The Vertical Space

Jim Barry, Peter Shannon & Luka Tomljenovic
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Aug 13, 2024 • 1h 7min

#73 Jeff Luckett, UPS Flight Forward: An inside perspective on early adoption of UAS and AAM in cargo

Welcome back to The Vertical Space! In this episode, we’re thrilled to bring you a conversation with Jeff Luckett, President and founding member of UPS Flight Forward, a subsidiary of UPS. Since our podcast's inception in 2021, we’ve featured numerous OEMs and service providers from both advanced air mobility and traditional aviation. However, it’s not often that we get to hear directly from the buyers and industry leaders driving the demand for these cutting-edge technologies. Today, we dive deep with one of the key figures in the industry.Jeff shares his journey leading UPS Flight Forward, where he’s been instrumental in evaluating over 850 different companies to identify those best suited to meet UPS’s unique challenges and opportunities. He reveals the criteria used to differentiate the companies that made the cut from those that didn’t, offering advice to any company looking to collaborate with major players like UPS.Throughout our conversation, we explore the crucial role of cargo-centric operations in the future of advanced air mobility. Jeff discusses why he believes the cargo market is poised to materialize more significantly in the near term compared to the passenger taxi market. He also emphasizes the importance of understanding the specific needs of organizations like UPS when marketing new technologies and services.Jeff delves into the operational aspects, explaining why what happens on the ground is just as vital as what occurs in the air. We discuss the anticipated timeline for the introduction and scaling of future aircraft within UPS, UPS’s approach to insourcing versus outsourcing, and his thoughts on integrating new aircraft into the National Airspace System (NAS).
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Jul 27, 2024 • 1h 14min

#72 Srdjan Kovacevic, Orqa: The evolution of drones, vertical integration, and competing with DJI

In this episode, we’re excited to host Srdjan Kovacevic, CEO and co-founder of Orqa. Despite a low public profile, this Croatian team has made significant waves, initially through ultra-low latency FPV goggles for drone racing and now by building their own drones through a fully vertically integrated model. This strategy not only optimizes cost and performance but also positions Orqa as a strong Western alternative to DJI.Srdjan discusses his view that hardware in the small drone industry is far from commoditized, emphasizing its critical role in achieving optimal performance. He traces this misconception to the early consumer drone market and examines DJI’s innovation-driven dominance. Our conversation explores the benefits and challenges of vertical integration versus system integration, with insights into its impact on ultra-low latency video links. We also delve into how market dynamics and geopolitical events like the war in Ukraine are shaping the drone industry, and Srdjan shares his thoughts on FPV systems, their modern warfare applications, and future drone technology developments.
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Jul 16, 2024 • 1h 11min

#71 Libby Bahat, Israeli Civil Aviation Authority: Lessons learned from the Israeli National Drone Initiative

Welcome back to The Vertical Space! In this episode, we sit down with Libby Bahat, Head of the Aerial Infrastructure Department of the Israeli Civil Aviation Authority. Join us as we delve into what makes Israeli airspace unique, given its position as one of the most threatened airspaces in the world.We explore the Israel National Drone Initiative: its origins, surprising initiators, and current results. Learn about the costs of drone operations in Israel compared to other regions, and listen to Libby's "1, 10, 100" concept related to drone profitability.Discover how drones are used and managed in Israel, particularly in the context of the ongoing conflict. We discuss the evaluations of advanced air mobility that have taken place in Israel, and which aspects are scaling today. Find out what elements Libby sees scaling in the coming years and what he's most impressed with in advanced air mobility today.
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Jul 2, 2024 • 1h 28min

#70 Bobby Healy, Manna: Unveiling the unit economics behind profitable drone delivery

Welcome back to The Vertical Space! In this episode, we reconnect with Bobby Healy, CEO and Founder of Manna Drone Delivery. Bobby returns to discuss how Manna has not only met but exceeded initial expectations over the past two years. He dives deep into the details of Manna's unit economics, revealing how they achieve profitability with every flight, even when delivering a single cup of coffee. Bobby provides insights into the evolution of drone delivery over the past two years. He reflects on initial assumptions versus actual outcomes, highlighting pleasant surprises, disappointments, and his vision for the future. He emphasizes the economic viability of drone delivery, contrasting B2C and B2B strategies and sharing insights on market dynamics. Moreover, Bobby challenges the status quo of road-based logistics, advocating for a future where drones dominate last-mile deliveries. He also outlines his vision for advancing air mobility beyond drone delivery, offering compelling insights into future industry investments.
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Jun 19, 2024 • 1h 13min

#69 David Stepanek, Bristow: A philosophical guide for early AAM operations

We are happy to welcome back David Stepanek, Executive Vice President and Chief Transformation Officer of Bristow. With his extensive experience and pragmatic insights, David provides a comprehensive view of the evolution and future of advanced air mobility. In this episode, we revisit earlier impressions and assumptions, exploring how they have matured over time. For those who have approached this field with caution and realism, this discussion validates your strategy and offers valuable new perspectives.David and his team have authored "A Philosophical Guide For Early Operations," offering a thoughtful roadmap for deploying advanced air mobility. As early adopters and implementers, David and Bristow's insights carry significant weight. He emphasizes the advantage of experience in vertical flight and operations for evaluating and scaling this technology.You'll hear David's summary of the guide, his five-point thesis, observations on health management and flight operational data, the importance of experience in bringing technology to the aviation market, and reflections on how initial assumptions have held up or changed. Link to the Guide:https://d1io3yog0oux5.cloudfront.net/_2417d02d32e4b0be3f7af9f8cd89487a/bristowgroup/files/pages/services/advanced-air-mobility/AAM_Philosophical_Guide.pdf
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May 31, 2024 • 1h 14min

#68 Don Berchoff, TruWeather: Weather imposes uncertainty and uncertainty costs money

Welcome back to The Vertical Space! In this episode, we chat with Don Berchoff, CEO of TruWeather, about the critical impact of weather on aviation. Don highlights how weather-induced uncertainty costs the industry billions and shares staggering numbers on preventable costs. He discusses how aviation has adapted to unreliable weather data and the potential for significant improvements in flight operations and cost reduction.Listen to Don's insights on the three key elements for better forecasts and the importance of data. We also delve into the challenges and needs of weather forecasting for drones, eVTOLs, and advanced air mobility broadly. Despite a high attrition rate due to weather, the aviation industry's willingness to invest in better systems remains a challenge. Luka and Peter push Don on whether the industry can afford to invest in improved weather systems. 
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May 19, 2024 • 1h 2min

#67 Niels Kalshoven, Port of Rotterdam: Drone Port Operations

Welcome back to The Vertical Space and our discussion with Niels Kalshoven, Head of Drone Innovation Program at Port of Rotterdam and Co-founder Drone Port Rotterdam. This is one of the few discussions where we're speaking with someone without an aviation, OEM, or advanced air mobility background, but with experience where drones will be used - in this case at a maritime port, the Port of Rotterdam.Building upon previous discussions with Andrew Hately, Niels delves into current and future drone applications in the Port of Rotterdam, highlighting U-Space implementation, scale of operations, and the role of ports in providing drone services. This is an interesting business model and it'll be interesting to see what type of service eventually scales at port operations. Will the ports allow their customers to operate drones independently with some type of centralized command and control, or will ports provide some type of centralized service? It's great to hear how trailblazers are establishing drone operations, how they justify their efforts and spend, and how they see the real value in return from the operations of the future.
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May 6, 2024 • 1h

#66 Dan Magy: From Citadel to Firestorm, a journey through drone and counter-drone technology

Welcome back to The Vertical Space! Today we're joined by Dan Magy, founder and CEO of Firestorm, a California-based company developing low-cost and modular military UAS systems. Dan's entrepreneurial history includes the founding of Citadel in 2016,  a counter drone company employing various technologies, including radio-frequency jamming to detect and mitigate unauthorized drone threats. As you can imagine, Dan's rich background sets the stage for a really insightful conversation. We kicked things off by framing the counter UAS challenge, highlighting the inadequacy of most technologies developed in the past decade in mitigating modern drone threats, particularly on the battlefield. Dan talks about the founding and early days of Citadel and what it was like to navigate the complexities of selling to the government while responding to the urgent need of countering small drones in various hotspots in the world. We then explore the evolving nature of the drone threat and how this is leading to a sophisticated cat-and-mouse dynamic. We talk about the new realities that warfighters and drone operators in regions like Ukraine are adjusting to and how this is shaping the counter UAS landscape. Throughout the conversation, Dan draws parallels to Firestorm's strategy of overwhelming adversaries with mass and modularity. We also touch upon the significance of product and user interface simplicity, how to ensure long-term defensibility of drone companies, the reasons why U.S. drone companies are struggling in Ukraine, and some emerging technologies on the horizon that Dan is excited about.
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Apr 22, 2024 • 1h 6min

#65 Andrew Coleman: Unpacking the Value of Data in Aviation

Welcome to another episode of The Vertical Space where we sit down with Andrew Coleman, leader of GE Aerospace's software business. In this conversation, we explore the critical intersection of traditional aviation and advanced air mobility, delving into the effective use of data for meaningful insights. Discover how GE mines, analyzes, and provides data for aviation customers, and how this applies to the evolving landscape of advanced air mobility. From discussing the perception of the value of aviation data to identifying specific use cases for enhancing safety, sustainability, and efficiency, Andrew shares valuable insights that shed light on the future of aviation. Tune in to learn how a focus on targeted use cases and well-defined data can drive success in both traditional and advanced aviation industries.
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Apr 8, 2024 • 1h 22min

#64 Lorne Cass: Aviation Operations; Today's Lessons for Tomorrow's Operators

Welcome to The Vertical Space podcast and a discussion with Lorne Cass, an aviation executive who most recently served as Vice President of American Airlines' Integrated Operations Center, and is the current RTCA Chair. Lorne knows where aviation has been, where it is today and talks about how he believes we're going forward in aviation. You'll enjoy Lorne's overview of the aviation industry, airline operations, and the challenges faced by airline operations. Few can tell you better about the opportunities available to our innovators facing not just tomorrow's challenges, but today's opportunities for near term operational optimization. Innovators and their investors should take note. There are so many opportunities for innovators from Lorne's discussion. Starting with where he believes few agree with him on, to the challenges airlines and airports face today, to the requirements of today's and tomorrow's operators, to the challenges and opportunities of air traffic optimization and to the requirements and opportunities for data sharing and coordination in our complex airspace. 

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