. Ultimately, if there’s a deficiency in the world that’s ailing women, an influencer who can fill that need is just a click away.See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

What would it take for you to get off Instagram? The promise of better mental health? An urge to detangle yourself from the algorithm? Or maybe it would take a scare. The threat of someone stealing your photos and role playing as you and your family. Any way you spin it, the decision to get off Instagram is a hard one. But if we’re ever going to use our power to improve the platform, it might be what we have to do. This week, Jo talks to two women–one who took the leap off Instagram and one who didn’t despite a horrific experience. These stories tell show us what we risk when we stay on Instagram and why getting off is such a personal choice. See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Remember the day Instagram went dark last fall? We sure do. It woke us, and so many influencers, up to how precarious making your living off social media can be. It also reminded us just how dependent and addicted so many of us are to a platform that is indifferent about us at best. In season one of Under the Influence we learned just how much content women are creating and consuming on social media platforms, for better or worse. We have a lot of power to make these places better and we don't even realize it. So what if the world had no choice but to realize it? We might just have a plan for that. With a lesson from Iceland and some major planning, we’ve figured out a way to let women take the reins and show the men in charge of the socials how much power we have over their platform.See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Just when you thought it was safe to go back on Instagram, we're here to blow everything up. On season 2 of Under the Influence, we’re exploring what it means to be a woman social media. We’re going into different pockets of influencing from teacher influencers, to fertility and mental health influencers, to talk about how Instagram is a reflection of all the ways women are mistreated in our society. And how we might fix that by shutting it all down. See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Momfluencers aren’t the only online creators that have to fight for fair pay. Bookstagram is full of women posting dreamy photos of books and thoughtful reviews of titles, new and old. Their content drives a ridiculous amount of book sales, but do publishers pay the women making these posts? Rarely...if ever. Mostly they just get free books, which doesn’t exactly pay the bills. Fresh off her own book launch, Jo talks to two bookstagramers who have recently started asking publishers to pay them for their work. They also discuss the power shift that happens when women are allowed to review books, diversity within the bookstagram space, and much more. Buy Jo’s new book, We Are Not Like Them!See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

A stranger recently approached Jo's kids and their babysitter on the playground. She acted like she knows them, like she knows Jo. But none of it is true. Are you terrified? We sure are.In this bonus episode of Under the Influence Jo commiserates over this crazy incident with top influencer Jess Kirby who completely removed her daughter from Instagram after a similar thing happened to her. Jess made the call so quickly, the way only a mother can do, to wipe her daughter's image offline. Will Jo follow her lead? Is it finally time to take her own children the hell off her Instagram?See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

What happens when a mom influencer broadcasts the attempted kidnapping of her children in the parking lot of a crafting store in California wine country? What happens when those claims are completely untrue? This bonus episode dives into the case of mom influencer Katie Sorensen and what happened last December when she falsely accused a Latino couple of trying to kidnap her two children. Sorensen was recently charged with giving false information to the police. Those charges could carry a sentence of six months in jail. Along with journalist Sara Petersen, Jo delves into what happened in that parking lot and also talk about why it may have happened. Nearly 4.5 million people watched that video Sorensen posted. Her followers skyrocketed. If crisis and tragedy drive more and more attention then is there an allure to post the kinds of things that will get you that attention.See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Over the course of a year of reporting on mom influencers we watched the business model evolve and shift in myriad ways. There are brand new mom influencers on TikTok who weren't even doing this when we started the podcast. And they're killing it! Jo talks to some of the moms who are just crushing it on the video platform and, of course, tries to master TikTok herself. How do you think that's going to go? We also look to the future of influencing, starting with a conversation between Jo and Gabrielle Carteris, President of SAG-AFTRA, about bringing influencers into their union. There’s so much possibility for this industry and the women who are a part of it. As we wrap up the season, Jo reflects on all of this and decides where she lands in the fabric of the influencer world.See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In the influencer industry, women make more money than men, but, as in the real world, there's still a steep racial pay gap. There’s an Instagram account that documents this. @InfluencerPayGap brings transparency to the money influencers make from brands and also to document the pay gap between white influencers and influencers of color. Racial inequality is embedded into the influencer space and it weighs heavily on influencers of color. In this episode we talk to the women who are trying to fight against it while the industry is still young and malleable. Unfortunately, this is just one of many real world problems that finds itself being replicated in the influencer space. Politics, conspiracy theories...they creep into our online lives and make our feeds a dark, dark, place. Like QAnon dark. Is there a way out of this? Does the influencer industry really have to fall into the toxic patterns that dominate nearly every other industry on Earth? This week, Jo sets out to find an answer to that.See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices