Startup Acquisition Stories

If Ian Fourie could give two pieces of advice to founders selling their SaaS startups, he’d say: Register your business in only one country Start pushing founder responsibilities to employees as soon as you canIan sold his online corporate training startup, Pluto LMS, on Acquire.com fast (in just two weeks). However, he thinks he would have been even quicker had he addressed these points. Pluto LMS almost didn’t happen. It was a project started on a whim when Ian realized schools spent a lot more on their facilities than their material. He saw online education as inevitable and built an online platform for a client in the UK. Pluto had customers but it didn’t seem like it was going anywhere. That all changed during Covid as schools and corporations raced to the internet to see how they could conduct business online.Between 2020 and 2025 Ian grew his team to five employees and brought in a range of clients. Finally, he decided to sell on Acquire when his health started to worry him.Now Ian is working as a consultant for his acquirer for a year while he finds his next project.Tune into the Acquire podcast with Andrew Gazdecki and Ian and listen to them discuss: How he found his first clients. The advantages of selling alongside a professional advisor. How you can make your business seem more like an asset and less like a job.Ian is just getting started and you can follow him on his journey below: LinkedIn

What does it take to sell a startup for almost 20 times what you paid for it?Gabriella (Gabby) Rosen says it comes down to three things:Having an unfair advantage when you buyListing on Acquire.com for slightly less than it’s worth when you sellUnderselling the product in the listing when you sellGabby originally acquired her newsletter Nomad Cloud while working as a partner at an email outreach startup called EOC. When she spotted the digital nomad newsletter on Acquire.com, she knew it was a perfect fit for her expertise.Using EOC’s tools for highly-targeted email outreach, Gabby and her business partners at EOC turned thousands of keyword searchers into active readers of Nomad Cloud. They also systemized content creation with the help of an assistant and ChatGPT. Soon it was bringing in thousands of dollars a month.But her email startup was growing quickly too. Enough that Gabby couldn’t justify splitting her time between two businesses. She moved to sell Nomad Cloud on Acquire.com. With the help of Acquire’s acquisition manager Robbie, she flipped the business for 18 times what she paid for it.Tune into Gabriella Rosen’s chat with Andrew Gazdecki as they discuss:🚀 Gabby’s thoughts on how to flip startups on Acquire.com.📩 Why newsletters are underrated assets for acquisition.💡 The systems Gabby used to bring in buyers willing to pay twice her asking price.

Kamil Zowczac, founder of Copycopter, an AI-driven social media video generation tool, shares his rollercoaster journey from nearly going broke to a successful acquisition. He details his self-taught coding adventure in Bali and how a viral moment on TikTok changed the game. Faced with financial pressures, Kamil discusses the challenges of startup marketing and the pivotal decision to sell. He reflects on using Acquire.com, revealing valuable lessons in preparation and buyer engagement for anyone considering a sale. Now, he's back to building and thriving!

Founder Sukhpal Saini thinks you should consider offering lifetime subscriptions (at least for a time). He knows because he built a Shopify interface for Stripe that just couldn’t hold down recurring customers. Called Reetail, Sukhpal operated the application for two years and got consistent users. The problem was they all were selling products in relatively low volumes. It was hard for them to justify subscribing to his platform. As Sukhpal’s other side business, Engyne began to grow, he also had less and less time to dedicate to Reetail. Feeling like he’d given all he could to the product, he decided to sell in the best place he knew: Acquire.com. Sukhpal says his experience on Acquire.com was extremely straightforward. His buyer offered him the exact price he was looking for and paid all in cash.  Post-acquisition, Sukhpal shared how he got his sale to go off without a hitch, including: Creating multiple accounts for all his paid software, to facilitate an easy handoff Creating a clear list of why buyers should be interested in your product Setting aside a transition period to over all elements of your business with the buyer The tradeoffs of lifetime vs. subscription-based business models The advantages of including a “Risks and Limitations” component in your listing. Tune in by clicking the image above! Sukhpal is just getting started and you can find follow his journey below: Engyne (his new project) LinkedIn

While working full-time as a pharmaceutical sales rep, Bobby Dimovski noticed that medical professionals were: Always looking for new ways to grow their business. Usually 10 years behind on marketing trends. Hard to access (unless you were a pharmaceutical sales rep). Armed with this information and wanting to save for his kids’ college fund, Bobby founded a healthcare-industry marketing agency, 4MJ Social, in 2014.  He started by upselling his medical clients on marketing services like SEO and Facebook business profiles. Over 14 years, he expanded into a multi-client, full-service healthcare marketing agency doing web design, PPC, social media, and everything in between. Then a family member began suffering health issues. Bobby couldn’t put in the time to keep the business going. Rather than diminish his salary by hiring new management, Bobby wanted to unlock some extra cash from his decade-plus of work so he could take an extended break without worrying about money. Acquire.com had everything Bobby needed to find the right buyer for his business. Working with Acquisition Manager Ky Pratt, Bobby sourced the perfect buyer who understood his business and was willing to carry on his vision. The deal nearly fell apart when the financier pulled out, but Ky managed to keep all parties working together, and within a week, everyone was happy.  Tune in to this episode of Startup Acquisition Stories Podcast to hear Andrew and Bobby discuss: Why Bobby spent four years pursuing one of his largest clients (and what it took to land the deal). Why Bobby thinks all founders should ponder their seller financing limits before acquisition. Why always being completely transparent about your business attracts the best buyers. Bobby is just getting started and you can follow his journey on LinkedIn below: LinkedIn

After building and selling one of the first ChatGPT plagiarism checkers on the market in 2024, Tomer Tarsky decided to search Acquire.com for another project in the edtech AI space. He found a promising business, grew it for seven months, and sold it for three times the purchase price. The business Tomer stumbled across was called Seamless For Science. It was an AI literature review generator with 20,000 free users. While it didn’t make much money, its users were extremely active and would immediately complain if the service went down even for a day. After acquiring the business (which was built in a development language Tomer didn’t know), all he had to do was adjust the homepage copy and up the prices. Immediately, he earned $2,000 more in MRR despite some churn. “I knew if just one percent of those free users converted, we would have a lot more money,” he says. However, Tomer soon reached the limits of improvements he could make without hiring a developer. He’d already decided he wanted to expand outside of edtech, so Tomer returned to Acquire.com and sold it for three times what he bought it for within a few days. Tune into Tomer’s podcast with Andrew Gazdecki post-acquisition as they discuss: Why Tomer thinks it’s easier to double ARR on a $3k startup than a $30k startup 💹. How Tomer recommends other founders look for good startup buys on Acquire.com 🔍. Why Tomer thinks you should beware of buyers who won’t get on the phone 📲. Tomer is just getting started and you can follow him here: Twitter (@tomer_tarsky) His new project (www.conversionagent.ai)

Are you a developer who’s bad at email marketing?  Ironically, you may be in a great position to build the next big email marketing tool. Onur Genes wanted to promote his software development agency but couldn’t write good sales emails. He developed Nureply to help him send better automated cold emails. Eventually, he sold subscriptions to his development clients transforming his helpful tool into a SaaS business. In under two years, Nureply acquired thousands of users, and through savvy Facebook marketing, Onur became the face of the increasingly popular Nureply brand. However, right as the customer base doubled in size, Onur’s father passed away suddenly. Stricken and needing time away from his business, Onur turned to Acquire.com to find a new home for Nureply. With the help of acquisition specialist, Ky Pratt, he managed to find a buyer specialized in email products (they’d been in the industry since ‘98) within one week.  After the transaction, the buyers became close personal friends with Onur, and he says they still talk every week. Post-acquisition, listen to Onur’s chat with Andrew as they discuss: Onur’s biggest regrets from developing Nureply. Onur’s surprising marketing channel on Facebook. Why working with Acqire doesn't feel like a normal client-sales relationship to Onur. Onur is just getting started and you can follow him here: Twitter (@onurgenes)

Ian Blair has been an entrepreneur his whole life. As a kid, he sold lemonade, and then graduated to golf balls in adolescence.  While in university, Ian found his calling for the next decade: white-labeling Andrew Gazdecki’s Bizness Apps app-building software to churches. Later, he built his own template app builder, except with more customizable features (Bizness Apps meets Wordpress is how he describes it) called BuildFire. He completed his new app-builder in 2014, and through ten years of savvy marketing, helped over 15,000 satisfied customers build custom phone and tablet apps. But Ian always considered himself more of a marketer than a technical founder. In his free time, he’d cooked up an ecommerce project in 2021 – a new take on laundry detergent called Laundry Sauce. In just a year and a half, it brought in eight figures in revenue while Ian was still working at BuildFire pulling 80-hour workweeks. To return funds to investors (and time for himself), Ian sold BuildFire on Acquire.com with the aid of none other than Acquire.com CEO and former competitor, Andrew Gazdecki. Andrew helped Ian close an all-cash offer with an interested buyer, funding a surf trip to Indonesia and enough seed money to feel secure going all-in on his new venture. Listen to Andrew and Ian chat post-acquisition as they discuss: Their unique experiences of the app-builder industry Why modular SaaS businesses are hard to scale Why Ian settled on laundry detergent for his next business Ian is just getting started and you can follow his journey here: Instagram : @ianblair44 laundrysauce.com

Have you ever heard of the career readiness industry? It’s a rarely reported on but active auxiliary industry spanning career coaching and development, edtech, vocational training, higher education, and more. Just career coaching and development alone is valued at $45 billion. Harris Osserman founded Talk Hiring originally to turn voice notes into job applications as a B2C career-readiness product. He and his team changed trajectories into the B2B industry when a school district tried to buy them out as an interview prep tool. On the back of the successful pivot and many timely connections with hiring groups, Harris and his team developed Talk Hiring into a useful job interview simulation tool. Then they spun off a handful of other career-readiness apps when they saw the market was underserved. However, after the birth of his first child and a move to Atlanta, Harris was ready to sell Talk Hiring and look for something new to spend his time on. He created an account on Acquire.com and experienced just how effective it was to attract qualified buyers, securing seven offers within weeks. With the help of the Acquire team, he sourced an all-cash deal from a private buyer and closed quickly. Listen to Harris’ talk with Andrew as they discuss: How Harris pivoted into the career-readiness industry (he did a lot of volunteering). How Harris marketed his product (about five different ways). Why using Acquire.com can help you land a higher sale price. The startup building mistake to avoid if you want to attract buyers financing acquisitions with SBA loans. Harris is just getting started and you can follow him using the links below: Linkedin Twitter His blog

Software businesses can be immensely profitable in very little time. But they can also die just as quickly. Software engineer Mark Jivko built Go index me!, a tool that speeds up Google page indexing, in six months for a bit of extra cash. He grew it to over 150 regular customers and thousands of dollars in sales in under a year. But Mark knew building an app that only relied on the Google APIs was playing with fire. It could all be demolished with a keystroke during a system update. He wanted to sell while he was ahead so that he could move onto another project he was more passionate about. Mark had previously sold a business on Acquire.com and knew he’d find the buyer he was looking for there. He sold Go index me! in one week under the tutelage of his buyer, an eight-time serial startup acquirer who DM’d him almost immediately. Now Mark is gearing up for a new project to help founders using social media for product distribution to avoid platform addiction. Tune in to this SASP with Mark and Andrew as they discuss: Mark’s trick to do escrows faster The questions you should never answer from buyers before going under LOI Why Mark knew he was going to sell his tool from the beginning How Mark plans to help founders who use social media reduce their addictions to the platforms And read our writeup of Mark’s story here. Mark is just getting started and you can follow him below: LinkedIn Twitter