Escape Velocity - with Dan Martell cover image

Escape Velocity - with Dan Martell

Latest episodes

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Oct 24, 2019 • 43min

Rebranding Your Company with Pierre @ MartellCustomHomes.com - Escape Velocity Show #13

Where does your entrepreneurial spirit come from?  Is it in your blood? For whatever reason that I still haven’t figured out, I’m in a family of business owners.  So for this week’s episode of Escape Velocity, I wanted to try something a little different. I sat down and interviewed Pierre Martell, the CEO of Martell Custom Homes. Yes… I interviewed my brother. A lot of people ask me about my family and about my upbringing. I love talking about them! Couldn’t be prouder. And a lot of people know about Pierre too. He’s built quite a name for himself. Pierre’s company is one of the largest and fastest-growing custom home builders in Canada, now spread across multiple cities, and servicing high-end professionals that want to build their dream home. And – get this – he only has 9 employees! (though… he subcontracts hundreds more) I’m super proud of him, so it’s awesome that I get to share his greatness with you. Tune in and learn more about what us Martell’s have in common – and a bit about what we don’t. In this episode, Pierre is really generous with sharing insights. I mean, he has to be, right? He’s my brother. 🙂 Anyway, we chat about: - His first business venture at only 8 years old - How he bought a car when he was 12 and traded his way up to a Mustang - The necessary pains of rebranding his business - Pivoting from competing on price to attracting high-end customers - Why it’s worth paying more to hire the best - Owning your mistakes with integrity - …And how I had to kick his ass a few times (truth!) Pierre’s story is one of growth. He took an idea, earned the street smarts to make it work and then… hustled. Never giving up, always adapting. Just… Hustle, hustle, hustle. 24/7. He grew from renovating small townhouses in one district to building million-dollar homes for wealthy clients all across the country. Pierre has really achieved something remarkable with his business, and it’s been such a blessing to watch his company grow from an idea shared around the barbecue into the respected, well-oiled machine that it is today. I love my family, and I love putting them in the spotlight.  I’m super proud of him and everything he’s achieved! So give him a little love and check out the latest episode.  And here’s a question for you: Do you think we look alike? Drop a comment on the video and let me know! -- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell
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Oct 10, 2019 • 44min

Business Dreams & Nightmares with Marc @ DPLWireless.com - Escape Velocity Show #12

Here’s a hypothetical for you: If your business suddenly took off – I mean like accidentally monopolizing your market and seeing exponential growth overnight – would you be able to handle it? Or would you crumble into a stressful wreck? I always found it odd when people spoke of a “fear of success” until I was face-to-face with it in my own life. This one thing you dream of is suddenly happening… and then panic sets in. Like, what the heck?! This was meant to make my problems go away, not add to ‘em! So, for the latest episode of Escape Velocity, I wanted to sit down and interview a good buddy of mine who knows about this problem all too well: Marc Albert. Marc is the CEO of tech company DPL Wireless and he spearheaded a surge of success they weren’t ready for. In 2006, they created the first wireless system for ATMs that could replace phone lines. You’ve probably seen these ATMs in bars and convenience stores (Yeah, the ones charging insane $5 transaction fees! Not Marc’s doing…) With no market research and no sales team, they tried something new with wireless connectivity… and the market erupted. Everyone wanted DPL’s system. Marc struck oil.  But almost all of it came crumbling down when a competitor arrived in the market, flatlining DPL’s growth and proving that their success was balancing on a knife’s edge. This all took a toll on Marc’s well-being and on his company’s culture.  For a while, Marc didn’t even feel like he was CEO material.If you’ve ever wondered what goes through a CEO’s head when success becomes the problem rather than the solution, then you’ve gotta check out this episode. Marc is a genuinely awesome guy. Super honest and down to earth, and in our interview he talks about: - Why you should never take success for granted - Dealing with competitors that end your monopoly - Learning when to stop - Ripping off the bandaid (<- SO GOOD!) - Knowing when to say “I’m wrong”  - Reenergizing a rotting business - Building a workplace culture worth showing up for - Choosing to restructure rather than sell After DPL’s growth flatlined, Marc worked hard to build back to their former success. He actually became one of my early coaching clients and I had the privilege of helping Mark work through some of those challenges. Fast forward to today and DPL has over 40,000 ATMs installed, each one earning them $10 per month, recurring subscription revenue. Do the math on that. Tune in to hear about the many lessons Marc learned the hard way. It just might give you the shift in thinking that you need today. -- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell
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Sep 26, 2019 • 38min

The Limitless SaaS Space with Einar @ TinySeed.com - Escape Velocity Show #11

Have you asked anyone working a normal job about their workflow?  If you get in the details of their processes, you’ll immediately see the optimization opportunities. Just think of all the excel sheet management that goes on in the professional world… This is one of the main reasons why there can never be enough SaaS businesses.  There are just countless niches that can deliver great profits.  Seriously, the amount of opportunities is crazy. I have been in the industry for a very long time, and still continue to be amazed…for example today.  Listen to this… I heard it from today’s Escape Velocity guest – the SaaS OG Einar Vollset.  He is a YC-alum, former Cornell CS Professor, founder of Discretion Capital and most recently of TinySeed – an exciting new startup accelerator designed for bootstrappers. So when he told me about this business, I didn’t quite get it at first… He was flippant as well when he heard about it from a friend, but eventually found out he was wrong. And you know what the business was… A kitchen countertop installer software. Amazing how niche, how specific, and yet successful SaaS companies can be. This is a very good example of the ENDLESS SaaS POTENTIAL. Seriously, watch the full video below and see for yourself. Here are some key takeaways from our conversations: - The number of SaaS businesses and why it should be 100 times more - Why institutional money is starting to move downmarket - The investment thesis behind TinySeed.com - Innovative models for financing and investing - How a founder should chooses to exit a business - Why M&A brokers are moving into the SaaS space - And much much more… This was a fun interview from start to finish, but I want you to focus on an insight Einar gave around 22 minutes in when I asked him what successful SaaS founders “do right” to achieve high growth. His response was “I have no idea”… and he gave it straight away with zero hesitation.  Quite the opposite in fact, he was extremely confident, as a man with his diverse background and experience would be… as if telling me “This is the right answer!”. What does that mean?  There you have someone who has spent many years in the SaaS space, has plans to invest in growing multiple businesses and he tells you that he has “no idea” about what is the right thing to do?! What kind of valuable advice is this? It is way more than advice… it is WISDOM! Einar can sit there and pretend to know what are the best things to do in order to make your SaaS company grow and be successful… but instead he is taking a page from Socrates’ book by telling you that real knowledge begins by admitting your ignorance! NOBODY can know what will work, until you try everything and find out for yourself… It is through the painful process of trial and error that you will find what you need to invest your time and effort in. Watch the full video to hear all the examples and SaaS success stories, and drop me a comment letting me know what you think about the key to SaaS success.  And be sure that there is always someone who can help you cut short the trial and error period. -- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell
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Sep 12, 2019 • 56min

Raise Your Prices Effectively with Patrick @ ProfitWell.com - Escape Velocity Show #10

Building a tech startup and pricing it right can feel like being lost in a jungle. You don’t know where to turn, what path is gonna get you out, and all you do is wake up in survival mode. Don’t worry, I’m here to help. I’ve personally gone through every pricing and product pivot you can imagine. Going freemium. Selling to Enterprise. Even trying hybrid approaches (e.g. marketplace with a monthly subscription). But today, I’m joined by THE guy that can help you cut a clear path to pricing victory… let me introduce you to the guy I reach out to when making these big decisions. My guest for episode #10 of Escape Velocity is Patrick Campbell, co-founder & CEO of ProfitWell. In our sit down, we dive deep into the story of his company and explore his model for innovation and success. Fascinating stuff. We talk about optimizing pricing, limiting churn, subscription growth and many more essential issues for all aspiring SaaS entrepreneurs… here are some of the headlines: - ProfitWell & Price Intelligently- Price elasticity & willingness to pay - Finding your voice in a new medium - Personalized video outreach - Dealing with PR disasters - Navigating the world of reviews - Being ethical with your customer’s data - Will every SaaS product have a free version eventually? - How to raise your prices effectively - Patience & the most charitable interpretation principle Around the 17 minute mark, our conversation shifts towards media and content creation. Patrick really hits the nail on the head with the message: “We are all going to be media companies, on some level at some point.” His idea rings true on many levels… the SaaS space nowadays demands having a vision, communicating with your customers and finding a way to stand out. You can easily stumble into a cutthroat world where fighting for clicks, likes or retweets seems like the only way to get traction. Don’t fall into this trap. Think long term! The only real asset you have is providing a valuable product/service to your customers. Invest in something you are absolutely proud of doing. There is no better way to attract a following and remain true to the core values of your company! I loved this whole conversation and walked away completely struck by Patrick’s wealth of knowledge…  Check out the full video here and drop me a comment below if you want to discuss pricing, generating value for customers, content creation, or any of the topics we cover! -- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell
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Aug 29, 2019 • 38min

What Makes Great Companies Stand Out with April Dunford @ AmbientStrategy.com - Escape Velocity Show #9

Another episode of Escape Velocity, and another opportunity to level up your game as an entrepreneur! We are jumping right into a topic of major importance for your business – POSITIONING! Getting your positioning super tight and specific can be the holy grail of growth… and many of the major players in the SaaS space are proof of that! It all comes down to picking the low-hanging fruit… get to know your BEST CUSTOMERS – the ones who love your product, tell others about it and the sale will close fast…  That being said, what if that’s only 20-30% of your customers?!… Is it better to keep a loose positioning and get to as many customers as possible? The devil is in the details! On this episode of Escape Velocity (#9), I sit down with the amazingly charismatic and knowledgeable April Dunfordto talk about her journey as an entrepreneur, positioning expert and much more! Watch the full episode to learn how to identify your best customers and get your positioning just right. April is dropping knowledge non-stop during our talk! Here are some of the key topics:  - The story of Janna Systems (<- MUST HEAR)  - Keeping a loose positioning in the early days of a company - The marketing playbook - Generic vs. Specific approaches - Chasing trends in marketing - What separates great companies from the rest - How to hire a good marketing leader? - What makes great leaders in the SaaS space? - What is professional maturity? These days, the tech space is bombarded with hot new flavor of thе month strategies like Category Creation and it’s all too easy to follow the trends and commit your business to a marketing plan that is not necessarily the best option for your growth. I am not trying to throw shade on Category Creation here… it can be amazingly effective in the right situation. But as April points out in our conversation, this is mostly the case for established companies, with serious brand recognition and access to capital. Find what worked with your most successful past deals and established business relationships… look for the patterns that define your ideal partner. At that point, building a marketing plan becomes a piece of cake! Now you know what to look for… it’s time to commit. Do not underestimate how important it is to stick to your message… remember that you will get tired of your own marketing before your customers do! The big takeaway is… spend the necessary time and effort to get your basics right! Listen in on the whole conversation and learn how to make waves in the SaaS space through good positioning. Watch the full episode here for more insights and make sure to drop a comment if you have any questions about optimizing positioning and marketing strategy. -- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell
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Aug 15, 2019 • 46min

Personal Journey Of a SaaS Founder with Nathan @ ConvertKit.com - Escape Velocity Show #8

Imagine this scenario… You’ve launched a great SaaS product and things are starting to look up… GREAT! Now you are doing marketing, sales, dealing with clients, upgrading the product, doing everything you can to stack up your MRR. The more you grow, the more you have to delegate and rely on your team members. There comes a point where you have to decide what kind of leader you are going to be. And let me tell you, that is one of the toughest decisions you have to face… …dread it, run from it… it still arrives 🙂 So you better think long and hard about that! Having a team that shares your vision, is on top of things and REALLY CARES for your business is something that you need to build up and trust me “I’m the boss, do it my way or else” will not work. So what can you do to make sure that your people are empowered in the best way possible and bring success to your company? In this episode of Escape Velocity, I talk to Nathan Barry – founder, creator, speaker, good dude, and honorary Canadian (yes I have the power to bestow that title!).  We go into the story of his company – ConvertKit.com, what has he done to build up his employees and much more! Here’s an overview of what we covered on today’s podcast: - The initial stages of ConvertKit’s growth - Nailing your Ideal Customer Profile (<- My favourite story) - Who do you serve? – finding the right niche - Can you really rely on word of mouth for growth? - Running an affiliate program - Investing in your team members’ brand - How to take advantage of webinars- Focus on inbound marketing  - The personal journey of a SaaS founder I had a great time talking to Nathan (who btw, is an absolute stud on the cover of SaaS Magazine) and we got into many amazing topics, but I want to draw your attention to his ideas on building the brands of people on your team – around the 25th minute of the video. His thought process really highlights what the difference is between a real entrepreneur – looking to make a great product, work with amazing people and pursue lasting success, and someone seeking to play entrepreneur long enough to cash in and bust out. Investing in your employees brand, flying them out to meetings, empowering them to make decisions, giving them the space to innovate…  This leads to all of your people not only wanting to work for you, but trying to get their friends to work for you (and I mean their smart and capable friends), because you are truly providing a valuable environment for them. Now, I know that it can be tricky to trust people… man, have I faced my fair share of frustration with idleness, lack of motivation or commitment… But, along the way you learn that even with all that, there is no better leadership than genuine inspiration! To go about that, you need to serve your employees… yes, YOU serve THEM!  Your job is to wake up everyday asking how you can help them do their work better. Service leadership is the key. So, check out our full conversation and leave a comment below if letting me know what you biggest takeaway was! -- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell
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Aug 1, 2019 • 40min

Learn and Adapt As a Non-technical Founder with Darren @ Hugo.team - Escape Velocity Show #7

How do you deal with having a powerful new idea that inspires you to change the direction of your business? Many times on the journey  you will find yourself shifting priorities and jumping on new opportunities. That one meeting, conversation or feedback from a client makes you realize that there is a niche to be filled and you can take things to a whole new next level. Being flexible and creative is awesome, but it is not easy to get everyone else along for the ride…  Having a cast of amazing people in your company is step one… but activating their maximum potential is a whole other ball game. So how do we do that? Trust and communication! Well, that has been an old drum to beat on, BUT technology and innovation provide us with fresh new ways to rise above the cliche and achieve exponential results. Give your team the chance to fully see your thought process and to share ideas among themselves! In this episode of Escape Velocity, I sit down with Darren Chait, co-founder and COO of Hugo – a meeting note platform that enables fast-moving teams to make meeting insights shareable and actionable in their existing tools. We jump right into this exciting topic and Darren shares his valuable experience. Some of the other topics covered in our conversation: - Hugo – a real-time feed of insights - What the tools you use to say about the attitude in your company - An accessible way for sales and marketing teams to use Jira - Taking part in conferences/events and making the best of it - Moving to San Francisco and why it matters - Growing into the role of a founder and becoming a good leader - Dealing with the highs and lows - How to learn and adapt as a non-technical founder - What is the future of SaaS tools in the B2B environment So, now I want to talk to you about an exciting takeaway I got from my time with Darren. Around the 28 minute mark we touch on his evolution as leader and founder of a SaaS company. He shares that now is an awesome time for non-technical or “no code” founders. Darren isn’t afraid to learn anything on the go and take advantage of the vast knowledge base online. When I asked him about learning new skills, his answer was simply “I just try”… Trivial or easy as it may sound, this is what often makes or breaks a successful entrepreneur! “Just trying” is what opens the door to your own potential and no amount of thinking or reading can prepare you better than problem-solving on the job. Does that mean that every “try” will be a success? Absolutely NOT!  But that is not the point… you are playing the long game. And the way to be truly unstoppable is to learn how to jump into the arena every single time with no hesitation, KNOWING that there are no guarantees. In our conversation, Darren shared many of his strategies which allow him to keep this super   mindset, like the “high-low meeting”, his walk-and-talk sessions with his co-founder and how to run a marketing driven company. Catch the full episode for all the details and let me know what you think in the comments. -- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell
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Jul 18, 2019 • 44min

Doubling Down on The Models That Work with Vivek @ MovableInk.com - Escape Velocity Show #6

You’re a cash-starved startup owner. You go hard after one of your big enterprise clients and they pay for a whole year of your service in advance… Just like this, without any additional questions or arrangements. This is what happened to Vivek Sharma back in the day, when his now $50+ mil ARR company MovableInk was struggling to score its first few corporate clients.  But this idea to ask for a 12-MONTH ADVANCE PAYMENT didn’t come out of nowhere.  Although it sounds intuitive, not a lot of startup founders will come up with it on the spot if they have no experience. Even if they do have experience, it may still not be enough. Because what matters the most is the context and the knowledge of the client. Vivek didn’t come up with the idea with himself  – it was a suggestion from his sales partner at CheetahDigital, which is one of the ideas he talks about in today’s Escape Velocity episode. Vivek had no idea the client would be totally OK with this… He elaborates about the advantages of selling with other technology partners who already know the client you’re pitching to. This gives you leverage because you can get inside information as to which solutions the prospect is looking for. Watch the video below to catch Vivek’s insights firsthand. In this incredible interview, we discuss: - Sales partners to increase velocity - The Nifty Fifty - Director-level objectives for sales alignment - Relationship-based sellers vs product-based sellers - Pitching solutions to increase win-rates - Using “Crossing the Chasm” for account targeting - Startup sales to increase sales velocity- The Customer Conference- Pushing yourself out of the comfort zone Lots of SaaS juice in all of them, but I especially want to unpack for you the customer conference, as it’s one of the more neglected marketing channels. Skip to 32 minute in to hear it for yourself. Vivek has done the Customer Conference for 3 years in a row already. At first it started organically when his client services team organized dinners with prospects… Super casual, super conversational. And guess what? It had a great engagement. Because everyone likes being treated as a good friend, and your customers are no different. Seeing the good engagement with smaller scale events, Movable Ink eventually decided to do an Email Transformation Tour – visiting cities around the country to get together with customers and prospects. That’s the business equivalent of a rock band tour…pretty awesome…  The tour got very good attendance, and great ROI, which the company tracked with Splash.com (and events management platform).  So the natural thing for Movable Ink to do next was to organize a customer conference. You definitely need the right team to pull this off, but if you do it right – from there on, things will only grow bigger… How big? Last year, the Movable Ink Customer Conference got more than 600 marketers at a larger-than-life venue. You can imagine the value of mixing existing customers with prospects and being able to use real-life recommendations – one of the best ways to grow a brand. Obviously, to be successful, event marketing needs time to grow – you cannot simply get the crowd necessary to pull this off as a 2-month startup. But if you do things right, engage your clients, and create value, you can get leverage and acquire new customers by inviting prospects to attend. So what’s your event marketing strategy? Drop a comment below and share your insights and questions. -- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell
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Jul 4, 2019 • 41min

Integrate Core Values Into a SaaS Business with David @ Grasshopper.com - Escape Velocity Show #5

What’s the first thing you need to do when starting a business? (A lot of entrepreneurs get this part wrong.)  Now, I know… everything starts with “there’s a problem that needs solving and I can solve it.”  Then, if things go right, you reach a point where you have 25+ people… and all of a sudden, they’re making decisions against the values your business stands behind – the core of the company.  Meaning, the first thing you should set in stone for your business are your core values… and I don’t mean putting them as a poster on the wall at your office with a picture of an iceberg behind them. How do you create an operating model that drives your teams decisions? Check out the latest Escape Velocity episode with Grasshopper.com founder David Hauser where we talk about the best ways to integrate the core values in your business and more.   During our video, we go through the following key topics every founder should think about: 1. How to market a bad product 2. Things that keep you up at night while growing FAST 3. What makes you hire a business coach 4. The meeting rhythm 5. How to integrate values in the company 6. The entrepreneurial roller coaster 7. Thoughts on capital funding (as a founder and investor) 8. How to know when you’re ready to sell 9. The post-exit emotion 10. SaaS marketing strategies for ecommerce We go deep in each of these points that can save you LOTS of time while growing your business, but again… the whole journey starts with setting the core values. What’s the right time to introduce your values? It is obvious – you set them from the very start. You should make sure that from day one each individual stands by these values. So the right moment to start the inception is the recruitment phase. Actually, if the values are not already there it would be pretty hard to integrate these in somebody’s mindset. So, what do you do? You simply ask them a question they can’t fake in a way that will surely represent a real life story directly related to the core values of your company. Why to do that from the very beginning?  Because I have worked with people that implemented that on a later stage and then found themselves with a team in which more than 30% of the people did not represent their values.  Next thing you know, people are leaving. Tough one – how do we make things right? I can tell you straight away – it ain’t gonna be easy!  That’s why you should focus on this from the very beginning.  Go to minute 14 where Dave gives specific real-life example of how he integrated the core values of Grasshopper into the recruiting process.   Make sure your team stands behind your core values and never worry whether your business is moving in the right direction. If you set your core values right, you set the bar for office culture and work ethic in your absence. That’s when you can feel safe to start scaling. Watch the full interview and let me know your thoughts below on how you make sure that your core values are integrated in your business. -- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell
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Jun 20, 2019 • 40min

Buying Back Time with Ross @ Maropost.com - Escape Velocity Show #4

Do you know what it takes to buy a private jet? Have you thought about why you would want a private jet? These are questions that pop in the minds of a lot of business owners and for good reason, because they symbolize a form and level of success. Not only that… the private jet allows you to buy back time. Well, it takes a lot of time and effort… Or the way Ross Paquette calls it: the 10 years of ALL GO & NO STOP! Know this though, a private jet is not a time machine… … it won’t help you go back and amend the mistakes you’ve made, but it will allow you to buy back some of the time you lost while making those mistakes. You should really think how you’d spend that time so looking back 25 years from now you can say to yourself – It was worth it! In this episode of the Escape Velocity, Ross and I talk at length on the things you need to cover before you can start buying back time. Here are some of the things you should focus on if you want your time back: 1. The philosophy behind the product 2. The tricks of building relationships quickly 3. The principles of customer experience 4. The art of the DEAL & how to activate accounts 5. How to develop yourself as a leader6. How do you plan the executive strategy 7. How to find the CORE of the company 8. What it takes to find the right Investor The starting point when building your company is to get the philosophy behind it straight and clear. Are you building this business to have a great product and be profitable? Or are you building the product so that you can raise the capital and really grow? Both options have their benefits. No argument there. However, what most people tend to forget in the midst of raising capital is actually developing their product and business’ profitability. One thing is certain. If you stop developing your product and you do not offer the product that people need NOW… or even one step further – that people don’t know they need YET… someone else will! At that point you are playing chase. I don’t want you to be there. YOU don’t want you to be there! Just listen to the full episode here and give it some thought. It will save you a lot of time! Just like a private jet… Or a time machine… -- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell

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