
What’s Next?
What's Next? explores how business owners and their families can optimize a business sale or other wealth event to strategically plan for their futures. Join Terry Cook, CFP®, CIMA®, founder of Parcion Private Wealth in Bellevue, Washington, as he interviews experts from across the financial services industry to help listeners determine what's next. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Jun 8, 2024 • 47min
AI Implementation for Business Owners with Natalie Pierce
Join Terry Cook as he speaks with Natalie Pierce, a leading expert in AI and partner at Gunderson Dettmer. Discover how business owners and leaders can harness the power of AI to transform their operations, enhance efficiency, and stay competitive. Natalie shares insights on generative AI, the importance of prompt engineering, and best practices for AI adoption in the workplace. Tune in to explore the future of AI in business.If you are interested in learning more about how Parcion can support you, please contact us at info@parcionpw.com or visit www.parcionpw.com.00:54 – Episode introduction1:30 – Natalie Pierce explains her role at Gunderson Dettmer and her expertise in AI3:20 – What is Artificial Intelligence? What isn’t it? What is Generative AI?6:08 – Generative AI versus Machine Learning10:20 – Training a workforce to use this technology12:50 – Prompt engineering and upskilling the workforce18:40 – The dark side of AI, including cybersecurity threats and deep fakes21:30 – Explanation and importance of a closed enterprise solution24:45 – Best practices and examples for business owners implementing AI31:15 – Augmented versus virtual reality33:50 – Cobots and their use38:40 – Considerations for employers deploying general or HR AI powered tools42:00 – Contact information for Natalie Pierce and further resources Hosted on Acast. See acast.com/privacy for more information.

Apr 22, 2024 • 49min
Unlocking Generational Wealth Conversations with Mike McGrann
In this episode of What's Next? from Parcion Private Wealth, host Terry Cook and guest Mike McGrann, from the Fidelity Center for Family Engagement, discuss legacy preservation and wealth communication. They tackle fears surrounding wealth's impact on future generations and strategies for constructive family dialogue. As a subject matter expert on families of wealth and family-owned firms, Mike shares insights on maintaining healthy relationships around wealth, emphasizing the importance of open communication to prevent misunderstandings and conflicts. If you are interested in learning more about how Parcion can support your generational conversations, please contact us at info@parcionpw.com or visit www.parcionpw.com.1:00 – Episode introduction 2:52 – Addressing the fear of money ruining kids by utilizing better conversational tools4:45 – Creating distance with hierarchical behavior 8:20 – Statistics around wealth transfer10:00 – Defining what "Legacy" means to you 13:20 – Using intentional reflection to define your legacy and relationship to wealth14:00 – Intended and unintended outcomes and consequences15:40 – Voice versus vote16:00 – Peership and commitment to mutuality 18:40 – Real life example of a conversation about wealth with a 14 year old around shoes21:40 – Real life example of a conversation about wealth with estate planning and family dynamics25:03 – Fair versus equal29:20 – Wish versus fear 32:00 – Developing a healthy respect for wealth in your children36:22 – Takeaways and strategies for constructive family dialogue44:25 – Fidelity Center for Family Engagement's mission and passion to support family businesses Hosted on Acast. See acast.com/privacy for more information.

7 snips
Sep 6, 2023 • 36min
How to Use Employee Stock Ownership Plans (ESOPs) to Optimize Your Business with Ted Lape
Ted Lape, an experienced professional in the banking industry, discusses Employee Stock Ownership Plans (ESOPs). Ted explains the mechanics, steps, and benefits of ESOPs compared to direct sales. He also touches on financing options, the involvement of professionals, and why more business owners don't choose ESOPs. This episode provides valuable insights into how an ESOP can help business owners optimize their businesses and ensure a legacy.

Aug 1, 2023 • 41min
An Intro to the Stanford Seed Program with JoAnna Halk and Mark Phelps
In this episode of What’s Next?, JoAnna Halk, an associate director for the Stanford SEED Program, and Mark Phelps, a retired serial entrepreneur and Stanford SEED coach, join host Terry Cook to discuss the benefits of the SEED program, the unique opportunities it presents to business owners, and effect that it’s had on participating companies across Africa and Southeast Asia. More resources at www.parcionpw.com and https://www.gsb.stanford.edu/seed. Hosted on Acast. See acast.com/privacy for more information.

10 snips
Feb 6, 2023 • 40min
Managing the Transition of Selling Your Business and Other Lifequakes with Bruce Feiler
Bruce Feiler, author of seven New York Times bestsellers, discusses navigating life transitions and the importance of personal projects and community. They also explore strategies for managing major life transitions like selling a business and debunk myths about intergenerational wealth. Additionally, they reflect on facing challenges and finding balance in dream vacations.

Jan 23, 2023 • 37min
Venture Capital Explained with Brendan Wales
Join Terry Cook and Brendan Wales, general partner of Fuse, an early-stage venture capital firm, as they discuss all things venture capital, including how firms like Fuse operate and the opportunities available to interested investors. More resources at www.parcionpw.com and www.fuse.vc. Hosted on Acast. See acast.com/privacy for more information.

Aug 18, 2022 • 35min
Donor-Advised Funds - A Primer with Colby Bircher
Join Terry Cook and Colby Bircher, vice president of charitable planning at Fidelity Charitable, as they discuss how donor-advised funds can be used as a tool for impactful philanthropic planning and the advantages of this form of charitable investing. More resources at www.parcionpw.com and www.fidelitycharitable.org. Hosted on Acast. See acast.com/privacy for more information.

Apr 5, 2022 • 33min
Private Aviation 101 with Craig Ross
Join Terry Cook and Craig Ross, CEO and Founder of Aviation Portfolio LLC as they discuss all things private aviation – from the various models currently in vogue to trends in private jet travel. More resources at www.parcionpw.com and www.aviationportfolio.com. Hosted on Acast. See acast.com/privacy for more information.

Dec 31, 2021 • 30min
360-Degree Insurance Planning for Wealth Events with Lorrie Baldevia
Join Terry Cook and Assured Partners Agency COO Lorrie Baldevia as they discuss what business owners should consider – both from a business and a personal perspective – when navigating insurance planning and potential consulting services for a successful business transaction.More resources at www.parcionpw.com and www.assuredpartners.com. Hosted on Acast. See acast.com/privacy for more information.

Nov 24, 2021 • 41min
Engaging M&A Attorneys for Business Transactions with Tana Materi
Join Terry Cook and Carney Badley Spellman Mergers and Acquisition Attorney Tana Materi as they discuss what business owners should consider when choosing a mergers and acquisitions lawyer and share some tips for a successful transaction.More resources at www.parcionpw.com and www.carneylaw.com. Hosted on Acast. See acast.com/privacy for more information.
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