The Less Doing Podcast

# Summary: In Episode #193 Ari interviews [Julien Smith](http://juliensmith.com/) from [Breather](https://breather.com/), a company that provides workspace by the hour in several of the major metropolises in America and Canada. Special Announcements: This week’s episode of the Less Doing Podcast is brought to you by [JustWorks](https://www.justworks.com/), an innovative company striving to make payroll, benefits, and compliance management a seamless and stress-free process. The most intuitive software for your business; take your most tedious and time consuming part of your job and make it the simplest and most automated part of your day. ## [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. Time Stamped Show Notes: - 12:40 – Julien background is hugely buried. No education. He came across the internet at a young age. His first claim to fame was being one of the first podcasters in the world. - 13:05 – Did radio when he was younger. - 13:21 – His show got picked up by Sirius Satellite Radio. - 13:29 – After rising to fame, he wrote books about the social web. He wrote the first social media marketing book, which became a best-seller. - 13:39 – He ended up writing three books. - 13:48 –As he travelled around the world, he noticed the lack of privacy everywhere he went and that ended up being the catalyst for starting Breather. - 14:09 – Breather takes electronic locks, put them on cool rooms and then they allow the locks to be opened with anyone with mobile apps. Basically, it’s like a private club or private offices that can be rented. - 14:29 – There are about 50 in Manhattan and growing. - 14:33 – Rooms can be booked for as little as 30 minutes to as long as a day. - 15:56 – Because of the books he wrote, he had a big network in which he found support for his idea. - 16:41- He did go through a lot of objections. He took it as proof that Breather was a disruptive company. - 18:18 – He designed it to be sort of like a “personal Starbucks”. - 19:13 – His co-founder designed the original spaces and now there’s a team to curate and design spaces. - 21:25 – To maintain the spaces in good shape/clean depends on the density of the location. A location with high density of traffic is easier to clean up, which makes it more affordable to do over time. Employees clean after themselves, and they clean rooms on the regular. - 23:00 – The only major problem they have is people smoking, contrary to what many people might think. - 24:47 – Some people use it for life coaching, meditation, meetings, psychotherapy, etc. - 27:00 – People can’t use the offices after a certain hour because the spaces are intended to compete with hotels. - 28:16 – 5 cities that they are hiring for: London, Chicago, LA, Washington D.C., and Toronto. 3 Key Points: 1. Start with a blank slate (a clean desk, a clean space, a clean desktop, etc.). 2. Write everything down. 3. Focus on one major project at a time. Resources Mentioned: - Text DOLESS – Text DOLESS to 33733 - [Stressed Out](https://itunes.apple.com/us/app/stressed-out/id807488741?mt=8&utm_content=buffer164c6&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) – Can quantify your psychological stress level and help you understanding how different events impact your physiology and wellbeing. - [The 15-Minute HIIT Workout That’ll Build Strength Fast](http://greatist.com/move/timed-hiit-workout?utm_source=rss&utm_medium=rss&utm_campaign=feed_http--greatistcom-)- Does just what it says - [What Is Golden Milk?](http://articles.mercola.com/sites/articles/archive/2015/09/21/golden-milk.aspx) – Golden milk is a tea with turmeric and coconut oil, and black pepper. - [12 Secrets to Simplifying Your Life and Lightening Yo

Summary: In Episode #192 Ari interviews JV Crum of [The Conscious Millionaire](http://consciousmillionaire.com/). Listen as Ari and JV talk about the value of having _real_ purpose in life, and how chasing that purpose means having measurable goals and focused priorities. Special Announcements: This week’s episode of the Less Doing Podcast is brought to you by [JustWorks](https://www.justworks.com/), an innovative company striving to make payroll, benefits, and compliance management a seamless and stress-free process. The most intuitive software for your business; take your most tedious and time consuming part of your job and make it the simplest and most automated part of your day. ## [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. Time Stamped Show Notes: - 04:44 – [Less Doists](http://www.lessdoists.com/) -- the virtual assistant service Ari started with Nick S. of Calvin app lore -- did 100 hours of work for its clients - 26:42 – Introduction of JV Crum III—[the Conscious Millionaire](http://consciousmillionaire.com/) - 26:59 – JV stands for ‘Joint Venture’. JV was called ‘Junior Varsity’ in law school and he decided to change that by telling people at conferences it stood for ‘Joint Venture.’ His full name is James Vivien Crum the III - 28:20 – Before being ‘The Conscious Millionaire’ JV grew up in a family with a lot of financial struggles and decided that the end to that was to grow up and be a millionaire. He became a millionaire when he was about 25 - 28:50 – He realized his life was miserable and he went on sweat lodges, spiritual retreats as part of a 15 year journey to try and figure out what was missing - 29:27 – He sold the companies because he realized he wasn’t living his purpose and went on to find out what was his purpose - 29:41 – Had a revelation in Lake Tahoe and solved the phrase in his head ‘Conscious Millionaire’ and decided that’s what he was supposed to be doing. - 30:10 – He made his money by working in his dad’s business (regional trucking line). He turned the business around and within 3 years the company was making three figure profits in a month - 32:02 – Teaching people how to make money in alignment with their purpose, their passion - 32:47 – Helps people find their passion or purpose with coaching - 33:30 – Journaling - 33:36 – How to figure out passion: What are the things you’re so passionate about that hours pass and you don’t even know it? And when you’re engaged in it you feel joy? And I bet those are the same activities you’ve helped friends/clients for free. - 34:11 – 2. How to figure out your purpose: a difference you want to make. - 35:08 – Purpose is about being of service to others. - 35: 15 – How to figure out your purpose: if you could wake up every day and make this difference for people, you’d feel joy, you’d feel happy? - 35:28 – What are your natural strengths? - 35:40 – Strengths = things you do almost perfectly every time. - 36:29 – People don’t know how to make money out of it. - 36:31 – You make money by looking at a few niche markets that have problems that the difference you want to make can help provide solutions for. - 36:47 – The only thing a buyer will buy is solutions. - 37:01 – Only chose one of those niches and two or three problems and 1 product - 38:01 – His first product was coaching - 39:47 – Having a holistic approach - 40:12 – The energy from your heart space is what really pushes you - 40:28 – Health and fitness practices are indispensable - 42:00 – JV’s _Top 3 Tips to be More Effective_ - 42:23 – Have priorities and don’t have more than 3 - 42:34 – Don’t wake up with a to-do list, wake up with a priority - 43:25 – Take focused action and have measurable results - 43:55 – [www.Con

**Summary:** In Episode #191 Ari interviews Mark Podolsky of [The Land Geek](http://www.thelandgeek.com/), a company that’s founded on land flipping and the development of passive income. Tune in to hear Mark and Ari talk secrets to success and why all your entrepreneurial attention should be on moving the needle. **Special Announcements:** This week’s episode of the Less Doing Podcast is brought to you by [JustWorks](https://www.justworks.com/), an innovative company striving to make payroll, benefits, and compliance management a seamless and stress-free process. ## [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. **Time Stamped Show Notes:** - 00:35 – Introduction of [JustWorks](https://www.justworks.com/) and Isaac Oats - 00:55 – Nuts and bolts are the hardest part of HR for small companies - 02:45 – Ari muses on Daylight Savings Time - 33:56 – Introduction of Mark Podolsky of [The Land Geek](http://www.thelandgeek.com/) - 34:11 – Mark Podolsky’s background - 36:21 – The process of identifying properties - 38:00 – Now Mark teaches Land Flipping - 40:05 – Automation has become integral to Mark’s success - 40:32 – The automation of the offer sending process is the keystone to Mark’s success - 41:12 – Click to Mail - 42:29 – Mark’s vetting process doubles as his marketing process - 42:54 – Don’t worry about “generating traffic” just go to where the buyers are - 43:58 – [The Death of Money](http://amzn.to/20KID5C) - 44:50 -- $6000 for a property and flipping it for $55K - 46:37 – The course creation process - 47:53 – Mark’s _Top 3 Tips to be More Effective_ - 48:05 – Take imperfect action - 48:42 – Don’t recreate the wheel—respect your time - 49:11 – Be aware of _everything_ you do—have your numbers DOWN - 49:30 – “Playing Business” doesn’t move the needle—focus on what does - 50:08 – [www.TheLandGeek.com](http://www.thelandgeek.com/) **5 Key Points:** 1. Don’t waste your time on things that don’t move the needle. 2. Respect your time. 3. Niche markets can be a highly lucrative (and easy) way to make money. 4. Don’t worry about traffic, just take yourself to where the buyers are. 5. KNOW YOUR NUMBERS. **Resources Mentioned:** - [The Less Doing WODcast](http://lessdoingwodcast.com/) – A FULLY AUTOMATED daily workout routine brought to you for FREE by Dave Rael and Ari - Call 1-844-i-do-less – Toll-Free number, Press “0” to speak with a Less Doing Certified Coach - Text DOLESS – Text DOLESS to 33733 - [iflscience](http://www.iflscience.com/health-and-medicine/should-work-start-10am) – From Sleep Researcher Paul Kelly, an article explaining why the day shouldn’t start until 10AM - [Ivee](https://www.indiegogo.com/projects/ivee-talking-to-your-home-is-no-longer-sci-fi?ref=producthunt#/story) – Talk to your home with a voice integrated assistant - [Kimerakoffee](http://www.kimerakoffee.com/?utm_content=buffer1958c&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer#kimera-legend) – Coffee infused the high-quality nootropics - [Power of Empathy](http://www.bakadesuyo.com/2015/09/power-of-empathy/) – The 3 ways empathy can improve your life - [Homey App](http://startupli.st/homey_team) – Assign chores with snapshots - [SVET](http://startupli.st/getsvet) – Smart lightbulbs that improve your life - [Anti-Vaccine Group Hurts Itself](http://magazine.good.is/articles/anti-vaxx-study-backfires) – An Anti-Vaccine group funded an objective study that showed no correlation exists between autism and vaccines - [The Fountain of Youth](http://www.medicaldaily.com/pulse/fountain-youth-oldest-woman-world-susannah-mushatt-jones-eats-bacon-every-day-356208) – 116 Year old woman eats bacon every day - [Fun Fungi](http://www.iflscience.com/plants-and-

# Summary: In Episode #190 Ari interviews [Guillermo Miotti](https://www.linkedin.com/in/gmiotti) of LEGO Serious Play, a consultancy designed to help multinational businesses improve internal communications and processes through creative, LEGO-based problem solving exercises. **Special Announcements:** This week’s episode of the Less Doing Podcast is brought to you by [JustWorks](https://www.justworks.com/), an innovative company striving to make payroll, benefits, and compliance management a seamless and stress-free process. ## [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. **Time Stamped Show Notes:** - 0:32- Introduction of [JustWorks](https://www.justworks.com/) and Isaac Oats - 0:39 – Payroll is obviously complicated and scalable - 0:55 – Payroll is unfair for smaller businesses - 01:15 – What JustWorks does - 01:35 – JustWorks is built to work with employees more so than contractors - 06:40 – The Less Doing Mastermind program is no more - 07:35 – Calvin App has finally gone LIVE - 10:40 – Many soldiers are NOT ready to enter the job market - 11:40 – LDVA has opened up the hiring—if you are looking for a new opportunity, or know someone who is, send an email to [Jobs@LessDoists.com](mailto:Jobs@LessDoists.com) - 13:00 – LDVA.com - 27:05 – Introduction of Guillermo Miotti of LEGO [Serious Play](http://www.seriousplay.com/) - 27:36 – Guillermo’s background as a psychologist and HR Specialist in Argentina - 28:28 – Quickly became a “change management” expert - 29:45 – How LEGO determined LEGOs can be effective in the workplace - 32:28 – Testing included bouts at MIT and NASA - 33:12 – LEGO Education is a HUGE business unit - 33:45 – It’s all about being OPEN to learning - 34:00 – What a “play” session looks like - 34:20 – Start by DEFINING the problem - 35:35 – Ask a question, provide an answer, analyze the answer, reflect as a team - 36:30 – When we are using our hands to play, 100% of our attention is on the task at hand - 37:55 – LEGO Serious Play engages EVERYONE in the room, not just the traditional decision makers - 39:40 – Our hands share an intimate neural connection with our brains - 40:32 – The LEGO sets are specifically designed for customers and are _not_ available in stores - 41:22 – Guillermo works (primarily) for multinationals - 42:17 – If you OR your organization created the problem, you also have the capacity to solve it - 42:45 – We don’t normally conceptualize in 3D - 44:30 – Story_making_ (not telling) is undervalued - 45:32 – Part of the beauty of the program is the simplicity of LEGOs - 45:45 – Guillermo’s _Top 3 Tips to be More Effective_: - 45:56 – Be aware of what drives you—what is your passion? - 46:21 – Have fun—PLAY! - 46:35 – Try to create something new with others - 47:00 – [www.SeriousPlay.com](http://www.seriousplay.com/) and [www.juegoserio.com](http://www.juegoserio.com/) **5 Key Points:** 1. Define your problems explicitly—if you don’t you can’t solve them. 2. Find beauty in simplicity. 3. “Get in there with your hands!”—our hands share serious neural connections with our brains, helping us to think more effectively. 4. Don’t just story_tell_, story_make_. 5. If you created a problem you also have the capacity to solve it. **Resources Mentioned:** - [The Less Doing WODcast](http://lessdoingwodcast.com/) – A FULLY AUTOMATED daily workout routine brought to you for FREE by Dave Rael and Ari - Call 1-844-i-do-less – Toll-Free number, Press “0” to speak with a Less Doing Certified Coach - Text DOLESS – Text DOLESS to 33733 - [Washing Dishes for Mindfulness](http://read.feedly.com/html?url=http://link.springer.com/article/10.1007/s12671-014-0360-9) – Washing dishes by hand is the first

Summary: In Episode #189 Ari interviews Daniel Vitalis of [SurThrival](http://www.surthrival.com/), a company that specializes in blending and supplying _quality_ natural supplements for an increasingly unnatural world. Listen as Ari and Daniel talk Elk Antler Spray, Pine Pollen, and hardcore nutritional history. Special Announcements: ## [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. Time Stamped Show Notes: - 0:43- Introduction of [JustWorks](https://www.justworks.com/) and Isaac Oats o 0:49- Just works helps small/medium business become compliant with payroll benefits o 1:08- Entrepreneurs spend too much time filling out paper work - 28:15- Introduction: Daniel Vitalis the founder of [SurThrival](http://www.surthrival.com/) - 27:41- Daniel has been obsessed with the ancient past since childhood - 28:07- What would you do without influence from others? - 28:43- The term ‘Rewilding’ was coined by Daniel and has since been made into an extensive product line o 29:06- Rewilding suggest that the domestic destruction we have created as a culture is reversible o 29:38- We often fight our wild side—we must realign ourselves with our human biology - 30:16- The four elements, earth, water, air, and fire represent our interaction with the community of life on this planet - 30:38- The Office removes all four natural elements from our environment with processing o 31:27- This isolated indoor environment does not foster life - 31:55- Humans need to reincorporate natural things into life like healthy foods from farms and natural sunlight, air, water - 32:29- We often get in our own way and prevent reconnection with nature - 33:37- Is there a balance between urban and natural life? - 34:04- Find what works for you o 34:56- Often people are too connected to their office environment and forget to reconnect with the natural environment we came from - 35:36- Elk Antler Velvet supplement o 36:10- Everything at SurThrival is a crude food (unprocessed) o 36:53- Buck antlers grow at 2 inches per day, they eventually fall of an regrow year after year o 37:34- The rapid grown of antlers requires a lot of strong minerals and vitamins o 38:31- Elk Antler Velvet is administered through a dropper and puts about 24 different growth factors into the body - 42:04- Pine Pollen supplement o 42:13- During pollen season, pine trees drop their sperm which is identical to testosterone in the human body o 43:10- This type of testosterone is good for humans because it is a whole food o 44:03- Pine Pollen is great for older men and women - 45:13- Daniel tries to emulate natural people when creating his diet o 45:23- The healthiest diet ever is the hunter-gatherer diet o 45:29- Modern diets are based on agriculture and are often lower in nutrition o 47:14- A low calorie, high nutrient diet lengthens lifespans - 49:39- Intermittent fasting? o 49:51- It is naturally good to feel some feast and famine o 51:04- Domestication creates an environment where nothing changes, but really we should live cyclically where everything changes all the time - 54:20- Daniel’s _Top 3 Tips to be More Effective_: o 54:26- You have instincts that deserve to be listened to o 55:09- Constantly adapt o 55:52- Don’t become ultra-effective only to lose your health later in life 3 Key Points: 1. Adapt or die—seriously. 2. Don’t limit or restrict your inner-wilderness just because society has become overly-domesticated. 3. If you’ve never had an opportunity to try a hunter-gather diet—try it. Resources Mentioned: - [The Less Doing WODcast](http://lessdoingwodcast.com/) – A FULLY AUTOMATED daily w

**Summary:** In Episode #188 Ari interviews Adam Stone of [Speedlancer](https://speedlancer.com/), a service that promises high-quality freelancing services and task completion in less than four hours of hire. **Special Announcements:** ## [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. **Time Stamped Show Notes:** - 14:13 – Introduction of Adam Stone - 14:39 – The fastest freelancing on the planet - 15:24 – Quality and speed rarely go hand in hand - 15:40 – Acceptance time is usually within 10 minutes - 16:17 – High-quality writing and graphic design is impressive given the short turnaround time - 17:08 – How Adam got to a 10-minute workweek - 17:40 – The more time Adam put into outsourcing, the more time he saved in the future - 18:50 – Speedlancer only uses native-English speakers form the US, CAN, UK, AU, and NZ - 19:52 – How does the timing work out? - 20:28 – Expansion plans - 20:56 – Agencies, Start-ups and Small businesses are the target of Speedlancer - 21:15 – Adam’s _Top 3 Tips to be More Effective_ - 21:18 – Start—you can’t be effective if you don’t get going - 21:28 – Do everything yourself first—once you get the hang of it, document it down and get rid of it - 22:09 – Be careful—outsourcing is a risky business - 23:00 – Speedlaner is fully integrated with Slack thanks to a Speedlancer bot - 24:11 – [www.Speedlancer.com](https://speedlancer.com/) or Adam@Speedlancer.com **3 Key Points:** 1. The more you put into outsourcing today, the more you can get out of it tomorrow. 2. Just start working—you can’t get something accomplished if you never start. 3. When it comes to outsourcing, use varying degrees of caution—it can be risky. **Resources Mentioned:** - [The Less Doing WODcast](http://lessdoingwodcast.com/) – A FULLY AUTOMATED daily workout routine brought to you for FREE by Dave Rael and Ari - Call 1-844-i-do-less – Toll-Free number, Press “0” to speak with a Less Doing Certified Coach - Text DOLESS – Text DOLESS to 33733 - [Kindara](https://www.kindara.com/home?utm_content=buffercd36b&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) – An app synced to a Bluetooth oral thermometer to help people understand their _best_ times for conception - [Emergency Breather](http://mysafetyiq.com/?ref=producthunt&utm_content=buffer5c498&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) – A respirator that filters out toxic gasses and chemicals for up to 5 minutes in the event of an emergency - [Circle Medical](http://circlemedical.co/?ref=producthunt&utm_content=buffer15f11&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) – On-demand house calls for basic medical services, and it works with insurance carriers - [IFL Science](http://www.iflscience.com/brain/you-can-alter-your-mind-staring-someones-eyes-10-minutes) – Staring into someone’s eyes for 10 minutes can alter consciousness - [The History of Obstacle Courses](http://www.artofmanliness.com/2015/09/10/the-history-of-obstacle-courses/) – From Art of Manliness, the history of obstacle courses - [Thrive App](http://thriveapp.com/?ref=producthunt&utm_content=buffere9ec6&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) – An app designed to help small business owners streamline their operations - [Nootrobox](https://nootrobox.com/gocubes?ref=producthunt) – Birch box for Nootropics - [Instawork](https://www.instawork.co/?ref=producthunt) – Outsourced labor in less than 24 hours - [Sharalike](https://sharalike.com/?ref=producthunt) – Music-laden videos made out of photos you submit to the service - [Visible.VC](https://visible.vc/?ref=producthunt) – A way to manage the logistical aspects of investor communication **Credits:** - Audio Engineering provided

**Summary:** In Episode #186 Ari interviews Adam Gilbert of [My Body Tutor](http://www.mybodytutor.com/pages/), one of the best resources available for people looking to improve their health through a minimalist combination of diet, exercise, and accountability. **Special Announcements:** ## [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. **Time Stamped Show Notes:** - 14:54 – The Introduction of Adam Gilbert - 15:10 – Adam’s background - 16:13 – The dangers of food as a self-nurturing drug - 16:34 – What [My Body Tutor](http://www.mybodytutor.com/pages/) is - 16:55 – My Body Tutor holds clients _accountable_ for their progress - 17:50 – Daily accountability is HUGE difference maker - 18:09 – People can do amazing things when they know others are watching - 18:50 – Adam’s general philosophy?—dispel the myth that there is a magic formula to fitness—it’s about eating, exercise, and consistency - 19:25 – Why is consistency so hard? - 19:30 – Most diet and exercise are not sustainable - 20:30 – Most people just go on food diets—there needs to be psychological change - 21:23 – There’s no accountability - 21:50 – It’s not about never making mistakes—it’s about mitigating those mistakes - 22:40 – When we understand why we’re eating, it’s easier to understand what we’re eating - 23:29 – It’s easier to replace a behavior than it is to quit a behavior - 25:00 – Ask yourself _why_ when you’re eating - 26:11 – Ari’s sugar addiction - 27:18 – Exercise at My Body Tutor is individualized based on the client goals - 27:33 – Exercise is the key to happiness and stress relief whereas diet is the key to weight loss - 30:12 – Frequency of workouts depends on the client - 30:52 – Adam’s _Top 3 Tips to be More Effective_: - 31:15 – Identify your 3 to 5 critical “balls” - 31:50 – Write down _everything_ - 32:09 – If it can be done in less than two minutes, get it done right away - 32:47 – [www.MyBodyTutor.com](http://www.MyBodyTutor.com) **5 Key Points:** 1. If your diet isn’t sustainable, it won’t work. 2. Dietary mistakes and fitness lapses are OK—just so long as they are few and far between. 3. Understand why you’re eating if you want to understand what you’re eating. 4. If not now, then when? 5. It’s easier to replace a behavior than it is to _quit_ a behavior. **Resources Mentioned:** - [The Less Doing WODcast](http://lessdoingwodcast.com/) – A FULLY AUTOMATED daily workout routine brought to you for FREE by Dave Rael and Ari - Call 1-844-i-do-less – Toll-Free number, Press “0” to speak with a Less Doing Certified Coach - Text DOLESS – Text DOLESS to 33733 - [rettyInstant.com](http://book.prettyinstant.com/producthunt?ref=producthunt) – On-Demand Photography - [Slack Digest](http://slackdigest.com/digest.html) – A daily digest of the most important conversations in your channels - [Kono.ai](http://kono.ai/en_US/?ref=producthunt) – An AI mobile scheduler that uses metrics to tell you the best time and location for the event - [Get Duffel](https://getduffel.com/?ref=producthunt) – Securely download gmail emails into PDFs with one click - [Screen Hero](https://screenhero.com/) – A new screen sharing and collaboration tool that allows MULTIPLE mouse cursors at the same time - [Circadian Rhythm](http://www.gizmag.com/sleep-wake-circadian-rhythm-mechanism/38931/) – Bicycle mechanism of potassium and sodium that controls sleep/wake cycles - [Jetme.Aero](https://jetme.aero/#/) – The priceline.com of private air travel - [Apple Watch Waterproof Case](http://www.blessthisstuff.com/stuff/wear/watches/apple-watch-waterproof-case/) – From Catalyst, a waterproof case for the apple watch - [Are You Strong Enough to Save Your Own Life?](http://www.artofmanliness.com/2015/08/15/are-

# Episode 186 **Summary:** In Episode #186 Ari interviews [Jason Zook](http://jasondoesstuff.com/), a man so interesting we can’t do his story justice with a summary introduction. This is simply an interview you’ll need to hear to believe. **Special Announcements:** ## [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. **Time Stamped Show Notes:** - 17:32 – Non-Introduction of Jason Zook - 18:12 – Jason is a man of five last names - 20:08 – How Jason started selling his last name - 21:09 – Within 24 hours, Jason had been offered over $33K for his last name - 22:25 – The changing of the last name process—it’s not a guarantee, the court can say NO - 23:53 – The _second_ time Jason changed his last name - 25:30 – Long story short? Jason made just under $100K in two years just by selling his last name - 26:25 – I’ll Wear Your Shirt - 28:40 – We literally walk around advertising brands – _for free ­_– every day - 29:55 – Building a social media page or a website?—Unless you tell people it’s there, you might as well put a billboard up in the desert—No one will find it if you don’t - 30:05 – Use friends and family as an entrepreneurial outreach resources - 31:00 – Jason is the man behind Bump Sale - 32:12 – Going from $1,000,000 in revenue to $100,000 in debt - 32:38 – Sometimes scale _isn’t_ what your business needs - 32:55 – Focus on maximizing profits and minimizing expenses - 34:15 – Getting a $75K advance for a book, while standing in line for a burrito - 35:45 – Publishing is _old world_ which makes earning money hard - 36:45 – SponsorMyBook.com - 37:15 – Jason probably sent about 5K emails (literally) to get the book made - 38:44 – Sometimes you just need to dive in, even if you don’t know what you’re doing - 40:35 – If what you’re doing isn’t congruent with who you are—stop doing it! - 41:27 – BuyMyFuture.com - 44:10 – Follow the 90/10 rule when it comes to emails - 44:44 – Jason’s _Top 3 Tips to be More Effective_: - 44:53 – You don’t get what you don’t ask for - 45:00 – Feedback is dangerous - 45:25 – Figure out how to be more creative - 46:25 – [www.BuyMyFuture.com](http://www.BuyMyFuture.com) **5 Key Points:** 1. Creativity will lead you to success. 2. Scale isn’t always what a business needs to succeed. 3. Sometimes it’s better to jump right into a project and try, even if you have no idea what you’re doing. 4. Family and friends are your best means for entrepreneurial outreach. 5. Believe it or not, the court can actually _deny_ a change of name petition. **Resources Mentioned:** - [The Less Doing WODcast](http://lessdoingwodcast.com/) – A FULLY AUTOMATED daily workout routine brought to you for FREE by Dave Rael and Ari - [KeyTouch](http://www.usekeytouch.com/?ref=producthunt) – Use the ID feature on the iPhone to unlock websites, bypass website passwords, etc. - [Elf Worker](https://elfworker.com/?ref=producthunt) – Send small programing jobs via email and get a reply in 24 hours - [Marker](http://getmarker.io/?ref=producthunt) – Screenshotting with annotations with seamless integration to a variety of programs - [Talko](https://medium.com/talko-team-talk-share-do/talko-slack-23f921f1127b?ref=producthunt) – An app for team calling that integrates with Slack - [Grow Sumo](https://growsumo.com/app/) – - [Like Bucket](http://www.likebucket.com/) – Trip planning with different buckets for travel plans - [Startup Retreats](https://startupretreats.com/?ref=producthunt) – An AirBNB for startups that want a place to conduct a retreat - [Kontrol App](http://www.kontrolapp.io/?ref=producthunt) – Control a NEST thermostat from the Apple Watch - [5 Natural Sleep Aids](http://articles.mercola.com/sites/articles/archive/2015/08/13/5-natural-sleep-aid

**Summary:** In Episode #185 Ari interviews Shivani Nazareth, the Director of Women’s Health at [Counsyl](https://www.counsyl.com/), a health technology and DNA-screening company that works to provide people insight into their predisposed genetic diseases using saliva and blood-based tests. Listen as Ari and Shivani talk about the importance of testing, why knowledge is empowering rather than limiting, and why fear isn’t a good reason to stay away from testing. **Special Announcements:** ## [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. **Time Stamped Show Notes:** - 11:31 – Introduction of Shivani Nazareth - 12:28 – Counsyl places an emphasis on pre-conception and pregnancy testing - 14:20 – Ari talks about his family’s experience with 23 and Me - 15:15 – When it comes to carrier screening, having the information BEFORE pregnancy is so, so important - 15:50 – Unlike other over the counter testing solutions, Counsyl uses next-generation sequencing technology to pick up all mutations within a targeted gene - 16:16 – Breaking it down in layman’s terms - 17:28 – 40% of people don’t know the TRUE ethnic background of all four grandparents - 18:18 – IVF is an option a lot of couples will pursue to avoid the risks of negative genetic mutations - 20:30 – Rare is actually pretty common with genetic diseases, collectively speaking - 21:03 – Did Counsyl _always_ intend to focus on pre-conception testing? - 22:30 – DNA does NOT change when it comes to the types of mutations that Counsyl tests for - 23:30 – Genetic counselling helps people understand and process the data of their results - 24:05 – Often women end up being tested for disease before men - 25:25 – The differences between submitting tests based on saliva and blood - 26:00 – Shivani’s background - 27:28 – [www.Counsyl.com](http://www.Counsyl.com) **3 Key Points:** 1. 40% of people don’t actually know the ethnic background of their 4 grandparents 2. Rare is actually common (collectively speaking) when it comes to genetic disease 3. If considering genetic testing, make sure to enlist the help of genetic counsellor to help you understand your results. **Resources Mentioned:** - [Robots Making Music](http://www.hexahedria.com/2015/08/03/composing-music-with-recurrent-neural-networks/) – And not just any music, real, original, classical compositions - [Pulling an All-Nighter](http://www.artofmanliness.com/2013/12/05/how-to-pull-an-all-nighter-tips-from-the-special-forces/) – Tips to strategically approach an all-nighter, courtesy of the Special Forces - [Breakout Room](https://breakoutroom.co/) – An extremely quick, easy, and STABLE means of screen sharing, live-broadcasting, etc. - [Universal Language](http://arstechnica.co.uk/science/2015/08/mit-claims-to-have-found-a-language-universal-that-ties-all-languages-together/) – MIT claims to have found what is – apparently – a universal language - [Mobile Passport US](http://mobilepassport.us/) – - [June Oven](https://juneoven.com/?utm_content=buffer703cf&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) – An intelligent oven (with an app) that can identify the food that is to be cooked, and how it should be cooked - [Marcus Aurelius and Mediation](http://www.brainpickings.org/2015/08/13/marcus-aurelius-meditations-begin-each-day/) – From Maria Popova, a discussion on mediation and stoicism - Text DOLESS – Text DOLESS to 33733 **Credits:** - Audio Engineering provided by [Chris Mottram](https://www.linkedin.com/pub/christopher-mottram/96/b12/708) - Original Music provided by [Felix Bird](http://2014.felixbird.com/) - Show Notes provided by [Mike Rossi](http://www.MallardCreatives.com) ------- [Get the FREE Optimize, Automate, Outsource Blueprin

**Summary:** In Episode #184 Ari interviews Doran Aldana, the founder of [My Testimonial Engine](http://mytestimonialengine.com/), a service that automatically collects testimonials from your customers and shares them on your social media channels. Listen as Ari and Doran talk about everything from entrepreneurial roots in College Pro Painters to the importance of trust and endorsements in facilitating professional success. **Special Announcements:** [Freeing Finland](http://www.biohackersummit.com) Come watch Ari and a collection of other well-renowned biohackers free the people of Finland from their bodily limitations at the 2015 Biohacker Summit being held in Helsinki, Finland from September 23rd through September 24th. Those interested in attending can [buy tickets here](http://biohackersummit.com/#pl_areauf9k2sm). [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower. **Time Stamped Show Notes:** - 13:43 – Introduction of Doran Aldana – Founder of [My Testimonial Engine](http://mytestimonialengine.com/) - 14:04 – Doran talks about his background - 15:00 – Pivoting to life coaching - 15:50 – The mortgage marketing coach - 16:04 – Founding Testimonial engine - 16:19 – Trust is the prerequisite to EVERY sale - 16:31 – Borrowed endorsement is the catalyst for success - 17:03 – College Pro Painters as a proving ground - 17:58 – Don’t fly by the seat of your pants—get a system and get a mentor if you want to launch an entrepreneurial career - 18:45 – Why are people so afraid to ask for testimonials? - 19:12 – SYSTEM = Save YourSelf Time Energy Money & Stress - 22:00 – Long story short, simplicity is KEY for obtaining testimonials - 24:18 – The older, higher affluent clients are those that are hardest to obtain testimonials from - 26:26 – Transform breakdowns into breakthrough for your clients - 26:48 – The types of testimonials that are more effective than others?—Prior Problem. Solution. Result. - 27:40 – The PSR formula is not without limitations - 28:34 – Don’t be afraid to write the testimonial for a client and just ask them to sign off on it - 29:07 – Doren’s _Top 3 Tips to be More Effective:_ - 29:40 – Identify a meaningful goal that you want to accomplish and why it’s important - 30:07 – Create a plan - 30:30 – Find a winning formula—borrow it if you need to—and then never quit - 33:42 – www.MyTestimonialEngine.com/ARI **5 Key Points:** 1. Winners never quit and quitters never win—it’s a cliché but it’s true. 2. Trust is the prerequisite for every sale. 3. Never ever underestimate the importance of planning—do not fly by the seat of your pants. 4. Find a mentor and hold on to them. 5. Simplicity is the key to getting a good testimonial. **Resources Mentioned:** - [Word’s Best Travel Jacket](https://www.kickstarter.com/projects/597538543/the-worlds-best-travel-jacket-with-15-features-bau?utm_content=buffer5afce&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) – A Kickstarter for the world’s most intelligent and optimized travel jacket - [Unified Weapons Master](https://www.indiegogo.com/projects/unified-weapons-master/#/story) – High-tech, martial arts body armor for use with REAL weapons - [Ease.ly](http://www.easel.ly/) – Inforgraphics featuring intelligent, easy to use templates - [Inbox Vudu](http://www.inboxvudu.com/) – Sits on top of your email and automatically pulls up emails with an action item, creates a summary, etc. - [Moo-Q](https://itunes.apple.com/us/app/id1012982181) – Intelligent Mood Tracking - [List Your eBook](http://www.listyourebook.com/?ref=producthunt) – A active database that can be used to promote eBooks for free or at a discount - [Slack as the Ultimate Tool for a Community](http://blog.usefedora.com/post/123639