The Less Doing Podcast

# **Summary:** In Episode #173 Ari invites David Schneider of [Ninja Outreach](http://ninjaoutreach.com/), a company that makes outreach marketing simple. In this brief but informative interview David explains how a late-start in the entrepreneurial game isn’t a bad thing and why outreach marketing might be the next big thing. **Special Announcements:** ## Fuel the Fire Come watch Ari light-up the Drake Hotel in Chicago on Wednesday, August 5th as he delivers a rousing keynote speech for IPPA Business Excellence Conference: _Fuel the Fire_. This will be a great opportunity to watch Ari translate the lessons of Less Doing into terms business leaders can take to the bank. ## [Rockefeller Roundtable](http://helmsociety.com/ari-meisel-ceo-roundtable-nc/) Come watch Ari regale a roundtable of avid [Helm Society](http://helmsociety.com/) listeners with the lessons of Less Doing on September 9th from 10AM to 2PM in New York City. ## [Freeing Finland](http://www.biohackersummit.com) Come watch Ari and a collection of other well-renowned biohackers free the people of Finland from their bodily limitations at the 2015 Biohacker Summit being held in Helsinki, Finland from September 23rd through September 24th. Those interested in attending can [buy tickets here](http://biohackersummit.com/#pl_areauf9k2sm). ## Subscribe to the Podcast or [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. **Time Stamped Show Notes:** - 12:30 – Introduction of [David Schneider](http://ninjaoutreach.com/) - 12:50 – Ninja outreach is a software application for outreach marketing - 13:48 – David walks Ari through an example of how the technology works - 14:55 – How current clients are using the technology - 15:53 – David was a late-blooming entrepreneur - 17:00 – Freelance work and travel blogging led to David become an entrepreneur - 17:40 – What the Ninja Outreach team looks like now - 19:14 – Ninja Outreach is a bootstrap start up - 19:25 – Ninja Outreach has international clients - 20:30 – David like to use basic tools to manage his company/team like Google Docs, Trello, oDesk and Skype - 22:26 – The future plans for Ninja Outreach - 23:10 – Stagnation is death—never stop innovating - 23:44 – David’s _Top 3 Tips to be More Effective_ - 23:52 – Have a clear to-do list each day - 24:44 – Leverage assistants - 25:50 – [www.NinjaOutreach.com](http://www.NinjaOutreach.com) or [Dave@NinjaOutreach.com](mailto:Dave@NinjaOutreach.com) **3 Keys:** 1. The most effective marketing you can do is the kind you don’t have to create or facilitate internally. 2. Stagnation is the death of any business. 3. Want to have entrepreneurial success? Keep it simple and leverage assistants. **Resources Mentioned:** - [Law Trades](https://lawtrades.com/larry) – Larry—an SMS-based legal service provider - [Go the F\*\*\* to Sleep](http://thoughtcatalog.com/ryan-holiday/2015/07/heres-your-productivity-hack-go-the-fck-to-sleep/) – An article discussing the productivity impact of sleep - [Make Your Own Drugs](http://www.bengreenfieldfitness.com/2015/07/how-to-make-your-own-smart-drugs-natural-nootropic-stacks-my-brain-enhancing-compounds-of-choice-much-more/) – Smart drugs, that is - [Taylor Bot](http://taylorbot.com/?ref=producthunt) – A bot-based travel planning assistant - [Alternative to the 8 Hour Workday](http://www.makeuseof.com/tag/is-the-8-hour-workday-best-or-is-there-a-viable-alternative/) – From Make Use Of, an article defining the origins and questioning the effectiveness of the 8 hour workday - [Homping](http://hompingusa.com/) – Smokeless, indoor grill - [Fear of Rejection](http://www.bakadesuyo.com/2015/07/fear-of-rejection/) – Two tips to overpower the fear of rejectio

**Summary:** In Episode #172 Ari is joined by [Nir Eyal](http://www.nirandfar.com/) – author of _[Hooked](http://amzn.to/1fusU7a) _– on the Less Doing Podcast. During this Sunday’s episode, Ari and Nir speak at length about the secrets behind human habit-forming. Listen as Nir illustrates why we struggle with habit-forming and habit retention. **Special Announcements:** ## Fuel the Fire Come watch Ari light-up the Drake Hotel in Chicago on Wednesday, August 5th as he delivers a rousing keynote speech for IPPA Business Excellence Conference: _Fuel the Fire_. This will be a great opportunity to watch Ari translate the lessons of Less Doing into terms business leaders can take to the bank. ## [Rockefeller Roundtable](http://helmsociety.com/ari-meisel-ceo-roundtable-nc/) Come watch Ari regale a roundtable of avid [Helm Society](http://helmsociety.com/) listeners with the lessons of Less Doing on September 9th from 10AM to 2PM in New York City. ## [Freeing Finland](http://www.biohackersummit.com) Come watch Ari and a collection of other well-renowned biohackers free the people of Finland from their bodily limitations at the 2015 Biohacker Summit being held in Helsinki, Finland from September 23rd through September 24th. Those interested in attending can [buy tickets here](http://biohackersummit.com/#pl_areauf9k2sm). ## Subscribe to the Podcast or [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. **Time Stamped Show Notes:** - 08:49 – Introduction of Nir Eyal - 09:26 – Nir Eyal shares his background into the business of behavior - 10:15 – The psychology of how behavior is designed is the basis for Nir’s book _[Hooked](http://amzn.to/1fusU7a)_ - 11:10 – How quickly can a habit be formed?—_there’s no universal number_ - 11:28 – Habits-forming is directly correlated with emotional resonance - 13:39 – Many habits are difficult to start because we simply don’t like to do them - 14:29 – We too frequently make habits punitive—this is a mistake - 14:51 – Find the hooks in your life - 15:40 – Nir defines his 4-step process - 16:29 – Create associations with internal triggers - 17:00 – The products always change but the fundamental itch that they scratch remains constant - 18:27 – One of the biggest drivers of using products on the web is boredom - 19:40 – Additions by definition are _always _bad - 19:59 – Nir defines the difference between an addition and a habit - 22:10 – Companionship and social connection - 23:10 – The focus of Nir’s work – on the commercial side – is to build products that help people create healthy habits - 25:09 – Nir asks Ari about email - 28:12 – The Human Auto-Responder - 29:55 – Whittle away the tasks you do need to spend your time doing - 30:58 – Ari defines his former Fancy Hands plan - 31:33 – Ari has issued 6700 tasks to Fancy Hands - 31:58 – Timesvr.com – the only Fancy Hands-like service that provides unlimited tasks - 33:00 – Nir’s _Top 3 Tips to be More Effective_ - 31:41 – Find a mantra or prayer—remind yourself of it every day - 34:35 – Figure out what you would do if money was no object - 36:44 – Find a great life partner - 38:17 – [www.NirandFar.com](http://www.NirandFar.com) **7 Key Points:** 1. Products change, but the human need they fulfill never changes. 2. Don’t make habits punitive. 3. Habits are hard to form because – more often than note – we don’t like what we’re doing. 4. Addictions – by definition – are bad—there are no good addictions. 5. Ask yourself what you’d do if money was not an object. 6. Don’t waste time doing tasks your attention and time don’t deserve. 7. Find a great life partner and hold on to them. **Resources Mentioned:** - [One Deep Breath](http://tedxtalks.ted

**Summary:** In Episode #171 Ari invites Timo Ahopelto of [The Human Charger](http://www.humancharger.com/) onto the Less Doing Podcast to talk about the oft overlooked role of light in our daily lives. Listen as Ari and Timo discuss the measurable impact artificial light can have on seasonal depression, jet-lag, and sleep. **Sponsored By:** - [FollowUp.CC](https://followup.cc/) – For years, FollowUp.CC has been Ari’s #1 recommended productivity tool. Now the Less Doing Nation has the opportunity to **_try FollowUp.CC for a FULL YEAR – that’s right, 12 whole months – for ½ price!_** To receive your 50% discount, use the coupon code “LessDoing” when you register. **Special Announcements:** ## Fuel the Fire Come watch Ari light-up the Drake Hotel in Chicago on Wednesday, August 5th as he delivers a rousing keynote speech for IPPA Business Excellence Conference: _Fuel the Fire_. This will be a great opportunity to watch Ari translate the lessons of Less Doing into terms business leaders can take to the bank. ## [Rockefeller Roundtable](http://helmsociety.com/ari-meisel-ceo-roundtable-nc/) Come watch Ari regale a roundtable of avid [Helm Society](http://helmsociety.com/) listeners with the lessons of Less Doing on September 9th from 10AM to 2PM in New York City. ## [Freeing Finland](http://www.biohackersummit.com) Come watch Ari and a collection of other well-renowned biohackers free the people of Finland from their bodily limitations at the 2015 Biohacker Summit being held in Helsinki, Finland from September 23rd through September 24th. Those interested in attending can [buy tickets here](http://biohackersummit.com/#pl_areauf9k2sm). ## Subscribe to the Podcast or [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. **Time Stamped Show Notes:** - 13:20 – Introduction of Timo Ahopelto, creator of [The Human Charger](http://www.humancharger.com/) - 14:18 – Ari’s thank you to Timo and personal testament to the product - 14:53 – The origins of The Human Charger - 16:03 – Timo explains what The Human Charger is, how it works and how it looks - 17:27 – The trick is getting the light _inside _your ear where the specific cells and proteins reside from making us feel “awake” - 18:06 – Why The Human Charger uses a 12-minute light dose - 19:35 – The risk of The Human Charger is using it _incorrectly _which can complete throw off your schedule - 20:00 – The sun dominates everything we do on Earth - 20:14 – Jet lag is a result of non-natural living conditions - 21:00 – It’s extremely important to take the charger at the right times - 22:17 – When flying due east, use The Human Charger in the morning hours of your destination - 22:25 – When flying due west, use the Charger in the evening hours of your destination - 23:50 – The Human Charger can be used for Seasonal Depression Disorder - 26:10 – Convenience and ease of use are _key _elements of successful product development - 27:50 – Shift workers – particularly night shift workers – struggle from stress and other diseases directly related to their inability consistently sleep - 29:19 – Timo’s _Top 3 Tips to be More Effective_ - 30:05 – Be extremely selective in what you do - 30:40 – Take one task on at a time and do it to completion - 31:07 – Unfinished projects are productivity killers - 32:15 – [Get the Human Charger on Amazon](http://amzn.to/1KkMRea) exclusive Less Doing Promotional Code: LESS10HC **7 Key Points:** 1. Shift workers (specifically night shift) would benefit most from using of The Human Charger. 2. Start a task and finish it—go end to end. 3. There are specific, light-sensitive cells and proteins within the ear that help our bodies plan the sleep cycle. 4. When developing a new product, someth

**Summary:** In Episode #170 Ari chats with [Trevor Shirk](http://www.uncommonhuman.com/), an engineer, Captain in the United States Army and a member of the US Army Rangers. During their conversation, Ari and Trevor talk American Dream University, the US Army’s Ranger School and the key drivers for human excellence. **Sponsored By:** - [FollowUp.CC](https://followup.cc/) – For years, FollowUp.CC has been Ari’s #1 recommended productivity tool. Now the Less Doing Nation has the opportunity to **_try FollowUp.CC for a FULL YEAR – that’s right, 12 whole months – for ½ price!_** To receive your 50% discount, use the coupon code “LessDoing” when you register. **Special Announcements:** ## Fuel the Fire Come watch Ari light-up the Drake Hotel in Chicago on Wednesday, August 5th as he delivers a rousing keynote speech for IPPA Business Excellence Conference: _Fuel the Fire_. This will be a great opportunity to watch Ari translate the lessons of Less Doing into terms business leaders can take to the bank. ## [Rockefeller Roundtable](http://helmsociety.com/ari-meisel-ceo-roundtable-nc/) Come watch Ari regale a roundtable of avid [Helm Society](http://helmsociety.com/) listeners with the lessons of Less Doing on September 9th from 10AM to 2PM in New York City. ## [Freeing Finland](http://www.biohackersummit.com) Come watch Ari and a collection of other well-renowned biohackers free the people of Finland from their bodily limitations at the 2015 Biohacker Summit being held in Helsinki, Finland from September 23rd through September 24th. Those interested in attending can [buy tickets here](http://biohackersummit.com/#pl_areauf9k2sm). ## Subscribe to the Podcast or [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. **Time Stamped Show Notes:** - 11:12 – Introduction of [Trevor Shirk of the US Army](http://www.uncommonhuman.com/) - 11:39 – Why Trevor joined the military - 13:00 – Trevor’s focus in Afghanistan was IED clearance - 14:10 – Trevor is a Ranger-qualified engineering officer - 14:50 – The experience of Ranger School - 15:20 – Ranger School teaches men and women how to perform optimally in the worst of circumstances - 16:23 – The Best Ranger Competition - 16:55 – Essentially a 60-hour, non-stop event - 19:00 – Defining what the Rangers are known for - 20:10 – The Lean Transformation - 22:05 – Trevor developed a 2-week sprint framework for transforming his life, focused on 6-7 activities - 23:14 – Focus on positive, residual benefits for the future - 24:00 – Trevor did a Lean Transformation for his marriage and personal finance as well - 25:30 – We focus on 30-day, six-month programs…but the timeframes are far too long—two weeks is the sweet spot - 27:15 – There is no one-size-fits-all solution - 27:40 – American Dream University - 31:49 – Speaking to soldiers at Fort Benning was one of the highlights of Ari’s life - 32:25 – Vets are good at what they do but they don’t know what’s possible with their skills in civilian life - 32:55 – Trevor’s _Top 3 Tips to be More Effective_: - 33:05 – Find your true purpose, the thing that makes you tick - 33:36 – To be effective, you need to be a leader - 34:36 – You need to grow—practice a growth mindset **7 Key Points:** 1. When it comes to fitness, we focus too much on strength and weight gain—more often than not this leads us past our optimal performing weight/strength level. 2. Keep your mind set on the positive, residual benefits of whatever activity you’re doing. 3. There is no one-size-fits-all solution to any problem—you need to create your own, custom solution. 4. Get clear on your priorities. 5. Ranger School teaches men and women how to perform optimally in the worst of circ

# Summary: In Episode #169 Ari chats with [Colin Darretta of Well Path](https://www.gowellpath.com/founders-story), a company dedicated to providing innovative solutions to personalized modern wellness. During the interview, Colin and Ari invest the majority of their time talking about health and wellness topics including supplements, sleep and proper nutrition. **Sponsored By** : - [FollowUp.CC](https://followup.cc/) – For years, FollowUp.CC has been Ari’s #1 recommended productivity tool. Now the Less Doing Nation has the opportunity to **_try FollowUp.CC for a FULL YEAR – that’s right, 12 whole months – for ½ price!_** To receive your 50% discount, use the coupon code “LessDoing” when you register. **Special Announcements:** ## Fuel the Fire Come watch Ari light-up the Drake Hotel in Chicago on Wednesday, August 5th as he delivers a rousing keynote speech for IPPA Business Excellence Conference: _Fuel the Fire_. This will be a great opportunity to watch Ari translate the lessons of Less Doing into terms business leaders can take to the bank. ## [Rockefeller Roundtable](http://helmsociety.com/ari-meisel-ceo-roundtable-nc/) Come watch Ari regale a roundtable of avid [Helm Society](http://helmsociety.com/) listeners with the lessons of Less Doing on September 9th from 10AM to 2PM in New York City. ## [Freeing Finland](http://www.biohackersummit.com/) Come watch Ari and a collection of other well-renowned biohackers free the people of Finland from their bodily limitations at the 2015 Biohacker Summit being held in Helsinki, Finland from September 23rd through September 24th. Those interested in attending can [buy tickets here](http://biohackersummit.com/#pl_areauf9k2sm). ## Subscribe to the Podcast or [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. **Time Stamped Show Notes:** - 11:29 – Introduction of [Colin Darretta of Well Path](https://www.gowellpath.com/founders-story) - 11:53 – How Well Path got started - 14:13 – Supplements are nutritional insurance - 14:38 – 90% of America is nutritional deficient in some vertical - 14:59 – Generally speaking, it’s unrealistic to expect people to obtain all their nutrients via food - 16:57 – Well Path pairs supplements with a broad range of macronutrient needs - 17:35 – Well Path works to create holistic supplements, custom engineered for the individual - 19:55 – The vast majority of GNC employees have no idea what they’re talking about - 22:08 – Breaking down the definition of “customized” for Well Path - 22:45 – Certain architypes come up again, and again, and again - 24:15 – There’s a lot of data out there today about the quantified self, but no one is aggregating the qualitative - 24:59 – Well Path’s 8 categories - 27:02 – Some of Colin’s favorite supplements - 27:30 – Most supplements that have legitimate heath benefits have been around for a while - 29:10 – Go for trial and error with supplements - 31:00 – Colin never takes new, trendy, “super-sexy” supplements - 31:25 – Colin’s _Top 3 Tips to be More Effective_ - 31:37 – Get rid of your TV - 33:12 – Stop surfing the internet—carte blanche - 33:56 – Don’t try to hack your sleep - 35:15 – [www.GoWellPath.com](http://www.GoWellPath.com) **7 Key Points:** 1. You need your sleep—stop trying to hack it. 2. Get rid of your TV and stop surfing the internet. 3. Go with the oldest supplements, they tend to be the most effective. 4. Too often the focus is placed on quantitative data when it comes to health and wellness—don’t forget about the qualitative. 5. 90% of Americans are nutritionally deficient in some vertical. 6. Think of supplements as nutritional insurance. 7. It would be nice to get all of our nutrients from f

**Summary:** In Episode #168 Ari speaks with Steve J. Martin, master of persuasion and Co-Author of [The small BIG](http://amzn.to/1TmvHhB). During this interview, Ari and Steve cover the science of persuasion, the importance of ethics and the paradox of neutrality. **Special Announcements:** ## Fuel the Fire Come watch Ari light-up the Drake Hotel in Chicago on Wednesday, August 5th as he delivers a rousing keynote speech for IPPA Business Excellence Conference: _Fuel the Fire_. This will be a great opportunity to watch Ari translate the lessons of Less Doing into terms business leaders can take to the bank. ## [Rockefeller Roundtable](http://helmsociety.com/ari-meisel-ceo-roundtable-nc/) Come watch Ari regale a roundtable of avid [Helm Society](http://helmsociety.com/) listeners with the lessons of Less Doing on September 9th from 10AM to 2PM in New York City. ## Subscribe to the Podcast or [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. **Time Stamped Show Notes:** - 13:57 – Introduction of Steve J. Martin of - 14:48 – How Steve got started in the art of persuasion - 15:15 – Measuring the skill of sales teams - 16:14 – Sometimes success is all about being in a good place at the right time - 17:04 – There is no neutrality with influence and persuasion - 17:38 – Be honest, be ethical - 18:58 – Our response to being manipulated isn’t to the tactic used, it’s to the manipulator - 21:43 – We want more of the things we can have less of - 22:33 – Scarcity confers value - 24:18 – Typically, following what others like us have done is an efficient way to make decisions - 24:37 – Find shortcuts to make less decisions - 26:40 – Beware of testimonials - 28:12 – Knowing the principles of persuasion doesn’t empower you to avoid them - 29:25 – Steve’s upcoming projects - 31:04 – Small tweaks can lead to big effects - 35:07 – What makes people _want _to give online businesses their contact information - 35:23 – The give and take effect - 37:19 – Steve’s _Top 3 Tips to be More Effective_ - 37:35 –Understand and learn the 3 keys of human motivation - 38:48 – Do not dismiss the power of small things - 39:45 – Be human - 41:21 – [Science and persuasion](https://www.youtube.com/watch?v=cFdCzN7RYbw) **7 Key Points:** 1. Find shortcuts to make fewer decisions. 2. Small changes can have massive impact. 3. Scarcity convers value. 4. We live in an information age—we do not live in a knowledge age. 5. Never lose sight of your humanity. 6. Luck plays a role in everything. 7. Be honest and ethical. **Resources Mentioned:** - [Timeagram](http://www.timeagram.com/?ref=producthunt) – Enables users to schedule their post to Instagram - [Retroospect](https://www.retroospect.com/) – Walks users through their previous work week to determine the best days and times for productivity, etc. - [99u](http://99u.com/articles/42643/the-4-types-of-productivity-styles) – The four types of productivity styles - [19 Go-To Foods for a Healthy Pantry](http://www.bengreenfieldfitness.com/2015/06/what-are-the-best-healthy-pantry-foods/) – From Ben Greenfield fitness, 19 foods to live a happier, healthier life - [Best Conditions for a Unicorn](http://techcrunch.com/2015/06/13/the-best-known-conditions-for-a-unicorn/?ncid=rss) – From Tech Crunch, an article highlighting the best conditions to create a “unicorn” of a company - [Handwriting.IO](https://www.handwriting.io/?ref=producthunt) – A programming API that provides digital handwriting - [Breathometer](https://www.indiegogo.com/projects/breathometer-mint-for-breath-quality-and-hydration#/story) – An Indigogo campaign, a device designed to measure oral health - [Counsyl](https://www.counsyl.com/) – A family-prep service to help people who want t

**Summary:** In Special Episode #4 features a special audio book chapter reading from Ben Greenfield of [Ben Greenfield Fitness](http://www.bengreenfieldfitness.com/). During the reading Ben highlights his _Top Ten Tips _for improving productivity and efficiency across all aspects of life. **Special Announcements:** ## Fuel the Fire Come watch Ari light-up the Drake Hotel in Chicago on Wednesday, August 5th as he delivers a rousing keynote speech for IPPA Business Excellence Conference: _Fuel the Fire_. This will be a great opportunity to watch Ari translate the lessons of Less Doing into terms business leaders can take to the bank. ## [Rockefeller Roundtable](http://helmsociety.com/ari-meisel-ceo-roundtable-nc/) Come watch Ari regale a roundtable of avid [Helm Society](http://helmsociety.com/) listeners with the lessons of Less Doing on September 9th from 10AM to 2PM in New York City. ## Subscribe to the Podcast or [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. **Time Stamped Show Notes:** - 00:15 – Introduction from Ari, including a synopsis of Special Episode #4 - 04:34 – _Beyond Training _Chapter 20—as read by author Ben Greenfield - 04:55 – This chapter covers 10 of Ben’s top time-saving and productivity tips - 05:25 – Checklists are cruel—employ the “buckets” strategy - 07:21 – Eliminate TV—don’t throw out your TV—but eliminate cable, satellite, etc. - 08:36 – Eat simply—minimize your choices - 10:00 – Outsource _everything _as much as possible - 14:04 – Take the time to study the principles and lessons of Ari Meisel from Less Doing, More Living - 14:18 – Be smart with email - 16:54 – Eliminate distractions - 17:53 – Avoid snacking - 18:35 – Mini breaks add up—avoid them - 19:00 – Aggregate content - 21:47 – Start with the hard stuff—start the day with your most challenging task - 24:20 – Keep your mind clear - 26:15 – Beware of psychological associations - 27:50 – Check out [LifeHacker](http://lifehacker.com/), [Less Doing](LessDoing.com), [Udemy](https://www.udemy.com/doubledads/), [43 Folders](http://www.43folders.com/), [Dumb Little Man](http://www.dumblittleman.com/), [4-hour life](http://www.4hourlife.com/) **5 Key Points:** 1. Eat simply, live simply. 2. Be smart with email and communication tools in general. 3. Read Less Doing, More Living by Ari Meisel 4. Outsource as much as possible. 5. Avoid checklists—use productivity buckets **Credits:** - Music and Audio Editing provided by [Felix Bird](http://2014.felixbird.com/) - Show Notes provided by [Mike Rossi](http://mikerossi.elance.com/) - Audio Engineering provided by [Chris Mottram](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fwww.linkedin.com%2Fpub%2Fchristopher-mottram%2F96%2Fb12%2F708) ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

# Summary: In Episode #167 Ari speaks with [Eelco DeBoer](http://www.eel.co/), a Dutch serial entrepreneur who got his start in online business selling hip-hop CDs and other wares over eBay. Since then, Eelco has grown into one of Holland’s most prolific digital businessman, with no less than six different companies to his name. **Special Announcements:** ## Fuel the Fire Come watch Ari light-up the Drake Hotel in Chicago on Wednesday, August 5th as he delivers a rousing keynote speech for IPPA Business Excellence Conference: _Fuel the Fire_. This will be a great opportunity to watch Ari translate the lessons of Less Doing into terms business leaders can take to the bank. ## [Harvard Hijinks](http://helmsociety.com/ari-meisel-ceo-roundtable-nc/) Come watch Ari regale a roundtable of avid [Helm Society](http://helmsociety.com/) listeners with the lessons of Less Doing on September 9th from 10AM to 2PM in Cambridge, MA. ## Subscribe to the Podcast or [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. **Time Stamped Show Notes:** - 29:00 – Introduction of internet entrepreneur [Eelco DeBoer](http://www.eel.co/) - 29:30 – Eelco defines his business background—it all started with hip hop records - 31:38 – For five years, Eelco sold thousands and thousands of products on Ebay and other online platforms to make money - 32:18 – Information products slowly became Eelco’s bread and butter - 33:33 – Strategy wasn’t a part of Eelco’s development—in some sense, success just fell out of the sky based on what Eelco needed and enjoyed doing - 34:10 – Eelco labored furiously to educate his customers so they would buy from him - 35:30 – The main resource Eelco used to build his business?—pure luck - 36:45 – Europe still struggles with accepting Entrepreneurship - 38:45 – Why Eelco focuses his operations on Holland as opposed to the globe - 40:50 – The absence of a business model can provide a certain level of freedom and flexibility that’s empowering - 42:50 – Exciting marketing tools and technologies on the horizon - 43:20 – The great thing about Facebook is – in a short amount of time – you can reach large volumes of your ideal audience - 44:30 – Forget investing in real estate, invest in virtual real estate - 45:20 – Bridging the gap between followers and buyers - 46:10 – Just because something is simple doesn’t mean it’s a bad idea - 46:25 – Business is two things—sowing and reaping—most people are only good at one or the other - 48:06 – Eelco’s _Top 3 Tips to be More Effective_ - 48:14 – Switch off the internet - 49:29 – Give away your password to your Facebook account to someone you trust - 50:50 – Exercise and outsource your discipline - 52:05 – [Eel.Co](http://www.eel.co/) **7 Key Points:** 1. Sometimes the best ideas are the simplest ones. 2. Like it or not, luck will play some role in your success. 3. Invest in virtual real estate. 4. To create a winning business, you don’t necessarily need a business model. 5. Follow your passion and it will lead you places you never thought possible. 6. Social media marketing is shockingly under-utilized. 7. Business is two things: reaping and sowing. **Resources Mentioned:** - [The Annoyance of the Unread](http://www.theatlantic.com/technology/archive/2015/05/why-some-people-cant-stand-having-unread-emails/394031/) – An Atlantic article using science to explain why unread emails are so annoying - [Right Signature](https://rightsignature.com/?ref=producthunt&utm_content=buffer38ea2&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) – Quick and easy digital document signing - [Lollie.biz](http://lollie.biz/?ref=producthunt) – Same idea as Bump-Sale—every time someone buys your product, the

# Summary: In Episode #166 Ari interviews [Stu McLaren](http://stu.me/), co-creator of the [WishList Member](http://member.wishlistproducts.com/), one of the most popular WordPress plug-ins of all time. During their conversation, Ari and Stu talk about getting clear on _real _wants, the nuances of entrepreneurship and the secret to running a _great _membership site. **Special Announcements:** ## Fuel the Fire Come watch Ari light-up the Drake Hotel in Chicago on Wednesday, August 5th as he delivers a rousing keynote speech for IPPA Business Excellence Conference: _Fuel the Fire_. This will be a great opportunity to watch Ari translate the lessons of Less Doing into terms business leaders can take to the bank. ## [Rockefeller Roundtable](http://helmsociety.com/ari-meisel-ceo-roundtable-nc/) Come watch Ari regale a roundtable of avid [Helm Society](http://helmsociety.com/) listeners with the lessons of Less Doing on September 9th from 10AM to 2PM in New York City. ## Subscribe to the Podcast or [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. **Time Stamped Show Notes:** - 16:00 – Introduction of [Stu McLaren](http://stu.me/), Co-Creator of the best-selling Wordpress Plug-in [WishList Member](http://member.wishlistproducts.com/) - 17:00 – Stu shares his story - 18:00 – The first digital product Stu ever sold was an e-book - 19:30 – The importance of buying ads and investing in traffic - 19:59 – Stu’s #1 strength?—Positivity - 20:44 – Stu’s first digital sale? $7.95 - 22:00 – That $7.95 cost Stu nearly $900 - 22:29 – Fast-forward a few years the truth comes out—Stu’s brother was actually responsible for that first sale - 23:40 – One simple act can have lasting and majorly impactful consequences - 24:05 – We all start somewhere - 24:30 – The small things DO make a huge difference - 25:37 – The profit margins with online business are greater than almost any other business someone can get into - 26:45 – Stu started WishList out of personal necessity, not burning desire or passion - 27:50 – See a problem, create a solution, a business is born - 29:53 – Whenever you’re creating a product that is going to fulfill your needs, focus on what would make it “super awesome” for you—then find other people it can be adapted to - 31:30 – [Essentialism](http://amzn.to/1HvY0rI) and [The One Thing](http://amzn.to/1dvp4t3) - 32:06 – Whenever you’re looking at different opportunities, get clear on _how _you’re going to rank those opportunities—you need to clearly outline your criterion - 33:55 – Mental bandwidth is your most valuable commodity - 37:15 – If you have a big or even modest following, find a way to monetize it - 39:09 – Stu shares his key advice for a membership site - 39:34 – Get REAL clear on what your audience wants - 41:25 – Batch create your content - 41:33 – Do NOT provide your members with too much content - 41:53 – Value isn’t in the volume of content, it is in content that can drive the results sought - 43:18 – Do not avoid planning—if you do, everything will become _reactive_ - 44:17 – Stu’s _Top 3 Tips to be More Effective_ - 44:27 – Get clear on what matters most - 46:54 – Create and design your life _around _what matters most - 47:43 – Be generous **7 Key Points:** 1. Mental bandwidth is your most valuable commodity. 2. See a problem. Solve a problem. Now you have a business. 3. Everyone starts somewhere and it’s usually somewhere way down at the bottom. 4. The small things really can have the biggest impact. 5. STAY POSITIVE. 6. Focus on what your customers WANT and be mindful of how you provide it to them. 7. Do not avoid planning—Take the time to plan. It pays dividends. **Resources Mentioned:** - [Ztailo

**Summary:** In Episode #165 Ari hosts [Rory Vaden](http://www.roryvaden.com/), a refined public speaker and New York Times Best Selling Author of [Take the Stairs](http://amzn.to/1LAMueH) and [Procrastinate on Purpose](http://amzn.to/1GXgb6d) who works to help people live healthier, happier, more effective lives. During the interview, Rory breaks down the Procrastinate on Purpose methodology and explains why everything you know about time-management is wrong. **Special Announcements:** ## Fuel the Fire Come watch Ari light-up the Drake Hotel in Chicago on Wednesday, August 5th as he delivers a rousing keynote speech for IPPA Business Excellence Conference: _Fuel the Fire_. This will be a great opportunity to watch Ari translate the lessons of Less Doing into terms business leaders can take to the bank. ## [Rockefeller Roundtable](http://helmsociety.com/ari-meisel-ceo-roundtable-nc/) Come watch Ari regale a roundtable of avid [Helm Society](http://helmsociety.com/) listeners with the lessons of Less Doing on September 9th from 10AM to 2PM in New York City. ## Subscribe to the Podcast or [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. **Time Stamped Show Notes:** - 17:40 – Introduction of [Rory Vaden](http://www.roryvaden.com/), New York Times Best-Selling Author of [Take the Stairs](http://amzn.to/1LAMueH) and [Procrastinate on Purpose](http://amzn.to/1GXgb6d) - 18:09 – How Rory got into the “success” business - 20:30 – Rory got to meet and be mentored by Zig Zigler - 20:55 – Rory conducts 1-on-1 sales coaching—they have over 115 employees and 800 clients - 22:10 – The approach Rory takes is, “what’s holding you back?” - 22:30 – Improvement is less about a change in process and more about a change in thinking - 23:20 – Everything you know about time management is _wrong_ - 24:36 – Efficiency has a point of diminishing returns - 25:04 – Importance and efficiency _need _to be correlated—if they’re not, you’ll find yourself in a never ending struggle to “catch-up” - 26:35 – The POP methodology - 27:00 – **_Significance_** changes everything - 27:15 – Dissecting the modern-day to-do list - 27:45 – You can’t solve today’s problems with yesterday’s tools and strategies - 28:05 – _How can I use my time today to create more time tomorrow?_ - 29:50 – Online bill pay example - 31:00 – Give yourself the _permission _to take the time - 31:13 – ROTI—Return on Time Invested - 33:04 – The Focus Funnel - 33:58 – Time management today isn’t just logical, it’s emotional - 37:20 – Some of Rory’s favorite sources of automation: - 37:26 – Infusionsoft - 40:00 – Automation is to your time what compounding interest is to your money - 40:39 – We’re living in a day and age where automation has never been more readily available - 41:05 – Think long term!—Don’t overweight the urgency, place greater emphasis on significance - 42:40 – Rory’s _Top 3 Tips to be More Effective_: - 42:55 – Give yourself permission to invest an hour with Rory - 43:23 – Ask yourself the question: _Is what I am doing right now something that ONLY I CAN DO?_—ask this question all the time - 44:03 – It doesn’t matter who you are, or how good/bad you’ve been—success is never owned, it’s rented, and the rent is due _every day_. **7 Key Points:** 1. Identify the thing(s) that is holding you back. 2. Improvement isn’t about a change in process it’s about a change in thinking. 3. To solve today’s problems, you cannot use yesterday’s tools and strategies. 4. Use your time today to create more time tomorrow. 5. Do NOT disregard the return on time invested. 6. Efficiency has a point of diminishing returns. 7. Automation is to your time what compounding interest is to your money