

The NFX Podcast
NFX
We believe creating something of true significance starts with seeing things others do not. NFX is a venture firm exclusively focused on pre-seed & seed stage startups.
Episodes
Mentioned books

Feb 16, 2021 • 49min
Vitalik Buterin on The Revolt of the Public ("The A-Side" with Morgan Beller)
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Today we’re releasing the “A-Side” of a conversation with Vitalik Buterin, known as the creator of Ethereum and is a force behind much of the crypto movement.
Vitalik shares his unique points of view on politics, crypto, Americanism, GameStop, and Wall Street Bets, Tesla, China, privacy, The Revolt of the Public, the decentralization of finance and so much more.
But Vitalik is much more than just crypto. He is a close friend with a rare ability to see the present and future in a way few others do. With technology now at the forefront of society, the world is transforming faster than ever — and it’s incumbent on all of us to understand where we are, and where we’re going.
Coming soon: The “B-Side” of our talk — the outtakes. The weird stuff. The good stuff you don’t get to hear when someone is on stage, on script, or in the media.
Read the full NFX essay - https://www.nfx.com/post/vitalik-buterin-the-a-sides/

Feb 11, 2021 • 12min
The Founders' List: Ashley Mayer on "It’s Okay That Your Startup Doesn’t Have a Communications Strategy"
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This is The Founders' List - audio versions of essays from technology’s most important leaders, selected by the founder community.
Ashley Mayer is the Senior Director of Communications at the beauty company, Glossier. She is also an active startup investor (angel and scout). Ashley previously ran all things Marketing at Social Capital from 2015-2018, where she worked with founders spanning healthcare, aerospace, climate, fintech, enterprise and education.
In this audio essay, Ashley demystifies what goes into building communications strategies from the bottom-up, and why tactics are your friends.
"Don’t trust that others will take the time to understand the gravity of your news. Figure out how to signal its importance and timeliness, and let that effort take you in new and exciting directions."
Follow her on Twitter: https://twitter.com/ashleymayerFollow her on Medium: https://medium.com/@ashleymayer

Feb 4, 2021 • 40min
Adam Grant on Anti-Patterns of 10x Thinking with Pete Flint
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"Doubt what you know, be curious about what you don't, and update your views based on new data."
NFX partner Pete Flint recently got together with organizational psychologist and bestselling author Adam Grant to discuss his new book, Think Again, about the counterintuitive and competitive advantages of rethinking.
Adam and Pete share the frameworks for:- Rethinking vs. Contrarian Thinking- Techniques from the World’s Best Superforecasters- Jeff Bezos’s 2×2 Decision Framework- The Top Killers of Co-founder Relationships- Why Confident Humility Is A Founder Superpower- & more
Read the NFX Essay - https://www.nfx.com/post/anti-patterns-of-10x-thinking/

Feb 2, 2021 • 25min
Launching NFX Bio and The Rise of the Scientist Founder
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Today we're announcing NFX Bio, a new fund initiative led by some of biotech's most successful Founder/CEOs. Our mission is to back seed-stage companies building bio-platforms that solve the biggest challenges facing humanity.
NFX Bio is led by Omri Amirav Drory, Ph.D., Founder/CEO of Genome Compiler (acquired by Twist Bioscience). Joining him on the Investment Committee is Emily LeProust, Ph.D., Co-Founder & CEO of Twist Bioscience (TWST - NASDAQ), as well as NFX GP's James Currier and Gigi Levy-Weiss.
By combining software/data tech with biology, and by architecting businesses with a platform approach, a whole new future of possibilities is unlocked.
Information technology has dominated human progress for forty years. And the next phase is going to be led by Scientist-Founders who build info-tech powered bio companies. The rise of the Scientist-Founder is now.
In this closed-door conversation, Omri, Emily, and James break down what they’re looking for, and what Scientists need to master in order to be CEOs.
Read the full NFX Essay here - https://www.nfx.com/post/launching-nfx-bio/

Jan 28, 2021 • 10min
The Founders' List: James Currier (General Partner at NFX) on "The Psychology of Startup Growth"
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This is The Founders' List - audio versions of essays from technology’s most important leaders, selected by the founder community.
This essay was written and published by James Currier, General Partner at NFX.
Read the full article here: https://www.nfx.com/post/psychology-startup-growth/

Jan 26, 2021 • 7min
The Founders' List: Sean Ellis on "How to Determine the Optimal Price for Your Web Service" (Pricing Series)
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This is The Founders' List - audio versions of essays from technology’s most important leaders, selected by the founder community.
Alongside our latest NFX Essay "The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman & More with Madhavan Ramanujam", we decided to release supplemental pricing articles on The Founders' List.
Sean Ellis is an entrepreneur, angel investor, and startup advisor. He is the CEO of GrowthHackers and was previously founder and CEO of Qualaroo, an automated user research tool. He attended the University of California, Davis and graduated in 1994.
"An optimal price allows the startup to grow at the fastest possible rate by maximizing profitable investments in customer acquisition programs and/or offering a free version to drive broad user adoption."
Sean's featured article in this episode:- How to Determine the Optimal Price for Your Web Service
Read the full NFX pricing essay here - https://www.nfx.com/post/the-hidden-world-of-pricing/

Jan 26, 2021 • 8min
The Founders' List: Tomasz Tunguz on "Ten Years Worth of Learnings About Pricing" & "There are Only 3 Pricing Strategies for You
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This is The Founders' List - audio versions of essays from technology’s most important leaders, selected by the founder community.
Alongside our latest NFX Essay "The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman & More with Madhavan Ramanujam", we decided to release multiple supplemental pricing articles on The Founders' List.
This is a two-part episode including two essays from Tomasz Tunguz (Venture Capitalist at Redpoint). He is also a board member of Looker, ERPLY, Electric imp, inc., AxialMarket, Quantifind, Expensify, and more. Prior to joining Redpoint, Tomasz was the product manager for Google's social media monetization team, including the Google-MySpace partnership.
Tomasz's featured articles in this episode:- Ten Years Worth of Learnings About Pricing- There are Only 3 Pricing Strategies for Your Startup
Read the full NFX pricing essay here - https://www.nfx.com/post/the-hidden-world-of-pricing/

Jan 26, 2021 • 10min
The Founders' List: Ash Maurya on "My Experiments in Lean Pricing" (Pricing Series)
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This is The Founders' List - audio versions of essays from technology’s most important leaders, selected by the founder community.
Alongside our latest NFX Essay "The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman & More with Madhavan Ramanujam", we decided to release supplemental pricing articles on The Founders' List.
Ash Maurya is the author of Running Lean and the creator of the one-page business modelling tool Lean Canvas. His posts and advice have been featured in Inc., Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory. He serves on the advisory board of a number of startups and has consulted to new and established companies. Author, creator of Lean Canvas, and founder of LEANSTACK.
Ash's featured article in this episode:- My Experiments in Lean Pricing
Read the full NFX pricing essay here - https://www.nfx.com/post/the-hidden-world-of-pricing/

Jan 26, 2021 • 10min
The Founders' List: David Skok on "Scalable Pricing A Key Tool For SaaS Success" (Pricing Series)
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This is The Founders' List - audio versions of essays from technology’s most important leaders, selected by the founder community.
Alongside our latest NFX Essay "The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman & More with Madhavan Ramanujam", we decided to release multiple supplemental pricing articles on The Founders' List.
David Skok joined Matrix Partners as a General Partner in May 2001. He has a wealth of experience running companies. David started his first company in 1977 at age 22. Since then David has founded a total of four separate companies and performed one turn-around. Three of these companies went public.
This post looks at how to create scalable pricing using multiple pricing axes, and discusses the different types of axes that can be used. David's featured article in this episode:- Scalable Pricing: A Key Tool For SaaS Success
Read the full NFX pricing essay here - https://www.nfx.com/post/the-hidden-world-of-pricing/

Jan 25, 2021 • 42min
The Pricing Masterclass with Madhavan Ramanujam & Pete Flint
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Madhavan Ramanujam is a legendary “pricing whisperer” among tech unicorns including Trulia, Etsy, Uber, Amazon, Evernote, and more. He is the author of 'Monetizing Innovation' and a partner at Simon-Kucher.
Today, Madhavan and Pete (General Partner at NFX) are sharing the frameworks, tactics, and hidden truths Founders need to know about pricing - and how, when done correctly, it can dramatically lever-up growth. Madhavan and Pete discuss topics in the pricing world like how:
- Pricing is a blindspot for startups.- How to Test Willingness-to-Pay- Acceptable, Expensive, or Prohibitively Expensive?- How To Think About Pricing During Extreme Swings- What to do when customer demand is spiking- What to do when you are losing demand- Think creatively about value and market share in a downturn- How You Charge > How Much You Charge- Five Monetization Models That Work, Time And Time Again- Subscription- Dynamic Pricing- Market-Based Pricing- Freemium- Why 72% of Attempts to Monetize Innovation Fail- The 4 Ways Your Monetization Fails- Feature Shock- Minivation- Hidden Gems- Undead- Frameworks for Avoiding Monetizing Innovation Failures- P.S. Pricing Principles Applied to Life
Madhavan also walks us through some never before heard pricing case studies on companies he's worked with like:- Etsy- Uber- Amazon- Evernote