

Under the Influence with Jo Piazza
Jo Piazza
Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
Episodes
Mentioned books

Jan 21, 2024 • 1h 17min
Sunday Nice Things: The Cult of Perfect
Welcome to Sunday Nice Things.....a bonus episode where we share a podcast we love, a book we love, a rant we have to get off our chests. It's a nice thing for Sunday because we deserve them. This week we have an episode of The Cult of Perfect podcast from my friends Sara Petersen and Virginia Sole Smith. The Cult of Perfect explores the intersection of motherhood, public performance, and bodies, and tries to figure out what our addiction to the idea of perfect says about us and the world we live in. This episode is called Let Them Be Beige and explores everything from Ballerina Farm’s shiplap, influencers cosplaying poverty when they really have SO MUCH MONEY, the psychology of ownership, and the joy of living with less. You can get more Cult of Perfect right HERE.And subscribe to our newsletter OVER THE INFLUENCE HERE.
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Jan 18, 2024 • 45min
Let's Talk About the Mrs. America Pageant
Until about six months ago I didn't know that the Mrs. America pageant existed. And when I did some research and found that it originally judged contestants on their domestic acumen it felt a little trad wifey to me. When I talked about it on an episode I was contacted by a listener named Chloe Rosen, AKA Mrs. New York. And she wanted me to know I was wrong. She wanted me to know that there is way more to the pageant than I talked about and that the contestants are bad ass women who deserve recognition in numerous ways. I love being told something I don't know. I also love civil conversations about bias and the things that might be outside our own worldview. So welcome to Under the Influence Mrs. New York. Let's talk about all things Mrs. America!You can follow Chloe here.This episode is sponsored by One Skin. Get started today with One Skin and get 15% off using code Influence at checkout. After you purchase, they’ll ask you where you heard about them. PLEASE support our show and tell them we sent you. We are also sponsored by the delightful linen, fabric and bedding brand ettitude. You can get $35 off your order, plus free shipping for a limited time when use the code Influence.
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Jan 16, 2024 • 48min
The Evangelical Christians Are Coming in Hot on Instagram
You know who is alive and well on Instagram? Jesus. And I say that without judgment, but it is true. Whether you realize it or not religion, namely Christianity, is being repackaged through beautiful images of motherhood and parenthood on social media. Today we talk to Kelsey Kramer McGinnis, a reporter for Christianity Today who has been researching Christian social media, #tradwives and images of "good motherhood," that quietly promote religious beliefs. Because many of these images look so beautiful and so aesthetically pleasing they lodge in our brains, and we may not know what kind of an ideological place they're coming from or the impact they are having on us.This episode is sponsored by One Skin. Get started today with One Skin and get 15% off using code Influence at checkout. After you purchase, they’ll ask you where you heard about them. PLEASE support our show and tell them we sent you. We are also sponsored by the delightful linen, fabric and bedding brand ettitude. You can get $35 off your order, plus free shipping for a limited time when use the code Influence.
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Jan 14, 2024 • 44min
Who Needs Some Social Media Therapy?
Social Media anxiety is now a staple of many, many, many conversations in therapy. People come to the couch to talk about how Instagram and TikTok make them feel left out, make them feel left behind, make them feel shame and guilt. It's a lot. Today we have on clinical therapist Lauren A. Tetenbaum, LMSW, JD, PMH-C. Lauren works with women (usually post-partum) and other caregiver she has seen a massive spike in people wanting to talk about how to deal with all of the crap they feel because of social media. In the spirit of having a renewing January Lauren is here to give us some tips for getting rid of our own social media baggage. It's just like therapy....without the bills.Learn more about Lauren here.
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Jan 11, 2024 • 1h
The Nanny Wars on Social Media
Nanny shaming in mom Facebook groups, parents hiring $125 private investigators to spy on their caregivers, nannies losing their jobs because of an anonymous tip. Welcome to the nanny wars on social media, where everyone is always watching and the littlest victims, the kids, are caught in the middle. Today we talk to Jen Wieczner of New York magazine about her excellent story on the chaos that ensues after a parent posts about a “bad nanny” on Facebook. This isn't just a parenting story. It is about labor, power, management and money and it impacts anyone who relies on someone else to care for their children.This episode is sponsored by Green Chef. Go to greenchef.com/60undertheinfluence and use code 60undertheinfluence to get 60% off, plus 20% off your next two months.You can read Jen's story on The Cut here.
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Jan 10, 2024 • 48min
Who Does Instagram Choose to Censor? (Hint: Women)
This podcast explores Instagram's power to censor content, specifically a book cover featuring a painting of a naked woman's backside. It questions why Instagram chooses to censor this image while allowing more explicit content. The episode discusses the prevalence of fitness influencer content and the invisibility of women's narratives. It also delves into Instagram's censorship practices, AI algorithms, and the frustration towards their policies.

Jan 8, 2024 • 27min
Sobriety and Social Media with Suzanne Warye
It's Dry January time for a lot of people. What better time to dive into the world of sobriety influencers. Finding sobriety is different for everyone. It's a journey. These days Instagram and TikTok have become a big part of getting sober.Suzanne Warye started out as an influencer on her page @MyKindOfSweet by posting her workouts and her outfits. When she experienced post-partum depression she was shockingly honest with her audience about how hard it was. The response was so positive that she began to open up about something that is often even more taboo—sobriety. She didn't realize just how many people needed to hear about how she left alcohol behind.Now, @MyKindofSweet has evolved into a place where she shares the bright side of sobriety, and spreads the news that you don’t have to wait for rock bottom in order to evaluate your relationship with alcohol. She also shares excellent sweaters!This episode is the first in our series of January renewal episodes! We talk a lot here about the negative impact of influencers, but this month I want us to focus on how we can use social for the things we want to accomplish. For more Under the Influence (transcripts, interviews, show notes and pics) follow our substack, Over the Influence.You can follow My Kind of Sweet Here.And as always, pre-order the Sicilian Inheritance here.
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Jan 4, 2024 • 30min
Breaking: Ballerina Farm Had Her Baby...Why Do We Care?
Why do we care about an influencer baby we will never meet?
Ballerina Farm just gave birth to her eighth child.....and the Internet can't handle it. Well, social media can't handle it. The famous influencer's mom announced the birth and now all the influencer message boards are going crazy over it. But why do we care? Why do we care about a woman we don't know and a baby we will never meet? I would argue that influencer babies are the new celebrity babies. They command the same kind of attention. They are also big money. It reminds me of the days when I worked for celebrity weeklies and we all paid millions of dollars for celebrity babies. So let's travel back to those days...back to the magazine wars over celebrity babies before we dissect why we care about this Ballerina Farm baby.
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Jan 1, 2024 • 38min
Pranking Babies and Posting Potty Training With Fortesa Latifi
Fortesa Latifi, Washington Post and Teen Vogue reporter, discusses the repercussions of an Instagram account that posts images and videos of children using the potty. They also talk about the recent trend of parents pranking their babies on TikTok and the ethical concerns associated with sharing children's lives on social media.

Dec 29, 2023 • 16min
New Years Resolutions That Do Not Suck
Is there anything lamer than New Years’ resolutions? Part of me thinks that New Year's resolutions are bs. And the other part of me thinks, you know what I’ll try anything to make life easier and better and more enjoyable. As I always say, many things can be true at once. It IS nice to have a time of year when we can renew and revive and just set some goals for ourselves. And so I have gathered some very smart women to tell me their plans and intentions for the coming year.
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