Video Creators

You want to stand out and get people to notice your videos. You want them to stick around, for it to grow into an amazing community, and grow your business. But it seems like there are already so many people doing something similar to you. If you can't find a way to stand out from the crowd, your content becomes too skimmable. A new viewer will get the information they need and then click away, never coming back to watch more. So you make another video hoping this next one will actually contribute to your channel's growth, but it likely doesn't. Today we'll discuss a few concepts that will help you stand out and grow.   CREATOR SPOTLIGHT Johnny Harris - https://www.youtube.com/user/johnnymangosteen   REGISTER FOR THE NEXT VIDEO LABS IN JUNE: https://videocreators.com/videolabs

We talk a LOT about how to best utilize YouTube analytics in order to grow your reach. Because, with YouTube analytics, you can learn so much about how your audience is or is NOT interacting with your content, and thus, you can know what you need to work on in order to get your viewers (or potential viewers) to engage more with your content, which gets your videos in front of more people on YouTube. But, what if I told you that using YouTube analytics is actually crippling your growth? We see this in creators more often than not, and so that's what we want to talk about today. CREATOR SPOTLIGHT Christ Butler of Project Finance: https://www.youtube.com/channel/UCYOHtOzMZGwXBLZX1Ltf78g SCHEDULE A ONE-ON-ONE YOUTUBE CONSULTATION WITH US: https://videocreators.com/consulting

Most creators shoot on a nice camera, edit on a big screen, listen to their videos through nice speakers, and publish from the desktop. Mobile considerations don't often enter the picture, but that's a huge mistake because a massive amount of viewership on YouTube takes place on mobile devices like cell phones and tablets. In 2021, we have to consider mobile viewers when it comes to how we craft and optimize our videos. But what does that look like? How do we do that? And how does the viewing environment change the expectation people have for our videos? We're going to talk about that today and help you out with some ideas so your videos perform better with the massive mobile audience on YouTube. CREATOR SPOTLIGHT Bernd Geropp: https://www.youtube.com/berndgeropp VIDEO LABS: Join us for 8 weeks inside our advanced YouTube training experience called, "Video Labs." We'll take you through our YouTube growth process that almost 1,000 other creators have followed to infuse growth into their channel. The next session starts in a week, so register here before the limited 20 spots are sold out. https://videocreators.com/video-labs/

You're likely doing keyword research all wrong on YouTube. In fact, when we start working with a YouTube creator and they tell us how they're doing keyword research, all I usually have to do to make my point is ask, "That sounds great. How's that working for you so far?" and typically they chuckle and say that it's not. It's not surprising because the whole idea of keyword research is based on an outdated understanding of how YouTube's search and discovery systems work. The idea is that if I can find keywords that have a lot of search volume with low competition, then there's a greater chance that I could rank for that keyword and thus get a lot of that traffic. But just because there's high competition and high search volume doesn't mean you can't outrank everything that's there. It happens all the time! Maybe you've experienced it yourself with a video that performed well for years, but now suddenly isn't. Someone else's video took over. Furthermore, there's no such thing as ranking number one for anything anymore. Search results are so personalized based on each viewer's history, viewing habits, the type of content they gravitate towards, even the channels they're subscribed to. It also makes a difference what kind of device you're searching from, your geographic location, and what age YouTube thinks is making the search query. Keyword research assumes that YouTube's search and discovery systems are positioning videos based on the keywords in the title, description, and the tags. However, YouTube announced they were switching away from this keyword matching system on August 10, 2012. Almost 10 years ago! Instead, they favor viewer signals to learn which videos to position, where to position them, when to position them, and for whom. So, here at Video Creators, we don't actually talk about keyword research. Instead, we talk about "topic research," which is a different approach and produces different results. Today, Lennon, D'Laina, and I are going to talk about how the two differ, and hopefully, by the end of this episode, you'll be equipped with a better process for researching your video ideas. LINKS MENTIONED IN THIS EPISODE CREATOR SPOTLIGHT: His and Her Money - https://www.youtube.com/c/HisandHerMoney/ REGISTER FOR VIDEO LABS: https://videocreators.com/video-labs/ Test an image to see what Google's AI thinks of it: https://cloud.google.com/vision Free trial of the VidIQ Chrome Extension: https://vidiq.com/videocreatorstv

These creators just finished 8 weeks in our advanced YouTube growth course called Video Labs. It's been fun to see how much their channels have grown and changed over the past two months. Today they'll share with you some of their best YouTube growth advice as well as answer some of your YouTube growth questions from our live stream audience. We answer questions like: How to grow views and subscribers faster on YouTube. Ideas for increasing the likelihood of increasing traffic from YouTube's homepage and suggested videos. Why one channel grows slowly, but other similar channels grow quickly. How to stand out from other competitors on YouTube. And much more. CHECK OUT THE CREATORS HERE: Jet Cowan - https://www.youtube.com/channel/UCImUwCVfltqvU25-CPc9QMw Imperfect Paintings - https://www.youtube.com/channel/UCg4350M6n5yvOK5a8cdH4xA Bernd Geropp - https://www.youtube.com/user/MoreLeadership Jake Frei - https://www.youtube.com/channel/UCgIfzEQa2gmcqXYaiDOuwOQ REGISTER FOR THE NEXT VIDEO LABS SESSION HERE: https://videocreators.com/video-labs/

It's easy to feel stuck in a content creation hamster wheel, questioning whether you're just running in circles with your channel, or just simply not moving forward. If you're not generating the results that you want, it's probably because your focus is in the wrong place. And these 5 YouTube analytics features can tell you exactly where your focus needs to be. JOIN OUR NEXT VIDEO LABS SESSION - http://www.videocreators.com/videolabs CHECK OUT BLAKE'S CHANNEL HERE -  https://www.youtube.com/user/EverydayHDR

Want to be recognized as a thought leader in your industry, but feel stuck on where to start? Feel like people are watching but not sticking around? Not getting the engagement or attention you want? In this episode, we're going to talk about how to become known for something by defining what you're against. BOOK A CONSULTATION WITH US HERE - http://www.videocreators.com/consulting CHECK OUT TOM'S CHANNEL HERE! https://www.youtube.com/channel/UCZgzqH2MiIMHQbLoJXvA5_Q HERE'S THE TITLE GENERATOR! https://www.impactplus.com/blog-title-generator/blogabout

These creators just finished 8 weeks in our advanced YouTube growth course called, Video Labs. It's been fun to see how much their channels have grown and changed over the past two months. Today they'll share with you some of their best YouTube growth advice as well as answer some of your YouTube growth questions LIVE! CHECK THEM OUT HERE: Alla Shapiro - https://www.youtube.com/channel/UC6kCkaRC9Q0ZQ9BPJXB2wgg Rokas Leonavičius - https://www.youtube.com/martialartsjourney  Norm & Kim Doyle - https://www.youtube.com/mountainbeaches  Fifi Patel - https://www.youtube.com/channel/UCfqT4TWqvfWrzvIT5U7aiqQ  Martin Johnson - https://www.youtube.com/channel/UCE5kQIOFH2NeFqWFyEJ91Jw  Blake Rudis - https://www.youtube.com/channel/UCCtxWq6RSZNFxz_d4hCKxgA  REGISTER FOR THE NEXT VIDEO LABS SESSION HERE: https://videocreators.com/video-labs/ 

After working with thousands of YouTube creators, we've seen a few patterns in what creates success when growing a business around that audience. Today we share with you our top 9 rules for success if you're growing a business on YouTube.  LINKS MENTIONED Check out Larry Gibbons' channel here: https://www.youtube.com/c/TheGibbonsGroup/ Register for Video Labs, our advanced level YouTube growth process for creators who are ready to take their channel growth seriously and infuse growth into their channel: https://videocreators.com/videolabs

If you're considering paid ads on YouTube as a strategy for growing your channel, you're making some assumptions about your content as well as about how YouTube works. Today we'll address those assumptions and discuss whether or not using paid ads is a good method for growing your YouTube channel or not. LINKS MENTIONED Schedule a one-on-one YouTube channel consultation with us here: https://videocreators.com/consulting New audience metrics in YouTube Analytics: https://youtu.be/PW1lgRYjfWQ