
Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users
Host Mark Williams provides insights, news, feature updates and expert interviews for LinkedIn™️ enthusiasts.
This podcast is not affiliated with, endorsed or approved by the LinkedIn™️ corporation. Mark Williams is an independent trainer and does not work for LinkedIn™️ (nor would he wish to!)
Latest episodes

Aug 21, 2021 • 1h 6min
Preparing for LinkedIn Marketplace
The news that LinkedIn were launching a Freelancer booking service similar to the likes of Fiverr and Upwork was originally broken in February this year…since then we have heard very little until last week when a number of people reported a new feature allowing them to ask for reviews of their services. With the full Marketplace feature planned for launching in Autumn/Fall this year, I thought it was time to start planning for its arrival.

Aug 7, 2021 • 1h 12min
Being Sherlock
Welcome to your weekly dose of all things LinkedIn. This is the first installment in a new series focusing on the subject of social selling. I believe that we all need to understand this subject in order to succeed on LinkedIn, whether we be directly in a sales role or not. Marketeers, job seekers, recruiters, business owners, and anyone wanting to enhance their career by becoming more influential should master social selling. In this first episode, I chat with Ian Moyse, an experienced Sales Leader in the Cloud industry who has been involved with social selling for many years, he was even a guest on one of the first episodes of the LinkedInformed podcast back in 2014!

Jul 31, 2021 • 1h 3min
$10 Billion!
From humble beginnings in May 2003, LinkedIn has become a global phenomenon and one of the true social media powerhouses with over 774 million members and a turnover now in excess of $10 billion a year. In this edition, I’m going to look into why and how they have achieved such success.

Jul 24, 2021 • 58min
A Catch-up
Welcome to this weeks dose of all things LinkedIn. I've struggled through the heatwave that has hit the UK this week to bring you this episode, I hope you appreciate it! Having missed last week, I have a number of things to cover but no one topic that dominates this edition, hence why I’m calling it a catch-up!

Jul 10, 2021 • 59min
A Company Page Discourse
Welcome to a special edition of LinkedInformed where I debate with Michelle J Raymond the merits or otherwise of LinkedIn company pages. Michelle is a big fan of Pages and has built her business by helping her clients to successfully win business through their company pages, I say that her clients would be far more successful if they focus the vast majority of their time on developing their personal content, engagement, and relationships…you can make up your own mind as to who won the argument!

Jul 3, 2021 • 1h 6min
Where’s the line?…
LinkedIn content has changed almost beyond recognition from where it was 10 years ago, even perhaps 5 years ago. We now see pictures and videos of pets, people talking openly about their emotions, and posts designed purely to entertain us so the question I want to ask in this episode is this; Have we gone too far and where is the line of appropriateness?

Jun 26, 2021 • 1h 7min
Getting Results with LinkedIn DMs
This week I chat with Kim Arnold, the author of the brilliant new book 'Email Attraction' about how to write better direct messages and InMails. Plus a couple of news items and a brilliant post of the week.

Jun 19, 2021 • 1h 5min
LinkedIn & Diversity
In this episode, I share my views on why taking a more diverse approach to LinkedIn and how it can help us be more successful. I also tackle the tricky issue of profile pronouns!

Jun 5, 2021 • 53min
‘Engagement’ Job Seeking
This week I chat with Greete Eluri from Denmark about how she not only managed to get a new job but also changed careers through the visibility she gained from actively engaging on LinkedIn.

May 29, 2021 • 53min
Getting Your Cover Story Right
Have you made your cover story video yet? Don’t tell me you haven’t got the feature yet…so what? You can still make your video in preparation for getting it soon. This week I’m going to give you my tips on how to put together a great cover story video with the help of some great examples.