Owning the Outcome
HubSpot
Owning the Outcome is a podcast about the bold bets, hard lessons, and breakthrough moments that define success in the HubSpot ecosystem. Hosted by Sarah McDevitt, HubSpot’s Sr. Director of Partner Strategy, each episode dives into real conversations with the leaders rewriting the rules in an AI-first world—and owning their share of a $30B opportunity along the way.
Episodes
Mentioned books
Mar 10, 2021 • 40min
Evolving as a Leader Through Agency Maturation
Mike Skeehan, the Managing Partner of Salted Stone, shares his experiences in evolving as a leader alongside the maturation of his agency and what it meant to grow, pivot, and reassign his responsibilities in moments of transition. We discuss important inflection points, the patterns he saw, and how he compares reactivity to proactiveness.
Feb 24, 2021 • 36min
Leveraging Podcasting as Inbound Marketing
Jon Sasala, President of Morey Creative, shares his team’s first hand experience in developing branded podcasts. Jon discusses where and how podcasting fits into the larger marketing and sales processes, how it builds trust—and the surprising industry he likes to hire from.
Jul 1, 2020 • 21min
Mastering Client Web Projects
Trish Lessard, CEO of Mediajunction, joins us to talk client websites and how to manage complex CMS builds, migrations, and implementations—while keeping these projects under budget, within scope, and delivered on time.
Jun 17, 2020 • 24min
Ensuring Data Integrity for True Business Intelligence
Blake Kendrick, Director of Operations for FullFunnel, talks about his team’s approach to reporting: specifically, auditing fields and schema on the backend to pull through as impactful, actionable data.
Jun 3, 2020 • 23min
Digital Transformations Through Technology
Brendon Dennewill, CEO of Denamico, has made a key distinction in their flywheel model: they put customer experience in the center. Learn how to leverage data, systems, processes, and technology to help your clients succeed with a true digital transformation of their customer experience.
May 20, 2020 • 26min
Aligning Pricing with Client Expectations
Doug Davidoff, Founder and CEO of Imagine Business Development, joins us to talk about how he evolved his pricing strategy to eliminate the gap between prospect expectations and resource allocation. Learn about his three tiers of programs: services, solutions, and outcomes.
May 6, 2020 • 23min
ESOP: Employee Stock Ownership Plans
Greg Linnemanstons, President of Weidert Group, joins us to talk ESOP: and how the trust he set up for his team benefits the agency, the employees, and his clients. We discuss why he rolled out an ESOP, financials and factors to consider for your agency, and the benefits you may see.
Apr 8, 2020 • 17min
Fueling Growth with Internal Data Scorecards
Etienne Turner, co-CEO of digitalJ2, has created a set of scorecards and dashboards to help his team stay on target with their top KPIs across operations, marketing, sales, HR, and client performance. In this episode, we talk about how he sets the agency’s goals, where granularity fits in, and how others can set and track their targets.
Mar 25, 2020 • 29min
Navigating Your Critical Scale Points
Bob and Verity Dearsley, the Chief Executive and Managing Director of B2B Marketing Lab, join us to talk about scale points: the times where you must invest, revamp, or pivot to properly scale your growing agency. Learn how to focus on the customer, invest in marketing, build an HR arm, and more.
Mar 11, 2020 • 22min
Offering Education as a Service
Jani Aaltonen, Founder of Sales Communications, hosts a rolling calendar of small group workshops that have added a ton of force to his agency’s flywheel. Jani joins us to talk about the structure of his classroom training offering, the value in trust, the impact on revenue, and how others can get started.
