For Starters with Alexa von Tobel

Growing up, Ara saw firsthand how hard his father worked as a contractor running a trade business. When he met Vahe Kuzoyan, a fellow Armenian immigrant whose family worked in the trades, they saw an opportunity to help their own families work more efficiently and grow their businesses. Over time, word spread and they decided to go all in on building ServiceTitan. With a valuation over $9B, ServiceTitan helps thousands of customers in the trillion dollar trade industry. Ara shares how his dad wandering the aisles of Barnes & Noble kicked off his coding skills, why the two victories of B2B software are making customers money or saving them money, and how he and Vahe strive to cultivate a winning culture.

Co-founder dynamics can be notoriously challenging. But Waseem Daher and his co-founders, Jeff Arnold and Jessica McKellar, are now building their third business together. Their most recent company is Pilot, which they started in 2016 to solve a pain point they experienced as founders: how time-consuming it can be to manage company finances. Pilot is now the largest startup and SMB bookkeeper in the United States, serving over 1,900 clients. Waseem shares why speed is the most critical advantage for startups to leverage, how he learned to delegate in later stages, and why a founder's strongest ethical obligation is to their customers and team. 

What if brands were empowered to deliver personalized experiences online, just as well as they could do in a store? That's the idea that underpins Klaviyo, the leading customer and marketing automation platform. Andrew Bialecki cofounded Klaviyo in 2012 and now serves over 100,000 brands, helping them generate $28 billion in revenue for its customers in 2021 alone. Andrew shares why he bootstrapped the business until profitability, how early partnerships can be a key to efficient customer acquisition, and why he feels like he's only achieved 1% of Klaviyo's potential.

After business school, David Velez moved to Latin America to become a venture capitalist. But after finding a dearth of startups to invest in, he founded one of his own. Since then, Nubank has grown into the largest independent digital bank in the world. The Brazil-based company has over 39 million users and a valuation north of $25 billion. David shares how Nubank built a waitlist of over a million people in just 18 months, why the company's first product was a purple credit card, and how waking up at 5am every day makes him a better founder.(Original Air Date: Jun-9-2021)

In 2013, a team of academics at UC Berkeley was working to solve massive data challenges that were impacting the tech companies in their backyard. Fast-forward and that team now represents the co-founders of Databricks, a data and AI company used by more than 5,000 organizations worldwide. In 2016, Ali Ghodsi stepped into the CEO seat and the company is now valued at $28 billion. Ali shares why he prioritizes building leaders over making decisions, how he sees the future of AI, and how he navigates the unique experience of having six co-founders.(Original Air Date: 3-17-2021)

Sean Duffy, Founder of Omada Health, shares why Omada chose to focus on in-between-visit care, how the pandemic accelerated digital adoption, and why his most helpful read as he started a company was The Entrepreneur's Guide to Business Law.

Saeju Jeong, co-founder and CEO of Noom, shares his journey of creating the most-installed weight loss app of 2020. He discusses the role of human coaching in Noom, the challenges of behavior change, the importance of parental support, the power of heavy metal music, and the impact of Noom on people's lives.

Harley Finkelstein first encountered Shopify as a user. Back in 2006, while in law school, he was one of the first merchants to use the platform. He joined the company in 2010 and now serves as President, helping to scale Shopify to millions of daily active users across 175 countries driving $444B in global economic activity. Today, Shopify is the all-in-one commerce platform to start, run, and grow a business—and is second only to Amazon as the largest online retailer in the US. Harley shares why the future of e-commerce is just the future of commerce, why his favorite motto is "how you do anything is how you do everything," and how being a power extrovert has made him a stronger leader.

It has been nearly two decades since Sebastian Siemiatkowski started Klarna, based on the simple idea of enabling customers to pay how they'd like. Today, Klarna is a fintech giant on a mission to revolutionize the retail banking industry. Headquartered in Sweden, Klarna is now a fully licensed bank operating across 45 markets. The company has scaled to over 150 million active consumers and over 450,000 merchant partners. Sebastian shares why he thinks of Klarna as a digital assistant that saves people time and money, why he thinks the banking industry will shrink (making Klarna a larger player in a smaller industry), and how growing up as a Polish immigrant in Sweden gave him a hunger for entrepreneurship. 

How do retailers find brands to feature in their stores? For years, trade shows were the default option. Until Faire entered the scene. Max Rhodes started Faire in 2017 as an online marketplace where retailers discover their next bestsellers from independent brands across the globe. Today, the company supports over half a million retailers in 15,000 cities and connects them to over 70,000 brands around the world--earning the company a $12B valuation. Max shares what it felt like when he realized Faire had reached product-market fit, why he thinks solely direct-to-consumer brands will go away, and why being a college athlete at Yale felt like entering the working world four years early.