Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives.

Amy Caiger, a brand and marketing strategist, discusses the importance of picking a niche and how it can lead to clearer marketing and customer connection. They explore challenges like imposter syndrome and comparison. They also discuss various methods of finding work and their marketing strategies for 2020, including focusing on Instagram.

There are a lot of things you can do to build your business online. Virtual summits, email marketing, live streaming, podcasting, write a book or a youtube channel. If you try and do it all - you’ll be bad at it all. This week on the podcast my guest is David Bain - and over the last fifteen years, he’s done it all and got good at it.In this episode, he shares his journey and his perspective on how you can build skills in one platform which logically leads to the next and over time, allows you to do much more, much better.David's website : marketingnowbook.com---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

At the very heart of digital marketing is content and for a lot people this presents a challenge.  We might be very good at our technical or creative niche but without consistently creating our own new content it’s going to be hard for us to build the kind of audience we need to stand out and really build a business we love, full of options and choice.This week my guest is Helen Pollock who runs the content doc. Helen’s business is all about helping people like you and me get our content mojo back on. About Helen PollockHelen Pollock is an Amazon-bestselling ghostwriter, non-fiction book coach and business content specialist. Working as The Content Doc these days, Helen’s been writing professionally for around two decades during a career in Marketing and, mostly, PR. Having worked for organisations as diverse as Aston Martin, The Royal Shakespeare Company, computer games companies and Plumb Center, Helen’s passion is writing lively and engaging copy about…well…just about anything. Now, Helen has transitioned to helping business people to write better. She ghostwrites business books and also content like blog posts and articles. Coaching people to write better copy, from a blog post to a book, is something Helen is incredibly committed to. She believes that everyone can become a better writer and that creating a simple framework for content creation is the key to great business writing. If Helen had to sum herself up in three words, they would be as follows: writer, feeder, fighter. Ask her about that!Here’s the link to the Content Structure Buster mini-course landing page:https://thecontentdoc.com/go/the-lead-engine-podcast/Here’s the link to the I Just Don’t Know Where To Start e-book:https://thecontentdoc.com/go/get-your-non-fiction-book-written/---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.fm/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

This week my guest is Tom Kulzer. Tom founded Aweber at the age of 21 and in this episode he shares his story from 90’s email marketing pioneer right through to the current day. He literally invented the email autoresponder and I think he might be a better snowboarder than me. Both of those are things you might love - or hate. Frankly - I love them both.About Tom KulzerTom Kulzer is the founder and Chief Executive Officer at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organisation that has enabled over one million customers to grow their businesses, all without public or venture funding. Tom laid the foundation for AWeber while working at a computer hardware firm in the mid-1990s, where he realised sales prospects were falling through the cracks due to lack of proper follow up. By automating the delivery of personalised follow up emails to prospects, sales associates had additional time to spend pursuing new prospects. Tom's website : aweber.com---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Ka Kei Ho wanted to build a business he could scale with his girlfriend and Kapa99 was born. There are lots of ways to grow any business and Ka Kei chose not to grow his the same way as everyone else.About Ka Kei HoKa Kei Ho is the founder of Kapa99 which offers unlimited graphic design help with a free 15 day trial. He considers himself an Entrepreneur all day and his goal is to help other entrepreneurs and agencies find time for more important things than day to day graphic design tasks, his focus at Kapa99 is to save time, money and frustration to his clients every single day.---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

BizPaul, aka Paul Ince runs a digital agency called Like Mind Media - and yeah - they’re pretty good. But that’s not what makes Paul stand out.  Paul and his agency decided to market their own business a little differently, hosting a marketing conference which put them at the centre of a network which now drives virtually all their new business. Pauls website : https://www.likemind.media/---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.e

Sagi Schreiber is a designer and entrepreneur based in Israel who has embraced the concept of multiple streams of revenue.  Where most designers are satisfied by trading time for money Sagi runs events, an online community, online courses and in person consulting and workshops alongside his high end design services. Sagi is an impressive guy who I loved meeting. I hope you love him too.Sagi's website : http://sagishrieber.com/---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

In his 2015 book ‘ the automatic customer’ John Warrillo puts forward that you can create recurring revenue on a subscription basis - no matter what business or industry you’re in. In the graphic design space the some have taken the stack them high and sell them cheap approach with businesses like design pickle but todays guests Claire Jenks has taken a different approach and done some genuine innovation.About Claire JenksClaire Jenks is a graphic designer and visual branding specialist, working with national and international clients. Claire helps businesses reconnect with their brand identity and create visually stand out content with the aim to provide more value to their current audience and help them attract more customers and fans through consistency and confidence. Claire has become well known for her approach of getting to know her client's businesses inside and out, resulting in business growth. She’s the creator of the “Set Sail with Canva” series and writer of the popular “Studio Stories” blogClaire's website : http://clairejenks.co.uk/---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

If you ever heard anyone criticise a "lifestyle" business or saw it as a negative then then you will love this episode. Listen in and find out how a simple idea, well executed can literally change your life.Mike Morrison is co-founder of The Membership Guys and Member Site Academy, where he helps guide the growth of high performing memberships, e-learning businesses, and online communities.With over 15 years’ experience in digital marketing and online business; Mike has worked closely with multinational brands such as McDonalds, ITV and Ancestry.com; and has been the driving force behind a multitude of 6 and 7 figure membership businesses.He’s the host of a popular podcast, author of two best-selling books and has been featured on the likes of Social Media Examiner, Huffington Post, Foundr and Net Magazine.Mike can regularly be found on stages around the world at events including Social Media Marketing World, Tropical Think Tank and Podcast Movement.The Membership Guys : https://www.themembershipguys.com/---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

My guests this week are Martin Huntbach and Lyndsay Cambridge and together they form, not only a couple but the business duo - Jammy Digital. Martin and Lyndsay have taken one of the most traditional elements of the digital marketing mix and shaken it up, releasing some really interesting innovation in what’s often a very old school business model.About Jammy DigitalMartin and Lyndsay run Jammy Digital, a WordPress web design agency in the UK. They help personal brands & small business owners to make their mark online.As well as building websites for some of the UK’s biggest names in the marketing space, Martin and Lyndsay also run an online membership community where they teach people how to build their own highly successful website and increase their reach online.The Jammy Digital Website : JammyDigital.com/win---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.