The Founder Files

Discover the extraordinary story of Dennis and Leonard, Co-Founders of TROOP, as they're surpassing the typical startup lifecycle expectations. In 15 months, they went from series A where they raised $8 million to series B, where they raised $11 million while scaling their team from six to 40 people. Join us as we extract valuable insights from their journey towards building an epic business, including the power of obsession, deliberate hiring, strategic partnerships, and cultivating a strong company culture in a remote setting.

Join Cameron as he chats with Howard Mann, a seasoned Professional EOS Implementer, for a transformative discussion on how self-limiting beliefs can hinder business growth. Discover why the belief that you must excel at everything as a business owner is problematic and learn practical strategies to overcome these barriers. Howard's expert insights will help you challenge your pride, delegate effectively, and embrace a growth-oriented mindset. Uncover the keys to unlocking your full potential and propelling your business towards sustainable success. Don't miss this empowering episode!

As a founder, you have the power to call the shots, but are you making the right moves? Join Cameron Coutts as he chats with Shameer Sachdev, Founder of Growth Gorilla, about avoiding four common blunders when scaling your brand post-product-market fit: Ignoring feedback and missing out on growth opportunities. Hiring multi-hyphenate juniors instead of strategic thinkers. Not prioritising the tests and measurements of your efforts. Not being intentional enough with your goals and channels. Tune in for valuable insights and avoid the pitfalls of decision-making in your marketing journey. ---------- This episode is brought to you by ⁠Metavolve⁠. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 ⁠contact our team⁠ Do you have a scaling business and valuable insights about your industry? ⁠Be our next guest!

Forget purpose; Rich ignites his entrepreneurial fire by getting pissed off! For this first video episode of The Founder Files, Cameron Coutts takes you for a wild ride as they dive into the world of persuasion with Rich Mulholland, Founder of the presentation powerhouse Missing Link. Join us for a dose of audacious inspiration as we uncover the unconventional wisdom behind embracing frustration as a springboard for personal growth. ---------- This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest!

Welcome to The Founder Files - the podcast that's like eavesdropping on a conversation with a successful entrepreneur over a fireside chat. Join me, Cameron Coutts, for this unique experience of unfiltered stories and insights from scaling founders around the globe, as they share their ups, downs, and everything in between.

In this episode, I'm chatting with Adams Smith and Mark Mars, Co-Founders of Make Lemonade. Despite the steep learning curve, entrepreneurs have significant opportunities to monetise their content. For this reason, we break down the two main monetization approaches for content websites: advertising and affiliate marketing.  We also explore the importance of understanding your niche and the challenges of digital marketing and website monetization.Join us for this fascinating conversation on generating passive income through content websites.This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest!

For this episode, I've invited Shawn Johal, Scaling Up Certified Coach, Active Member of EO Montreal and Co-Founder of DALS Lighting.Together, we discuss 3 essential lessons for leaders:1) How to invest your attention wisely and make strategic hiring decisions. 2) How to foster a self-sustaining and healthy company culture beyond tangible rewards3) Why you should commit to defining the kind of person and leader you want to be and prioritize your well-being. Tune in now for valuable insights on leadership, team building, culture, and personal growth. This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest!

Discover the keys to successful business valuations and strategic exits in this episode of The Founder Files podcast with Andre Bresler from Benchmark International.Andre shares valuable insights on how to recognize the optimum time to maximize the value of your business, ensuring you make the most of your hard work and dedication.We'll also explore the critical role of finding the right buyer for your business as Andre delves into the importance of assessing buyer opportunity costs and how it can elevate your exit negotiations.Tune in now to unlock the secrets to a successful transition.This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest!

In this episode, we dive into the world of sustainable initiatives and carbon markets with Sarah Scott, the Founder of the Kilimanjaro Project. Discover the immense potential and opportunities in the carbon market as we explore how individuals and organizations can make a significant impact on the environment. Sarah shares her insights on the importance of building great governance, emphasizing the vital elements of strategic direction, leadership, communication, and reputation and legitimacy. Tune in to gain valuable knowledge on driving sustainability and establishing effective governance practices for a brighter future.This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest!

Being a Startup Ecosystem Player means more than just building your business.Renier Kriel, Founder of The Open Letter knows it. In this episode, he came to share his experience in actively engaging with The South African startup community and how he's been contributing to its growth and success. You'll also get his practical insights and strategies on:- understanding the needs of your market- delivering content that builds trust and keeps your audience engaged- establishing your expertise as a valuable resource for other entrepreneursTune in now to learn how you can effectively grow your audience, build trust, and achieve your business goals.This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest!