The Room Podcast

In The Room with Vera Shokina In this week’s episode of The Room Podcast, Madison and Claudia take a break from chatting with their typical founder or funder to cover a core need of every startup and fund: their bank. They are joined by Vera Shokina, Managing Director at Silicon Valley Bank where she covers U.S. banking and early stage international banking, helping VC funds and startups with all of their banking needs. From the founding moment of SVB, the bank has been focused on early stage technology companies and venture capital funds. Vera walks us through the top tips for founders looking to establish a banking relationship, the process of getting a debt line, and how a bank like SVB helps out with remote work. Let’s open the door. Season 4 is sponsored by our friends at SVB and Cooley. The episode is now live on all podcast streaming platforms, including Apple Podcasts and Spotify.

Welcome to another episode of The Room Podcast! In this week’s episode, co-hosts Madison and Claudia chat with Danielle Cohen-Shohet, Co-Founder and CEO of GlossGenius. Danielle, a freelance hobbyist makeup artist, started GlossGenius when she knew that there had to be a better way to manage a business and engage with clients. From scheduling to booking and payments, GlossGenius meaningfully helps freelancers and small businesses in US salon and studio spaces. In this episode, Danielle talks about building for a specific need and passion, developing a tech platform for hyper-local businesses, and where the beauty industry is going next. Let's open the door. Season 4 of The Room Podcast is sponsored by our friends at SVB and Cooley. This episode is now live on all podcast streaming platforms, including Apple Podcasts and Spotify.

In this week’s episode of The Room Podcast, Madison and Claudia sit down with Katherine Salisbury, Co-Founder and Co-CEO of Qapital, a mobile banking app designed to help incentivize people to save smarter. Qapital’s Chief Behavioral Economist Dan Ariely leverages science to propel people into better money habits. Since its inception in 2015, Qapital has helped millions of users collectively save over $2 billion. This week’s key themes include navigating raising venture capital with an untraditional background, co-founding your business with your significant other, and when to make your product a paid product in the world of free. Let’s open the door. Season 4 is sponsored by our friends at SVB and Cooley. … Key Theme 1: Navigating raising venture capital with an untraditional background After graduating from Cornell Law, Katherine started her career as a lawyer in New York City before moving to Europe to found and run a sports management company focused on soccer. Without a background in FinTech, Katherine advises founders to just show up and put in the time and energy. It’s a learning curve to work out all the kinks, but you have to be willing to try, be embarrassed, and mess up. Key Theme 2: Co-founding your business with your significant other Co-founding Qapital with her significant other George Friedman, Katherine gives some tips on how to balance personal and work life. She says it’s sometimes easier to be on the same rollercoaster with a significant other as they share compassion for one another whether it be through the good or bad moments. Katherine also emphasises the importance of turning it off and knowing when to put work aside for the day. Key Theme 3: When to make your product a paid product in the world of free When deciding the pricing scheme for her product, Katherine and her team went to several pricing experts and ended up developing a lasting partnership with Simon Kucher. They tested different options out and were able to back up Katherine’s initial intuitions with detailed research. … Thank you so much for tuning into another week of The Room Podcast. Join us on Clubhouse on Wednesday, Sept. 1 at 1:30PM PST to hear directly from Katherine! New episodes launch every Tuesday at 7AM PST.

In this week’s episode of The Room Podcast, Madison and Claudia sit down with Sydney Sykes, Co-Founder and Co-CEO of BLCK VC. Founded in 2018, BLCK VC empowers and advances black venture investors by providing a focus community built for and by black venture investors. Out of Harvard undergrad, Sydney joined New Enterprise Associates as an investment analyst before moving on to e-commerce planning with Dolls Kill. Today, Sydney is also studying at Stanford GSB for her MBA. This week’s key themes and insights include solving the problems you see in the world, the future of direct-to-consumer investing, and the integral role of a unique perspective and driving innovation. Let’s open the door. Season 4 of The Room Podcast is sponsored by our friends at SVB and Cooley. Learn more about SVB’s Access to Innovation initiative here. … Key Theme 1: Solving the problems you see in the world Blck VC is evidence that you have the ability to solve the problems you see in the world. Sydney took her lived experience and passion for building a better tomorrow into action. This passion to unlock more equity in who’s represented in venture led her to create her non-profit. Whether you’re thinking of starting a non-profit or a for-profit business that solves something you deeply believe should change; Sydney reminds us that you are empowered to build for that future. Key Theme 2: Direct-to-consumer Brands and their Evolution Having spent time in operations at Dolls Kill, a venture-backed DTC brand, Sydney has unique insights into the future of e-commerce. As an investor, Sydney is compelled by brands who are taking a more differentiated approach to finding and cultivating community with their customers. She specifically is interested if they’re providing a product or service that no one else is offering. Two driving questions Sydney shared when it comes to investing in DTC are What's different about what I'm building? Why is this going to take off in a way that works for venture capital? Key Theme 3: The integral role of a unique perspective and driving innovation Sydney believes the venture capital industry’s growth is dependent on unique perspectives and new ideas. “If a venture capital firm continues to have the same perspectives for long periods of time, or doesn't bring in new networks or doesn't bring in something that gives them a competitive advantage, that firm will fall behind.” She gives the example that lack of diversity in a firm leads to a massive ecosystem gap. Without any black investors, firms are missing 15% of consumers as well as the inability to relate to and fully understand some of their founders. … Thank you to Sydney for joining us in The Room! We will be back next week with a new episode on Tuesday, Aug. 31 at 7AM PST.

Welcome to Season 4 of The Room Podcast! We start off this brand new season with Kara Goldin, Co-Founder and CEO of Hint. Hint is known for its healthy fruit-infused flavored water that brands itself as a better alternative to sugar-laden sodas and artificially sweetened drinks. Hint Water in a variety of fun and fruity flavors is found at any local supermarket. Today, Hint has also expanded its product line to sun and body items, including sunscreen and deodorant. Kara’s newest book Undaunted: Overcoming Doubts and Doubters is also available now for purchase. In this week’s episode, Madison and Claudia chat with Kara on value-driven product development, building and growing a CPG brand, and accidental entrepreneurship by being undaunted. Let’s open the door.

In the Season 3 finale of The Room Podcast, Madison and Claudia sit down with Heidi Zak, CEO and Co-Founder of ThirdLove, a multi-generational women's lifestyle brand focused on elevated essentials across bras, underwear, loungewear, and much more. ThirdLove’s products are designed to support women feeling effortlessly comfortable and confident. ThirdLove is also the third largest underwear and bra retailer in the world, which is a true testament to how its unique model truly disrupted how consumers shop for bras and other essentials. This week’s key themes include what fundraising looks like for non-software businesses, finding product market fit and innovating on distribution, and the future of e-commerce. Let’s open the door. Season 3 is sponsored by our friends at SVB and Cooley.

In this week’s episode of The Room Podcast, Madison and Claudia cover a relevant topic as the world begins to re-open and adapt to a life post-pandemic: the future of work. They are joined by two CEOs, Frank Weishaupt and Roy Hirshland, who are both innovating on the new normal as leaders of their companies. Frank is the CEO of Owl Labs, a video collaboration technology company that provides the inclusive meeting experience remote participants need and deserve. Roy is the CEO and Co-Founder of T3 Advisors, a global real estate firm that inspires companies to think more strategically about real estate and their workplace. We discuss key insights and tactical advice surrounding the future of work, including the hardware and software tools needed to empower a hybrid work culture, leadership’s vital role as reopening brings transition, and multi-generational perspectives on navigating a crisis while empowering employees to thrive at work. Let’s open the door. Season 3 is sponsored by our friends at SVB and Cooley. The questions today were researched through SVB’s Future of Work Report.

In this week’s episode of The Room Podcast, Madison and Claudia chat with Analisa Goodin, Founder and CEO of Catch&Release, a company making it easier to discover the best content for an open web and making it available for licensing to agencies and brands worldwide. As a classically trained artist and art historian, Analisa personally understood these pain points of creatives. This past April, Catch & Release announced its $15M Series A, led by Accel. We cover the key themes of the intersection between art, creatives, and technology, tips for fundraising and pitching for founders who don’t have traditional tech backgrounds, and how Analisa translated customer pain points into a scalable marketplace. Let’s open the door. Season 3 is sponsored by SVB and Cooley. Find this newest episode of The Room Podcast on all streaming platforms, including iTunes and Spotify. Enjoy!

In this week’s episode, Madison and Claudia sit down with Michelle Zatlyn, Co-Founder, President and COO of Cloudflare. Public since 2019, Cloudflare is a web performance and security company keeping millions of businesses and, by association, consumers safe online through their cybersecurity infrastructure, stopping over 70 billion attacks a day. Michelle is one of few female founders to take a company public, and now Cloudflare is valued at over $24 billion as the world increasingly realizes the importance of keeping our internet safe. We discuss with Michelle themes including diversity of thought in co-founding teams, the power of changing your own framing of a problem, and only needing to get a few things right. Let’s open the door. Season 3 is sponsored by our friends at SVB and Cooley.

In this week’s episode of The Room Podcast, Madison and Claudia cover early stage startup legal needs, an essential part of the startup journey. Oftentimes, the first round of fundraising is the first time founders will interact with lawyers, and this relationship will continue for years beyond just the initial fundraise. They are also joined by Lauren Creel, Early-Stage Partner at Cooley, to help walk us through what the legal side of startup fundraising looks like. Headquartered in Palo Alto, Cooley is an international law firm with one of its specializations in startup and venture capital legal needs. We are proud to be sponsored by Silicon Valley Bank alongside Cooley LLP for Season 3 of The Room Podcast. This week’s key learnings include when to involve a lawyer when you are starting a startup, understanding the common components of a term sheet and what to look out for, and finally digging into the legal implications of company building decisions. Let’s open the door.