Mission Daily

Albert and Stephanie continue their discussion about resilient business opportunities. Today, they share what side hustles they are investing in, including a deep dive into why Albert is betting big on Section 8 Housing.---Questions, suggestions, or thoughts? Shoot us an email at info@mission.org Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves  Email us -> info@mission.orgWork with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/

Steph and Albert discuss local business opportunities that they have seen stand the test of time. They talk about why little things at a local business can make a huge difference, why it’s important to build things that can scale without you, and which franchise Albert might actually invest in. Email us -> info@mission.orgWork with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/

Stephanie had an appointment with a health professional that left her amazed. She shares that experience with Albert and what she learned about her diet, body, and overall health. Plus, Steph and Albert dive into the drawbacks of Western nutrition and modern healthcare practices.---Questions, suggestions, or thoughts? Shoot us an email at info@mission.org Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> info@mission.orgWork with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/

Our company is in crisis mode. With our largest client pulling all their contracts just a week before the new year, we had to navigate some very rough waters. So what did Steph do? She went on vacation. What did Albert do? He rented a Tesla. Why? Because they both felt that they needed to recharge their batteries (EV pun not intended). By recentering their minds and focusing on experiences outside of work, they were able to ask themselves: Is saving this company worth it? Today, they talk about these experiences and what they recommend to small business owners facing similarly challenging times. ---Questions, suggestions, or thoughts? Shoot us an email at info@mission.org Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> info@mission.orgWork with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/

We lost 70% of our revenue two months ago. We had to cut a third of our full-time staff. Here’s what we are learning the hard way: Diversify your clients as soon as possible. Don’t rely on one company to provide the bulk of your revenue.  Diversify the industry you play in. That way if one industry crashes (like tech right now) you are left in a strong position with companies from other industries.  Understand the potential downsides of longer contracts - you might not be checking in on client satisfaction as often as you should.  Tune in to hear Albert and Steph’s take on these lessons and how they are planning for the future.MentionsSagan.fm - Need help producing your podcast? Shoot us an email at info@mission.org to find out how we can help. Email us -> info@mission.orgWork with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/

In December 2022, just three days before Christmas, our biggest client called and terminated all of their contracts. In that 20-minute phone call, we lost 70% of our revenue.Each day, our newsfeeds are plastered with articles about giant tech layoffs, but for every one giant business going through cutbacks, there are hundreds of small businesses facing the ripple effects of these events.So what did we do? How did we bounce back?Truth is… we haven’t. At least not yet. Instead, we are buckling down and preparing for a season of “war-time.” Tune in to hear how we handled our own cutbacks, and how we are thinking about moving forward. MentionsWe had to lay off several amazing employees during this time. These people are experts in their trade, great team players, and a powerful addition to anyone’s content team. Please check them out below: For an expert people manager, storyteller, and all-around great human: Dan Rutty For a reliable video editor who delivers on time every time: James Powell (jamsedpow@gmail.com) For a creative, experienced, knowledgeable content creator: David Sniadecki For one of the smartest, most competent producers you’ll ever meet: Erin Stenhouse Email us -> info@mission.orgWork with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/

Building off their conversation yesterday, Albert and Stephanie dive into ways that business people can leverage “pattern interrupts” in their sales, marketing, and operations teams.Albert shares the one-sentence email that earned him the most leads and discusses different ways to get people to buy into new ideas.Mentions: Guy Kirkwood Jordan Collard IT Visionaries Episode with Guy and Jordan ”Competitive Strategy” by Michael Porter ---Questions, suggestions, or thoughts? Shoot us an email at info@mission.org Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> info@mission.orgWork with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/

Novel experiences shape the brain and foster mental agility. At the same time, routines lead to better efficiency and productivity.So how can you balance the “novel and new” with the “old and repeatable?”In this episode, Steph and Albert reveal how they strategically leverage their routines, while also leaving time to engage in spontaneous, high-stress, or challenging ventures. They also address what this means for older and/or retired people who lose their mental acuity as they age. They talk about the role of elders in different cultures, and how these elders don’t "retire" in the conventional sense but instead serve as an essential source of knowledge and leadership for the community - a practice that may help them stay mentally sharp.MentionsThe Blue Zones Book---Questions, suggestions, or thoughts? Shoot us an email at info@mission.org Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> info@mission.orgWork with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/

Red Bull. Yeti. Patagonia. What do these brands have in common? They are great at the “show don’t tell” approach. They leverage media to tell impactful, interesting, educational stories. And they demonstrate how their products are used in unforgettable ways.But what do you do if your product’s benefits are difficult to demonstrate? How do you create great content for hard-to-sell products? (Spoiler: Don’t buy Super Bowl ads.)In this episode, Stephanie and Albert discuss what to do when your product isn't easily demonstrable. They talk about defining your ideal buyer, identifying pain points to create a story arc (complete with a “villain”), and why starting with story is better than starting with size. Mentions: The Marketing Trends Podcast Primal Swoledier Kayla Itsines Cam Hanes Kevin Kelly’s 1,000 True Fans Essay Susi Vidal, Only Pans Men with the Pot Doug DeMuro Mr. Beast Mr. Beast Burger Feastables ---Questions, suggestions, or thoughts? Shoot us an email at info@mission.org Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> info@mission.orgWork with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/

Do you remember any of the commercials you saw during Super Bowl LVII? Did any of them influence your opinions or buying decisions? Yeah, we didn’t think so. This year, the cost of airing a 30-second commercial during the Big Game was $7 million. But, does it still work? Is it still a worthwhile investment for the businesses that can afford it? Albert and Steph debate this topic and talk about other marketing strategies that they’re bullish on for 2023. --- Questions, suggestions, or thoughts? Shoot us an email at info@mission.org Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> info@mission.orgWork with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/