
Unstandard
Unstandard™ is a seasonal collection of short, tightly structured monologues by designer and strategist André Givenchy. Each episode distills the discipline, restraint, and invisible decisions behind lasting design—offering sharp insights for those who build with care and intention.
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Latest episodes

Sep 8, 2024 • 6min
From reactive to innovative
Discover how shifting your focus from competition to self-improvement can transform you into an innovator. This article provides practical tips to help you break free from reactive thinking and embrace a mindset of continuous innovation and growth.

Sep 5, 2024 • 8min
The reshaping of reality
Reimagine your world by learning how to see opportunities where others see limitations. Uncover the true power of questioning everything and challenging norms to foster a mindset of innovation, and create waves of change in your life and career.

Sep 3, 2024 • 5min
4 pillars to own the world
Break through barriers with four simple pillars that can be leveraged to transform your ideas into realities, increase your luck surface, and supercharge your success.

Aug 31, 2024 • 6min
Just let me do my job
Overcome workplace obstacles and excel. Learn to communicate effectively, build focused teams, and drive meaningful change in your organization.

Aug 30, 2024 • 8min
Psychological innovation
Harness the power of psychological innovations to supercharge your productivity and transform your business. Learn how psychological insights are shaping the future and leverage human behavior for groundbreaking product design.

Jul 30, 2024 • 6min
From painkillers to vitamins
Transform your product strategy from quick fixes to lasting solutions. Learn the power of "vitamin" products and how they can impact user experiences and create long-term value in tech, design, and development.

Jul 25, 2024 • 6min
Distribution's rocket fuel
Understand the secret of a great distribution strategy. Gain insights on collaborations, digital marketing, and audience targeting to skyrocket your business reach and impact.

Jul 23, 2024 • 8min
Charge what you’re worth
Break free from undervaluing your design skills. Learn actionable strategies to confidently raise rates and overcome imposter syndrome.

Jul 16, 2024 • 6min
Colorful steps
Reframe your approach to goals and explore the joy in every stride you make. Transform obstacles into stepping stones for lasting fulfillment and success.

Jul 11, 2024 • 4min
Building dreams in public
The art of building your brand in public is a powerful story where each moment and every trial can be turned into triumphs that captivate, inspire and rally a loyal following.