Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

Welcome to the Christmas edition of the podcast. This will be the last episode this year so let me wish you all a fantastic Christmas break and an exciting a prosperous new year. Interesting Stuff I Saw This Week For the rest of the notes go to http://linkedinformed.com/episode234/

Welcome to episode 233 and this week I’m looking forward and planning for next year. What is your plan for LinkedIn next year? Hopefully, I can stimulate a few ideas for you in this episode. Before that though….. Interesting Stuff I Saw This Week. I was fascinated to see this post go viral this week. It’s not applicable for post of the week because I don’t think it’s an especially great video post but it is worth examing why it went viral. To read more go to http://linkedinformed.com/episode233/

Welcome to episode 232. This week the focus is all about my favourite subject….communication. If there is one aspect of using LinkedIn that fascinates me the most, it’s the art of communicating effectively. It’s also one area that most people get wrong according to my homepage feed and probably yours too! So you can imagine how excited I was when I recently met Kim Arnold, a communications and marketing expert! So this weeks episode is focussed on a chat I recently had with Kim about how we communicate on LinkedIn and how we could do it better! but first….. Interesting Stuff I Saw This Week Microsoft And LinkedIn Can Revolutionize Retail! LinkedIn Crossed the Privacy Line with Targeted Facebook Advertising The State of LinkedIn Profiles Today & Making Yours Even Stronger   Mike Winnet does it again and gets more comments on this spoof copy post!

Whilst the title for this episode is about posting, I actually have two main topics to cover this week. Posting for Engagement – A case study A closer look at new LinkedIn Events I also have a ‘not’ post of the week as well as a post of the week! In addition, we cover the following; LinkedIn Stories New Boolean operators UK top voices Three new features LinkedIn Live video rumours

Welcome to the 230th episode. This week I cover; LinkedIn Events Do pods violate the user agreement? LinkedIn Top Voices 2018 Several new features Rumour - LinkedIn Stories! LinkedIn Pages

Welcome back to another show. This week I’m chatting with Andy Foote about the talk given by a LinkedIn executive called ‘creator-side optimization and incentives in social networks’. This was a very interesting a quite revealing insight into how LinkedIn adjusted their algorithm earlier this year to counter what they described as a ‘perverse incentive’ where superstar content producers were being given too much visibility on our homepage feeds

LinkedIn is changing rapidly! This week I focus on 9 important changes LinkedIn have made since the last episode. New design for WVYP Articles saving on desktop Group posting from Homepage New free premium trial offer Articles 'series' pilot scheme New setting to make 'Follow' the default on your profile LinkedIn update 'Feed ranking optimization' Less information on LinkedIn emails Pilot test for the reintroduction of LinkedIn events feature More information at http://linkedinformed.com/episode228

This week I interview Kurt Shaver from Vengreso about the challenges of social selling and using LinkedIn in a corporate environment

A couple of weeks ago I had a very interesting conversation with an experienced LinkedIn user about native video posts. They post regularly and get fantastic results but they have yet to do a video post. When I asked them why they couldn’t really answer. We explored this in more detail and agreed that it came down to two main factors; Technical barriers Concerned that others would think they look stupid   This troubled me but I put it down to an isolated experience, then last week I had almost exactly the same conversation with someone else! The final straw came this week when I delivered a follow-up training session and during my preparation (where I analyse the delegates activity since the last session) I discovered that, despite plenty of text and image posts, nobody had attempted a native video post. I have covered video before but given the issues people seem to be having, I thought I would focus on this in this weeks episode.

This week I respond to a post by Richard Moore about the apparent lack of 'Content Creators' on LinkedIn in the UK. What exactly is he referring to and how do we define great content? That plus a few interesting things I saw this week about LinkedIn. More info at LinkedInformed.com