Untold Stories of Innovation

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? It isn’t the latest and greatest technological innovation that is guaranteed to inspire passion. Innovators need to be interested in their prospective audience’s interests to craft a compelling innovation story. Melissa Pickering, Director at LEGO Education, tells us how innovators can create a captivating, successful innovation by having an innovation story that speaks to the consumer’s passion points. Passion-driven storytelling also comes into play in the early stages of the innovation process as a mechanism to garner buy-in and support from internal teams. Learn more about how LEGO utilizes test failures, storytelling, and passion points to curate their products! Also, make sure to check out Melissa’s inspiring Ted Talk regarding how tech should be designed for kids.For more information, visit our website: https://untoldcontent.com/You can also find us on Instagram: @untoldcontent

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Tim Raderstorf, Chief Innovation Officer at The Ohio State University College of Nursing, as well as the Head of Academic Entrepreneurship at the Erdős Institute. To top it all off, he founded the Innovation Studio, a makerspace that democratizes innovation, providing every interprofessional team that pitches their innovation with the funding, tools, and mentorship needed to turn ideas into actions. Tim shares his innovation story along with stories of other innovative leaders who effectively apply the “yes, and” approach.This approach improves organizations’ ideation rate: a way to measure innovation in companies in which the amount of positive ideas divided by the number of active participants. According to Tim, the higher the ideation rate, the higher your return on investment for innovation. You can connect with Tim on LinkedIn and Twitter.For more information, visit our website: https://untoldcontent.com/You can also find us on Instagram: @untoldcontent

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Tisha Livingston is a pioneer in the field of indoor vertical farming. She is the CEO of Infinite Acres, a global joint venture between Priva, Ocado, and 80 Acres Farms that is transforming the global food supply to create a world of delicious, nutritious, and readily available produce for everyone. Prior to forming Infinite Acres, Tisha was the co-founder and President of 80 Acres Farms, where they grow, operate, sell and distribute the freshest vegetables and herbs delivered to supermarkets and restaurants year round in environmentally controlled, pesticide-free facilities. These two companies have an overwhelmingly positive impact on the environment and food production: they use 97% less water, create more nutrient-dense produce, and aren't dependent on weather—not to mention the social impact of bringing fresh produce to food deserts. Interestingly, she’s learned that communicating all of these benefits can make the audience question if it's too good to be true. So, how do you get audiences to buy-in to an idea that seems larger than life? Tell stories with impacts that resonate with a specific audience.For more information, visit our website: https://untoldcontent.com/You can also find us on Instagram: @untoldcontent

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Gary Gray, vice president of racing, technology and service at Indian Motorcycle Company, Slingshot, Polaris. The Polaris-backed revival of American-based Indian Motorcycle Company began in 2011 and has flourished ever since, as new innovations and company history intertwine to create Indian Motorcycle’s unique story. Today, Gary shares how Polaris led a rebirth of Indian Motorcycles, as well as the different narrative and strategy behind Polaris’ unique model, the Slingshot. Gary describes how “visioneering” leads them to new innovations and helps shape their storytelling.For more information, visit our website: https://untoldcontent.com/You can also find us on Instagram: @untoldcontent

We speak with Sue Baggott, a former BigCo executive turned strategic innovation consultant, and now President of the Power Within Consulting. An accidental angel investor and lean innovation leader, Sue shares the value of approaching consumers with empathy and  attuning to their passions, struggles, and goals. The most impactful innovations emerge from that approach. Sue shares her insight into what innovation storytelling  can look like, the key to successful and impactful innovation, and how to garner buy-in and consumer interest in innovative sectors.For more information, visit our website: https://untoldcontent.com/You can also find us on Instagram: @untoldcontent

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Temi and Busayo Odunlami regarding their non-profit work with Billion Strong, an organization that seeks to empower people through a three-pronged approach encompassing digital expertise, business expertise, and social expertise. To them, feelings of fear and discomfort often occur just before one reaches the threshold of fantastic opportunity, and should be embraced. Temi and Busayo Odunlami empower people to become changemakers by focusing on empathy, care, and equity in tech.For more information, visit our website: https://untoldcontent.com/You can also find us on Instagram: @untoldcontent

We speak with Amy Beckley, scientist and CEO of MFB Fertility Inc., who through her personal experience with hormone testing and the pain points that came with it, realized she wanted to create something that would help other women through their fertility journey. As she explains, they are not just a product company, but an education and support community. Check out our podcast episode to discover Amy’s personal innovation story, innovation goals, and advice for future innovators. Check out the MFB Fertility team and their product, the Proov test, on social media and find their products at proovtest.com and on their app. For more information, visit our website: https://untoldcontent.com/You can also find us on Instagram: @untoldcontent

We speak with Chelsie Walter, whose passion for storytelling led her to co-found Women of Cincy, a non-profit seeking to amplify the voices of the Cincinnati community to enact positive change. When told through story, housing insecurity, as well as entrepreneurship, can reveal a problem, or simply an unrecognized part, of a region’s identity. In our conversation, we discuss how Women of Cincy puts empathy to work by focusing on change-makers nominated by their own community for their story, their voice, and their outreach. If you know a person you think is a change-maker, nominate them at womenofcincy.org/nominate.For more information, visit our website: https://untoldcontent.com/You can also find us on Instagram: @untoldcontent

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We spoke with Darrin Murriner, CEO, & Kirsten Moorefield, COO, Co-Founders of Cloverleaf. Cloverleaf is a tech startup whose mission is to create seamless collaboration among teams using behavioral insights and streamlined communication across platforms. When it comes to cultivating corporate culture or sharing innovative ideas, Kirsten and Darrin discuss how storytelling is the key to maximum impact. After all, what good is an innovative idea without a good story? Tune in for more insights from our newest Startup Week guests.For more information, visit our website: https://untoldcontent.com/You can also find us on Instagram: @untoldcontent

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? For this episode, we speak with Pete Blackshaw, CEO of Cintrifuse, an organization focused on making Cincinnati an innovation growth center through the combined efforts of investors and entrepreneurs. Pete focuses on the intersections between business, marketing, and innovation, and the collaborative work it takes for all to have successful innovations and stories. Together, we geek out about the basic tenets of rhetoric and discuss the need for engaging narratives in innovation. For more information, visit our website: https://untoldcontent.com/You can also find us on Instagram: @untoldcontent