Informed: the podcast for LinkedIn® users
John Espirian
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform.
It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.
But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.
The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.
John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.
But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.
The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.
John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
Episodes
Mentioned books
Sep 26, 2020 • 2min
Request for help
With episode 300 fast approaching I would be very grateful if you could send me a short audio message to be used in show 300.Anything will do, just say whatever you wish!Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Sep 19, 2020 • 56min
LinkedIn Newsletters
Could Newsletters be the saviour of LinkedIn Articles? Also; How The Economist achieves success with it's company page A small change to profiles Is the horrible copy & paste hack coming to LinkedIn? How a start-up raised £200k from LinkedIn Cross-platform posting and we have two posts of the week!Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Sep 5, 2020 • 1h 5min
Repurposing Content with Amy Woods
This week I chat with Amy Woods from Content 10x. I've previously covered repurposing from a DIY perspective but that can be time-consuming. Amy offers a service to outsource your repurposing and has some interesting and valuable experience to bring to you.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Aug 22, 2020 • 1h 1min
Influencer Marketing on LinkedIn
This week I chat with Neal Schaffer about his new book 'The Age of Influence'. Can influencer marketing be applicable to LinkedIn?Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Aug 15, 2020 • 1h 9min
The LinkedIn Jobs Scandal!
At a time when there is an unprecedented number of job seekers on LinkedIn, the potential for fraud via fake jobs is greater than ever. It is an absolute scandal that LinkedIn allow anyone to post a job under the name of any company on LinkedIn.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Aug 1, 2020 • 1h
Authenticity
Let's talk about authenticity! It seems to be a popular buzzword these days but what exactly does it mean in relation to your LinkedIn activitiesMentioned in this episode:This show was created by the original host of the show, Mark Williams.
Jul 18, 2020 • 49min
Repurposing Content on LinkedIn
You know you need to post great content on LinkedIn on a consistent basis but finding the time and inspiration for content can be challenging.Producing long-form content that is designed to be repurposed can be a fantastic way to ease that challenge.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Jul 4, 2020 • 1h 2min
Content DNA.
This week I chat with John Esperian about his new book Content DNA. Amongst other things John tells us about his CHAIR framework for getting started with content on LinkedIn or elsewhere.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Jun 27, 2020 • 1h 1min
The Jobseekers Edition
The current crisis has unfortunately left many people without a job so this episode is specifically for anyone who is using LinkedIn to find a new job.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
Jun 13, 2020 • 1h 1min
Censorship
In a world of fake news and social media manipulation where influential people such as politicians and even presidents can incite violence and hatred. Is it OK to censor content on LinkedIn?Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
