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Marketing Made Simple

Latest episodes

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Jun 26, 2024 • 32min

#162: Let’s Have a Heart to Heart—How Is Your Well-Being Affecting Your Creative Work?

Learn from StoryBrand Certified Guide, Will Turner, about overcoming burnout by aligning work with personal values. Explore the impact of well-being on creativity and the importance of self-care for business success.
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Jun 19, 2024 • 33min

#161: How to Handle Objections the StoryBrand Way

Guest Angie Schultz, a StoryBrand Certified Guide, discusses handling objections the StoryBrand way. Topics include serving customers, empathy in objections, and turning objections into opportunities. The podcast emphasizes the importance of using storytelling to address pain points and building trust through proactive objection handling.
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Jun 12, 2024 • 29min

#160: From Local to Global—How to Adapt Your Message for International Audiences

Exploring challenges of international marketing, adapting messages for diverse audiences, using StoryBrand framework globally, balancing authority and empathy in messaging, trusting data over personal preferences, making small branding adjustments, and tailoring framework for diverse cultures.
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Jun 5, 2024 • 35min

#159: From Complicated to Concise—The Formula for a Flawless Marketing Pitch

Learn how to simplify complex marketing messages into concise one-liners that resonate with your audience. Discover the magic of addressing customer needs and benefits in a clear and engaging way. Explore practical tips and examples from a certified marketing guide on crafting effective marketing pitches. Dive into a case study on improving website engagement through clear messaging. Uncover the power of targeting niche audiences and positioning your business as a guide to solve their problems.
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May 29, 2024 • 29min

#158: The Right Way to Woo Your Customers (And Keep Them Coming Back For More)

Explore the importance of building customer relationships through storytelling and understanding needs. Learn strategies for engaging customers in a narrative and fostering loyalty for repeat purchases. Discover the success of full-funnel advertising in boosting sales and brand engagement, and leveraging customer aspirational identity in marketing strategies.
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May 22, 2024 • 29min

#157: How to Turn Sales Team Feedback into Marketing Gold

Discover the importance of bridging the gap between sales and marketing teams to enhance marketing strategies and drive revenue. Learn how to effectively communicate feedback from sales to improve marketing efforts. Explore the benefits of collaboration and alignment between sales and marketing for successful business growth.
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May 15, 2024 • 28min

#156: How to Convert Customers Stuck On the Fence

Discover how to create a sense of urgency in marketing to convert procrastinating customers into action takers. Learn about harnessing the power of deadlines, effective B2C marketing strategies, launching a new business with direct response marketing, and creating urgency in sales emails.
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May 8, 2024 • 30min

#155: Trying to Go Viral? Consistent Marketing is a Smarter Long-Term Strategy (And Here's Why)

Learn why chasing viral success can lead to disappointment in marketing. Consistent effort and strategic planning are key for lasting results. Discover the power of small tweaks and reliable marketing practices for sustainable growth.
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May 1, 2024 • 37min

#154: Why Your Brand Story Should Be Less About You And More About Your Customer

Learn why your brand story should focus on the customer, not you. Discover the importance of empathy and authority in building trust. Explore how to align personal branding with the story brand framework for a standout identity. Empathize with customers to build trust and influence decision-making in marketing strategy.
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Apr 24, 2024 • 33min

#153: What's More Important in Your Website: Substance or Style?

Discover why substance is more important than style on websites, as discussed by marketing experts. Learn about the power of storytelling in marketing strategy and the significance of intentionality in crafting clear messaging. Tune in to gain insights from a seasoned marketer and understand the shift towards prioritizing narrative over design for business success.

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