eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection
Steve Hutt | Shopify and eCommerce Expert
Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.
I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.
Here's what makes this podcast different: I've been on both sides of the table.
6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.
Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.
Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We dig into Shopify apps, digital marketing, retention tactics, AI tools, and the operational stuff that actually reduces overwhelm—while building customer loyalty that lasts.
You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from guests across 430+ episodes who've been exactly where you are.
This isn't content for content's sake. It's what you'd get sitting at a mastermind table with someone who's built, scaled, and exited—and helped hundreds of others do the same.
Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."
Steve Hutt
DTC Founder | Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com
I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.
Here's what makes this podcast different: I've been on both sides of the table.
6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.
Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.
Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We dig into Shopify apps, digital marketing, retention tactics, AI tools, and the operational stuff that actually reduces overwhelm—while building customer loyalty that lasts.
You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from guests across 430+ episodes who've been exactly where you are.
This isn't content for content's sake. It's what you'd get sitting at a mastermind table with someone who's built, scaled, and exited—and helped hundreds of others do the same.
Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."
Steve Hutt
DTC Founder | Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com
Episodes
Mentioned books
Jan 23, 2024 • 45min
Speed Sells: How Turbocharging Your Shopify Site Can Skyrocket Profits With Daren Limas Of Nostra
In this episode of eCommerce Fastlane, host Steve Hutt is joined by Daren Limas, VP of Nostra, to discuss the crucial topic of website speed optimization for Shopify brands. Nostra's pioneering Edge Delivery Engine is at the forefront of this discussion, with a focus on server-side optimization and its profound impact on site speed and user experience. The conversation covers the evolution of Nostra's core product, its comparison with other speed optimization tools, and its remarkable success stories with brands like Beachwaver. Together, they explore the challenges of site optimization, the significance of speed during peak seasons, and how Nostra's solution can bring about tangible improvements in conversion rates and revenue. They also touch upon the podcast's sponsors, Support Zebra and Retention.com, and offer valuable insights and a free trial for listeners looking to enhance their site performance. This episode offers an in-depth exploration of the necessity of site speed and the innovative solutions provided by Nostra for Shopify brands.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.
Dec 4, 2023 • 23min
Meaningful AI In Customer Service: Go Beyond The Hype With Richpanel
Welcome to another episode of eCommerce Fastlane, the podcast show that brings you the latest strategies, platforms, and Shopify apps to help you build and scale your thriving ecommerce business.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.
Dec 1, 2023 • 33min
Shopify's Silent Salesperson: How Alia Educates And Converts With Cory Gill Of Alia
Welcome to the latest episode of eCommerce Fastlane! In this episode, host Steve Hutt is joined by Cory Gill, co-founder of Aliyah, to explore the world of gamification, customer education, and brand storytelling in the Shopify ecosystem.They discuss the significance of leveraging first-party data, marketing strategies for upcoming events like BFCM and Q4, and the impact of customer retention and brand affiliation on the success of direct-to-consumer businesses. Cory shares valuable insights into the power of educational incentivization, integration with email marketing apps, and the unique value proposition of Aliyah. If you're a Shopify-powered business looking to enhance customer engagement and drive conversions, this episode is packed with actionable advice and real-life success stories.Tune in to learn how to create personalized experiences and build meaningful relationships with your audience.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.
Nov 27, 2023 • 15min
Say Goodbye To Address Collection Hassles! Shopify Gipht App Is Here With Jean Ginsberg
Welcome to another episode of eCommerce Fastlane, the podcast show that brings you the latest strategies, platforms, and Shopify apps to help you build and scale your thriving ecommerce business.In today's episode, we have Jean Ginsberg, the founder and CEO of The Gipht App, a Shopify app revolutionizing corporate gifting.With the holiday season upon us, Jean shares how her app solves the pain points of collecting shipping addresses and ensures that gifts are successfully delivered.She also dives into the app's features, including bulk gifting, and highlights how user feedback has influenced its development.You will want to catch this episode if you're a merchant looking to increase sales and improve customer retention through a seamless gifting experience. So, let's dive in and learn from Jean how The Gipht App is impacting this holiday season.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.
Nov 6, 2023 • 44min
Modern Fulfillment: Sustainable Packaging, Unboxing Experiences, Consultative Partnerships With Erik Tonge Of Badger
In this episode of the Shopify Ecommerce Podcast, I chatted with Erik Tonge, Director of Global Partnerships at Badger Fulfillment Group.Badger Fulfillment Group has established itself as a market leader by prioritizing sustainability and personalized customer experiences.Their state-of-the-art warehouse, powered by solar energy, showcases their commitment to eco-friendly practices. By utilizing eco-friendly packaging and offering personalized service, Badger ensures that products are delivered to customers with the least environmental impact.Erik's dedication to educating brands and providing cost-saving strategies has made him a trusted partner for Shopify brands looking to improve their fulfillment processes.Shopify brands can achieve improved efficiencies, cost savings, and a positive environmental impact.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through social — your feedback is always welcome.TwitterLinkedInFacebookCheck out the eCommerce Fastlane Insights Blog for more ecommerce, marketing, and growth strategies.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.
Oct 30, 2023 • 28min
How Young D2C Brands Are Using AI To Transform Customer Growth And Retention With Kiyan Foroughi
In this episode of the Shopify Ecommerce Podcast, I chatted with Kiyan Foroughi, the Co-Founder & CEO of Needle.Needle is a platform that combines the power of AI with human expertise to provide personalized marketing advice and assistance to Shopify brands.It acts as a marketing advisor, analyzing data from various channels and platforms to identify focus areas and provide data-backed recommendations.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through social — your feedback is always welcome.TwitterLinkedInFacebookCheck out the eCommerce Fastlane Insights Blog for more ecommerce, marketing, and growth strategies.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.
Oct 23, 2023 • 31min
Boost Your Holiday Sales This Q4 With Email-Based Gifting With Jean Ginzburg Of Gipht App
In this episode of the Shopify Ecommerce Podcast, I chatted with Jean Ginzburg, the Founder & CEO of the Shopify Gipht App.Gipht is revolutionizing the gift industry for Shopify-powered stores. Uniquely, it enables users to send tangible gifts using just an email address, eliminating the hassle of sourcing shipping details.By collaborating with Shopify merchants, Gipht delivers meaningful and bespoke gifts that leave a lasting impression. It is a free tool for merchants and presents an incredible opportunity to drive sales, especially during the Q4 holiday season. Their corporate gifting feature empowers customers to dispatch multiple gifts in bulk via email, simplifying the often time-consuming task of manually doing them individually.Let's learn how to make the most of holiday gifting for your shop!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.
Oct 16, 2023 • 28min
Hustle Alone Won't Cut It: Adapting And Thriving In The Mid-Market With Nirav Sheth Of Anatta
In this episode of the Shopify Ecommerce Podcast, I chatted with Nirav Sheth from Anatta.Anatta is a strategic backbone for some of the largest direct-to-consumer stories in the industry, providing dedicated, retainer-based services that empower brands to achieve previously out-of-reach milestones. Nirav shares insights on how Anatta's unique approach sets them apart from traditional agencies, emphasizing their focus on genuine growth and transparent client relationships. Today, we discuss effective strategies for increasing revenue and standing out in the Shopify world.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.
Oct 13, 2023 • 12min
Beyond Bots: How Rep AI Leverages ChatGPT To Reinvent Online Shopping With Shauli Mizrahi
In this episode of the Shopify Ecommerce Podcast, I chatted with Shauli Mizrahi, the Co-Founder and CTO of Rep AI.We dive into the world of conversational ecommerce and explore how Rep AI is revolutionizing the online shopping experience for Shopify brands. Discover how their personalized sales conversations and AI concierge are setting a new benchmark in the industry, and learn about the powerful capabilities of ChatGPT in enhancing Rep AI's platform.Gain insights into the future of generative AI and its potential impact on the ecommerce landscape. Don't miss this exciting conversation!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookCheck out the eCommerce Fastlane Insights Blog for more ecommerce, marketing, and growth strategies.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.
Oct 9, 2023 • 11min
Enhance Your Shopify Store And Unlock High-Converting Pages Using AI With Chris Koh Of GemPages
In this episode of the Shopify Ecommerce Podcast, I chatted with Chris Koh, the Founder & CEO of GemPages.GemPages is a top Shopify app builder that has revolutionized page creation using AI. Their powerful platform empowers users to create stunning landing pages, quickstart marketing campaigns, and design the whole storefront without the need for complex coding.GemPages solves the customization limitations of some Shopify themes, allowing merchants to build high-converting Shopify pages that enhance the selling experience. With intuitive drag-and-drop features and integration with popular apps, GemPages offers a comprehensive set of tools to cater to the various needs of Shopify brands.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookCheck out the eCommerce Fastlane Insights Blog for more ecommerce, marketing, and growth strategies.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.
