Nonprofit Lowdown

Join me and adventurer, writer, environmentalist and former Patagonia executive Rick Ridgeway as talk about his many adventures and his experience in building Patagonia's famous corporate culture.  We talk about the hows and whys of his decades at Patagonia and how his adventures have informed his leadership.  This is a really fun conversation and I hope it inspires you to go outside and have fun in nature. For more about Rick, visit: https://rickridgeway.com/

Did you know that 5% of your supporters and responsible for 100% of your word-of-mouth referrals?  Do you know how to engage and activate your best supporters?  What is the role of a CRM system in engaging your supporters?  Join me and Hilary Doe of Nationbuilder to talk about how to start, nurture and leverage networks on behalf of your nonprofit.  We discuss common misconceptions about worrying too much about your brand and the fine balance between structure and freedom to take your network to the next level. For more about Hilary, visit: https://nationbuilder.com/hilary For more about Susan Fiske: https://www.fiskelab.org/

#realtalk: I never pursued government funding for my nonprofit because I was always so deterred by the administration.  It all seemed so complicated and bureaucratic that I never invested the time and energy to pursue it.  Enter Patrice Davis.  Patrice is a government grants expert who demystifies the process and has valuable information about new money through the America Rescue Plan Act that presents an UNPRECEDENTED amount of money to qualified nonprofits.  You literally cannot afford NOT to listen to this one. For more about Patrice, visit: https://grantsworks.com/about/ For more about ARPA: https://www.whitehouse.gov/american-rescue-plan/

I've turned the keys over to my designated driver Patrick Kirby.  Patrick and I talk about my new book Get That Money, Honey.  We talk about my origin story, why I wrote the book and what to expect when you read it.  Patrick is a ton of fun and we have a blast shooting the sh*t about book-writing, fundraising and being in this sector.   To buy the book, visit: Get That Money, Honey! To learn more about Patrick: https://www.dogoodbetterconsulting.com/

Do you freak out when people unsubscribe to your newsletters?  Are you overwhelmed with marketing on different platforms: Facebook, email, Instagram, Twitter, TikTok, oh my?  If so, this episode is for you.  Christina, email marketing maven, walks us through some actionable tips on how to clean up your lists, increase your opens and conquer email for conversions to donations. Get Christina's free email clean-up tips: https://www.splendidcourses.com/emailguide?r_done=1 To connect with Christina: https://www.splendidatl.com/

I've met my Canadian sister from another mister!  Expert fundraiser Cindy Wagman and I talk about brain science and how it trips us up in fundraising.  By unpacking the ways in which the brain works, we can unlock the power for good.  We talk about heuristics, how your fear keeps you from living your best life and why we're so messed up about money.  This is a good one for the reluctant fundraiser. To connect with Cindy: https://www.thegoodpartnership.com/ Some of the resources we mention: Atomic Habits by James Clear Raise it! by Cindy Wagman Soul of Money by Lynne Twist Generosity Network by Jennifer McCrea

My new BFF Oly and I have a blast answering all of your questions about boards. Listen to our take on hot topics like board fundraising, changing your board culture and loving board members right out the door. This is a fun, high-energy interview about a not-always-fun topic. To learn more about Oly, visit: www.theolympiacollective.com/ To download my training about sourcing board members and donors via LinkedIn, visit: https://mailchi.mp/rheawong/6-ways-to-use-linkedin-for-fundraising

Friends--this episode is a veritable smorgasbord of insights.  Greg, a master marketer, and Dr. Russell James, an academic, break down the data and practices of major gift fundraising.  If you're looking to make bigger, transformational asks, this episode is for you.  We break down the framework and power of story, the ways to add value before an ask and how to overcome the chasm of distrust.  This is a must-listen. To get FREE copies of Dr. James's books, visit: https://imarketsmart.com/donorstory/ To connect with Dr. James: https://www.linkedin.com/in/encouragegenerosity/ To connect with Greg Warner: https://www.linkedin.com/in/gregmarketsmart/

In this episode, Derrick Coleman and I discuss some of the top myths about  Black board members.  Some of the top myths: they're not out there, we  can't have diversity AND financial capacity, we don't know how to find  them...etc.  Derrick and I talk about concrete ways to find, attract and  retain Black board members for your nonprofit.  This is a highly  actionable and straightforward conversation that anyone looking to  diversify their board should listen to ASAP. For more about AABLI: https://www.aabli.org/ To connect with Derrick: https://www.linkedin.com/in/colemand/

What are some of the biggest mistakes that people make on their homepages?  Are you guilty of it? Join me and my friend Boris as we discuss fundamentals of good marketing, how to use storytelling as a tool and how to take your homepage from snoozefest to sizzle.  Boris, a former coder turned actor turned nonprofit marketing strategist, shares helpful insights into how to make your marketing efforts more effective.  He also offers a number of free resources on his site.   To check them out, visit: https://dotorgstrategy.com/