The Ultimate Landscape CEO - Jeffrey Scott

Jeff Rossen is the majority owner of Rossen Landscape, an $8 million firm specializing in high-end residential design, construction and maintenance. It is 100% focused on developing a culture and processes that result in loyal clients in the affluent Great Falls, Virginia, market, a short drive from Washington D.C. Jeff Rossen, President, and CEO, drives the long-term vision and business development efforts. He runs the company with longtime friend and partner Jason Navon. Together with their team, they are leveraging innovative processes and a passion for employee and client delight to help them achieve their goal of $20M and a stellar reputation. Jeffrey Scott, no stranger to the high end, discusses with Rossen his journey and passions including sustainability and culture. The post Episode #173 – The Triple Threat of Process, Culture and Client Focus with Jeff Rossen appeared first on Jeffrey Scott.

Strong business values and ethics have enabled Enviroscapes to grow from its first $5.00 per week mowing client into a multi-million dollar landscape company that ranks in the top 2% of all landscape companies nationwide. At fourteen, owner Todd E. Pugh began mowing lawns to earn spending money and begin saving for college. After graduating from Ohio State University in 1996, he incorporated his growing business and renamed Todd’s Lawncare to Enviroscapes. He is also an inventor and founded The Mulch Mule with many patents to his name. Jeffrey and Todd discuss how he grows his branches, his unique culture, and the science of recruiting. Ultimately, they discuss their passion for giving back to the community. The post Episode #172 – Building Branches and Culture, Recruiting Science, and Giving Back with Todd Pugh appeared first on Jeffrey Scott.

Mike Hommel (President) of Designs By Sundown.  Under his leadership, Designs By Sundown in Denver Colorado has grown from 2 employees in 1985 to reach revenues of $31,000,000. To this day, Michael is still the driving force behind the day to day operations of the company; he has built a leadership team from the brightest landscape minds across the country. His leadership team is poised to grow his company to the next level. Jeffrey and Michael discuss how he built the business with world-class talent, his role in leading the business, maintaining a competitive advantage, and succession planning,  The post Episode #171 – From One Crew to $31M with Michael Hommel appeared first on Jeffrey Scott.

Making high profit requires more than achieving solid gross profit margins, it means gaining the most profit you can from each hour of your production staff’s labor. Jeffrey has been a student of this concept for years and has brought together two high-performing clients to discuss this approach: Doug Taylor (Owner of Frontiers Design & Build, Ontario) and Chris DiStefano (Owner of DiStefano Landscaping, Vermont.) They share their experiences and successes growing their bottom line by focusing on Throughput. Also joining this conversation is a third guest, Jon Bowman, VP Operations of Coastal Source, who shares his company’s unique approach to selling audio and lighting products that are both high quality and highly efficient to install (thus high throughput.) This conversation is a master class on how to steer your company to better profits and growth using throughput as a guiding metric. The post Episode #170 – Using Throughput To Drive Profitability, with 3 Special Guests appeared first on Jeffrey Scott.

As President and CEO of Bland Landscaping Company in Apex, NC. Kurt Bland has seen and experienced many sides of the landscape Industry since he first joined his family business at 15years old. Kurt and I discuss what it means running a Private Equity backed company and how he and his brother Matt stay involved and engaged as second-generation owners and leaders of a private-equity platformed landscape business. We also discuss trends in the industry, mutual mentors, and how the younger generation of leaders differs from the older generation. The post Episode #169 – Selling Your Business to Private Equity with Kurt Bland appeared first on Jeffrey Scott.

Traven Pelletier is the Owner of Lotus Gardenscapes. Lotus Gardenscapes is an award-winning design/build, maintenance and tree company located in Dexter, MI. Traven is an artist at heart, and a highly creative hardscape designer who has built a hugely successful firm that attains high profits with its highly customized, artistic design build work. Lotus Gardenscapes also offers maintenance and tree service, with other spin-off services planned for the future. It’s difficult to be creative and high profit, and yet Traven has attained both. The post Episode #168 – Selling Highly Creative Design Build For High Profit with Traven Pelletier appeared first on Jeffrey Scott.

George Tucker is owner of LanDesign in MO. Founded in 2002, it is one of the most progressive, well-known green industry businesses in the St. Louis region specializing in commercial and residential landscape projects with a services arm and a new irrigation division. George has hired a CEO and a COO to run the business, and with a deep leadership bench they are capable of complex projects like renovation of the St Louis Arch facility. But how he found them and why he hired them is a unique story that will inspire you. The post Episode #167 – Hiring a COO and CEO with George Tucker appeared first on Jeffrey Scott.

Dr. Charlie Hall is the top economist in the Green Industry. He is a passionate speaker on all things green (money and plants.) Growing up in the industry on a nursery in Western North Carolina, Dr. Hall currently is a professor in the Department of Horticultural Science at Texas A&M University. He has degrees in landscape design, economics and horticulture, and is the single most influential economist in our industry. In this episode, Jeffrey and Dr.Hall discuss the new Biden administration and the economic trends for 2021 and beyond. The post Episode #166 – Economic Predictions For 2021 With Economist Dr. Charlie Hall appeared first on Jeffrey Scott.

This is the second pillar from Jeffrey Scott’s book, Become a Destination Company®. A Roadmap to Attract, Motivate, and Retain Great Employees. Live a Culture of Excellence In this episode, Jeffrey will show you what you need to do as a company to create a Culture of Excellence. To attract and retain great people, you must give them ample evidence of your high standards and of the quality-driven culture you live every day. This chapter includes strategies and systems for implementing such a culture of excellence in your company and developing and maintaining a reputation for doing excellent work. The post Episode #165 – Live a Culture of Excellence; Pillar 2 from “Become A Destination Company®” appeared first on Jeffrey Scott.

Kevin McHale is the President and co-owner of McHale Landscape Design, MD. He started the business with his brother 40 years ago. Now, it is a $30M residential business with 300 employees spread over 6 locations. McHale’s business is  unique for three reasons: A strong branch network all focused on residential work Ample in-house crews in carpentry and hardscape including home building A very employee-centric culture with well-represented female leadership and high employee retention Jeffrey Scott and Kevin discuss how McHale built his success and how others can compete against firms like his. Plus, tune in to hear the innovative moves Kevin has made with his company to be proactive as the industry evolves. The post Episode #164 – Two Brothers Grow Residential Firm To $30M and 6 Branches with Kevin McHale appeared first on Jeffrey Scott.