The Ultimate Landscape CEO - Jeffrey Scott

Traven Pelletier is the Owner of Lotus Gardenscapes. Lotus Gardenscapes is an award-winning design/build, maintenance and tree company located in Dexter, MI. Traven is an artist at heart, and a highly creative hardscape designer who has built a hugely successful firm that attains high profits with its highly customized, artistic design build work. Lotus Gardenscapes also offers maintenance and tree service, with other spin-off services planned for the future. It’s difficult to be creative and high profit, and yet Traven has attained both. The post Episode #168 – Selling Highly Creative Design Build For High Profit with Traven Pelletier appeared first on Jeffrey Scott.

George Tucker is owner of LanDesign in MO. Founded in 2002, it is one of the most progressive, well-known green industry businesses in the St. Louis region specializing in commercial and residential landscape projects with a services arm and a new irrigation division. George has hired a CEO and a COO to run the business, and with a deep leadership bench they are capable of complex projects like renovation of the St Louis Arch facility. But how he found them and why he hired them is a unique story that will inspire you. The post Episode #167 – Hiring a COO and CEO with George Tucker appeared first on Jeffrey Scott.

Dr. Charlie Hall is the top economist in the Green Industry. He is a passionate speaker on all things green (money and plants.) Growing up in the industry on a nursery in Western North Carolina, Dr. Hall currently is a professor in the Department of Horticultural Science at Texas A&M University. He has degrees in landscape design, economics and horticulture, and is the single most influential economist in our industry. In this episode, Jeffrey and Dr.Hall discuss the new Biden administration and the economic trends for 2021 and beyond. The post Episode #166 – Economic Predictions For 2021 With Economist Dr. Charlie Hall appeared first on Jeffrey Scott.

This is the second pillar from Jeffrey Scott’s book, Become a Destination Company®. A Roadmap to Attract, Motivate, and Retain Great Employees. Live a Culture of Excellence In this episode, Jeffrey will show you what you need to do as a company to create a Culture of Excellence. To attract and retain great people, you must give them ample evidence of your high standards and of the quality-driven culture you live every day. This chapter includes strategies and systems for implementing such a culture of excellence in your company and developing and maintaining a reputation for doing excellent work. The post Episode #165 – Live a Culture of Excellence; Pillar 2 from “Become A Destination Company®” appeared first on Jeffrey Scott.

Kevin McHale is the President and co-owner of McHale Landscape Design, MD. He started the business with his brother 40 years ago. Now, it is a $30M residential business with 300 employees spread over 6 locations. McHale’s business is  unique for three reasons: A strong branch network all focused on residential work Ample in-house crews in carpentry and hardscape including home building A very employee-centric culture with well-represented female leadership and high employee retention Jeffrey Scott and Kevin discuss how McHale built his success and how others can compete against firms like his. Plus, tune in to hear the innovative moves Kevin has made with his company to be proactive as the industry evolves. The post Episode #164 – Two Brothers Grow Residential Firm To $30M and 6 Branches with Kevin McHale appeared first on Jeffrey Scott.

This is the first pillar from Jeffrey Scott’s book, Become a Destination Company®. A Roadmap to Attract, Motivate and Retain Great Employees. Nurture Your Company By Making Vision an Action Verb.  In this episode, Jeffrey explains why attracting, motivating, focusing, and retaining great employees starts and ends with a concrete and compelling vision.  If you do not flesh out your vision, and if you do not keep your vision front and center with your staff, it will wither and die along with your company’s energy and focus. You will learn strategies and specific tools for outlining, developing, and communicating a vibrant company vision. Read by the author, Jeffrey Scott.  The post Episode #163 Vision Is An Action Verb; Pillar 1 from “Become A Destination Company®” appeared first on Jeffrey Scott.

Teddy Russell, owner, and CEO of Russell Landscape Group, based in Atlanta, runs a $40M company with 8 locations and 465 employees. He is the second-generation owner of a fabulous, southeastern enterprise growing with the growth goal of $100M. Teddy has made growth look easy, with his highly attuned relationship selling approach, and understanding of superb customer service and the systems that support client retention and employee development. Listen in while Jeffrey and Teddy discuss the magic of “hitting $3 million”, key systems that maintain client satisfaction as you scale, and the freeing nature of learning someone else can do your job better than you, even if it is that of CEO. Jeffrey has run events at Teddy’s firm, gotten to know his team, and sees Teddy as one of the most optimistic leaders in our industry, with good reason. You will enjoy this podcast! The post Episode #162 – Growing to $100M “Three Million at a Time” with Teddy Russell appeared first on Jeffrey Scott.

Jason Craven has built a mega-successful company (Southern Botanical) in the heart of Texas. At 12 years old, he started mowing lawns to earn money for a new bicycle. In 1995, he turned this endeavor into a company that includes 280+ team members who share the same devotion to quality that the company was founded on. Jason is unique in his inspiring vision for the green industry, his dedication to the long game, his passion for constant improvement, and for the level of service he demands and trains his team to achieve. Jeffrey and Jason discuss how ambition and drive can build a company but also how they can get in the way of its continued success. Jason shares many inside secrets and tactics they have implemented on his way to building a Destination Company®. Learn how Southern Botanical has done extremely well during the pandemic based on their culture and focus to employees and clients. Listen in below. The post Episode #161 Building a Driven, Caring $30M+ Company with Jason Craven appeared first on Jeffrey Scott.

Paul Reder is the President, CFO, and Marketing Manager of Reder Landscaping. He owns this business along with his two brothers, Dave and Mike. He started working for the business as a teenager back in the seventies, mowing lawns and working the nursery. The big lesson they all learned from their dad, Walt Reder Sr., was to never cut any corners. That work ethic has made the difference and allowed them to keep growing and succeeding during challenging times over the years. Reder Landscaping today is made up of 60% D/B and 40% maintenance and snow. Jeffrey and Paul discuss how he has been able to grow his sales team, and thus his company, and diversify their business mix by growing maintenance and enhancement sales. They employ up to 80 people during peak season and have a huge depth of talent. The post Episode #160 – Building An Effective Sales Team with Paul Reder appeared first on Jeffrey Scott.

Dr. Charlie Hall is THE top economist in the Green Industry. He is a passionate speaker on all things green (money and plants). In this podcast, we discuss economic trends, the future of landscaping, the impact of the elections and the under utilized benefits of landscaping in marketing. Having grown up in the industry, on a nursery in Western North Carolina, Dr. Hall is a professor in the Department of Horticultural Science at Texas A&M University. He has degrees in landscape design, economics and horticulture, and is the single most influential economist on our industry. The post Episode #159 – The Future of Landscaping With Economist Dr. Charlie Hall appeared first on Jeffrey Scott.