

Ride AI
Sophia Tung and James Gross
The Ride AI podcast presents cutting-edge insights and meaningful conversations with the world’s top mobility technology leaders so that you learn hard-won lessons of investment and innovation.
Ride AI is hosted by Ed Niedermeyer an American author and analyst who focuses on the automotive industry and mobility innovation. Co-hosts include Horace Dediu, Oliver Bruce and James Gross.
Ride AI is hosted by Ed Niedermeyer an American author and analyst who focuses on the automotive industry and mobility innovation. Co-hosts include Horace Dediu, Oliver Bruce and James Gross.
Episodes
Mentioned books

Dec 4, 2018 • 46min
14: Dediu's Law and Franchising Micromobility
In this episode we discuss the recent Bird Platform announcement, why this was predictable given the dynamics of the market, and how franchising might evolve in the future.
We also cover:
- Dediu’s Law: Horace’s thesis that we’ll see 10x growth annually for the next 5–6 years in micromobility trip numbers.
- How challenges related to social technologies like local bureaucracy/current scooter caps will be overcome.
- The [VeloMetro/Veemo shared covered trike system](https://www.velometro.com/) that has emerged in Vancouver and whether this is likely to catch on.

Nov 28, 2018 • 47min
13: The Environmental Impact of Micromobility with Dr. Chris Cherry
On today’s episode, we’re joined by Dr Chris Cherry (@drchrischerry), Professor of Civil and Environmental Engineering at the University of Tennessee and Director of Light Electric Vehicle Education and Research (LEVER) Initiative, an international academic/industry research consortium on lightweight and low speed EV’s about the environmental and social implications of micromobility.
We discuss:
- How China’s electric micromobility sector has grown to lead the world, and how Chris and his colleagues have worked to understand it.
- The framework that they use to understand the benefits that lightweight electric utility vehicles offer users — notably low cost, point to point, low emission transport.
- The emission and energy use of micromobility vehicles compared to other options.
- How to think about whether micromobility is additive or substitutive trips vs. incumbent modes of transport.
- What the role of fun plays in micromobility adoption.
- Which cities will benefit the most from the ride of micromobility and why.

Nov 21, 2018 • 43min
12: The Scooter Ecosystem with Michal Naka
In today’s episode, we’re joined by Twitter micromobility celebrity Michal Naka (@michalnaka), to talk about scooters, how they’re evolving in hardware and their interactions with cities and what the future might look like. It’s a packed episode.
Specifically we cover:
- How Michal ended up in micromobility through his skepticism of autonomous cars. (5:50->)
- How the most valuable miles travelled are likely to be addressed by micromobility and not autonomous. (9:20->)
- The history of the scooter supply chain.(13:00->)
- The tradeoff that companies are making between opex and capex. (25:50->)
- What future evolutions we’re likely to see in (29:30->)
- How cities are responding to these new business models, and what we’re likely to see in the future. (33:46->)
- How the diffusion theory applies to scooters and their evolution. (40:30->)

Nov 13, 2018 • 51min
11: The Democratization of Mobility: How Micromobility Addresses Mobility Poverty
On today’s episode Horace and Oliver are joined by Winston Kwon, Assistant Professor of Strategy and Social Innovation at the University of Edinburgh Business School. We discuss mobility poverty, why it matters and the role that micromobility could play in improving access to opportunities.
We also touch on:
- The concept of Universal Basic Mobility (as put forward by Alex Roy) and how micromobility might enable it
- The importance of social inclusion — and how transport, specifically cars, impact it.
- How the homogeneity of suburbs is accelerating their infrastructural decline.
- Which cities/built environments will benefit the most from micromobility and which will be the most negatively impacted.
- Horace revises his estimates for the Total Addressable Market for Micromobility globally.

Nov 8, 2018 • 41min
10: Micromobility California Summit
In today’s episode we unpack more about the latest data on micromobility adoption, what this implies for the total addressable market of micromobility and then run over the details of the upcoming Micromobility California event.
Specifically, we touch on:
- The speed of adoption curves for scooters compared to other technology platforms in the past.
- The environmental impacts that we might be able to imply from using lightweight electric vehicles
- Who will be attending the Micromobility California event, as well as who might find it interesting.
- The details on who will be presenting.

Oct 31, 2018 • 48min
9: Why Micromobility Platforms Matter
In today’s show, we examine the role of platforms in micromobility’s rise, and what role they might play in furthering adoption.
Specifically, we cover:
- What an entry into the micromobility space might look like for Apple, and how their experience in interface stepchanges puts them at a unique advantage
- How autonomous cars are analogous to wormholes vs. a more tactile engaging experience of the world with micromobility.
- What a platform built on a micromobiltiy fleet might look like, and what it might enable, and what names we might give to these experiences in the same way that cars have crusing, drivethrus and cinemas.
- The stage of the market, and the parallels to the Playstation vs Xbox argument
- How the network effects of micromobility sharing platforms are inverse to the traditional car infrastructure
- Horace introduces his new research paper looking at modal shifts with the introduction of e-mobility in a cities transport mix.

Oct 17, 2018 • 52min
8: The Total Addressable Market for Micromobility
Micromobility has an addressable market of more than $1.4 trillion dollars annually in the US alone, a figure that makes it more valuable than longer distance transport addressable by cars ($1.1 trillion).
That’s the message in this episode where we run through the talk ‘When Micromobility Attacks’ that Horace gave at the recent Micromobility Summit in Copenhagen. Be sure to check out the slides — have also included the relevant ones below.
We look at:
- How US trip data typically exhibits log-normal distributions (and an explanation of what this means!)
- How many of the 2 trillion vehicle trips taken in the US annually would potentially be served by micromobility
- How Marchetti’s constant (one hour of travel a day) relates to micromobility’s benefits- how adoption of micromobility would impact car demand, and why this is relevant to automakers- why these high volume, short trips are actually more valuable than average car trips on a dollar basis.
- How time spent traveling will actually drive adoption of micromobility in highly congested cities.
- Why 3 times more time is spent on short trips than longer trips in vehicles, and the implications for micromobility
- The impacts this explosion in micromobility might have on carbon emissions and how we can measure that

Oct 8, 2018 • 54min
7: The Dutch Cycling Experience and Je ne sais quoi
In this episode, we look at the history of the Dutch cycle infrastructure, the symbiotic tension that we'll see between micromobility and autonomous vehicles, and the intangible quality of cities with vibrant micromobility ecosystems.
We also cover:
- the recent spate of news re: the dawning scooter wars (Bird, Lime, Jump)
- San Francisco's highway history
- the cost comparisons for cycling infrastructure vs. car infrastructure, especially when compared to modal share vs. land-use in European cities.
- How the rollout of cycling infrastructure parallels (or doesn't) the rollout of cellular infrastructure in both the US and Europe.
- the creative tension that will exist between micromobility vehicles vs. autonomous cars (walkable neighborhoods vs. exurbia sprawl)
- the 'experience' factor of micromobility, and the unquantifiable value of the thrill of riding a scooter/e-bike vs. passive A-B transport and how this is influenced by the European vs. American views of the world.

Oct 2, 2018 • 40min
6: Going Premium: The iPhone of Bikesharing with Corinne Vogel of Smide
On today's episode Horace and Oliver are joined by Corinne Vogel, head of operations at Smide bikeshare based in Zurich, Switzerland.
Smide is a high-end e-bike share system, with speed pedelec bikes that travel up to 30mph/45kph. It's using a completely different approach to the rapid blanket approach from e-scooter rollouts we're seeing elsewhere. It's a fascinating discussion.
Specifically, we touch on:
- who and what their customers are, why they choose Smide over other options and how this parallels to iPhone market positioning.
- the importance of having good relationships with cities (and how they're loved by the governments they work with)
- their unique crowdlending model for financing the launch of new cities
- how they deploy user incentives to help load-balance the network, and the importance of having vehicles that go >70km / 50miles per charge
As always, let us know what you think on Twitter at @asymco or @oliverbruce. Thanks!

Sep 25, 2018 • 59min
5: Scooters and Transport Ecologies
In today’s show we cover the rise of scooter sharing and how different localized constraints result in different micromobility solutions blooming. Specifically:
- The scooter sharing model that Bird pioneered, why it emerged in Santa Monica and why it might not apply to other contexts.
- The history from the Segway to the hoverboard, Boosted Board and on to the current scooter form factor.
- The local variables that need to be considered for micromobility fleet operators.
- The parallels of the rise of micromobility with early cellular, and the Galapagos scenario of ecosystem development.