Expert Edge Podcast

A lot of experts fall into the trap of creating a business structure that they think they should be doing rather than one that they actually desire. If you've been in the expert business for any amount of time, there's plenty of opinions by other experts on which structure is the best. From a simple low ticket online course business to a high ticket one on one coaching business - there's no shortage of experts championing the model that is working best for them. In this episode I go over the 3 fundamental types of businesses that are run in the expert industry as well as 3 questions that will help you shape the type of business that you actually want to run. If you find this podcast episode helpful, write a written review and share a screenshot on your Instagram (make sure to tag @colinboyd), DM me to let me know that you've shared it, and I will send you access to one of our programs worth $197. Hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I'd love to hear from you. Discover how to authentically connect with your audience & fill your programs with a Conversion Story:https://www.conversionstoryformula.com Register for the Sell From Stage Academy® VIP Waitlist so you get all the special bonuses when we open next:http://sellfromstageacademy.com For all the show notes and links:https://www.expertedgepodcast.com/blog/episode144 Connect with Colin on Instagram:https://www.instagram.com/colinboyd/

With the start of 2023 upon us, I recorded a simple yet powerful podcast sharing the 7 key questions I ask myself at the end of each year that really help drive my growth personally and professionally moving forward into the new year. In my experience, all lessons and profit from the year are found in reflection. John Maxwell encapsulated this perfectly when he said "It's not about getting through the year but getting from the year". In this episode not only do I share the 7 questions with you but I share with you my own answers from this past year. Don't underestimate the power of reflection. It's the key to future growth. I highly encourage you to go through the 7 questions I've laid out and get the most out of this past year. If you find this podcast episode helpful, write a written review and share a screenshot on your Instagram (make sure to tag @colinboyd), DM me to let me know that you've shared it, and I will send you access to one of our programs worth $197. Hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I'd love to hear from you. Discover how to authentically connect with your audience & fill your programs with a Conversion Story.https://www.conversionstoryformula.com Register for the Sell From Stage Academy® VIP Waitlist so you get all the special bonuses when we open next: http://sellfromstageacademy.com For all the show notes and links:https://www.expertedgepodcast.com/blog/episode143 Connect with Colin on Instagram:https://www.instagram.com/colinboyd/

Most people fall into the trap of letting their influence and rapport be determined by chance. You'll sometimes connect really well with someone and other times you'll feel uncomfortable and awkward. What if I told you that this can be done consciously and with high levels of success? That there are strategies out there that help you build rapport super fast - sometimes within seconds. In this episode, I share 5 practical strategies that I've developed and used over the last 10-15 years to connect, resonate and influence people, all while creating winning situations for everyone involved. Listen today to discover these 5 practical strategies so that you can implement them into your life and business as soon as today! If you find this podcast episode helpful and you share a screenshot on your Instagram (make sure to tag @colinboyd), DM me to let me know that you've shared it, and I will send you access to one of our programs worth $197. Hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I'd love to hear from you. Discover how to authentically connect with your audience & fill your programs with a Conversion Story. Register for the Sell From Stage Academy® VIP Waitlist so you get all the special bonuses when we open next:http://sellfromstageacademy.com For all the show notes and links:https://www.expertedgepodcast.com/blog/episode142 Connect with Colin on Instagram:https://www.instagram.com/colinboyd/

The right messaging will largely determine how successful you are as an expert or course creator. Unfortunately, so many get this wrong. 99% try to appeal to their audience's logic opposed to their emotion. When you appeal to your audience's emotion and meet them where they are at, you instantly build real rapport. My guest today, Brandon Lucero, is the leading expert on how to create the right messaging within your marketing and content to tap into your audience's emotion & drive them to take action. In this episode you'll discover: How to be very specific with your messaging while still reaching a very large general sized audience. The 3 phases that allow you to get the most out of the content/creatives you already have data on - this is genius!! A totally different perspective on how to find your ideal client without boxing yourself into a specific niche - this is also brilliant! And a whole lot more... You don't want to miss this episode! If you found this valuable please take a screenshot and share it on Instagram and tag @colinboyd Hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I'd love to hear from you. Discover how to authentically connect with your audience & fill your programs with a Conversion Story.https://www.conversionstoryformula.com Register for the Sell From Stage Academy® VIP Waitlist so you get all the special bonuses when we open nexthttp://sellfromstageacademy.com For all the show notes and links:https://www.expertedgepodcast.com/blog/episode141 Connect with Colin on Instagram:https://www.instagram.com/colinboyd/ Connect with Brandon Lucero on Instagram:https://www.instagram.com/iambrandonlucero/

Building a brand that actually becomes known and trusted follows a specific formula. One shift that most experts brand would benefit from is to clearly identify the external issue your customer has and connect it with an internal issue. For example, entrepreneurs think they need money but what they really need is a strategy. My guest today - Jamal Miller utilized this strategy, among many others discussed on this episode, that allowed him to go from food stamps to 7 figures ridiculously fast. So fast that he doesn't even remember making his first 6 figures. In this episode we discuss: - The power of a membership program and how Jamal set his up to create a community that breeds a family feel & strategic growth for his members - How people actually value your struggles more than your success - this is key to getting them to trust you - Being the best in your area of expertise isn't necessarily going to get you the best results but Jamal reveals what will - And a whole lot more... You don't want to miss this episode! If you found this valuable please take a screenshot and share it on Instagram and tag @colinboyd Hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I'd love to hear from you. Discover how to authentically connect with your audience & fill your programs with a Conversion Story.https://www.conversionstoryformula.com Register for the Sell From Stage Academy® VIP Waitlist so you get all the special bonuses when we open nexthttp://sellfromstageacademy.com For all the show notes and links:https://www.expertedgepodcast.com/blog/episode140 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Connect with Jamal Miller on Instagram:https://www.instagram.com/jamalmiller/

Growth in your life only happens when you reflect on the lessons you've learned and apply them moving forward. In this episode I share with you 5 big life and business lessons that I have learned in 2022 which I will be applying even more in 2023. In this episode I unpack some specific lessons about friendships, marriage and relationships. I dive deep into how to leverage growth strategies for your business and the actions you can take to make sure your 2023 is even more successful than the last 12 months. [Exciting Announcement] We've decided to open up a NEW high-level Mastermind group in 2023. This is for established Expert business owners who want to have access to high-level entrepreneurs and grow their business beyond a million dollars. If you're interested in finding out more, go to the link below: https://training.colinboyd.co/mastermind If you found this valuable please take a screenshot and share it on Instagram and tag @colinboyd Hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I'd love to hear from you. Discover how to authentically connect with your audience & fill your programs with a Conversion Story.https://www.conversionstoryformula.com Register for the Sell From Stage Academy® VIP Waitlist so you get all the special bonuses when we open nexthttp://sellfromstageacademy.com For all the show notes and links: https://www.expertedgepodcast.com/blog/episode139 Connect with Colin on Instagram:https://www.instagram.com/colinboyd/

As a business owner, surrounding yourself with the right people can catapult your business to levels you cannot take yourself. Sure, for a short time you can do things alone and try to work it out yourself, but at a certain point your growth will be hindered if you aren't around people who will help take you to the next level. This is exactly why I'm personally actively involved in paid Mastermind groups. They have given me access to networks and strategies that I could have never created on my own. In this episode I reveal the five big mistakes that people make when they start a Mastermind group or they consider joining a Mastermind group. Avoiding these mistakes will help you to design a Mastermind experience for your clients that is exceptional, and it will also help you to decide whether a Mastermind group is a right fit for you. [Exciting Announcement] We've decided to open up a NEW high-level Mastermind group in 2023. This is for established Expert business owners who want to have access to high-level entrepreneurs and grow their business beyond a million dollars. If you're interested in finding out more, go to the link below: https://training.colinboyd.co/mastermind If you found this valuable please take a screenshot and share it on Instagram and tag @colinboyd Hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I'd love to hear from you. Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Register for the Sell From Stage Academy® VIP Waitlist so you get all the special bonuses when we open next http://sellfromstageacademy.com For all the show notes and links: https://www.expertedgepodcast.com/blog/episode138 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

There's a big mistake I notice most experts make when they tell their story. That being, they tell their origin story instead of their conversion story. Now this is great if you're telling your story to your mom, but frankly your audience doesn't care about your origin story. In this episode, I break down the difference between an origin story and a conversion story. I also go over the 3 questions that your story needs to answer in order to make it a 'conversion story' as well as the 3 mistakes that you must avoid when telling your story. This is the most important part of any presentation. Make sure you give this episode a listen! If you found this valuable please take a screenshot and share it on Instagram and tag @colinboyd Make sure to hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you. Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Register for the Sell From Stage Academy® VIP Wailist so you get all the special bonuses when we open next http://sellfromstageacademy.com For all the show notes and links https://www.expertedgepodcast.com/blog/episode137 Connect with Colin on Instagram https://www.instagram.com/colinboyd/

Many coaches don't know how to charge what they are worth. If you are one of them, then today's episode is going to unlock a new level for your business. In this episode, we discuss the three most important ideas that have helped me to raise my prices sell at a premium - without losing my integrity or feeling like you are ripping people off! You'll discover how to own your true value and charge what you are really worth. ANNOUNCEMENT: We are currently open for enrollment in Sell From Stage Academy® until Nov 3rd, 2022 11:59PM PST http://sellfromstageacademy.com/ If you decide to join the Academy, send me a DM on instagram and let me know your joined through the podcast! INSTAGRAM: @colinboyd For all the show notes and links

In this episode, I interview one of our Sell From Stage Academy® and ELITE members KT Merry. She is a renowned luxury and destination photographer and recently started her Expert business with great success. In this interview, we dive deep into the strategies that have very quickly moved her towards having multi-six-figure launches. In fact, using the Sell From Stage Formula she created a $393,000 webinar launch on her second attempt! As always this interview is practical and useful so that you can apply the ideas to your business right away. If you are interested in Sell From Stage Academy® make sure to register yourself for the VIP waitlist as it only opens a few days a year. http://www.sellfromstageacademy.com/ For all the show notes and links: https://www.expertedgepodcast.com/blog/episode135 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/