OwnerRX Podcast with Alan Pentz

In this episode of  Small Business Black Holes, host Alan Pentz speaks with Rachel Pastor and Tiffany Hurd, representatives of Golden Rule, about their innovative approach to psychedelics as wellness products and their journey building a business in a rapidly evolving legal landscape.What You'll Learn:How microdosing protocols work for business performance, from dosage amounts to frequencyThe science behind neuroplasticity and accessing flow states through controlled substance protocolsWhy psychedelic businesses face unique banking and tax challenges similar to the cannabis industryHow to navigate regulatory compliance while building a sustainable business modelThe future landscape of psychedelics in healthcare, from FDA approval to therapeutic applicationsWhy education and community support are crucial elements for success in the psychedelics industryHow to maintain profitability despite tax limitations and regulatory hurdlesThe strategic advantage of early market entry in an industry projected to reach $3.3 billionListeners can learn more at goldenrulemushrooms.com or reach out with questions at hello@goldenrulemushrooms.com.Highlights:[07:04] Microdosing Protocol for Peak Business Performance[22:03] Navigating Complex Business Regulations in Emerging Markets[24:26] Building Long-Term Value Through Mission-Driven Business[33:20] Learning from Cannabis Industry EvolutionEpisode Resource:Alan Pentz LinkedInTiffany Hurd LinkedInRachel Pastor websiteGolden Rule websiteThe Small Business Black Holes Podcast is handcrafted by our friends over at fame.so Check out our three most downloaded episodes:Defining and Tracking Outputs: The Key to Employee Performance with John SeifferSmall Business Strategies and Market Dynamics with Jon Matzner, President at Lazy LeverageFranchising: The Best Business Model with Brian Beers

In this episode of Small Business Black Holes, host Alan speaks with John Giorso, founder of VantaFive venture studio, about identifying high-ROI marketing opportunities and building scalable agency businesses. They explore practical approaches to marketing strategy, resource allocation, and finding the right expertise for different business models.What You'll Learn:How to identify your most effective marketing channels instead of spreading resources too thinWhy B2B companies should focus on LinkedIn content, outbound messaging, and community buildingThe "Seeking Alpha" framework for selecting marketing strategies that deliver above-market returnsHow to properly test marketing channels with adequate budget and timeframes (5-10K per channel for 3 months)Why most agencies hit natural growth limits around specific revenue milestonesHow to find and evaluate specialized marketing agencies that truly match your business needsThe importance of measuring Customer Acquisition Cost (CAC) to Lifetime Value (LTV) ratios before scaling marketing spendWhy attempting too many marketing channels simultaneously often leads to poor results across all of themHighlights:[17:51] The "Seeking Alpha" Framework for Marketing Strategy[35:01] The CAC-to-LTV Testing Method[41:13] Finding the Right Marketing Partner[08:01] The Power of Extreme SpecializationEpisode Resources:Alan Pentz LinkedInJohn Ghiorso LinkedInOwner Institute websiteThe Small Business Black Holes Podcast is handcrafted by our friends over at fame.so Check out our three most downloaded episodes:Defining and Tracking Outputs: The Key to Employee Performance with John SeifferSmall Business Strategies and Market Dynamics with Jon Matzner, President at Lazy LeverageFranchising: The Best Business Model with Brian Beers

In this episode of Small Business Black Holes, host Alan Pentz sits down with Tyler Hortin, Co-founder of Lion Energy, who shares his journey of growing a bootstrapped emergency power solutions company from its founding in 2012 to $100 million in revenue, focusing on sustainable growth, product innovation, and strategic decision-making.What You'll Learn:How to scale a bootstrapped business through disciplined reinvestment and strategic product developmentThe essential balance of managing growth while maintaining profitability in a capital-intensive businessWhy quality control and extensive product testing are crucial for maintaining customer trust and reducing returnsHow to navigate the transition from product-focused to technology-driven business modelThe framework for making strategic decisions about product development and R&D investmentWhy distributed power storage solutions are becoming critical infrastructure beyond environmental benefitsHow to manage the crucial challenge of scaling your team alongside rapid business growthThe importance of balancing multiple sales channels while maintaining product quality and customer experienceHighlights:[5:12] Disciplined Bootstrapped Growth Strategy[09:52] Product Development Funding Framework [13:17] Quality-First Testing Protocol[20:36] People-Centric Growth ManagementEpisode Resources:Alan Pentz LinkedInTyler Hortin LinkedInOwner Institute websiteLion Energy websiteThe Small Business Black Holes Podcast is handcrafted by our friends over at fame.so Check out our three most downloaded episodes:Defining and Tracking Outputs: The Key to Employee Performance with John SeifferSmall Business Strategies and Market Dynamics with Jon Matzner, President at Lazy LeverageFranchising: The Best Business Model with Brian Beers

In this episode of the Small Business Black Holes, Alan Pentz and Tonya Berenson discuss the critical importance of proper accounting practices for small businesses, drawing from Alan's experience as a business coach and founder of Owner Institute to highlight common financial oversight pitfalls and their solutions.What You'll Learn:Why basic accounting is the "language of business" and how to master the seven fundamental metrics every business owner must trackHow to properly structure your accounting by separating direct labor costs from administrative expensesThe crucial timing principle: why financial data should be available within two weeks of month-endWhy most business coaching fails to address financial fundamentals and how to ensure you're getting complete guidanceHow to identify when it's time to hire a bookkeeper (typically around 20 monthly transactions)The essential difference between managing to bank balance versus proper accrual accountingHow to break down labor costs between Cost of Goods Sold (COGS) and administrative expenses for accurate profitability trackingWhy tracking key metrics on a trailing twelve-month basis provides crucial business intelligence for decision-makingHighlights:[03:10] The Critical Revenue Threshold for Professional Bookkeeping[11:21] Properly Categorizing Labor Costs for Accurate Profitability Analysis [14:23] The Million-Dollar Lesson in Financial Literacy[27:41] The Hidden Danger of Poor Financial UnderstandingEpisode Resources:Alan Pentz LinkedInTonya Berenson LinkedInOwner Institute websiteCorner Alliance LinkedInThe Small Business Black Holes Podcast is handcrafted by our friends over at fame.so Check out our three most downloaded episodes:Defining and Tracking Outputs: The Key to Employee Performance with John SeifferSmall Business Strategies and Market Dynamics with Jon Matzner, President at Lazy LeverageFranchising: The Best Business Model with Brian Beers

In this episode of the Small Business Black Holes, host Alan welcomes Professor Matthew Green, a political science scholar at Catholic University and congressional expert, as they:Examine how Congress has evolved since the 1990s, particularly focusing on increased polarization and partisan divisionExplore the changing dynamics of congressional leadership, including how social media and attention-seeking behavior have impacted legislative effectivenessDiscuss the current challenges facing House Speaker Mike Johnson, including managing a narrow majority and dealing with potential government shutdownsAnalyze the historical parallels between current congressional dynamics and previous eras, particularly the late 19th century and Woodrow Wilson administrationDelve into the impact of Trump and MAGA movement on the Republican Party, including the transformation of the Freedom CaucusConsider the constitutional implications of presidential impoundment powers and their current relevanceHighlight how various factions within Congress are responding to economic pressures and policy changes, from farm subsidies to tariffsThe conversation provides deep insights into the current state of Congress, exploring both historical context and potential future scenarios while examining the complex interplay between party politics, presidential power, and legislative function.Highlights:[04:38] Understanding Incentive Structures in Organizations[20:43] Strategic Candidate Selection and Team Building [29:22] Navigating Limited Options Under Constraints[38:09] Managing Through Volatility and Uncertainty Episode Resources:Alan Pentz LinkedInMatthew Green ProfileOwner Institute WebsiteThe Small Business Black Holes Podcast is handcrafted by our friends over at fame.so Check out our three most downloaded episodes:Defining and Tracking Outputs: The Key to Employee Performance with John SeifferSmall Business Strategies and Market Dynamics with Jon Matzner, President at Lazy LeverageFranchising: The Best Business Model with Brian Beers

In this episode of the Small Business Podcast, Alan and Tonya explore innovative approaches to business ownership and strategic planning. Together, they:Examine the launch of new tools at Owner Institute designed to help business owners align their personal vision with business strategyDelve into why traditional business optimization models don't fully serve small business owners' unique needsDiscuss the importance of intentionally choosing between different business growth paths based on personal goalsExplore the concept of energy management in business ownership, identifying activities that drain versus energize ownersConsider the two-by-two matrix approach to analyzing business activities based on energy impact and value creationHighlight how proper alignment between personal vision and business strategy can lead to more successful outcomesShare insights from Alan's personal experience about how earlier access to these tools might have changed his business trajectoryThe conversation offers practical frameworks for business owners to evaluate their current situation and make intentional choices about their future direction, while maintaining a healthy balance between business optimization and personal fulfillment.Highlights:[00:00] Intro[06:45] Personal Vision Before Business Strategy[17:30] The Energy-Value Matrix Framework[22:45] Strength-Based Role Alignment[30:15] Creating Business Optionality Episode Resources:Alan Pentz LinkedInTonya Berenson LinkedInOwner Institute websiteThe Small Business Black Holes Podcast is handcrafted by our friends over at fame.so Check out our three most downloaded episodes:Defining and Tracking Outputs: The Key to Employee Performance with John SeifferSmall Business Strategies and Market Dynamics with Jon Matzner, President at Lazy LeverageFranchising: The Best Business Model with Brian Beers

In this episode of Small Business Black Holes, host Alan Pentz welcomes Tonya Berenson for an insightful discussion about breaking through revenue plateaus and scaling challenges. Together, they:Examine the critical "first black hole" that businesses encounter around $1-2 million in revenue, where owners become trapped in day-to-day operationsExplore the challenges of making crucial first hires, particularly when transitioning from administrative support to higher-level positionsDiscuss the importance of personality assessments and structured hiring processes when building a team that complements the owner's strengthsAnalyze why only 4% of small businesses reach $1 million in revenue, and an even smaller fraction (0.4%) reach $5 millionDelve into the concept of "trade-offs" in business growth, including difficult decisions about upgrading team members as the company scalesConsider the psychological barriers owners face when making tough personnel decisions, particularly with long-term employeesHighlight the distinction between venture-funded and bootstrapped growth paths, examining the unique challenges and opportunities of each approachThe conversation provides practical insights for business owners looking to break free from revenue stagnation and scale their companies effectively.Episode Highlights:[00:00] Intro[03:44] The Orange and Rind Framework for Business Growth[08:50] Strategic Hiring Through Output-Based Role Design[14:11] Understanding the Stages of Business Growth[27:52] The Trade-offs Principle in Business GrowthEpisode Resources:Alan Pentz LinkedInTonya Berenson LinkedInOwner Institute websiteThe Small Business Black Holes Podcast is handcrafted by our friends over at fame.so Check out our three most downloaded episodes:Defining and Tracking Outputs: The Key to Employee Performance with John SeifferSmall Business Strategies and Market Dynamics with Jon Matzner, President at Lazy LeverageFranchising: The Best Business Model with Brian Beers

In this episode of The Small Business Black Holes podcast, host Alan Pentz welcomes Tonya Berenson to explore the critical stages of business growth and owner independence. Together, they:• Delve into the concept of the "ceiling of brute force" - the point between $5-10M where hustling alone stops working and systematic changes become necessary• Explain why owner-led sales are crucial below $5M revenue, but can become a liability for growth beyond that point• Discuss the three distinct phases of business ownershipWorking IN the business (bootstrapping phase)Working ON the business (systems and processes phase)Working ABOVE the business (strategic leadership phase)• Examine the fallacy of hiring sales teams too early, and why process documentation should wait until the owner's "special sauce" needs to be replicated• Highlight how owner independence evolves through different revenue stages, from complete involvement to strategic leadership• Consider why growth often requires temporary steps backward in terms of owner independence and profitability• Explore how successful scaling requires owners to embrace changing roles, from direct sales to team leadership and strategic planningHighlights:[02:30] The "Ceiling of Brute Force" Reality Check[07:08] The Three Stages of Business Evolution[09:39] The Strategic Timing of Process Implementation[17:04] The "Orange Peel" Theory of Owner IndependenceEpisode Resources:Alan Pentz LinkedInTonya Berenson LinkedInOwner Institute websiteThe Small Business Black Holes Podcast is handcrafted by our friends over at fame.so Check out our three most downloaded episodes:Defining and Tracking Outputs: The Key to Employee Performance with John SeifferSmall Business Strategies and Market Dynamics with Jon Matzner, President at Lazy LeverageFranchising: The Best Business Model with Brian Beers

In this episode of "The New Rules," host Alan Pentz shares his personal journey of growing Corner Alliance from a startup to a $35 million government consulting firm. Together with his interviewer, they:• Explore the concept of "revenue black holes" - specific revenue levels where businesses tend to get stuck ($1M, $3-5M, $10-15M) and the unique challenges at each stage• Delve into the evolution of an owner's role, from being "in" the business to working "on" the business, and how this transition is crucial for growth• Examine the critical importance of hiring decisions and the need to become "ruthless" about making tough personnel changes as the company scales• Discuss the transition from "heroics to process" and why systematic approaches must replace individual firefighting as organizations grow• Consider the concept of "owner independence" and how it changes at different revenue levels, from basic administrative freedom to full strategic leadership• Highlight the importance of building personal wealth alongside business growth using the "third, third, third" principle for sustainable business ownershipThe episode provides practical insights for business owners facing growth challenges, emphasizing that "everything in a business is the owner's fault - they either hired it, did it, or allowed it to happen." Through his candid sharing of mistakes and lessons learned, Pentz offers a roadmap for owners to navigate their growth journey more intentionally and with fewer setbacks.Highlights:[00:01:55]: From Employee to Running a Business[00:04:57]: Starting Corner Alliance in 2007[00:07:38]: A Blackberry and a Business Plan[00:11:39]: The First Million-Dollar Challenge[00:14:26]: Peeling Away Administrative Tasks[00:20:17]: Crisis at $4 Million Revenue[00:24:26]: Working On vs. In the Business[00:27:33]: Learning to Make Tough Decisions[00:32:03]: Moving from Heroics to Process[00:37:57]: Stepping Down as CEO[00:42:11]: Finding the Right Leadership Level[00:44:41]: Building a Board Structure[00:46:05]: Balancing Growth and Wealth Building[00:50:02]: Launching Owner Institute[00:51:20]: Three Core Business MistakesEpisode Resources:Alan Pentz LinkedInTonya Berenson LinkedInCorner Alliance LinkedInThe Small Business Black Holes Podcast is handcrafted by our friends over at fame.so Check out our three most downloaded episodes:Defining and Tracking Outputs: The Key to Employee Performance with John SeifferSmall Business Strategies and Market Dynamics with Jon Matzner, President at Lazy LeverageFranchising: The Best Business Model with Brian Beers

In this episode of The New Rules podcast, host Alan Pentz and guest Tonya Berenson explores the global demographic crisis and its far-reaching implications. Together, they:• Examine the worldwide trend of declining birth rates, highlighting how what was once thought to be isolated to Japan has become a global phenomenon affecting both developed and developing nations• Break down the three waves of demographic decline: first in advanced economies (Japan, Europe, China), then in middle-income countries (Middle East, India), and potentially in Sub-Saharan Africa by mid-century• Discuss the critical implications for retirement systems and social welfare, with the worker-to-retiree ratio dropping from historical highs to potentially unsustainable levels below 2:1• Analyze various attempted solutions, from Nordic-style social support systems to Hungary's direct payment approach, and why these interventions have shown limited success• Explore the complex relationship between male wages, social expectations, and fertility rates, including the controversial theory of men as "insurance policies" in family planning• Consider the unique position of the United States, which has maintained higher fertility rates through immigration, unlike more resistant European and Asian societies• Look ahead to potential scenarios, from a dystopian future of abandoned properties and collapsed social systems to the possibility of technological solutions or unexpected demographic reboundsThe episode offers a sobering yet fascinating look at one of the most significant long-term challenges facing human society, with implications for everything from economic growth to social structure and retirement systems. The hosts maintain a balance between serious analysis and humorous asides (including the memorable "long cats, short babies" investment strategy), making complex demographic concepts accessible and engaging.Episode Highlights:00:01 - Intro11:23 - Understanding the Global Demographic Crisis Timeline13:03 - The Worker-to-Retiree Ratio Crisis45:34 - The Immigration Advantage39:21 - The Limits of Technological SolutionsEpisode Resources:Alan Pentz on LinkedInTonya Berenson on LinkedInThe New Rules with Alan Pentz on LinkedInThe Small Business Black Holes Podcast is handcrafted by our friends over at fame.so Check out our three most downloaded episodes:Defining and Tracking Outputs: The Key to Employee Performance with John SeifferSmall Business Strategies and Market Dynamics with Jon Matzner, President at Lazy LeverageFranchising: The Best Business Model with Brian Beers