

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection
Steve Hutt | Shopify and eCommerce Expert
Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.
I'm Steve Hutt, and I've lived every level of the ecommerce journey—from eBay Power Seller shipping products myself to Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with the teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.
Here's what makes this podcast different: I've been on both sides of the table.
6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building and scaling my own businesses taught me what actually works when your money and reputation are on the line. That combination—insider access plus real operator experience—gives you a perspective you won't find anywhere else.
Since 2016, eCommerce Fastlane has delivered over 420 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I sit down with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.
Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.
You'll discover how to leverage emerging tech without losing what makes your brand unique, and you'll hear real founder stories—including lessons from my own journey and insights from 400+ industry leaders who've been exactly where you are.
This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.
Ready to grow smarter, not just faster? Join 30,000+ merchants in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."
Steve Hutt
DTC Founder | Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com
I'm Steve Hutt, and I've lived every level of the ecommerce journey—from eBay Power Seller shipping products myself to Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with the teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.
Here's what makes this podcast different: I've been on both sides of the table.
6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building and scaling my own businesses taught me what actually works when your money and reputation are on the line. That combination—insider access plus real operator experience—gives you a perspective you won't find anywhere else.
Since 2016, eCommerce Fastlane has delivered over 420 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I sit down with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.
Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.
You'll discover how to leverage emerging tech without losing what makes your brand unique, and you'll hear real founder stories—including lessons from my own journey and insights from 400+ industry leaders who've been exactly where you are.
This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.
Ready to grow smarter, not just faster? Join 30,000+ merchants in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."
Steve Hutt
DTC Founder | Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com
Episodes
Mentioned books

Aug 15, 2024 • 42min
Boost Your Shopify Store Growth: Lessons In Tax And Finance Strategy
Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Alan Chen, co-founder of FreeCashFlow. With over 20 years of expertise in tax, accounting, and financial services, Alan is dedicated to helping e-commerce businesses thrive.In this episode, Alan will explore the complexities of international expansion for online stores, emphasizing the importance of understanding tax compliance and financial management. He shares an insightful story of a client who faced significant challenges due to lapses in international tax registration, underscoring why meticulous bookkeeping is essential for sustainable growth.Alan provides actionable advice on leveraging financial tools like QuickBooks and Xero to streamline business operations. He also discusses the nuances of international tax treaties and business structuring to facilitate growth and maximize profitability.You’ll gain insights into how AI and automation can enhance operational efficiency and customer service. Also discussion around strategies for diversifying suppliers and implementing dynamic pricing to stay competitive. Alan’s invaluable tips will help you future-proof your business and maintain profitability in a rapidly evolving market.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Aug 8, 2024 • 23min
Data-Driven Marketing: Insights From Temi Agbede on Scaling eCommerce Brands
Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Temi Agbede advisor and a fractional marketing executive at T. Blacksmith Consulting.Temi is an advisor and fractional marketing executive at T. Blacksmith Consulting. She's worked with big names like Estee Lauder, Lord and Taylor, and S'well.Temi shares her journey in eCommerce, from its early days to now. She talks about what she's learned and the strategies that work best. Her experience is valuable for all kinds of brands, big and small.In this episode, we cover important topics like full-funnel marketing and using data to make smart choices. Temi also gives tips on how to keep up in the fast-changing world of online selling.Whether you're just starting out or you've been in business for years, this episode has advice you can use right away. Temi's insights will help you grow your online store and stay ahead of the competition. Don't miss out on this chance to learn from a true expert in eCommerce!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Aug 8, 2024 • 35min
Unlocking $12 Trillion Opportunities: Shopify’s Game-Changing B2B Initiatives
Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Mani Fazeli, VP of Product at Shopify.In this episode, we'll dive into Shopify's big moves in the B2B world. Mani will walk us through how Shopify has grown its B2B offerings since 2016-2017. We'll learn about the huge $12 trillion opportunity Shopify is tapping into with cool new features. These include custom payment terms, connections to business software (ERP), and special B2B online stores.Mani will also tell us about Shopify's new Collective platform. This helps merchants team up and share inventory more easily.We'll talk about how younger business buyers want to shop differently now. Mani explains how Shopify can bring together regular online stores (DTC) and business sales (B2B) in one place. This saves money and makes things simpler for merchants.You'll hear success stories from real brands like Brooklinen and Lulu and Georgia. They've used Shopify's B2B tools to grow their businesses in exciting ways.Whether you're already using Shopify Plus or just starting out, this episode is packed with great info. You'll learn how to use Shopify's latest B2B tools to help your business grow.So tune in and find out how Shopify can take your online store to the next level!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Jul 30, 2024 • 50min
Windsor Fashions On Sustainability, AI Innovation, And Customer Loyalty With Freya Seeger
Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Freya Seeger, Director, Site Merchandising of Windsor Fashions.In this episode, we’ll explore how to make your online store feel local to international customers. Freya shares tips on using the right currency, language, and duty-free shopping to improve the customer experience.We’ll also dive into how AI is changing e-commerce. From product suggestions to loyalty programs and content creation, we’ll see how AI can help businesses work smarter while still connecting with customers on a personal level.Freya will discuss why sustainability matters in fashion. She’ll explain the importance of being open about how clothes are made and talk about new rules in Europe that affect fast fashion.We’ll also cover practical advice for selling more products, dealing with coupon issues, and using AI to help create content. Freya will share real examples from Windsor Fashions’ website to bring these ideas to life.Whether you’re new to e-commerce or a seasoned pro, this episode is packed with useful tips. Join host Steve Hutt and Freya as they explore how technology and human creativity work together in online retail. You won’t want to miss these valuable insights for growing your e-commerce business!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Jul 23, 2024 • 40min
TikTok Inspired, Sephora Approved: The Aavrani Hair Care Journey
Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Justin Silver, co-founder of Aavrani.Aavrani is a fresh face in the beauty world, mixing modern science with old Indian wisdom to create skin and hair care products. Unlike big brands with celebrity faces, Aavrani is led by its founder and driven by its community. They focus on making high-quality, natural products that help grow thicker, healthier hair.Justin's story is quite fascinating. He began by participating in a high school marketing club and then transitioned into working in private equity and investing in new companies. Now, he's running a beauty brand. We'll hear about Aavrani's savvy moves, like working with everyday people instead of just beauty influencers, teaming up with Sephora, and plans to sell in other countries.You'll love this episode if you want to learn how a new brand can combine old ideas with new ones and succeed in a tough market.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Jul 16, 2024 • 32min
From Warehouse To Doorstep: The Impact Of Logistics On Brand Success
Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Andreas Andrea, the Director of Logistics and Warehouse Operations at Murad.Murad is a well-known skincare brand started by Dr. Howard Murad and is now part of Unilever.Andreas brings a wealth of knowledge to our conversation about e-commerce and delivery operations. He started his career at McMaster-Carr and later worked at FabFitFun, gaining valuable experience along the way.Today, we explore critical aspects that shape customer satisfaction and brand perception in the digital age.Let’s start with last-mile delivery, the final and most crucial step in getting packages to customers. This seemingly small part of the process has an outsized impact on how customers view your brand. A late or damaged package can quickly turn a positive shopping experience sour, potentially costing you repeat business.Our expert guest, Andreas, brings valuable insights from his experience in logistics, particularly lessons learned during the COVID-19 pandemic. This challenging period forced rapid adaptations in the shipping industry, providing a wealth of knowledge on handling large-scale disruptions.Sustainability in shipping is another crucial topic we’ll address. While making shipping eco-friendly is challenging, many companies are innovating to reduce their environmental impact. This shift isn’t just good for the planet – it’s increasingly important to environmentally conscious consumers.We’ll also discuss why businesses are moving away from relying on a single shipping provider. This strategy, akin to not putting all your eggs in one basket, helps companies avoid major disruptions if one carrier faces issues.Whether you’re a seasoned e-commerce pro or just starting out, this episode will equip you with insights to build stronger, more efficient delivery systems for your business. Let’s dive in with Andreas and explore the changing landscape of e-commerce logistics.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Jul 8, 2024 • 40min
Thriving Together With CartStars: The Strength Of Community In Ecommerce And Retail
Welcome to another episode of eCommerce Fastlane. Today, we have the pleasure of hosting Debbie Pearce, the Founder and CEO of CartStars, an exclusive, invitation-only community tailored for top leaders in ecommerce and retail.In this episode, Debbie shares her inspiring journey to the United States and how her experiences have profoundly influenced her approach to leadership, a story that will surely inspire and motivate you. With a focus on servant leadership, Debbie emphasizes the importance of understanding and addressing the real needs of her community.CartStars began as in-person gatherings and has since evolved into a thriving online platform, enabling members to connect and collaborate anytime. In our conversation, we discuss the unique ways CartStars facilitates knowledge sharing and mutual learning among its members. Debbie explains their rigorous process for vetting new technologies and forging trustworthy partnerships.This episode is a treasure trove of valuable insights for anyone in the ecommerce sector, technology enthusiasts, or those looking to build their own impactful communities. It’s a source of information that will empower you in your journey.Join us as we explore the world of CartStars and uncover how the power of real connections and shared knowledge can drive success!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Jul 1, 2024 • 35min
Revolutionizing eCommerce: Inside Bloomreach's AI-Powered Future With Vikas Jha
Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Vikas Jha, the Vice President of Engineering for Conversational Commerce at Bloomreach.In this episode of eCommerceFastlane, we dive into the exciting world of AI and how it's changing online shopping. Our guest is Vikas Jha, who leads the conversational commerce team at Bloomreach. We'll explore how Bloomreach uses AI to make online shopping more personal and fun for customers.Vikas will tell us about Bloomreach's cool AI called Loomi. This smart AI helps create unique shopping experiences for each customer. We'll also learn about Bloomreach's different tools that help businesses connect with customers, make searching for products easier, and even chat with shoppers in a natural way.But that's not all! Vikas will share his journey in the tech world, including how chatbots have grown up over the years. He'll explain why talking to customers through chat can help businesses make more money. We'll even hear about real companies, like the Japanese snack box company Bokksu, that are using these new tools.Whether you run a business and want to keep your customers coming back, or you're just curious about how AI is making online shopping better, this episode has something for you. So grab a snack, get comfy, and let's jump into the future of online shopping!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Jul 1, 2024 • 36min
From Shutdown To Success: Tools For CBD And Regulated Markets
Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Bill Glass, the Co-founder of AltruPay.In todays episode, we explore the complex world of payment processing for high-risk industries with Bill Glass, Co-founder of AltruPay. Bill shares his expertise on navigating the challenges faced by businesses in regulated markets like firearms and CBD, offering invaluable insights for merchants who find themselves in this tricky landscape.Bill explains how AltruPay provides a lifeline for stores that can’t use Shopify Payments, emphasizing the importance of transparency in bank fees and regulations. We discuss AltruPay’s rigorous compliance checks and how they ensure businesses adhere to legal requirements while still processing payments smoothly.Our conversation covers the reasons certain businesses are classified as “high-risk” and the impact on their processing fees. Bill also reveals how AltruPay helps Shopify stores in regulated markets stay operational when other payment processors shut them down, offering a crucial safety net for these businesses.We also examine AltruPay’s seamless integration with Shopify and other e-commerce platforms, as well as their cutting-edge fraud prevention tools that keep transactions secure. Bill shares practical tips for implementing these tools effectively, helping store owners safeguard their businesses.Whether you’re running a store in a regulated market or simply looking to optimize your payment processing, this episode is packed with actionable advice.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Jul 1, 2024 • 60min
From Zero To Millions: BattlBox's Explosive Growth Story With John Roman
Welcome to another exciting episode of eCommerce Fastlane! I’m thrilled to bring you a conversation that’s packed with insights, challenges, and innovative strategies from the world of e-commerce and outdoor gear.Today, we have a very special guest joining us – John Roman, the Founder and CEO of BattlBox. If you’re not familiar with BattlBox, you’re in for a treat.This company has made waves in the outdoor and survival gear industry, and John is here to take us behind the scenes of their remarkable journey.In this episode, we’re going deep into BattlBox’s story, exploring everything from their Netflix debut to their latest TikTok strategies. John will share the exhilarating ups and the challenging downs of landing their own Netflix show, giving us a candid look at what it’s like to bring your brand to the small screen.But that’s just the beginning. We’ll also explore how BattlBox is harnessing the power of short-form video on TikTok to grow their business in exciting new ways. If you’ve been curious about how to leverage this platform for your own brand, you won’t want to miss John’s insights.One of the most fascinating aspects of BattlBox’s success is their ability to build a strong, engaged community of outdoor enthusiasts. John will open up about the challenges of running a business while nurturing this community, and share valuable tips on keeping customers happy and coming back for more. We’ll explore their smart content marketing strategies that have helped them forge deep connections with their audience.Looking to the future, John will give us a sneak peek into BattlBox’s latest moves, including their new product launches for 2024 and how they’re navigating the rollout of TikTok Shop. It’s a glimpse into the ever-evolving world of e-commerce that you won’t want to miss.So, get ready for an honest, down-to-earth conversation about what it really takes to build a successful brand by turning customers into loyal fans. Whether you’re an e-commerce entrepreneur, a marketing professional, or just someone interested in the outdoor gear industry, this episode is packed with valuable insights and inspiring stories.Let’s dive in and learn from John Roman and the incredible journey of BattlBox!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.