Sales Funnel Radio

There's currently about 8 people doing tasks for me at all times… There's no way I could do it without them… Click above to listen in iTunes... What's going on everybody? My name is Steve Larsen and you're listening to another delicious episode of "Sales Funnel Radio". Welcome to "Sales Funnel Radio", where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. All right, all right, all right. I am super excited for today. I actually grew up riding dirt bikes. I never actually owned one. My brother did, I had a friend that did, and I would ride theirs a lot. It was a lot of fun. I had a fun childhood, man. It was awesome. We did our fair share of things that were dangerous, stupid, but we were just really adventuresome kids. A lot of fun. Fast forward a whole ... I'm still pretty young I feel like so I guess don't fast forward that many years, but up until right now. My wife one day was like, "Did you want to get that motorcycle?", and I was like, "What?", and for some reason she gave me the clear so I am super stoked. I've been riding a motorcycle. I got a 2001 Kawasaki Vulcan. It's a cruiser. It's awesome. It's only a 500cc so it's not like ... I actually wish it was a little bit more powerful, but it's great though. It's fun for what it does and what I use it for. I only live like a mile and a half away from the ClickFunnels office. I don't need to go that far. It works fine. It's great. Today, I took my motorcycle test and I was, I'm not going to lie, I was nervous. I had been watching Youtube videos. I've been watching videos of people who had hidden helmet cams, because I guess you weren't supposed to see what's on the test, and I was like ... it was kind of funny. I got there and I was like, "Man, some of these maneuvers are really hard." Weaving cones, things like that. That's not that challenging but there was a few parts that were challenging. There was another guy. There was only two of us. We ride up and we got out and we were chatting with him. There was some paper work we had to do. We had to tell him about some stuff. At the end of the paperwork part, he told the first guy, "You're going to go first, and Steve, you've got to wait". I was like, "All right". I stood off to the side and I watched. The guy starts, and he was a little bit cocky when I was chatting with him before the whole thing started. He had the most gorgeous bike and he had done a lot of custom work to it. He had done ... It looked fantastic. His bike was, I'm not going to lie, I had a little jealousy. It was pretty dang sexy. I will probably get a bike like his in the future because it was amazing. I love my bike, and luckily it's over on the other side of the wall right now so it didn't hear me just say that... He had a great bike. He goes and he's weaving the cones and he put his foot down, which is a huge violation. You get a lot of points for that. You don't want points... If you get so many points you fail. He skipped the last cone too. He skipped a cone, that's another lot of points. He put his foot down and got tons more points. He turns around and he's doing the next part and he puts his foot down again. I was like, "What the heck, this is ... ". It was kind of crazy because he was talking big game. Beforehand, we were checking out each other's bikes, we're looking at each others what we're riding. He had this awesome cool really awesome throaty sound that you want from motorcycles and stuff. My current bike is a little bit too quiet so I was like, "How do you make it louder?" He was telling me and showing me all this stuff. He's like, "You could do this on your own, man. You could do this on your own. You could just drill out these little screws right here and you could pull this thing out. Your bike could be so much louder, so much faster. It's amazing." I was like, "Wow". My first thought was like, "Crap, I don't want to figure out how to do that on my own." I'm really freaking good at computer stuff and funnels. That's my thing. I would rather pay somebody to make all the adjustments for me. That was my first initial thought... I was like, "Oh man, I just want this bike louder." It was funny, though, because during the test afterwards, he failed the test. He wasn't even allowed to continue. I saw the instructor get close to the other guy. The guy that was going first. He's like, "Look man, you put foot down twice and skipped a cone. You failed. I'm sorry, but you failed... I can't even let you continue with the test." He was a good a sport about it, but you could tell he was pissed, which is totally understandable. He was a good sport about it. He pulled off to the side. I was like, "Crap. That dude didn't do it. How am I?" I get on my bike and I went through and I put my foot down where he put his foot down. I start going through and I'm weaving though and I put my foot down again where he put his foot down but I didn't skip a cone. I stayed on the course... He just gave up but I didn't, which was awesome. I went through and I actually did the rest of the test perfectly. I got my motorcycle license today which is totally awesome but the guy, he didn't wait around to finish to watch. He got on his bike and he left. He was super pissed. Oh man, it's okay. It's all right... It's funny, I've been teaching my little three year old daughter, well she'll be three in December. I've been teaching her ... I walk up to her and I'm like, "Brinley, what do we do when life gets hard?" and she gets in kind of like a fighting squat stance and she just starts growling and gets her face on and I'm like, "That's right!". "Brinley, what do we do when life gets hard?", and she puts her arms down slowly while she's flexing. I'm like, "That's right! We just get mean back, right back in its face", and she's like, "Yes!". It's really funny. It's pretty awesome. She's cool. My daughter is awesome... I wanted to say it to this guy. It was funny to me though. I was laughing at how much he wanted me to go change these pipes on my on and I was like, "No! I want to do that on my own." I was thinking about that today. Obviously, it happened all today. It's actually been on my mind though, the last couple days. I've been looking around at different entrepreneurs... I've been looking at a lot of the people who either build funnels or who own businesses or whatever it is. Here's a commonality I'm starting to notice. You guys know I'm obsessed with patterns. You guys know that about me. I like to watch for the patterns that are all around us that no one's looking for. What I noticed is that people who stay solopreneurs never quite make it. You know what I mean? They never get to that spot where they're like, "I have so much money now, I can just sit back on my own." Meaning, I have enough money now where money is no longer an object the rest of my life. They never get to that spot. They never get to any place like that. I had that realization, it was a few weeks ago. It's just been on my mind and I saw it again when this guy was trying to tell me to go do all this stuff on my own, and "You can do this on your own, and you can do this on your own", and I was like, "Holy crap. I don't want to make all the adjustments to my bike because it's not my passion first of all, and second of all, someone else has the unique ability for that. Why not let them do it?" You know what I mean? I've been thinking about that. I've been thinking about that with my own business... About a week ago, I hired an assistant. I think I also told you about this, but she's been amazing. It's my sister. She's awesome. My sister is crazy good at ... She's a great organizer. She's very, very, very bright. She got straight As in high school while I barely passed, which is not a joke. I barely graduated high school... I'm really excited because I have now replicated a part of me. It's the biggest thing I've noticed. A lot of people go out and they're like, "I do this thing on the side." It's like, "Awesome". Until you actually involve other people. Until you build a system that does things while you're not there, you're going to remain a solopreneur and it's going to just basically be a hobby that makes you money every once in a while. That's the rough truth. Business is collaboration. Business is people. If you can't get another person to work on things with you ... You are already capped. You can go and have an idea that's actually not that good. You can go and have a business that's actually not that good but because there's multiple people working on it, you actually could make some money with it. Your chances for succeeding are so much worse if you stay by yourself. All I'm trying to say, the thing that's been on my brain ... The thing that's been on my head is hire people. Even if it's not full time, go outsource stuff, use VAs. I use VAs like crazy. Way before I even hired my sister Marie to do this stuff with me and handle a lot of the content part of these podcast and blog and stuff like that, which has been great. Lets me go focus on the other revenue generating things that keep the business afloat. We both win. Everyone wins because of that. All I'm trying to tell you is that ... Use VAs for parts that are amazing. It's funny. Russel's actually, I shouldn't say yelled at me because he's one of the nicest guys on the planet. He doesn't yell, but he has reprimanded me several times. Here's the scenario... I sit next to him at work. We'll be building a funnel together and he'll be like, "You know what? I wish ..." He'll say something like, "I wish this video had X, Y, and Z in it. I wish this video has a little bit different of an intro." I have video editing skills. A lot of them. I love video. I really like video. I'm not a noob at all in video editing. I was like, "Oh dude, I'll do it." "No, no, no. I'm just going to have this other guy do it." I'm like, "Are you sure? I could do it right now." "Yeah, but you're doing ... You're busy building the other thing for me." "Oh, that's true." Time will go on and time will go on. He'll say, "How cool would it be if I had this huge, big blowout poster board of X, Y, and Z." I'm like, "Oh dude, I could do it because I love Adobe Photoshop and Illustrator." Actually, I don't really like Photoshop that much. Illustrator's amazing. I digress. This went on for a while. After a while, Russel's like, "You know what? I got to tell you, man. Just because you know how to do something, doesn't mean you should be the one that's doing it." I was like, "Oh, that's a really good point." He's like, "Think about it. I could do lots of the stuff that the rest of the ClickFunnel employees can do, but that doesn't mean that I should be the one that's doing it. Someone else has the unique ability. Just because I can doesn't mean I should." It's the same thing with your businesses. They're going to feel pain of disconnect. I dare you to hire somebody full time. I dare you to take somebody on where they're completely dependent on you for their income. I dare you to do it because it will explode your business. It will make you do things you didn't ... You would have continued to plan on doing in the future. "Oh, I'll do that in the future. I'll go try and land that contract in the future. I'll go try and get that sale done in the future." Nope, bull crap. Someone is dependent on you for their income, for their livelihood and their life, their lifestyle, everything. I dare you to go do it... Even if it's an assistant and you're paying by the project, which is how I'm starting with my sister. What it's doing though, and what I've noticed that it's been doing is it's forcing ... I'm already a go-getter and I'm already somebody that wants to go take on the galaxy all the time. Bring it on. I'm a fighter, I am. I'm a nice guy, but internally, the conversation that's going on and what drives me as hard as I go is that I'm a fighter. I dare you to do that. Second of all, you've got to go hire someone. Go get someone out there because what it does is it forces you, like I was saying, to go out and close business. It forces you to focus on revenue generating activities while they take care of the managerial things. That's what needs to happen in a lot of your businesses. I've had a lot of you guys come to me and say, "Hey. What will you do here?" Look, your skills are good enough to get paid for. That's awesome. Your business is good enough... People are paying for it and that's awesome, but you personally are way too swamped so you're not staying in any kind of creative zone. Does that make sense? By you not staying in a creative zone, you're not going to stay in the forefront of your industry. Whatever it is. What if they are selling toilet paper? You can sell anything with a funnel. You can sell anything because it is basically what's going on on the internet. Those are the two things that I realize that, wow, hiring somebody has done two things. Number one, I go faster because she's taking care of awesome stuff. She's putting things together. She's incredible. She's very intuitive, solves problems without me always having to babysit her, that kind of thing, which is awesome. So, so cool. Find someone like that... Number one, like I said, you go faster. The business will go faster. Number two, you're going to be supporting somebody else's income. That does ridiculous things for your drive. Some of you guys, if you have hesitation on it, which I guarantee 90% of you guys are, and I still do. Keep in mind that what it's going to make you do is it's going to make you clarify what your business actually is. If you've just been dabbling in, "I make some money doing this and I make a little bit of money doing that. Sometimes I'll make money in this way." All that stuff will go away and you'll get clarity because you'll go, "Okay. What will turn a dollar? What is actually going to pull in money? I've got to pay somebody."Even if you feel like you don't have enough money to pay them, find a way to get a little bit of cash and don't get married to that cash. Give it to the other person... Have them do some task for you while you go do some revenue generating activity. Anyway, that's all I've been trying to say, and that's what was going through my mind when the guy was telling me, “Hey, you could do all of this on your own.” I was like, “Yeah I could but it would take me forever, and the amount of time I would spend is worth a lot more money to me than be going and watching a billion YouTube videos. I'd rather just go pay some shop a couple hundred dollars and just have them do it because it's not worth it to me." Is this making sense? Are you guys getting this? Is this sinking in that if you're in the funnel game or any kind of business at all, and you're by yourself, you're the solopreneur, you're already capped. That's all I'm trying to convey here as I say this. It's important enough ... What's funny is, even since hiring my sister a week or two ago, our revenue's already gone up. Almost doubled. It's because I get to go focus on actually generating revenue and not managing what I've already committed to creating, producing, and putting out there. I really want to know, if you could, please go to either Sale Funnel Broker, The Facebook page, or the actual blogpost to this. I want to know what you've noticed as you've taken on someone else. Again, if you want to baby-step it, which is probably the best way to do it, the smart way to do it, I'm not telling you to drop everything and just go hire people. One of the adages in this industry, if you've never heard it, is that, and I can't remember who said this, but the rule is you only hire when it hurts. That's the second part of this whole thing. Hire somebody because it forces you to do awesome stuff, but until you are just dying, don't hire somebody just because you have to ... Hiring people is what kills businesses a lot of times because they hire too fast. That's the caveat... Understand what I'm telling you... It needs to be in a balance but push hard... Go as hard and as fast as long as you can. Just go, go, go, go, go, produce, get the grind out of the way, and then when you can, hire somebody else and watch the amazing things that it does for your company. It's not something that a lot of people think about. Even just collaboration and teaching that person all that you know is amazing. It's amazing to watch what comes out of that, even in just a short amount of time. Guys, that's my challenge, understand? Hire somebody. Don't be a solopreneur your whole life. There's a time, there's a season while you're proving your business model and you're proving how you actually make money consistently. Also know that you should not hire until it hurts so you don't hire too fast. There's a strategy with this. Do you see what I'm saying? Nod with me while you're listening. Yes Stevie Wonder. I hear you, I get it. I've been putting Stevie Wonder in all my emails to Russel. It's been kind of funny. That's another story. Anyways. Like I'm saying, I want to know what cool things are happening as you've taken on just one person, just one VA, just one part time individual. Just one person who consistently does the same task and project for your over and over again... Please let me know because it's very, very fascinating to me. You got to be smart with it obviously. Be careful with it, but don't create the mistake of not hiring because you're so scared. It's better to hire and learn from it than try to play it safe in this category. It's that important. It's that huge. Guys, I will talk to you later. I just had Jimmy John's delivered to me and I'm really stoked about it. I used to not like their stuff that much but I'm really pumped. It's starting to get late but I just wanted to record this. I am going to pound this and I'm super excited. All right you guys, I will talk to you later. As always, if you have questions, please let me know at SalesFunnelRadio.com or you can also download free funnels that I've pre-built for you. There's also other awesome funnels in there. Some of them are paid, but if you go to salesfunnelbroker.com/freefunnels or just click on "Free Funnels", you'll see it there. You guys are all awesome and you motivate the heck out of me and I appreciate you all. Keep crushing it. Let's go make ... Whatever it is you're doing, go make it happen. Move that timeline up. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. One to get one of today's best internet sales funnels for free? Go to salesfunnelbroker.com/freefunnels to download your pre-built sales funnel today.Advertising Inquiries: https://redcircle.com/brands

Click above to listen in iTunes... Every year I make a video, publicly announcing my goal. It's actually selfish cause it freaks me out that everyone knows my goal and I push even harder. Last year, I set (what was to me) a lofty financial goal... and I hit it. This year is another big one and I'm pumped (and scared to death) to announce it... Welcome to Sales Funnel Radio. Where you will learn marketing strategies to grow your online business. Using today's best internet sales funnels. Now, here's your host. Steve Larsen. Hey, what's going on everyone? This is Steve Larsen. Well this is the third year I've done it. It is still a newish tradition but I am keeping up with it which is awesome. Every single year, what I do is I go and I create a video publicly saying what my goal is for that year. It makes me scared and nervous every time I do this, but what's been cool is to go through and look at the last year got ... Wow, I got all this cool stuff done. You know what I mean? Two years ago when I did this I was like, "Gosh, I'm am going to try my hardest just to make an extra grand every month like that would change my life. We are struggling where it was super, super hard and we were having a hard time just living, just hitting the basics. Oh my gosh. I know that you have probably felt ... If are watching this video and you follow me at all you've probably have gone through something like this. If not, you most likely will or someone that you love will. Anyway, you feel challenge like, "Man, I was brand-new married." Well, not then. I'm married five years now. We have two kids a one-year-old and a three-year-old. I remember just thinking like, crap divers are expensive. I was like, "Man, just an extra grand a month would just change everything for me, right? As I was about to ... It's about three or four years ago actually now, I sold my first stuff online. I went nuts. It's like, "Oh my gosh. This works. This is so crazy." Right? I just set goals and like, "Okay, I am just going to try to make an extra grand a month." That was three years ago and I didn't hit. It was crazy though so within the second year. I will put the links down of those other videos down in the description here on YouTube. Two years ago, 2015. Yeah, 2015. I was like, "Oh my gosh. It would be so awesome if I could make an extra, two grand a month." I didn't hit it but I made someone else like 53 grand. We're using the methods that I use and I was like, "Wait a second." Okay, I think I might be on to this." I just kept grinding and grinding and grinding. Staying up till like 3:00 AM all the time. Like pushing it so hard, not stopping, barely sleeping, that kind of thing. It's not like I want to live like that but I hadn't figured it out yet. 2016, just this last year, a year ago. I made a goal and I was like this is huge, like I am so scared to actually hit this and I said I'm going to try and make $4000 every month after a passive income stream. I was like, "That's insane. I'm nuts, I'm crazy. There's no way I am going to be able to get that done," and I hit it. Please understand, I am not trying to be braggy. I am not trying to be weird when I say this stuff but I work my guts off. I have an amazing wife who allows me to be able to do what I'm doing so that I could hit those kinds of goals. This is income on the side of my actual job. I am going to give you guys little accounting for my year real quick and I am going to tell you guys what I did. This last January, I built this funnel for, it was an ROTC. It was for charity and we're doing a charity mud run. It was a 5K, and we are trying to raise money for woman soldiers. Really cool actually. January I built the funnel using click funnels for school thing. February, I got 650 people to sign up for it. It's awesome. March, we raised $7000 and I just kept building for several other clients. I actually start making a lot of money for other clients that I was pulling in. I was like, "My gosh. Like I am figuring this out. This is cool." April, I got hired by a ClickFunnels and I get to sit right here. It is really cool. May, I just was trying to keep up with my boss. I was like, "You are a genius. My gosh, I can't handle what it is that you do." I was, again, I get up. I'd usually stay up till 12 and then get up at five again, I do that everyday. You kids arrived on that... I just build up my own thing, right? June, I finish salesfunnelbroker.com and I went and start again subscribers. It was really cool. That's June. Then in July, I started interviewing tons of people for a podcast that I wanted to launch. July, I interviewed like crazy. August, I actually launched it. The first month, we had 1100 downloads. The second month was 1300. The third month was 6000. It caught like wildfire so thank you to all of you who look into that. Anyway, that's fast forwarding a little bit so back in August I launched the podcast and I started doing coaching calls and actually charging for that because I am getting so many questions, I couldn't handle all. I was like, I got to zip people out somehow. It kind of sucks but it's the way it works. I got to charge for that, so I started doing coaching calls. September, that's when I have my first $12,500 week. That was like. "Okay." I remember, I was sitting at a Wendy's and I saw my phone and I was like., "Good crap. What the heck?" I showed my wife and we both just sat there and in silence for a little bit like, "whoa. All right. This is super validating." I was like, I'm glad my wife was sitting there next to me. All the people who were saying, "No, you can't do it." That works for like five years for that. I knew I could do it, I just was like, "How? How? How?" That was the struggle for the longest time... I call it my shut up check. The first time you get paid online or whatever it is you are trying to pursue. "Shut up." Like, "Look, I did. Shut up." Just the shut up check. I learned that from Shawn Terry by the way. Anyway. October, that's when I started having several $1000 days just back-to-back-to-back-to-back. I was like, "Man. That's crazy cool." It was around the beginning and like middle of summer. Around that time when I started making about a grand a week consistently off of the same few assets that I developed, over and over and over again. I was blown away about it... I was like, "Man, this crazy cool stuff." I'm super excited about this. I am hitting my goal. $1000 a week, that's $4000 a month. My goal is $4000 a month, baby, what? I just, I hit to hit the fire for me. I was going nuts. I was like, "This is the coolest thing on the planet." It was really cool. That's when I started building a lot for other people. I was like, "Man, this is really cool." I started building. I was like, "You know what, this is actually worth a lot of money to businesses. Why am I not charging just a little bit more?" I started charging 10 grand for these funnels that I was building and it was awesome. Super cool. All while, these other assets were going. Then this last month in December, I've built a lot of my own affiliate programs to promote the actual company that work for us. It was awesome. It's ClickFunnels. It just increase that which is really, really cool. Please understand, I am not bragging. I just do this every year at the beginning of January and I am calling my shots. Okay? I am so nervous. The only reason I have so much confidence to be able to do this is because, A, I've now finally proven at after like five years of trying and figured out how it actually works which is crazy. So cool. So awesome. You know what I mean? Crazy cool! I can't believe the amount of sleep I've given up. Like, I just look back and it's been very introspective over the last three months especially. Like, my goodness gracious. How cool. Anyone of you guys can do this. I barely graduate at high school. No joke. I barely did. I failed my first semester of college. No joke. I actually did. I got kicked out, okay? Then I went back to study and I came back and started to get my straight A's and it's not like like I fell into this. I work my butt off. It's really really exciting and it's super validating. Anyway. That's the accounting of last year so I am calling the shot. I have $1000 a week, consistently going on. Especially for the last five months and in particular. We were able to go like on a cruise. I was able to treatment my wife to some fun stuff. Like really, really personal wins. Strong personal wins. Feeling like, my gosh, it's really exciting and a lot of cool lessons coming along the way how I actually did it. Anyway, which is fun. It's really cool guys. You guys can do this. Anyway, I'm really scared to say the number because I put it altogether and I have a plan and I know half of the funnels to get to this next goal that I have already built. I know I'm going to hit but it is so scary for me. I mean that sincerely... I don't mean scared, meaning ... The amount of money I am trying to go for month is like, I mean, we've never ... My wife has eaten one meal a day while we first go married. We had a $1000 when we first go married. No jobs. Nothing. A lot of you guys heard that story. It was really hard for me. Anyway, I want to make 30 grand a month. That's a lot. It's not quite... I think it is realistic. I actually have it down to the number how am I going to do with a lot of leeway and I think I can hit. Please don't think that I am trying to be braggy. Okay? That's my goal and I do this every year... In one year, I am going to account to you guys and hopefully by then, I've hit it. If I don't hit it, whatever. This is my journey, okay? If you guys want to follow it at all. I am going to be documenting it and salesfunnelradio.com, it's my podcast. Anyway. I am nervous guys, but it's going to be good. It would really be good. A lot of personal development happens when you start going for something like this. I feel like it's not such a huge goal that it's going to be out there and crushing it, right? It is going to be a big hairy audacious goals, right? It's out there. It's going to stretch me like crazy but I think I am going to hit it. I'm going to do my best to do so. That's so nerve-wrecking. Oh my goodness. That's more money than we made in the first year that we are married, by a ton. Oh gosh, you guys. Anyway. I would love to hear your stories, if you can comment below. I would love to hear what your goals are. I am dead serious about it, okay? If you have any negativity about it. Don't post it below, I don't want to hear it. I am also very serious about that too, okay? I don't want to hear any negativity. I want to hear things that you are out there trying to succeed and accomplish on. I remember there's a time, it was like three years ago. I knew I was onto something but it just wasn't there. I know a lot of you guys are that way. I remember standing in front of our bathroom mirror at my apartment and I just undo to our sales and I did a good job with it for the first little while and then the second half, I got distracted and started to say, started putting things like ... That's when I realize I could sell another ways so I started exploring. Anyway. I remember coming back from that like I feel I did a good job but also feeling like, "Man, there's nothing sustainable. I made those sales and they are done. They are done." I get to do all of that again just to make those sales again... I was like, there's go to be a better way. I studied like crazy and I was staying up really late, barely sleeping. Reading even e-books, listening to podcast. Things on repeat. I listen to Russel Brunson in two times speed which is like four times speed for anyone else. Like he talks so fast but I listen to him like crazy. I remember standing in front of my bathroom mirror just looking at myself and I just started hitting the counter just boom, boom, boom. I said, I can do this. I started smacking it. I got really intense. I don't know why but every time I am kind of pissed off, things happen. For whatever reason. I was hitting the counter, I was looking at and I was looking at myself go, "Larsen, you are the freaking man." I started psyching myself up because I didn't know I was going to do it. I knew what my goals were. I just knew that if I just plowed for it with the most ridiculous force. Something would happen. It was totally true. It meant I had to work for free for some people just to prove myself. It meant I had to go have meetings with CEOs of seven-figure businesses all the time. Eight-figure, even a nine-figure like pitching my stuff to them. Fail, fail, fail, fail and then like fail but I learned something really valuable on this one. It was like, "Whoa. Wait a second." I started putting all these pieces together. I started watching very specifically what a lot of the other guys out there were doing who are actually making money and serving. Not just ... I don't want to be a shady guy doing the stuff. I want to actually help people.  I was watching what they are doing and I was like, "Gosh, that's so sweet." It has nothing to do with ability. I know I can do it. I am just trying to figure out how. I know a lot of you guys are that way. I am probably talking in circles now but you feel it in your gut and you are like, "This is me. That is me. I can do that. I can accomplish that," and I would imagine myself ... This is going to sound weird but I would imagine myself just tearing my goal down, just ripping it apart over and over and over. Tons of motivational videos when I wake up because I wasn't sure how I was going to do it. Anyway. It is all I thought about and obsess over and knew that I could do it. I've noticed that it's not always true, because you got to have a life balance and that is important but I also agree to a point for a while, when you want something that's extreme ... Life balance doesn't have any option for a little while. You got to do stuff that's not quite normal to get out there... You want to do some kind of abnormal things. A lot of times, you get to do things that are abnormal which is true for a little bit but then it's about building systems. You don't have to do that anymore and live crazy like I've been doing. This next year, the issues that I'm running into and I've written down was ... I am having issue with scaling. I got to get a few people here and there in place now so that I can step back and make sure I'm still providing value for my ... The goal is not for me to solely focus on this one thing on the side, I work for just an insanely amazing company. I don't want to put my number one focus anywhere else except for where I work because I love it but I also know what it takes in order to push forward on it and I am seeing that and I got that. This year, I really caught that. It was exciting for me to do it... Anyway. I am kind of rambling now but that's my shot. I am calling my shot, okay? I am going to do it. I am going to make it happen and it's really nerve-racking and I always hate making these videos but three years ago when I started doing this, I made the first one. That's actually when stuff really started happening. I challenge you to go out there and make a video, publicly stating to the world and the internet what your goal is, okay? Whether that's financial or whatever the one big goal is. Don't make a huge list. To me, that stresses me out. I never do that. I never make a big list. "I am going to do this, and this, and this." It's like, "No. That's going to stress me out and I am going to drop it all in two weeks." I got a one huge goal, just one and I know I can hit it. I have a plan to do it. It's realistic but very stretching and I challenge you guys to do the same and post it out to the world. Anyways. If you guys want to follow my journey on this step, if you want to know how I am doing on it. Go to salesfunnelradio.com. Subscribe to the podcast, because that's actually where I am going to be tossing in a lot of these things. I got some great interviews on there already. Should be releasing the next one tomorrow but anyway, excited for it. I'm excited to see what you guys' goals are. I think this would be a good journey. This is scary to be accountable like this, okay? Be gentle, but not too gentle because I won't grow. All right, guys. I'll talk to you later. Bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Have a question you want answers on the show? Get your free T-shirt when your question gets answered on the live, "HeySteve!" Show. Visit salesfunnelbroker.com now to submit your question. Steve's past goals videos 2016: https://youtu.be/38t5bBmjas4 2015: https://youtu.be/LA_FHdvZDB8  Advertising Inquiries: https://redcircle.com/brands

Click above to listen in iTunes... I LOVE video…. And traffic. I have over 200 videos on Youtube now and here's what I wish I'd known… Steve: Hey, everyone. This is Steve Larsen. Welcome to Sales Funnel Radio. Announcer: Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. Steve: All right, you guys. Hey, I'm super excited. I'm super pumped for today because we get to talk about something that has always intrigued me. It's actually kind of the way it got started in internet when I first started working for Paul Mitchel and driving internet traffic with one of my buddies. Since then I really haven't done much so I'm excited to welcome on to the podcast an expert in this area, thank you so much, Nick Arapkiles. How are you doing? Nick: I'm great, man. Thanks for having me on. Steve: Hey, thanks. I appreciate it. Thank you so much for coming on. I was just looking through Facebook messages before you and I got on here and I didn't realize I think you had asked if we could push the time back and I'm such a morning person, thanks for getting up this early to do this. Nick: Hey, no problem at all, man. I'm happy to do it. Like you said I'm not much of a morning person, but when someone like you gives me an opportunity like this I'm happy to get on. Steve: It's nice that you did, I appreciate it. For everyone listening, this really is probably the first time, I mean, this is the first time that we'd really spoken like this. The guy that connected us is Ben Wilson obviously. Ben is the guy. He and I we're doing that things, Paul Mitchel and several other companies just think the world of him. He sent me a message and he goes, "Dude, I got this awesome guy. He's the man." I think I still have the message just to put it on the podcast or something. It's pretty funny. He's like, "This sweet guy, man, he's this genius and he said he wants to come." "Hey, sweet." I'm always looking for talent, for people because I get boring for everyone I'm sure. I'm excited to have some mix out. Nick: It's kind of a funny story. I met him at an event here in Colorado and then I actually ran into him at the Rockies, in the baseball game. Then he messaged me about you and here we are. Steve: Dude, that's great. What event was it? Nick: It was actually for a book publishing event ironically ... Steve: He told me he's going to that. Okay, cool. That's fantastic. It's funny this whole internet marketing world, it's actually a lot smaller than people think it is because people get in it, they'll get out of it, they'll get in it but the people that stick around I don't think there's ... Anyways, get around quick. What is exactly that you're doing then? You told me that you're awesome with YouTube which is awesome. Most people forget you can even advertise there I feel like but what is it that you're doing? Nick: Basically, I've been doing this stuff for a lot. Do you want me to just go on to my story a little bit? Steve: Okay, man. Let's hear it. Nick: Okay, cool. I've actually been online for about six years now and two and a half of those first six years were complete and utter struggle. It's usually the case with a lot of people's stories. I don't think I'm too much different... Steve: Anyone who says otherwise I feel like they are just lying or throwing a sales video. Nick: Yeah, I mean, it sucked at the time. Obviously it sucked at the time not having, you always expect when you get started you're thinking you're going to make money in your first day, first week, first month at least but it was tough man, it really was. I forfeited a lot of things going on. I was actually in college at the time... It was the summer before my last year of college so all my friends were going out partying and going to pool parties, different stuff like that. I was just dedicated to this thing. I essentially locked myself in my room that whole summer and I was dedicated to making it work and I didn't even make it work that entire summer and even years after that. It just led me on this path I think once you get into this like you're essentially infected with the entrepreneurial bug as I like to call it. You can't really go back from that. I mean, I kept on trying different things. I even went into the trading Forex and stuff like that but eventually came back into the marketing realm and that's where I am now like you're asking I've done a lot of YouTube stuff. That's the big thing is I really always focus on driving traffic because if you can drive traffic then you have a business. You really can do anything, it depends on what traffic you're using. Most the time I promote different funnels like business opportunities or just affiliate programs... I haven't really dove into much of my own stuff. I just leverage other systems that people put out and that's pretty much what I'm doing but it all stems from driving traffic and then calling people from YouTube into my world. I like to really call it my world more so than my list. I think a lot of people say my list or build a list. That's great, obviously you need to build a list but I think it helps me come from a better mentality than it's I'm building a list of people or a list. It's more so I'm building an audience of people, they are in my world now. Because I think a lot of people secure a list and they just think of numbers and what it really comes down to is that these are people that are interested and they want to connect with you and they want to learn more. You have to treat them as such and I think when you do that you get a lot better results. Steve: Interesting. That's interesting. A lot of people I know will talk about, they'll have you fill out something. Who are you trying to attract? What's their likes? What's their dislikes? What do they hate? Sometimes I feel like that gets pretty artificial after a while. You're just targeting people like yourself. I feel like it's the easiest way to go... Nick: Yeah, to be honest I didn't express this fully but basically what I do right now is I don't actually do too much advertising where I'm paying for the clicks and stuff like that. It's mostly just all organic. I've done a little bit of advertising here and there but the big thing is just putting content up. I know you're asking if I could drop some nuggets for YouTube and stuff like that but the biggest thing is just to continually put out content just like any other type of platform whether that's Facebook, Instagram, even Snapchat now. It's just continually putting out content because the more content you have out there, the more likely people are going to find you... I mean, there are some videos that I have that have seven views but there's also other videos that have 100,000 views. You never really know exactly which videos are going to hit. You might have an idea depending on the keywords and how optimized your videos are but the biggest thing that I stress and every day I learn more and more, I'm always learning is the fact that you never really know exactly until you start putting up content which videos are really going to stick and gain some traction until you upload them. Steve: That's interesting you say that. Back in college also I started really, really diving into this also, same thing. I sucked at it. There's a guy I listen to and he was saying, "You should always be publishing. Try and get a way to be in front of your people. Produce content." Just exactly what you're saying. I started doing that and making all these Periscope videos and I would put the recordings on YouTube. I can't tell you how cool that was. Stuff started happening when I did that. The exact reason you're saying. I had some videos that were terrible but then others were completely surprising to me. People started watching them and pushing them around. What the heck is this? My products started getting sold organically. I was like, "This is kind of cool," I totally agree with that but I have to ask though, you're putting YouTube videos out. Try to put as many up as you can. How do you rank a YouTube video? It's hard to... these words for spiders to go crawl and stuff like that like a blog post. What are some strategies you use to actually try and get them out there? Nick: It almost feels like it's changed throughout the years, I think the algorithms and everything. I'm not that geeky like that but I just noticed some trends here and there. As of late, I've noticed that a bigger channel with more subscribers and just a little bit more authority, maybe it's been on for a little bit of while or a little while, those are the videos that's pushing up towards the top of the search engines. You can pull back links. I know that probably gets a little bit more complex. I don't know if you're familiar with back linking. Steve: 100%, yeah definitely. Nick: Okay, I just didn't know if your audience would or not but that's basically you can go out there and get some other people to put your video in a bunch of different places. The idea behind that is that the search engines see your video all over the place and they are like, "This must be a video that is good. Let's start pushing it up towards the top of the search engine." Especially a couple of years ago that was huge and it definitely got me a lot of results but the thing again that I've noticed lately is that just having a big channel and having some decent subscribers and having people actually watch majority of your video is what's really pushing your videos up. I've had some videos where I just started making videos and they don't get much traction at all but then I have one of my bigger channels and I just put it up and I don't really optimize it at all, I don't really do anything to it and right away it's like one of the first videos on the search engine. Steve: I hear of Traffic Geyser. Nick: Yeah the name sounds familiar. Steve: These sites where you just submit your video and they'll just blast it across the internet so that you could get more views. I mean, totally spam-my stuff, you know what I mean? It's the dream for every entrepreneur or internet guys to just put your stuff everywhere. What strategies do you use for finding people to put your videos up? You know what I mean? Did you have to find related channels to yourself? Nick: Not necessarily. I use a website called Fiverr a lot of the times or at least I used to. I haven't been using it as much lately but it's a really cool website. You're obviously familiar with it but I'll explain it for your audience. Basically, it's just a website. It's called fiverr.com, F-I-V-E-R-R dot ‎com and basically it's a site that has a bunch of people doing a bunch of different gigs. They'll literally do anything for you for $5. I think there's a processing fee now for like 50 cents. Essentially people will do anything for you on the internet. I should be more specific with that. Steve: It's funny though because I've had people like, "Rap my name." I've had people, "Beat box stuff," they'll do anything for five bucks. Nick: Exactly, there's a lot of different stuff that you can do. Basically I just go on there and look for back links or maybe social signals and it's not to complicated. I mean, you just have to find someone with good rating, good track record and just test them out and that's the whole thing that I always tell people too is that you just have to test things out. You'll never really know what's working, what's not working until you go out there and actually apply it yourself... I think a lot of people are always asking me for the secret, asking me for different things that are just going to make it click and they're going to make hundreds of thousands of dollars. That's really never the case. You know this just as well as anybody is that you actually have to go out there and do the work, see what's working, see what's not working and then throw out the stuff that's not working and then just ramp up the stuff that is working... Steve: This is one of the reasons why I laugh so much when you brought up Fiverr because it started out as a great class. I'm sorry if anyone's listening that was in that class. It was like an SEO class in college and it started out great. We're learning all these cool strategies for SEO and things like that. Then it just got like the strategies were really old. I've been doing it long enough by that point that I just knew that what I was earning wasn't significant or anything. He's like, "Hey, what you're all going to go do is you got to go create a YouTube video and think about a topic a lot and the competition in the class to see whose video can get the most views." I was like, "I could totally game that." We went and we made this, you know that, "Do you even lift, bro?" Those videos that are out there right now, have you seen it though? Nick: I'm not sure. Steve: "Bro, do you even lift?" Nick: Okay, yeah. Steve: The next Star Wars is coming out and we said, "Do you even Jedi, bro?" We made all these funny videos of people. It was pretty cool but I totally went to Fiverr and I paid this dude $5 to send like 10,000 bot clicks. For no views at all to just this massive spike and we went and we gave the ending presentation stuff like that like we have over 10,000 clicks on this thing and everyone's like, "Oh my gosh, that's amazing." It's in the last few weeks and what's funny is that we ended up getting contacted right before the class ended by this ad agency. They were like, "Hey, we want to use your video to promote Star Wars stuff on." I was like, "Okay." None of them knew that this were like ... I'm sure that 50 of them were real clicks out of the ... Maybe. What's funny though is that obviously YouTube after a while can start to see if that's crap. The views on the bottom went from 0 to 10,000 to 12 and it stayed there. We're looking at the analytics for a while and then just totally drop. They took away all of them all the way back down to 3 views or something like that after the class was ended. Anyways, the only reason I bring that up is because A, it was a total failure and I knew what happened. I knew enough about that world that time but it was I mean, how do you go through Fiverr and figure out who's going to be sending you real clicks and not. You know what I mean or who's going to be pushing your video around the right way or not? Because most of it ... I like Fiverr for testing a lot of the lower level stuff but it sounds like you've got a cool way to do it that isn't that way. Nick: Yeah, that's actually a good point... I'm glad you brought that up because that's very important that you find good gigs because if you are sending a bunch of fake traffic to your YouTube videos it can get your video shut down and even your account shut down because YouTube will recognize that and they see that you're just throwing all these views on there and they are all fake. They don't like that. I've had the experience of getting a lot of my stuff shut down because of that in the early stages. Anyone listening, make sure that you're not sending crap gigs over to your videos because YouTube will shut that down real quick. In terms of finding good stuff, basically I just make sure that the vendor has a good track record. There's one specific guy that he's probably one of the bigger gigs. He's got so many different gigs on there. I'll just let you know his name is Crorkservice. Steve: Crorkservice, you know, I might actually seen him before. Nick: I'm sure you have. Honestly he's probably one of the best out there and he's got the best ratings. He's like the top of the top sellers... I mean, it's no hidden secret. You just have to go through his gigs and figure out what exactly it is that you want. If you are going to purchase views I really haven't done that in a long time. I know there are some people that do it and they do actually have success because again like I was saying before, if you can get high retention views where people are watching the majority of your video, that actually can really, really help you with ranking your video on YouTube in specifics. Just make sure that is a high retention view and again it has a good track record because that can definitely help with rankings on YouTube. Steve: Interesting, okay. What are you doing? I heard some people talk about we’ll give some formula or outline for what to make, what to put in the video to make sure that they’ll push pass minute seven or whatever it is. Do you have anything that you would recommend there? Nick: Yeah, for sure. There’s a couple of things. The first thing that you definitely need to know, basically how I get all my traffic for the most part is it’s all based on keywords. People come into the search engines and this is just like general in terms of search traffic. Basically people will come in, they’ll be searching for something, I mean you and I have done this just as much as anybody else is that they have a concern, they have an issue, they need help with something. They come into the search engines and they start typing it out whether that is how to lose weight, how to grow tomatoes. It doesn’t really matter, it just pertains to whatever your business is but they’ll start searching things in and then they’ll find your videos if you start uploading videos, you do it on a good channel, you start optimizing it. Your videos are going to start rising towards the top of the search engines. What you need to do when you’re making your videos is that you need to let your viewers know that they are at the right place. Let’s say for example that you did make a video about how to grow heirloom tomatoes for example. What you need to say in the beginning of the video, you need to let your viewer know that they’re in the right place at the right time. You say, “Hey, you probably landed on this video because you are looking, you started searching out how to grow heirloom tomatoes,” right then and there they know that they are at the right place. That's what starts it out and then if you can get technical and say, you need to say this, you need to say this, but I think it ultimately comes down to is that you need to let them know that they’re in the right place and then give them value. I know it sounds stupidly simple but I think there’s many people out there that just like they’re trying to heighten all this traffic, all this stuff through your website. People are smart, you can’t bullshit people... When you’re genuine, when you give value and you’re just a real down to earth person then that’s when people recognize that. People will connect with you just on that fact based alone, they might be coming searching for information they want to learn how to grow tomatoes or lose weight or whatever it is. A lot of times people just want to connect with somebody and I can’t tell you how many times I’ve had that happen where people just, they’ll hit me up on Facebook and they’re like, “Yeah, I mean, your video is great and all that but you just seem like you’re a down to earth person, you seem like a good dude and that’s why I came out and connected with you.” Steve: Interesting... I have had it happen before also and I never realized that that was probably it. I’m trying to be authentic on camera, you know what I mean? I’m just being myself and I have people come back and say, “Hey, you’re the man. I have this feeling when I was talking to you I should reach out to you,” and I was like, “What kind of feeling? All right, thanks.” Interesting. Yeah, that’s cool you bring that up... There really is as simple as that just answer the question, let them know that they’re there and then connect with them. There’s a guy I was listening to and he was saying something like, “The first 20 seconds you have to do something crazy to keep their attention. The next 60 seconds then you got to teach a little nugget then the final two minutes do something that’s also a little crazy to make sure they come back next time.” I was like, “Man, that’s a lot. All right,” but that’s so much more simpler route to do that. What kind of timeline do you usually look at when you’re trying to rank a video? You know what I mean, like how long it usually take? Nick: Again, it’s kind of goes along the same thing I was talking about just before and there’ll be a lot of people that say, “You got to make two to four minutes.” I certainly agree to that to an extent because like I was saying before it’ll help you start ranking your videos a little bit more if people are watching more of your video. If you have a shorter video it’s more likely that people are just going to watch more of it. If you have an 11 minute video then obviously less people are just going to watch it just because everyone has shorter attention spans. It does depend on the video that you’re doing because specific keywords especially like I do a lot of reviews. I’ll be honest that’s where a lot of my traffic comes from, a lot of my buyer traffic. That's just kind of a nugget right there. If you can start doing some reviews like that’s going to be some of your best traffic out there. I’ve got review videos that are like 10, 11, 12 minutes long and people watch the majority of it because buyers, think about this, buyers will watch, they will watch everything and they’ll read everything because they're thinking about it from your perspective. If you’re going out there and let's just say for example you want to buy a new MacBook or yeah, let’s just go with that example. Are you going to go to the website and just like look at a couple of pictures and then buy? No, you’re probably going to be going, you’re going to watch the hour long keynote presentation, you’re going to watch the ten minute video that shows all the details and all the benefits and features on the MacBook. You’re going to be talking to people, you might even reach out to a support. Buyers they will do their research. To just tell you, “You have to have it four minutes long,” or, “You have to have it ten minutes long,” I can’t really tell you that exactly because if you just target keywords that are buyer keywords, people are going to be searching that stuff until they make that buyer decision. Does that all makes sense? Steve: Yeah, it does. That’s a great insight. It’s not like a two to four minutes, there's not a hard fast rule, it's just hey whatever is … Make sure first that you’re actually delivering value and answering the question and coming back to them. Nick: Yeah, and if you’re asking for a short answer, I would say keep it shorter if you can but if you need more time to explain everything that you need I think there’s nothing wrong with that. Steve: What kind of buyer keywords? I mean is there’s a trend in good buying keywords, you know what I mean that you’re saying? Like across mostly internet or things that will pull your videos apart because those keywords are more valuable or you know what I mean? Nick: I’ll just be honest, review videos are probably the best videos that you can possibly make. Steve: Really? Nick: Yeah, because the reason people are coming and looking for reviews is because they saw a video or they saw a product and they’re a buyer. They’re looking for more information on that, they want to get everything they can possibly know about that. Once they figured out, once they see your video, once something clicks and they make sure it’s the right product for them then they’re ready to buy right there. Does that makes sense? Steve: Interesting. Yeah, 100%. I was just thinking too I’ve got like, I don’t know, 150 videos on YouTube but 90 of them are unlisted or whatever so that I can put them inside of websites and things like that. Do you have a preference at all? Have you found that there’s any kind of, I don’t know. I don’t even know, favoritism given to people who stay on the YouTube website versus watching YouTube video embedded on a page? Nick: I haven’t really done too much embedding on different pages so I can’t really speak for that. One other thing I was going to touch is the fact that you can actually look at your analytics too and you can see which videos people are watching longer. You can see the average duration on how long your viewers are staying on your video... Steve: Yeah, I love the stat section in the back of YouTube, it’s nuts. Most people don't look at that by a part but it’s pretty fascinating. Nick: Yeah, it’s great stuff and I actually just like within the last few months I’ve really started looking at that stuff a lot more and it’s really helped me. We just go back to the whole thing about testing seeing what works and then start doing more of what works. That what I was doing is I was really taking a look at the analytics, see what the videos that people are staying on for a long time and then just making more of those videos. Because there’s some videos where people are staying on for less than a minute through an average of 10,000 views. I’m like, “Okay, that obviously didn’t work so let’s throw that away. It was a good test, that was some good feedback, I won’t do that anymore so let’s move on and let’s find something better.” Steve: I just wanted to touch on something because this really matters a lot in kind of my world. I build funnels all day long, just tons of sales funnels and that’s kind of what I was looking through on your site mentorwithnick.com which is super cool, everyone should go there, mentorwithnick.com. You’ve got a quiz there and we’re a huge a fan of quizzes, it kind of pre-frame people. You got a welcome video from you and automated email that I got and then a link over to $1 offer. Kind of a cool biz opportunity there or business product I should say. Usually what we do when I build these types of funnels. You just kind of took me through in that mentorwithnick.com is we’ll always take those videos and enlist them and put them inside a funnel. I mean, I never let people just sit inside of YouTube format. I think it’s interesting that you just said … I mean it sounds like almost all of your review videos they’re all on YouTube anyway which makes sense. That’s what people are searching. That’s fascinating though. I guess I’m just recapping that. That’s cool though. Do you ever embed it all I guess, I mean you obviously did on that welcome video with Mentor With Nick. Nick: Yeah, that is one place that I do embed, I kind of almost forgot about that but those are like the only places. Mostly just like welcome videos or I like to call as bridge pages, like you said I do promote different things, different opportunities and stuff like that. What a lot of people will do is they’ll just send traffic directly to an offer and while that can work for sure like I’m not saying it can. Steve: It’s rough though. Nick: Yeah, pre-frame that a little bit and kind of just introduce them, kind of welcome them into your world. That’s a big thing it’s just like saying, “Hey, I’m here for you,” like, “I got your back,” like, “Don’t worry,” like, “We got this taken care of and you know I’m going to introduce you to this thing and you can certainly take us up on that but if not, you know, just connect with us.” So many people just want to connect with somebody, that’s what my whole video is about and after they opt in it’s just kind of saying, “Hey, I’m here,” like, “If you need anything from me you’ll be receiving some emails from me and you know I’m here to help you out.” I think that’s just a lot better way to do things instead of just like hard driving traffic to offers... My honest opinion that’s going to drop convergence but it’s also going to drop your audience where they just think that you’re just trying to sell them all the time. Steve: Yeah, 100% I agree with that and I was impressed with that video that you put out there, I thought that was really good. I always draw out funnels like crazy and in my world we call it funnel hacking. I was going through your funnel and drawing all that out, the emails that came, things like that and it’s not like you need that welcome video, the one from you. Technically you don’t but I thought it was interesting and cool that you put it in there because I watched the whole thing and it made sense to me is like, “Hey, there’s a lot of trust and there was a lot of ...” What’s the word? I can’t think the word. After watching the video I was like, “Hey, this guy is real. That was cool. What a good video,” and it set me up because I have to tell you when the next video started I was like, “Eh.” I don’t know but because I watched you, I was like there was a lot more trust, like a lot more stock in that video. Anyways, great example right there, I thought that was fantastic... Nick: Thank you. I appreciate that. Steve: Yeah, everyone go checkout mentorwithnick.com, that’s an interesting process for a bridge page right there. That’s really good. Nick: Thank you. Steve: Do you send people to quizzes a lot also? Nick: I use that capture page right now because it seems to be converting the best. I’ve noticed that in the past like I even got opt in pages like that up to like 50% opt in rate for all my traffic which is really good. Right now I’m sitting at around like 39%. I mean that’s for the best that I’ve done. I’ve tested with a lot of different stuff and everything else have been kind of sitting around like 32 to 33 maybe like a little bit higher than that. I just use that because it just kind of like gets them invested... They have the two step opt in and you are obviously very familiar with all this stuff and that works really well where you have to click on something that makes it a little bit more congruent. They’ve already invested a little something to make sure they put their email address in but the survey just kind of adds a little bit more like they’re taking a quiz and then they’re like, “Okay.” Now, they need to put their email address in and they’re already a little bit more invested so they’re more likely to continue with that action, that whole congruency. Steve: 100% plus then you can follow up with them, you got their email address and you can re-market to them and ask them if they got the trial. Yeah, great for you, great for them. Yeah, I completely agree with that too. I had this quiz who’s probably about 50% also, same thing. It’s just quizzes are great things for people. It was only like four questions but it set them into my … It was the same thing that you did which is what I was laughing at, “Where did you hear about us from?” and it was like, “Facebook, Oprah, Obama mentioned me,” and then other. I’ve never been on those things before but because they heard those names first and then your name last or even other, it’s a lot more stock also. Just increases your authority like crazy, not that you want to be deceptive but it does give you more authority. The next question was like, “What age range are you in?” and these are questions that sometimes don’t even matter or you can ask questions that just kind of poke them in the eye a little bit. “How much do you make on your side business every week?” “Zero. A hundred bucks,” and then just, “I got to choose the lowest one.” For a weight loss product, “How many products have you tried?” but at the time your solution comes up they’re like, “Man, he’s right. I fail every time at this. I do need to buy this product.” That’s interesting though. Cool. Hey man, I don’t want to just keep taking your time. I appreciate you getting up early to do this with me. Where can people learn more about you and join your world like you were saying? Nick: You can add me on Facebook, that’s a good place. I am kind of maxing that out now. Lately I’ve been going pretty hard with getting people add me and everything like that. My friend list is kind of maxing out right now so I did also start up a new Instagram account, a new Snapchat account which my usernames are Mentor With Nick, just kind of goes along with my website. You can also go to my website like you mentioned before which is mentorwithnick.com. Steve: Mentor With Nick Instagram and Snapchat, mentorwithnick.com also and then also on Facebook. Hey Nick, I appreciate it man. Thank you so much for taking the time again and for dropping all the nuggets you did. Nick: Yeah, for sure man. It was fun. I always love getting on with like-minded people and just chat marketing something I’m very passionate about. Steve: Yeah, I appreciate it. Everyone else usually who talks about it, sometimes they feel alone in this world. Anyways, it’s cool to meet you man and I do appreciate it. Nick: No problem, man. Happy to be on. Steve: All right, talk to you later. Announcer: Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Have a question you want answered on the show? Get your free t-shirt when your question gets answered on the live Hey Steve Show. Visit salesfunnelbroker.com now to submit your question.Advertising Inquiries: https://redcircle.com/brands

Click Above To Listen, Or Listen In iTunes: All right, all right. It is December. There is snow everywhere. I'm actually from Denver. I'm living in Boise, Idaho right now, which is where the Click Phones Headquarters are. I actually live like a mile and half from the office, I'm really close to it. Most of the time I'll walk or ride my motorcycle or something like that, but it has been so icy out. There's no way you're going to get me on a motorcycle. I want to, I'm a little bit of a daredevil, but there's no way I'm going to. Anyway, I have not been riding a motorcycle.  I've been walking a lot. I drove today, luckily just because it's so freaking cold out. There's not as much snow here like there is in Denver, but it's just as cold, oh my gosh. Anyway, I'm really excited. I love December. December is awesome. Christmas is amazing. I don't know, I love the whole time of year, I love commercialism, I love ads, I love people trying to sell me stuff. I'm kind of weird like that. Not a lot of people like that. I had this tradition when I was in high school, I would wear a Santa hat every single day to school the whole month of December. You might think of that and you're like, "All right, that's kind of cool. Awesome job, that's neat. You're a teenager, you can pull that off." It's funny because I've totally been doing that as an adult and you don't get the same effect as when you're a kid. People look at you like, "Hey, you must be going to a party.", or "what?" I've actually been wearing my Santa hat every single day to work with Russell. He'll be sitting right next to me and I've got this Santa hat on and we're Skype calling with people and video conferencing and things like that and I'm wearing this Santa hat. I know Russell thinks it's hilarious, but I don't think everyone else has thought the same thing. Anyway, kind of funny and I'm wearing it right now. It keeps your noggin warm. It's kind of awesome. I keep my hair pretty short because of the Army, so it keeps my dome piece nice and warm. Anyway, I am very ... What am I trying to say here? I am very, very serious though when I say I do love the commercialism. As far as what the meaning of Christmas is supposed to be, things like that, it messes with that, but I like sales so it makes sense why I like the commercialism part of it. It's funny because I went to Kohl's and I was walking through Kohl's. You get out to the checkout line, and I had a huge lesson from Kohl's, thank you very much Big Brother Kohl's. I walked out and I was at the cashier. I hand him just a few shirts that I was getting. It was like $50 and at the end of it they hand me this receipt and they go, "Congratulations, you saved $153 today." I was like, "What the heck? Okay, thank you.", and I just walked away. I went and I showed my wife and I was being all cheesy about it, you know, big hyperbole. I was like, "Guess what, I saved $153 today by spending $50." She was like, "Oh my gosh, that's so awesome." I love that psychology. It's like, wait a second, so I saved 153 by spending 50. This is the save by spending mentality. It's really clever. They don't tell you how much you spent, they tell you how much you saved. I've actually been going back to each one of my sales funnels and at the end of the page, on the confirmation page, I show how much they saved. There's a receipt on how much they spent, but I specifically say on there, "Congrats. Thanks so much. You saved ...". If I can't put a dollar amount I at least put a percentage, you know, "You saved X and X percent." I make it the difference between what my down-sales were and the deals I was giving and the funnel, things like that. It's actually been really cool. I recommend to all you guys, you guys go back and start doing that. Toss in some kind of save thing that's kind of a positive reinforcer after they've spent money, not just the fact they got to product. Need some more positive reinforcement. I was thinking about how cool it is. I was thinking about all the different courses I've gone through. I think it's Frank Kern, Frank Kern has got this course, I think it's Millionaire Marketing Formulas. I think that's the name of the course. In there ... Actually it may not be that one. Anyway, whatever. He said "credibility doesn't matter nearly as much as believability." That's why you have testimonials and things like that. Credibility does not matter nearly as much as believability. For Kohl's, that's the only part that kind of left a little dirty taste in my mouth is these guys were saying I saved $153 on a couple shirts. I can see in some stores how you would spend that much money on it, but for Kohl's it's not like it's the crazy upscale places they go to. It's almost not believable. They're leaning on credibility. To me it's like, "Ugh, everyone knows what you're doing and it's really dirty feeling." You know what I mean? That's kind of the feeling that comes out with it. If they brought that price down a little bit, "You saved $153", what the crap, I wouldn't have spent $153 on two shirts anyway. I guess if I saved, I would've spent $200. I would not have spent $100 on each one of those shirts, they're not that nice. It's just a couple of tee shirts. Make sure that what you're doing ... Anyways, those different things started popping through my head as I was at the checkout line. I was like, "That was not that believable. You're leaning on credibility and it's not nearly as important." Kind of the cool part that Frank Kern says about that is "The way you establish believability really, really quickly is through testimonials.", especially if you're going to do some kind of price thing like that, like, "Congrats, you saved $153", have somebody else say that, a third party. Bring somebody else in. Anyway, I think it was also from him, yeah it's from Frank Kern, he said, "Value needs to be greater than your price." I'm sure you guys have been to my main site, salesfunnelbroker.com. If you haven't you can check it out. You'll see on there that I give away the actual site, the one you're going through, as my front-end hook to get your email address. I know if a lot of you guys have got that, I mean hundreds and hundreds of hundreds of people a week right now are getting it because that's a big deal. Every time I build a sales funnel for somebody I charge at least $10,000, and I'm giving you the entire thing away. That's just for a funnel that I charge at least $10,000 for, that's just for a funnel. I'm giving you an actual website that I built inside of Click Funnels. I'm not going to lie, that took a lot of extra time, usually more than it takes me to build a funnel. I spent well past 200 hours on that site and I just gave it to you for free. The value needs to be greater than the price. I'm giving away so much value. I've got a ton of people who've been coming to me the last little bit and they've been saying like, "Hey, thanks so much. This is ridiculous. I can't believe you're giving away that kind of value. That's super nice of you." Think of that in your own business. Think what you can give just for free just because. That goes through the nine mental triggers like Jeff Walker talks about. There starts to become this feeling and this need to reciprocate. If someone walked up and they said, "Hey, here's a car.", you'd be like, "Holy crap.", you would want to go buy them lunch at least. You want to go back and give them something. It's very much the same kind of mentality and that's the way that I get a lot of people into my world. I just give stuff away for free a lot. Things that you should normally be charging, that's the key with it. When you're going through and saying ... That's kind of where the rub was with me on this Kohl's thing is that it needs to be believable. There needs to be this spot like, "Wow, he's giving this away for free and he should not be." That's the feeling that I need people to have, and it's been happening. It's been really cool, I've got several ... Last week was really awesome, you guys. It was like one person a day came out on Facebook or wherever, sent me a message and they're like, "Dude, your podcast is helping me like crazy." I got several of them. One was like, "You're helping me get through the days, helped me get through work. I really appreciate it." Another awesome listener said, "Hey, I can't believe what you're doing, all the value you're giving away and how many businesses you've probably saved from what you're doing." It's just been really, really cool because I was nervous as heck to launch the podcast. It's like, "Man, do I've got enough cool stuff to say?", you know what I mean, all the feelings that you'd probably have if you were launching a podcast also. Really, really awesome though. Anyways, as you go through and you start to craft discounts that are all around us right now inside the month of December, you've got to make sure that they're believable and you've got to make sure that the value is greater than the price at all time. What happens if you don't do that is you will never have repeat buyers again. One of the reasons I have such huge repeat buyers, which is so true, the reason why is because all these people are seeing, "Oh my gosh, he's trying really hard to put out value as much as he can." The moment that I turn the table and instead start to take as much as I can and try to nickel and dime everybody on every little thing ... I've got free funnels available, I've got free sites available, I've got stuff that I should normally be charging a lot of money for. People are using them in their business, it's awesome. They'll send me screenshots, they'll send me URLs. It's really cool. Now the next time I go out and I say, "Hey, I've got this cool WordPress Blog thing", or "Hey, there's this really cool thing called Funnel Scripts. If you use my affiliate link I'll give you lots of these bonuses for free", things like that. Next time I got out and I say that, next time you go out and you say that, it's going to be a lot easier for people to buy from you and not get upset by that fact that you're asking them for more money. You know what I'm saying? I know you guys have all been in a situation where people just nickel and dime you and it drives you crazy. Allegiant, have you ever flown on Allegiant Airlines? They're totally like that. It's like, "Hey, come get this really cheap flight. By the way, just selecting your seat I'm going to charge you $15. By the way, just walking up to the gate without already having your own ticket in hand, another $12." This is how they do it. It's clever. They up-sale the crap out of you, but it's too many up-sales. It would be like having a sales funnel with 15 up-sales in the middle of the funnel. I would get pretty pissed off by the end of it, feel like, "No. No. Freak, no. Stop it. No." That's the feeling that I get when I do it. Anyway, I've been reflecting a lot on this past year and the cool things that have gone on and trying to just pump value into the marketplace. I've always believed that if I just pump as much value into the marketplace and just give, give, give, my own income goes up. That's the big lesson that I've learned this year because it's so true. At the beginning of every year I make a video that says what my goal is for the next year. I put it on Youtube and I put it out there publicly so that people know what it is that I'm trying to do. It holds my feet to the fire a little bit more. It keeps me more accountable. Plus, it's kind of cool for people to see. Anyways, I've done this two or three years now. A lot of it is financially heavy goals. That's the nature of the video. I'm excited to make the next video because I hit my goal. When I made it a year ago it seems really lofty, really, really big, super huge, and I hit it. I've got several assets now that bring in at least $1,000 a week each. At the beginning last year, it was a year ago I can't believe it. I remember I was still in college at that time and I was like, "I'm going to do this. I'm going to figure it out. I'm going to try and make $4,000 passive income a month." I have far surpassed that. I surpassed that like halfway through the year. I was blown away at how quickly it happened. I was like, "Oh my gosh." Please, understand I'm not bragging. I just want you to know that I'm about to put that video out. I'll drop an email out to you guys as soon as I've got it. If you're not on my list just go opt into anything on salesfunnelbroker.com and I'll drop it over to you, or just go to salesfunnelradio.com, you can opt in there and same thing. Go be public with your goals. It's one of the freakiest things on the planet. When I first started it like two or three years ago, it's been awesome. Everybody knows that's what I'm trying to do now. People help me by not getting distracted. I'll go do something with the Army and they all know what my goals are. They're like, "All right, hey, no one bother Steve tonight. He's got to work on his business stuff.", and they're serious about it. That's nice of you guys, appreciate that. Family members or friends, whatever it is, you will brand yourself so quickly. If you have not figured out what it is you really want to be doing in this, you will be forced to very quickly because your goal is now public and everyone knows about it. It's exposing. It makes you really vulnerable. Anyway, there's one last little quote here I wanted to toss in, make this episode a little bit faster. I've been going through tons of courses. I'll get these courses, sometimes they're kind of pricey, but I listen to them on two time speed, usually while I'm at the gym or walking to work or driving to work or whatever. There's just been really cool stuff. That Kohl's experience set off a lot of stuff for me. Credibility doesn't matter nearly as much as believability, and you become believable by just putting a ton of testimonials out there. That's a Frank Kern thing. Then he also said, "Value needs to be greater than your price.", all the time. That's how you get repeat buyers. If you don't, you get one time buyers and you'll never get them to repeat buy again if people think you're ripping them off or it's just not quite believable enough. The third thing here I wanted to point out is another quote from Joe Polish. I really like Joe Polish, I think he's awesome. He said, that "People don't buy on price." We think we do. We start to look, and especially certain types of buyers, they'll say, "Hey, give me the cheapest thing", or say, "Hey, give me the most expensive thing", but really they don't buy on price, especially over the internet. I don't know anybody who can't afford some of the things on my site, and I do that. People come and go, "Can you make it cheaper than that?" I was like, "No, I can't." The reason is because of the three things that Joe Polish says. People don't but on price, they buy, number one, on confidence. I am dang confident that my funnels are some of the best that there are out there. You have to be confident with that. Number two, they buy on selection. I've got lots of different options people can buy. Then number three, they buy on convenience. How easy is it? It's extremely easy when people buy from me. Oh my gosh, they buy and it comes in an email link immediately. They just click the link and it goes straight into their click funnels account. If they don't have a click funnels account they get a trial for free and the funnel that comes in. It's crazy convenient. Anyway, start thinking about that. There's a lot of guys that's not the case. They're not confident about it. I was hiring somebody, I was in the middle of ... I'm trying to remember what it was. I was in the middle of trying to hire somebody. I was like, "Hey, do you think you can do a good job of this?" "Uh, maybe. I don't know. We'll see. Um." I was like I'm not going to buy your time by hiring you because you are not confident at all. This has nothing to do with price right now. You can't do that if you're trying to sell yourself through a job or whatever. You can't be a pain in the butt, you've got to be a little convenient. They're trying to go through a selection. You got to stand out. As far as confidence, if you're not confident, what are you doing? No one is going to take you seriously as it is. I'm trying to remember what it was, I laughed so hard after. Anyway, whatever. Hey guys, that's all I really wanted to say though today is Merry Christmas. Have a good December. If you got a Santa hat, put it on. Send me a picture. It's what I'm wearing right now and I'll continue to wear it the rest of the month and be a little kid at heart forever. Remember, be believable. Your value needs to be high. Remember that people buy on three things: confidence, selection, and convenience. I'm going to put that video up. If you guys want to see what my goal is for the next year, please follow along. I will continue to post about that goal. I'll continue to keep you in the loop on how I'm reaching that goal. The video will also describe how I hit my goals last year. If that's interesting to you. I do this every year and I'm really excited to. My wife actually brought it back up to me. We were kind of retrospectively thinking of the last year and all the great things that have happened, especially this last year. She was like, "Hey, are you going to make the video again?" Anyway, people are excited about it. It'll become part of your own culture when you start doing this. Please, please make your own video saying your own goal. Put it in the comments on my Youtube one, I'll put mine on yours. I'd love to get a little, I mean it'd be cool to see that from each other. We'll keep each other accountable. All right guys, I will talk to you later. Thank you so much. You guys are all awesome. Bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your pre-billed sales funnel today.  Advertising Inquiries: https://redcircle.com/brands

Click above to listen in iTunes... "Oh the economy, the economy!" Guess What? There's TWO Of Them… Which Are You In??? (Bit Of A Secret To The Mainstream) Hey, what's going on everyone? This is Steve Larsen and this is Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. Man, I'm not going to lie. I'm trying to just sit up straight. I'm so tired. It's almost midnight, which is not that late, but the last month has just been crazy. Been filming a lot for Funnel Hacking TV. I built out 11 funnels. 11 sales funnels in a single day... It was crazy. It can't take credit all on my own for that one, but I did take 11 funnels in a day. It was fantastic. Really, really cool. It is ... Like I said, it's almost midnight, and I'm here still at the office and I'm waiting for the dumb video to finish rendering and it's going to take like 40 minutes. It's crazy. The only problem with really liking to do video stuff and loving most of the Adobe Suite and... funnels and writing script and like I feel like I'm a renaissance man on some of those things. I'm not trying to pat my own back, I'm just saying oh my gosh. I need to go take a break. Someone else can do some of this for a little while, all right? Hey, so I got something here that's actually been on my mind a little bit and I was listening to Dan Sullivan and soon as I heard it I was like, "Oh my gosh, people need to hear this. If they've not heard this, this can actually effect the way they look at the world. This is great." It's from his book or program or whatever it is, Pure Genius, and he was talking ... I'll just tell you, I got to it. I was listening to his program. I was kind of driving around. Most of the time I was listening to music, something like that just kind of relaxes me. Sometimes I just ... For a while go through these huge stints where I'd just listen to audiobooks and programs. I'd put them on 2 times speed so I can get them down faster. It's funny though because I pause them enough to just think about what someone said. It would probably be just as fast if I just played it at normal speed. Anyways. Hey, so I was listening to Dan Sullivan thing and he came across this concept and he was talking and he as saying, "I want you guys to know, think about this, think about where you are. Put yourself in this scenario." He said, "There are actually 2 economies in the world... ...Most people go and they talk about the economy. Oh, the economy's this. The economy's that. The economy's bad or whatever it is, or the economy's gone up. But they talk about it like it's one economy." Dan says that's actually not true at all. A lot of the conflict that comes from like you know the difference between a white collar worker and a blue collar worker and a lot of the clashing comes because of this. He said, "Hey, there's actually 2 different economies. The first is the economy of time and effort." Now, I used to do residential pool construction, like swimming pools. I did ... I worked at a golf course. I worked at a tire factory, or discount tire. I was a tire buster. I worked at a plastics factory. We made anything from syringes to M16 boat stocks to CD cases. I mean everything. It was all over the place. It was crazy. I worked at a sports store for a while. I had a ton of jobs. A ton of jobs growing up. It was very much in the time and effort economy. If I was not there, I did not make money. You know what I mean? It's kind of cool, so I was talking to one of my coworker's sons about this. Chandler, if you're listening, big old shout out to you, buddy. I was talking to him and he was saying ... I think he asked for some kind of advice or something like that. I said, "You understand that there's two different economies. The first [inaudible 00:04:06] said is the time and the effort economy. That's where most people live. That's where most people breathe. That's what they know. It's just time and effort and all the leverage they have over their life. But there is a second economy. It is so real. It's so real. It is the results economy." Now, I can come in to work and build out a funnel, build out 11 funnels in a single day and have someone else drive some traffic to it or drive it myself and walk away the rest of the week and as long as I know it actually converts and I've done my homework so to speak, I've made sure it does convert, it actually does make money. That's a results based economy. I can walk way from that, right? That's a full out asset. That's amazing. Like I said, I have this ... It's called the MLM Down Line Recruiting Funnel. I'm not actually in an MLM right now. I know MLM... love what I create for funnel stuff. I got one of those funnels in the market place. I... market place, and it makes like 500 to $1000 a week. It's nuts. That's completely the results based economy. You know what I went and did today? I bought a motorcycle because of that. I just walked over to the dealer and that's the fastest sale that dude's ever had. I was like, "Yeah, I already know I want this." He was like, "Well, what's holding you back?" I said, "Nothing," so I walked inside and signed the paper work and walked away. Like, "I'll be back tomorrow night and pick it up." Like, "Okay." I think I shocked him pretty bad. Anyways, kind of funny. As a result of the results based economy. Ask yourself, are you actually in the results based economy? It's possible to be working in a results based I guess enabled company but still not be benefiting from it. Meaning, I could be completely obsessed with building sales funnels, which I am, and even though I could benefit from being in a results based economy, I could still be addicted to the fact that I need to build funnels all the time. Tim Farris talks about this actually in the 4 hour work week. He talked about how a lot of times even though your basic needs to live and go do the cool dreams that you want, even though you'll have those means to do that, the mere fact that you don't know what else you want to do with your life keeps you working at your job. That's kind of the next step of the results based economy is that you might be in an industry where you could benefit from just results. Right? Well, I produced X, Y and Z. What else do I do? I don't know, just work I guess. That's one of the dangers of it. There's cool stories out there like, hey, there's a really cool CPA that he does all of his taxes for all of his clients like every February. He doesn't even wait. He actually tells all of these people, "Hey, I'm actually traveling the entire month of April, so get your taxes in." He has people collect all these forms, all these things. Suddenly people open up their schedules. They know he's fantastic and he does tons of client work in February, goes and does whatever he wants the rest of the year. That's a client based economy, but people wouldn't normally look at a CPA as a results based economic job or whatever. What can you do? That's the only reason I wanted to point it out, is what could you do for a results based economy? I remember when I worked at this pool construction place for a while. We would go build the pools and then a lot of times go service them. It was actually a really cool job. I was in the middle of college at the time, was kind of just starting college at the time. I was cleaning pools for a lot of the Denver Broncos team players, like Denver Nuggets, the Rockies baseball team. It was pretty cool actually. A lot of cool huge golf players and things like that. It was actually a pretty rare job and it was actually pretty cool. There was one issue I had with it... I got really fast at the job. Really fast. It's not like I still got the same pay, I got home earlier and got paid less. I was like what the heck? I realized this like a month in. I'm like this is getting dumb. I'm getting paid less because I'm getting better at my job. That's stupid, I hate this... I remember I was really pissed off about it and I remember at the last day, getting up and grabbing this ... There was this piece of broken tile on the ground and I had worked a lot of construction jobs at the time, a lot of labor intensive jobs at the time. Some of them made me really sick, some of them made me miss out a lot of health at the time, I wasn't taking care of myself, wasn't doing the cool things I want to with friends and things like that. I remember there was this piece of broken tile on the ground and I picked it up and I swore to myself, I will never do another job like this again for the rest of my entire life and I never have. That's kind of when I pledged to at least start learning how to get into the results based economy. I didn't realize that's what I was doing at the time, but that's what I was doing. What's nice about it is the harder you work when you're in a results based economy, your income actually can go up. If it doesn't, it means you're in the time and effort economy. That's one of the catch alls, so ask yourself. If I work harder at my job, will I make more money? If you aren't, you are not in the correct economy. Unless you want to stay there, but I don't know why you would. That's one of the big tall tale things that you can go through and say ... Find a way to leverage your position and leverage your job so you are in a more results based thing. That way if you want and you want to take on more work and take on more money you can. I want a little side project, want a little side job that I can go build a little business on the side or whatever, do something on my own. Then you'll have the leeway to do so, but otherwise, you will stay in a time and effort economy which will keep you there forever. It's not like anyone wants you to get out. No one wants you to get out of ... Your boss doesn't. That's not the normal thing to go do. I'm not trying to tell you guys you should jump out and quit your job or whatever. It's midnight. I'm here still at the office. I'm rendering out this video for a super cool affiliate thing. This is a results based activity that I'm doing right now. I know that me making this, there are thousands of people that are going to go see it and then my income's going to go up. It is. It's real exciting. This is one of the things that keeps me motivated, because I know when I'm actually pushing forward on things, I have control over it. It's kind of a base amount of money that I make just by having a job, but there's all these other things that I can go do and all these other fun stuff that is totally a results based thing. I want to offer to you guys something. I got up this morning ... I've actually almost been working for 24 hours now. I'm completely exhausted. I've been doing this for like a month. I'm really super tired right now to be honest. We're in the middle of a results season and we know that next month is going to be really relaxed and we're just going to be excited about it. We're pushing out super hard right now results and results on top of results. It's really exciting. Super cool. But it's going to pay off. It already has been. It's actually been really fun to watch monetary results come in which is not something that usually a boss in a normal job or some other employer that you might have that he's not going to give you that thing. Hey, they reward you with some sports tickets or something like that. You can't control your own monetary income then I said you are not in a results based economy at all. This is what I would say to you guys though. I got up early. I got here way before 6:00 this morning and it's already past midnight. I'm super tired but the reason I did it is because I am getting one to three people every day ask me if not to build their funnel then at least some other funnel related question. Tons of you are and it's awesome because I love building funnels. I was like man, I got to control this a little more. I got a wife and 2 kids, I want to go and hang out with them. I can't do this all the time. It's understandable you're there but this is not a lifestyle I want to keep going at. What I did, and if you guys are interested in it, go to sales funnel broker dot com forward slash services, or you could just go to sales funnel broker dot com and click on services on the top and you'll see there are 4 categories or questions that I continuously get asked over and over again... It's pretty interesting. The first one is people want me to build their funnel for them. That's understandable. I like doing it and I think it's awesome. It's one of my natural, unique abilities. You have your natural, unique abilities. Mine is building funnels for marketing and stuff. The second category of question I get, sometimes people just want me to critique their current funnel, which I actually get a lot of those. A lot of people want me to critique it, go through it, kind of break it down, figure out what kinds of things, issues they might be having, explore those with them, maybe things they can do to make them extra money they didn't know about, things they can leverage. The third category is people a lot of times ... It's almost like the Papa Murphy's model. They want me to go plan it, but then they go build it, right? Go pick up the pizza and then go cook it on your own. The fourth is people just have general questions. I have a lot of people just, "Hey, can I pick your brain?" That's awesome, but again, I'm trying to stay in a results based economy so it's really hard. I haven't taken a lunch in like 5 months. I don't know if people do take lunch. I don't get it... I like instead to just push out results and you can just live really cool like that. If you have any question that has to do with funnels, I am totally pitching you right now. I want you to know that I can 100% help you with your funnel questions. It is ... I do charge a little bit more for a one hour consultation call... It's like nothing compared to the cost of a funnel. It's just for me to start vetting out the people who are serious about this so I actually work with people who are willing to go out and take action on what I tell them to do. There seems to be a correlation. If you don't pay for the advice, a lot of times, you don't value it. You're not going to do what I say anyway, so why should I sit here and tell you things to do that I know your not going to do. This is a favor for both of us. If you pay me money, you're going to do a lot more what I tell you to go do. I'll tell you to do freaking cool stuff that makes rocking tunnel. Anyways, I am ... This is me telling you, I am staying in a results based economy so I went and built that. Again, go check out sales funnel broker dot com forward slash services and then you guys, go do the same thing. Create something that can make money without you being there and only requires ads. Secret MLM hacks dot com is that for me. There's a lot of other little funnels I have that are out there also that is that for me. You can come back and my favorite noise is the one the strike makes when I see money came in. Chirps on my phone. I never like to turn that noise off. Anyways guys, I'm rambling on right now. I'm getting super tired. My throat hurts. It's crazy late, but I know that next month is going to be awesome because it's going to be a lot more relaxing. Anyways, guys I'll talk to you later. Yeah, get in the right economy... Thanks for listening to sales funnel radio. Please remember to subscribe and leave feedback. Have a question you want answered on the show? Get your free t-shirt when your question gets answered on the live "HeySteve!" show. Visit sales funnel broker dot com now to submit your question.    Advertising Inquiries: https://redcircle.com/brands

Click above to listen in iTunes... I found, printed, and compared the format of some of the internet's "top quizzes". Here's what I found… I always want to yell whenever I start one of these. Whoo Hoo, Yeah, this is Steve Larsen, welcome to SalesFunnel Radio. Welcome to SalesFunnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. Now here's your host, Steve Larsen. All right you guys, hey thanks for dealing with my cheesiness. It's funny though, every time I go to start to hit the record button, I mix my own podcast. I mix it, produce it, I now have an assistant, which is totally awesome. I'll tell you about her later. Finally, I think it'll be more consistent with these due to her. She's amazing. I think that will be really good. Anyway it's funny, every time I go hit the record button, I always get this cheesy grin on my face. Anyway, I get excited. I've met a lot of you guys now who listen to this, and this podcast, just so you know downloads wise is ramping up like crazy. It's been fun to interact with a lot of you guys... A lot of you guys have sent me personal messages. A lot of you told me, "Hey this has been helping." That keeps me going, I've got to tell you, because it is a ton of work to produce a single episode. It's nuts. First I take the podcast, and then I go, I actually mix the thing. I had to make intro and outro, then I had to go get it transcribed, then I turn it into a blog post, then I actually put it in iTunes, and then I syndicate it out to twelve different platforms. The whole thing takes including everything, probably an hour and a half to two hours at least, and that's flying. That's like on really, really, good day. Most of the time, honestly it probably could easily be three hours when you actually factor in everything. Anyhoo, all right I just want to say thanks for that. I was thinking about you guys like crazy which was a little bit weird because I was thinking about you guys over Halloween. I was walking around the neighborhoods. I was with my little girl, she's going to be three here in December. Then I also have a one year old. They're both awesome. They're dressed up in their little costumes. Princess Sophias and whatever, it's fun being a dad. Totally awesome. It's funny though because this is the first year we're going to walk around with our kids and they're starting to get it, you know what I mean? They're, "Hey, this is Halloween. You're going to say, "Trick or Treat. You say thank you at the end. They give you candy. This is the only time you can take candy from a strangers." It's kind of weird when you think about it... We're walking along and we go to this house and this woman sees me holding my one year old. We have two little pumpkin buckets and so they give candy to my little two year old, almost three, and then go to give candy to my one year, but my wife was holding it. She looks up and I got sick to my stomach, I was like, "Are you kidding me? Are you joking?" She looked up and she did a double take. She's bending over and grabbing stuff down, the bucket was on the floor there and she looks up and it's almost like she was sneering. She looked up and her eyes were squinting just a little bit and her eyebrows were together just a little bit and she's like, "Oh did you want one for the kid also, the one year old, I mean you guys?"  Okay, yeah. Clearly we're going to eat some of our kid's candy. She's one, she's going to have maybe a single piece of that stuff. Okay yeah, you caught us. She was calling out my wife because she knew obviously we're going to have of our kid's candy. I call it the tax. The great dad tax. Anytime they have some piece of food, I'm like, "Okay I've got to tax that. This is the taxman." This was what the hey is this? Anyways, I was a little bit pissed off about it to be honest, till they called us out. We keep walking along, keep walking along and I'm totally getting clued pictures of my kids underneath. I'm a show and tell dad. You just have to get over it. Yes, I like my kids, they're awesome. I know some dads aren't that way or whatever. I'm a show and tell dad. I'm going to show you a picture. My kids in Halloween costumes are going to be in the blog post of this episode, I'm just letting you know. We're walking around and the other crazy thing that happened while we're walking, this kid's running all over the place. It's fun, cool atmosphere. Some of the kids are dressed up all scary and it was confusing my little two year old because she had never seen anything like that before. It's a little scary. She actually ended up running away from our house once because she got scared from that... Anyway, we're walking around and we walk up to a door and I swear it looked like restaurant. She had listed on the door, hand written on a piece of paper and it was basically not duck taped but very neatly taped, you could tell someone spent a crap ton of time figuring out how to tape this thing to the door. It had all of the allergy warning information that you'd expect in a restaurant. "This candy may contain or may have been produced in a facility where peanuts were there and soy, and lactose. Please advise if you need candy that does not have ... " It was so funny. It was so funny. There're allergy warnings, there were glutton free options... There's like, "What the heck is this? Oh my gosh this woman has gone to town." She opens this door up very proper. She's standing up and is elongating her neck a little bit, and very proper and bends over, "Why hello." I'm doing it right now. I'm recording something audible. I'm doing it... She bends over and is like, "Hello. Oh your costumes are just adorable." She's doing that kind of stuff. I was like, "Oh my gosh, I would kill myself if this woman was someone I had to hang around with at all at an actual restaurant." Which was funny because it reminded me of a restaurant. She was the hostess and she had all of these pieces out there and it looked like you were walking into a restaurant. I was like, "How interesting. How interesting is that? That patterns are pushed so far into what she's doing." It led me along to start thinking more about this. How crazy is it, you have to follow me on this okay? How patterns really do follow and dictate a lot of things that we do in our own personal lives. We walked away and went home and put our kids down. They ended up not going to sleep. It's the first time we've ever really given them sugar like that and they stayed up literally the entire night. It was nuts. It stuck with me. I kept thinking about it over and over again. This woman who has, she's clearly obsessed about it, which is totally awesome... I was moving along and I actually thought, "How cool it would be to keep funnelhacking more of the processes that we're being taken through that we don't know that we're being taken through. Much like that woman did. She was taking us through a process. She probably didn't even know she was modeling after what restaurants do with allergy warnings and stuff like that and supplement products and things like that. I don't know, maybe she's on autopilot or maybe she's got some condition in the the home there or even with one of her kids or something. I don't know. Whatever it was, it was crazy. It was to an extreme... What I wanted to share with you guys was one of my latest hacks and some of the patterns that I saw there. This is pretty intense just so guys know. This is juicy, juicy stuff. I would charge somebody to deliver this. I'm going to talk about quizzes. Quizzes are fantastic... One of the reason I like quizzes so much is that they come get someone involved in the process prior you asking them to opt in for something. What's crazy is ninety percent of the time, I never collect the data, neither does Russell, we never do. We hardly ever, I don't know that I've ever actually created a quiz online where someone goes through and they're clicking, "Are you a man or woman? Do you have a peanut allergy? Are you exited for Halloween?" We don't really collect that data, I don't in my own funnels. The reason is that all we're trying to do is we're trying to put somebody into a state to receive something. We're trying to put them into a state to accept what it is that we're about to offer them next. It totally work, holy crap. Go to SecretEmblemHacks dot com. I don't care if you opt in, just look at the process I take people through. I have a quiz in the front... It's cool because people go through it, they opt in, I give them something cool. It's a five day free course and then I push them over to a free plus shipping offer. Doing that pre frames people. I was thinking like, "For quizzes what are the standard quizzes online and what are the formats that they're following in order to be most effective?" I totally found it. I was blown away. I ended up showing it to Russell. We're using it, it's really cool... I want to take you through it. There's a common quiz format that people who are most successful with quizzes online are following. It was crazy because he's like, "Here are some quizzes, go look at these." I was like, "Cool and I'll go look at XY and Z." I started going through all these different quizzes. Tons and tons of them... I wrote them out and I put them on a sheet. I literally question by question put them side by side. I was like, "Holy crap. These almost look like they've been written by the same person." They're not by the same company. The owners do not own both of these different companies. I did it to several different companies and a lot of different quizzes. I put them side by side and I was like, "Whoa, these questions, the number one question, what they're asking and what they're asking a person for is really similar." I moved forward and I went to the next one and was like, "Whoa, this is also really really similar." I kept going on and there was almost the same number of questions per quiz. Almost the same number. I was like, "This is interesting." Sure enough, I'm sure that they were following something that maybe each of them had seen as well. I went through enough quizzes to find and figure out that these guys were doing something on purpose. This was purposeful. They were unrelated companies and they were unrelated company owners. They were totally unrelated industries... One was sports and the other was fat loss. Another one was golf. It was across so many different mediums. I was like, "Man, this is so funny. This is what I did also when I did the SecretEmblemsHacks dot com quiz. It's been awesome. Here's the format and I want to share with you. I was like, "Dude, what can I do?" I always want to give you guys stuff because I think it's just fun. I want to help. If I can curb the amount of time that it takes for you guys to do something and be successful, I'm all about that. It's really fun for me to hear stories of your guy's success which I've been hearing a lot lately and it's been great. I want to give it to you. In the show notes, go to the blog of this podcast episode and I am going to include the word file, the document with this stuff written out, that's spelled out. It's my funnelhacks quizzes basically that I went through and the format that I went through. I took a picture of the actual notes and tossed them on there and the way that they pull through. Very, very fascinating. I'm going to explain this to you as best I can while it being audio. Here it is... The first question that these guys all ask, and it was across the board unanimous was, they asked something that was a self identifying question. It was very low barrier to entry. No personal information being asked. Sometimes when we come out and ask, "Hey what's your email address" right out the gate, sometimes that pushes people away. " Boy that feels a little bit like personal information still... Just slightly stepping into my bubble." That makes people uncomfortable and you don't want that. They don't do that. The first question of these is self identifying. For example it says, one of them is "Hey are male or are you female?" Or "Hey, what's your age range?" Rather than asking straight for the age, they just ask for the range. "I'm lower than twenty one, I'm greater than twenty one, I'm less than sixty five, I'm greater than sixty five." Very simple. You're not giving away any personal information with that. Very low barrier to entry. The first one, some self identifying question. They are telling you, they're telling the quiz something about themselves. This is like the hook system, this is pulling them in, getting them engaged. You can think of a lot of different other ones that are out there as well like, "Are you an iPhone user? Do you live in America? Do you live in Australia? Do you live in Canada?" Those are maybe a little bit more intense but just know that as a general category they're self identifying, very broad low barrier questions... Sometimes it was the first two questions. Question number one, male or female or whatever? Question number two, what's your age range? Do you like to breathe? It can be something really very low barrier entry. Here's the second question, the second set of questions. Here it was. As a self identifying question but based on the subject of the quiz. For example, I could ask, "Number one, are you male or female? Number two, what's your age? Number three, a question based on the subject that's self identifying, do you have a funnel? Do you know what a funnel is? Does your business have a funnel?" That's based on the topic of funnels. Let's say the topic is funnels. It's also very low barrier to entry... Again, I'm not asking anything specific or personal yet. All I'm doing is I'm getting them in the habit of clicking. That's it. That's the whole, that's one of the major purposes of this... I'm going to get you in the habit of clicking and I'm going to have you start giving me things about you that are very little barrier to entry. Very little barrier. Tell me a little bit about you and I'm going to get you engaged. Number three, We want you to self identify and self declare the level of skill that you think you are based on the subject. For example, so I'm going to start from the top again. "Number one, male or female? Number two, age? Number three, do you have funnel? Number four, have you made money with that funnel?" Now you're self identifying a level of skill pertaining to the subject. I'm going to say, "How much money have you made? Or are you new at this?" Russell calls them funnelcakes. "Are you a funnelcake? Are you brand new at this? Would you say you're an expert? What's your skill level?" Number five, this is where we say we want to educate plus clarity. This is probably too nitty gritty for this podcast and I apologize, just follow along with me here and I'll keep going. This will all be available for you in the show notes on the blog. It's blog dot SalesFunnelBroker dot com.  Number five, like I said we want to educate and clarify. You can say, "The people who said that they made little to no money, they typically suffer from one to three hell island symptoms," that's what I call them. Symptoms of hell island where you don't want to be. Like, "Well I have no money." That could be a good funnel one. Or "Hey I can't get traffic or hey I don't even have an offer to promote." They typically suffer from one of three, I don't know how you can say it. One of three moneyless symptoms or something like that. Then it goes on, "Tell me which issue do you suffer from the most?" Now you're getting them to say, okay this is amazing. I'm so sorry if this doesn't make sense. Let me just go ahead and say it all through. "Those with funnels typically suffer from one to three money issues, tell me which", I don't know you could say, "Which funnel issue do you typically suffer from the most?" Number one, and they're always in the pattern of high, medium and low. Let's take a sports example. Number one, "I hit the ball too high" or they could say, number two, "I hit the ball in the middle" or number three, "I hit the ball too low." I noticed those are all just extremes of different types of responses. I'm not trying to bore you guys and I feel like I am, I'm so sorry. I'm just going to move on here real quick... Basically what you're doing here is you're making them admit to you what they're problems are. You've led them through this entire path where you're first saying, "Hey, number one, are you male or female. Number two, what's your age? Number three, do you have a funnel? Number four, what's you level of skill with that funnel? Is it actually being profitable? Number five, you know that though, people that have actually said what you have so far, they typically suffer from one of three things. Tell me what is it? Do you have enough traffic? Do you have too much traffic that isn't converting? Number three can you not get your actual funnel to break even?" Those are three different variations of the same and they choose it. They say, "You know what? I'm having a hard time getting traffic to my funnel that's converting." They say that to you. This is so key. Guys please again go pull this up so you can follow along with me and see what I'm talking about... Number six, this is the surprise slash random curious based question. What we do is we just toss in one question at the end that has almost nothing to do with anything else. What it does is it makes the person go, "Wait a second. That matters? I didn't know that that matters." Here's an example. We could say and I'll run through it again. Okay here goes. "Number one, male or female? Number two, age? Number three, get a funnel? Number four, are you making money with the funnel? Number five, your biggest challenge with it?" "I struggle most with getting traffic." " Number six, the surprised random curiosity based question. Are you using a Mac or a PC?" "Wait a second. That matters?" That's why, it's the shake and jolt people. You have something random at the end... You ask something that's going to be there where they're going to go, "I didn't know that matters." "Were you wearing blue jeans or shorts?" It's like, "What? I didn't know that mattered." You've got to put it in a way that it's believable... This is what you say at the end. This is what they all have said, "Based on your answers, your number one reason for not succeeding, your self declared pain is likely because you don't have a retail funnel. A coaching funnel, whatever it is which typically costs funnel builders an average of five thousand dollars every six months, not to mention a lot of enjoyment in the game, you know what I mean?" Anyway it costs a lot ... That's pretty much what it says. Basically at the end you'll say something like, "Based on your results, you need this training and you have to have this to progress and move on," in the subject that you're talking about. I know that was deep and hard core and I apologize about that but please go to the blog... I'm just going to give this to you guys for free, okay? It's going to include three of the phone hacks or quiz hacks that I did along with the common quiz format that I just went through. Think and just keep your eyes open guys for all the patterns that are around you. They're everywhere. It's like brain candy to me, I absolutely love it. I've been going on probably for too long for this. I wanted you guys to know that quizzes are amazing. If you don't have a quiz I dare you to go create a quiz. I'm thinking about just making a quiz format that follows this and I'll just give you guys that page. That would be kind of cool actually. All right, let me think about that. Maybe in the free funnel section of SalesFunnelBroker dot com, maybe I'll toss that in there and also in the blog post itself. I want you guys to have this because this is important. This will preframe people's brains before they go see your offers. This will get people engaged in the process and it starts small and you ramp up. Small little commitments from them. Are you male or are you female? By the end they're saying, "Tell me your problems" and it gets them really engaged. At the end you say, "Don't worry, I've got the solution right here. Enter your email and I'll send it to your email." I do that to you guys. The same concept, not always in a quiz but that's what the SalesFunnelBroker dot com site is, right? I want you guys to use this in your businesses and use this in the different funnels that you've built. Create a quiz... Use this common quiz format. Be cognizant of the different patterns that are around you. Anyways guys I will talk to you later. I do have a very funny story for you guys next time, so I'm actually really excited. I'm going to go ahead and probably pump that one out also, batch a few of these pieces together. Hey I want you guys to know that I think you're awesome and I thank you guys a bunch. I hope that what I'm putting out to you guys is very very valuable and that you guys are going out and applying this. Please tell me when it's working for you... That is so fun for me. When I know, Hey I put this podcast out and it's got some really good stuff and I would love to know how this is working in your businesses and how it's working in your life. I think you guys are all awesome like I said, get out and crush it. I will talk to you guys all later. All right bye. Thanks for listening to SalesFunnel radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet SalesFunnel for free? Go to SalesFunnelBroker dot com slash FreeFunnels to download your prebuilt sales funnel today.Advertising Inquiries: https://redcircle.com/brands

Click above to listen in iTunes... Dan went from not being able to pay his power bill, to WELL past $200k in a few short months. But it wasn't overnight. Here's how he did it. I'll personally be buy his product. Click on the link in the blog post to check out his offer… ATTEND DAN's WEBINAR HERE:  and get my WP Theme Free... (email me) Steve Larsen: Hey, everyone. This is Steve Larsen, and you're listening to a very special Sales Funnel Radio. Speaker 2: Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. Steve Larsen: All right, everyone here, I've got a really unique episode here. This is fascinating stuff. Now, I've interviewed a lot of people in this podcast, and I've gone through, and we've thought we've got some great advice from great people in the past. Today's no different though, but I've really cool spin... I want to introduce you to a guy I've just come to know just in the last couple days, actually, named Dan Henry who is crushing it in the Facebook ad area. He's going to tell you a little more about it, but just killing it. The thing that grabbed my attention right off the bat is I was going through Facebook. I see this thing that says, "From pizza boy to $200,000 in a couple of months." I was like, "What the heck?" You know what I mean? That's always going to grab your attention. There was a striped screenshot, and I was like, "Crap, this is real." I was like, "Who is this kid?" I started going through, and a really fascinating story. With that, I just want to introduce everyone to Dan Henry. Dan, how are you doing, man? Dan Henry: Hey, how's it going? It's super early, but how's it going, Steve? Steve Larsen: It's going good, yes. Just so we know, Dan was like, "I became an entrepreneur so I don't have to get up early in the morning." Dan Henry: Yes, you're darn right. I became an entrepreneur, especially an online entrepreneur, so I can sleep in. That's my whole thing... Steve Larsen: That's awesome. Dan Henry: How are you doing this morning? Steve Larsen: I'm doing awesome. Like you took, Dan, a whole bunch of caffeine, and I am loving it. It's just starting to hit. Hey, I really want to know, and so does everyone else. I asked a few questions to people on the Sales Funnel Broker secret unknown hacks, all different pages. I'm like, "Hey, I'm about to interview this awesome guy. What do you guys want to know?" I got a huge list of questions from people, actually. Dan Henry: Wow. Steve Larsen: I mean number one, people want to know, literally, I think some are like, "How does a pizza boy" ... Tell us about your story. How does a pizza boy go to 200 grand? We'd love to know how it happened. Dan Henry: Well, I'll go through it. 200 grand, it's getting crazy at this point. I did 32 yesterday. I'm at 9,045 so far today. Steve Larsen: Wow, you're passed 200, obviously. Dan Henry: Oh, way passed 200. I've been doing over a hundred thousand a month for the past three months. It's getting wild now. I'll probably do close to 200 just this month. Excuse me. It's getting nuts. Let me see if I can run through this from beginning to end as cleanly and quickly as possible. Basically, back in 2009, I was a pizza boy. I was just your standard douche bag. Steve Larsen: That does not reflect all pizza boys, by the way. Just want to put that disclaimer in there. Dan Henry: It reflects me. I saw these articles and these Business Insider things and all of these stuff about these guys that were making stupid money, you know? Steve Larsen: Yes. Dan Henry: Just 18-year old kids making a million dollars. I was just like, "What is this?" It was this online marketing thing, and I was like, "I got to learn this." I spent two years just going nuts. Going nuts and trying to learn it... Steve Larsen: How were you trying to learn it? Dan Henry: The normal ways: podcast, buying crappy digital marketing products. That whole thing. Steve Larsen: Yes, yes. It's like the gauntlet we all run through, you know what I mean? Dan Henry: Yes. A lot of the early days with the Digital Point Forums and the Warrior Forums and all that. That whole thing. I didn't really try anything until 2011, and when I did, it was a blog. I was doing the whole SEO affiliate marketing blog thing. It was not how to make money. I know everybody starts with how to make money even though they haven't made a dime, which I don't freaking understand. Mine was electronic cigarettes, okay? Steve Larsen: Okay. Dan Henry: I went from $145 my first month in commissions to $30,000 a month my 14th month, so just over a year. I was making 30 grand a month in a year. I was doing really, really well. Life was great. I thought I was on top of the world, and then, the whole SEO crash happened. All that income just went poof, gone. It was just gone... Excuse me... Everything I worked for was just gone in a flash. I had a bunch of money in the bank because I had made that for that long of a time, and so I went, and I bought a night club. I took my skills offline because I was bitter, a little bit, about it. I was like, "Well, I want to start a real business." I started this night club, and I remodeled it. That's when I first started to learn Facebook ads because I had to bring business into my night club. It, in just over a year, I flipped the night club for a $300,000 profit. Now, you would think that that's all grand and well, but unfortunately, due to some really bad investments, me, investing in some software products I was trying to do, not paying taxes for three years like an idiot. I wound up literally broke at the end of it, okay? This was actually last year that I was still broke. Last year, I could not keep my lights on, almost. I had just gotten married to my wife who is a lawyer in Turkey, but does not have her ... she's working on it now to get her law degree here. She had to get a job, and this woman is a lawyer... She had to get a job at a Turkish restaurant to help me pay the electric. It was embarrassing for her, and it was embarrassing for me because I felt responsible that I made her do that. I'm sitting here, trying to keep afloat. I started another blog, and I was making about six grand a month doing that, but it wasn't consistent. I was barely keeping afloat. That was bad. Then, I started. People wanted to know how I made money back then and all these. People had always asked me, "How did you make this money to buy this night club, to do this, to do that?" I thought about coaching, but I didn't really get into it. I started doing Facebook ads more. I started taking on clients, okay? This is when it turned around... I started taking on local clients, real estate, all that stuff. In about a month, I scaled to $10,000 a month in clients, okay? First month. Steve Larsen: You were running ads for them, for their business? Dan Henry: Yes, just running ads for them, okay, and getting them great results. What really launched me was I had this real estate agent. Not real estate agent... Condo development in Texas. I spent $441 in ads. They ended up selling $900,000 worth of condos in a week. Then, I ended up getting interviewed on TV about it... Steve Larsen: I saw your picture all over the place. I was like, "Cool, this guy's been on TV, too." Dan Henry: Yes, yes. I've been on TV a lot. I've been on Business Insider twice. I'm hopefully working on getting on the Steve Harvey Show. We've been going back and forth with the producer for a while. Hopefully, I can get on there. In case Steve is listening, hey. I'm on the list. Steve Larsen: We'll send it straight to him. It says, "Re: Steve, you better ... From one Steve to another." Dan Henry: Yes, so anyway, so things started looking better. I had clients. Then, I started doing a little bit of coaching for Facebook ads, for online marketing. I did try to put out a blogging course, but unfortunately, most bloggers are freaking lazy. They don't take it seriously... They think it's some sort of hobby, not a real business. I got out of that real quick because it weren't the people I wanted to be dealing with. This went on for a few months, and I got back on my feet, and I was making crazy money with clients. Then, people obviously started asking me, "Well, how did you do this? How did you quickly make money with these clients," and all these. They were asking me these stuff. I decided to put out a little group coaching program. It was only seven people. This was where my course started happening... I don't understand this whole, "Let's build a course and sell it." You got to know that your course works. You might know how to do something, but you got to know that you can teach it to somebody. Steve Larsen: Right. It's totally a different skill, for sure. Dan Henry: Right, so I took seven people, and I worked with them personally, more of a group coaching than a course. I tweaked things. I figured out what was helping them and whatnot and what they really got in-tuned with and where their roadblocks were. I changed the material. I launched again to about 15 people. Then, I revised it. I did all these little launches until I had it down. I got three guys right now who were doing nothing, zero dollars. Now, they're making over $10,000 a month. One of them is a doofy 19-yearold kid. The other is a slightly less doofy 22-year old kid. The other one is in his 30's. He's got a family. Steve Larsen: No doof? Dan Henry: No, he's still a doof. Steve Larsen: No, can you just point out, re-quote what you just said. Okay, for the audience, what Dan just said is amazing because we tell people to do this all the time. Someone, the other day, just asked me like, "How do I get started? How do I do this?" I keep saying how to do it, and we keep saying how to do it. Go get results first. It's so much about that. Oh, man. You can't just go jump out, and just start if you like. Dan Henry: Listen, Steve, if nobody's going to listen, they're not... They're just going to be like, "Yes, okay." They're going to nod their head, and they're going to go, and they're drinking their drink, their overpriced latte. They're not going to do what you're telling them to do, okay? That's what's going to happen. 99% of the people listening to this right now are going to not do it. Steve Larsen: Startup Stock Photo Yes. I worked for free for 10 months for one company, just to get them sweet results. When they were making 60 grand every e-mail drop, then, I was like, "Okay, now you guys can start paying me." I took that story, and I went, and I sold it. That's how I got going in this industry... Same thing as you, anyways. Totally awesome, yes. Results first, everybody, before you get paid. Dan Henry: Yes, absolutely. Steve Larsen: All right. Continue, sorry. Dan Henry: Yes, so basically, now I had results. I decided to do an actual launch. I did an actual launch with an e-mail sequence. No webinar, just an e-mail sequence. I made $15,000 that month. That was fine. I was like, "Okay, that's cool," but I was a little disappointed. Then, I started implementing more of Russell's stuff from DotCom Secrets. I digest everybody's stuff... My favorite mixture right now is if you took Russell Brunson and put him in a bath tub with Ryan Lavesque, maybe sprinkled a little Derek Harper on. Not too much, but too much is way too strong, and just grinding them all up. Steve Larsen: All right. That's a great picture. Dan Henry: I got that whole little mixture going on. I started really getting into webinars. I took a webinar that I was working on, and I used the perfect webinar script. Steve Larsen: Okay. It's amazing. Dan Henry: Really, it was the same content. I just used Russell's format which really helps... I put that all together, and I launched. I used all the same strategies I taught with Facebook ads for my launch, obviously because duh, that's ... That month, I ended up doing $104,000. Steve Larsen: Holy cow. Was that just three months ago, you were talking about? Dan Henry: Yes, that was three months ago. Steve Larsen: That's amazing, okay. Dan Henry: Yes. Here's the funny part. I didn't pay for any ads. Steve Larsen: Really? Dan Henry: No. You know why? Because as soon as you opted in for my webinar, I didn't take you to a thank you page. I didn't take you to a, "Hey, here, you registered for the webinar." I took you to an up sell. It's a 37-dollar product... The way I framed it was, "Hey." We'll all just tell you what it was. It was called Pixel Hero. Basically, you sign up for my webinar. What I did was the webinar was just ... It is a super long name. It was called, "How I made $10,000 my first month running Facebook ads for clients, and how you can too, even if you don't have results to show first," okay? Steve Larsen: Sure. Dan Henry: I taught a method. It's funny because it's all revolving around the "Get results first" method, even though it says, "Even if you don't have results first." It's a very interesting method. I do that webinar, and then, on the thank you page, it was called Pixel Hero. I was like, "Hey, does the Facebook Pixel confuse you? If it does, you might want to check this product out because it really enhanced." This is the key. "It will really enhance what you learn on the webinar." I noticed that when I said, "This thing that's only $37 will enhance what you're going to learn on the free webinar," it could have earned at 40%. Steve Larsen: Dude, holy crap. Dan Henry: It can earn at 40%. Steve Larsen: Now, was it even your product? Is it just an affiliate thing that you put in? Dan Henry: No, I don't do that crap. No, it was my product. Steve Larsen: That's awesome. Dan Henry: Yes, I put it together in a night. It was slides and all. It's like Russell's stuff. You get slides and all that stuff that I screen share. One of the bonuses was how to get webinar registrations for under a dollar. That really helped. I hit it from all different ways. I did $9,000 in Pixel Hero sales before I even got on my webinar... Steve Larsen: That's amazing. I mean you literally created a self-liquidating offer for webinars, which is oh, man, that's cool. Dan Henry: Yes, yes. You know what I stole from Russell a little bit? Steve Larsen: Yes. Dan Henry: I saw him do this video once where he had a whiteboard, and he had the price, but he had paper taped up to the wall. Steve Larsen: Dude, go ahead, yes. Dan Henry: Yes, he did the whole thing, and the paper's there. I'm thinking, "Dude, just shut up, and rip off the paper, for crying out loud." I'm thinking, "Wait a minute." Steve Larsen: That's why he does it. Dan Henry: Yes, exactly. I was like, "Well, if I was that emotionally invested to that darn paper getting ripped off ... By the way, the only reason I'm saying darn is because I'm on your podcast. I would be saying all kinds of different things normally... Steve Larsen: I appreciate it. Dan Henry: I did it, and it works well. I ripped it off, and boom. It worked really, really well. Then, I re-targeted people, and I was like, "Hey, this is your last chance, or the price is going up." I would spend $3, and make a $37 sale. I've done probably $40,000 in that offer. Steve Larsen: Just for that front-end offer? Dan Henry: Yes. Steve Larsen: I mean if you can get someone to go through, and they buy a 37-dollar product, the likelihood that someone actually shows up is huge, watches the thing, goes through. Their engagement's high... Dan Henry: Oh, yes. Steve Larsen: Awesome. Dan Henry: It's a tripwire. Steve Larsen: Yes. Dan Henry: Let me just tell you, man. I've seen these things where Russell or anybody, you guys, you're talking about, "Oh, this funnel makes us $100,000 a day. Oh, this funnel makes us $30,000 a day." Steve Larsen: Which is true. Dan Henry: Yes, I know. Oh, I know it's true... When you're watching that, you're like, "Oh, man." Some people probably are like, "That's not even possible." Then, some people are like me. I know it's possible. I know it. I just got to do it. Now that I'm doing it, honestly, it's been a crazy ride for me. I remember looking at ... I don't know if it's still big now, but you know the income reports? Steve Larsen: Yes. Dan Henry: Who is the guy? It was Pat Flynn. Steve Larsen: Pat Flynn, yes. Dan Henry: Yes, and the EOI on Fire, so I started looking at those. I remember, I saw one with Pat Flynn, and it said, "Oh, I made 120 in an income report. 120 grand." I'm thinking to my self, "If I could only make 120 grand in a month, that would be amazing." Now, I'm making it. This week- Steve Larsen: You're matching that. Dan Henry: This week, I have done almost $80,000 this week. Steve Larsen: Yes. You woke up, and there was already almost 10 grand in your bank. Dan Henry: Yes, yes. Steve Larsen: That's amazing, man. Dan Henry: This week. That's on very little ads spent... Now, it's a little bit higher this week because of the whole Black Friday thing, but when I went evergreen, which I'll get into in a minute, now, I'm up to at least five to $7,000 a day solid. Now, it's getting crazy... I've now have had 10, 12,000-dollar days. Yesterday, it was 32,000, but that was cyber Monday. Friday was 16,000. Anyway, I did my live webinar, and then, I did it again a month later. I made about the same amount a month later. Then, when I turned into evergreen, and I used your On The Hour webinar. There's that because I saw the ... What was it? Was it the Certified Partner one that you guys did? Steve Larsen: Yes. Dan Henry: I was like, "That's awesome. I want to do that." I studied it, and I funnel-hacked you, basically. I recreated it, and then, I spent all this time trying to figure out how to do it. Then, you guys end up releasing the code for it the next day. I was so, so angry. I was like, "Ahh." I just deleted everything I did and used your code. I did the On The Hour thing. I've just been hit, hit, man. Now, I've just opened my affiliate program because my webinar converts like great. Like great. Oh, I don't have any coffee or anything. My webinar converts great. I just opened my affiliate program. One of my students made $800 yesterday on it. Everything's coming together, man. It's just amazing that last year, I could barely keep my electric on. Now, this is all happening. Not only that, but I've got student results out of the Yin Yang. I think that's what really sells my stuff. I don't even go into big long copy. I just constantly push. Every e-mail I send out has a new case study from a student. I don't push, really, my results so much. I mean I do, but mostly, my student results. I always do headlines for what these student results are. They're all across the board. I'll push out, like for instance, a web designer spent $100. She landed her first 6,000-dollar client within $100. I got guys running it as an agency where they got chiropractors. They're making 10 grand a month... I got a bunch of those guys, real estate guys doing well. I know you know Jesse Coft. She is killing it. Within two weeks of taking the course, she had a killer webinar going. She made thousands to $10,000 for a masseuse place. There was somebody else. I don't remember, but I just got all these variety of case studies, and I just push them out. What I do is every single time somebody gets a result, I have my assistant, Stephanie, get them on Skype or get them on Hangouts for a five-minute success call. I record it, and I immediately push it out or put it in my sequence. I just put it on my sales page, and I just push, push, push, push, push the results because that is honestly what I think matters. I think if you have results, you don't have to be awesome at sales copy, awesome at e-mail sequences or any of that because at the end of the day, you have the results. You have the results, so all that other crap is just secondary, I think... Steve Larsen: No, it's so true because I did door-to-door sales for two summers, right? How many of those tactics I actually use what I do now? None. What actually sells the stuff that I do and actually sells when I build funnels is I say, "Hey, I'm just built for the next president of Alberta, Canada." You know what I mean? It's helping him in his campaign. "Hey." You can point back to all these different things. It's so much more powerful because now, you sell without actually selling. You know what I mean? You're actually pushing things without actually cramming down their throat. It becomes very much a story-based automatically. It's just so much more powerful than a pitch that's more generic. Hey, I wanted to ask, so I'm actually drawing while you talk your funnel and all the different pieces. Now, so you go from a registration page ... Dan Henry: Do you want me to go through it? You want me to just go through the whole thing real quick? Steve Larsen: That would be awesome. Then, you said some crazy stuff. You've got little, little tiny ism's that you're doing, as far as capturing stories, getting them on Skype. Stuff like that. Those are things that are huge impacts, like you said. Those are not normal for people to be pulling off. I'd love to hear those kinds of things as well. Dan Henry: All right. Hey, I'll go through the whole thing. All right, so on my website, danhenry.org, I have a cheat sheet. It's called Seven Proven Steps to Creating, running and Profiting from Facebook Ads. It's a PDF cheat sheet. Once you go on there, and you opt in, whether it be from a cold ad or Google or whatever, you opt in. You get this cheat sheet... Now, this is where it gets interesting. Once you get the cheat sheet, you get forwarded to a thank you page where I invite you to my free Facebook group called Superhero Entrepreneurs. Now, this is important because I used to try to be super professional. It wasn't working for me. I just blended in with everybody else. When I started being myself, that's when it blew up. I'm basically the Kevin Smith of all my marketing on my extremely juvenile humor. It costs a lot. When I bring them to the thank you page for my group, I'm wearing a bunny hat ears, and I say, "Thanks for joining." I tell them about my group. I say, "Let me invite you into the group," and I say my spam policy. This is how I pre-frame people right away to get used to how I am. I say, "Listen, if you spam in my group, we have a policy. If you spam in my group, I will send you goat balls. My admins will send you pictures of goat balls." Everybody in the group has my permission to PM you with pictures of goat balls. They get used to my crazy incorrect way. Now, listen, seriously, if you go join Superhero Entrepreneurs right now, and you spam, you self-promote, you will get sent tons of goat balls. What happens is we don't even have to ban people. They leave because they get just bombarded with pictures of goat balls, okay? Steve Larsen: What the heck? That's awesome, man. Dan Henry: Yes. Now, people, and here's the funny thing. People enjoy this because I'm making stupid money, but I'm being a total jackass. I'm letting them know that it's possible. You can be your self. I'm the type of guy that would send you a picture of goat balls if you spam my group. That's me. You know what? That's what I'm going to do. Steve Larsen: That's awesome. Dan Henry: I take them to that page. I warm them up to my personality. I get them in my Facebook group, which is key. Then, after that, they get sent a five-day e-mail sequence which is your soap opera sequence, basically. That sequence tells them my story, indoctrinates them and pushes to my On The Hour webinar. It plays every hour. They register for the webinar. They get forwarded to the webinar room when it's time. Now, they get an e-mail that offers Pixel Hero, and they also get re-targeted for Pixel Hero. That helps my ad cost and all that. Steve Larsen: They go right after registration though. There's a interstitial page though where they go to Pixel Hero, right, before confirmation page? Dan Henry: Yes. No, the Pixel Hero only gets offered in the funnel steps when I did it live... When I switched it to evergreen, I just send an e-mail because I didn't want to. What happens if they opt in five minutes before it plays? What are they going to do? Watch the sales video? Then, I mean I guess I could split test it, but it's working, obviously, great right now. Basically, they get forwarded to a page. On this thank you page is just a five-minute video where I teach them how to get easy ROI clients. This warms them up as well. Steve Larsen: This is before the webinar even starts? Dan Henry: Yes. I send them an e-mail with pre-free videos as well. They can just watch it at their leisure. Basically, the e-mail they get right away is, "Hey, here's your" ... I basically funnel-hacked your certification thing. I looked at the e-mail Russell sent, and he was like, "No matter what time you opt in," he says, "It's starting now." I was like, "Oh, that's interesting." I did that. I also said, "By the way, here's three free videos you could watch anytime. I will help supplement the webinar." I do that... Steve Larsen: Those are your indoctrination videos, prior to coming on. Okay. Dan Henry: Yes, I did those videos when I did the live webinar. I might change these stuff a little bit, tweak it. I'm trying to fit what I did live into this evergreen thing because it's a little different. They opt in, and it plays every hour. The webinar plays every hour, so it's a little bit different. Steve Larsen: If you don't mind, how many e-mails are they actually getting then, when they opt in? I mean that could be a concern for some people. They're like, "Oh," but it probably doesn't matter. Dan Henry: Oh, they're fine. They'll live. Steve Larsen: Right, okay. Dan Henry: They get two e-mails as soon as they opt in. The fist e-mail is the whole, "Here's your link to the webinar." Then, the second e-mail is, "Do you have trouble with the Facebook Pixel?" That is a very short e-mail. It's two sentences, and it basically says, "If you have trouble with the Facebook Pixel, just click here." That's it, and it takes them to my OTO page. They also get re-targeted as well for that. It's no big deal if they don't read the e-mail. I do tons of sales with re-targeting... Then, they watch the webinar. They get offered the product, and they have seven days to sign up. They get e-mails, and the e-mail sequence at that point is literally just results, results, results, results, results, results, results. I just go nuts. Then, I re-target people... Oh, this is another interesting thing I should include. When people opt into the cheat sheet, for five days, they get targeted with all my TV interviews, podcasts I've been on. They see. Basically, they opt in- Steve Larsen: Social proof like crazy. Dan Henry: Yes, social proof. Yes. It's like my credibility... I call it my credibility campaign. Then, when they opt into the webinar, now, they're getting re-targeted with just one of nine case studies from my students, okay? I just keep funneling them back to that. If they haven't bought already, by the time day seven hits, they've only got that much time to buy. They've already been hit with the cheat sheet, soap opera sequence, the TV interviews I did, the speeches I've done, all of that. Then, they got hit with the webinar. Then, they got hit with the follow-ups and the case studies. They're getting hit. I'm following them around Facebook with re-targeting on the student results and all of these. Steve Larsen: Wow. Dan Henry: At this point, then, if they don't buy, they get forwarded to a waiting list. I actually find I do a ton of sales from the waiting list. Even though you basically have all this time to sign up, like I just opened for Black Friday and Cyber Monday to everybody on the waiting list, just to people on the waiting list and people on my group. Like I said, I did $16,000 on Friday, and I did $32,000 yesterday... Steve Larsen: It's from a waiting ... I've heard a lot of strategies with that waiting list. They'll go at them. If someone didn't buy on the webinar, you just toss them. I mean do you have them tucked in for waiting list? Dan Henry: You toss them on over to the waiting list. Yes, they have to opt in for it. Steve Larsen: How do you get them to do that? Dan Henry: Once the timer runs out, and the offer expires ... Oh, I use Deadline Funnel, by the way. Steve Larsen: Okay, cool. Dan Henry: Once that times out, no matter where they are, whether it's a sales pitch or whatever, they get forwarded to the, "Hey, sorry. You missed it. Jump on the waiting list," okay? Steve Larsen: Wow. Dan Henry: When every once in a while, I'll find a reason to open it up like Black Friday and Cyber Monday. I sent an e-mail out to that waiting list, and they just buy like crazy. One time, I sent an e-mail, and I was just like, "Listen, I know you missed the course. You know you want to get it. Just freaking do it, okay? Click here." I'd be paid 10 grand. I mean I swear to God. I don't know what it is. People don't read their e-mail or something. I get e-mails all the time... "Please let me in. Please let me in. Please let me in." I'm thinking, "You had seven days, dude. What is taking so" ... It revolves around a key thing here. It's that there's two very important points here. Number one, I could do this funnel completely different. See, everybody gets so ... "Oh, give me your funnel. Give me your funnel. Give me your funnel. Can I have a copy of your funnel?" None of that means anything if what you put in the funnel sucks, okay? Steve Larsen: Yes. It literally is the copy. It's the way you do it that matters, yes. Dan Henry: Right, so when you say you funnel hack someone, yes, you can funnel hack the process, but it's only going to work if whatever you're offering is good. If it sucks, and you don't have results, people aren't going to buy just because they went through a certain amount of funnel steps. I mean that's just ridiculous, because everybody's sick of people being full of crap these days. Everybody's full of crap. 99.9, they make $5 online. Now, they want to go create a course, you know? Steve Larsen: Right, mm-hmm (affirmative). Dan Henry: When I created my course, I did it in stages. I refined it. I redid it. I redid it. I made sure that it worked for people without me, holding their hand. You're going to still have people, like every once in a while, I'll get somebody who's like, "The course is not working for me." I'll be like, "Well, run me through what's going on." They'll run me through it... Steve Larsen: Yes, what are you doing? Dan Henry: Obviously, they're doing it completely different. I'm like, "Why are you doing this? This is not what I said to do." "Well, I just thought." I'm like, "Oh, you thought? You thought nothing. You're not doing it the right way. Do it the right way, and you'll get results." Then, they do it the right way. Then, they get results... Then, they're like, "Oh, it worked." I'm like, "Yes, no crap." Listen, I have refined this. I have taken ... Put it this way. I'm really close with one of ... I'm going to call him out right now. This is funny. One of my students, his name is Tanner, okay? This kid is 19 years old. Now, have you ever seen those videos on YouTube where they go and ask people who the Vice President is? They don't know. Steve Larsen: Yes, yes. Dan Henry: This is one of those dudes, okay? Steve Larsen: Okay, sounds cool. Dan Henry: He would totally be one of those guys. The kid is making $10,000 a month running a Facebook ad agency. I didn't give him any private coaching except the course. Steve Larsen: It's just from your course. Dan Henry: Right. Steve Larsen: From your content, yes. Dan Henry: Right. He took the basic version. It's like I refined it so that literally, somebody like, and I love him. He knows I love him, but one of those dudes can make that much money, that's what I was going for. Forget funnels. Forget webinars. Let me get this down first, okay? Steve Larsen: Right. Dan Henry: Let me get this to where people are going to get results. I did it in two things because my course goes over, "How to run ads for your self or for clients," and actually didn't even start for clients at first. I just noticed everybody wanted to do it for clients, so I added that aspect. It works for both, and I got it to where, for instance, this girl, Gretchen, she is a high-end web designer. She didn't know nothing about Facebook ads. She spent her first hundred dollars and landed a 6,000-dollar client. Boom. Got her. Tanner, who's making 10 grand a month... All these people, and once I had that, I knew I had something. When I launched big, I started getting, literally, every other day, I get a message from Stephanie. She's like, "We got another success call. We got another success call." I don't even know who these people are. They sign up. They take the course. They get results. They make money. That was the whole plan: get results first. I know everybody's listening right there. "Oh, let me get his funnel. Let me funnel hack him." It's like, "No, dude. You could screw the whole funnel." Actually, on that launch that I made, my second launch to where I did another hundred grand, 500 people didn't get the webinar registration link because of the API. Something happened with "Get Response," and the API wasn't talking to quick funnels. It was their issue. I know people have had issues with that. Here's a little tip. Don't use the API for anything... Use HTML parsing. It will work every time. If you use API, you could risk losing e-mails. Steve Larsen: Just so the audience know, you're talking about the ... If you're using a third party auto-responder, and you're inside ClickFunnels, open that top right spot, It says, "e-mail." If you click right there, and you drop in HTML and click pars, it grabs straight from the code, right from your third party auto-responder, or you can do it through an API. Sometimes, there's issues with that... Dan Henry: Exactly, and I didn't know that. 500 people didn't get my registration e-mail, so I had to re-target the crap out of people and be like, "Hey, here's the replay." I probably could have done more that second month, but whatever. I think we talked about that. I think I messaged you about that... Steve Larsen: I think you did, yes. Dan Henry: Yes, because I made 40 grand the week I launched it, and the first time I launched it, I made 45 grand the first day. When I first did my first webinar, it was literally my first, where I did the perfect webinar script, that first day, I did $45,000. Steve Larsen: Now, could you walk us through what the offer actually is, or do you want to say that for the webinar? Totally fine. Dan Henry: No, no. I don't care. If people are interested, they're going to watch the webinar. They'll find it. Basically, here was the secret that I did on the webinar. I know people are going to start copying me, and they're going to try to copy me, but whatever. I'm not worried. You're not going to do this good... Steve Larsen: That's a challenge to you. Now, you got to do better. It's like your pride's on the line. Dan Henry: I compete with my students all the time. It's funny. Actually, real quick side note. I had a student launch her course, and she did $53,000 in a week. That week, I had done 20,000. I got all pissed over that cost. Damn it. I got all peed off, cheated on, darn it. Steve Larsen: Hey, pissed isn't a swear word, is it? I hope not. Dan Henry: Isn't it? Well, good. Then, I got pissed off. I'm like, "I can't let her beat me." Then, I went out and made a hundred grand. Anyway, basically, I do the three secrets. Now, here's the key. There is a way to get Facebook ad clients. People don't realize how easy Facebook ads are if you ignore the noise. There's just so much noise out there. Oh my God, the split testing and the buttons and the objectives and the acronyms. It's maddening. Dude, it has nothing to do with any of that. It has to do with psychology. My ads, they're not all crazy. They're so simple. If you run ads for local businesses, doctors, lawyers, gyms, chiropractors, dentists, these are very easy. I could teach you in an afternoon, how to kill it for these type of businesses, all right? It's not hard. Now, for coaches and courses, that's different. I cover all that in my course, but for the webinar, I show you how to get results for those type of clients. Then, I show you how to get those type of clients right away. My first secret, and this is key, this is going to be huge. This is a huge value bomb right here. Secret number one, I show you how to get clients, literally, within an hour. Sometimes, 20 minutes, five minutes. I've had several people do it, and they got clients before the webinar was over. It's like really one of my best things, and I throw it out there on the webinar. What happens is people start doing this technique, and I'll save the technique for the webinar, but people start doing this technique. I say, "Go ahead and do it." Then, I start going through the rest of the webinar... By the time I get to the pitch, people's inboxes are blowing up with people wanting them to run ads for them, okay? Now, they got to buy the course because now, they're getting clients, right? They got to know how to run Facebook ads, or they got to know how to run better. They got to know how to improve their agency or whatever. They got to know how to get more clients. They got to know how to run whatever. I show them that on there. The secret, too. I show them how to get results for those clients. I give them everything they need. I've had several people. Several people, not buy my course and get results from that webinar. I'm okay with that. They're making money. They get clients... For the people that want to take it to the next level, I offer them the course... The course covers everything. It covers no only running for clients, running for yourself, whether you're a coach, a consultant, an online course. You want to run ads for restaurants. You want to ad runs for night clubs, chiropractors, doctors, lawyers, real estate, it's all in there. It's called, "Facebook Ads for Entrepreneurs." It's a very comprehensive course. It's huge, tons of bonuses. I mean it's a very big course. It's huge... Steve Larsen: Dude, that's awesome. By the way, Dan just is Zeigarnik effect of the crap, out of all of us, by the way. If you don't know what that is, it's when you start saying something, but then not finish it. It sounds like you all need to go watch that webinar. You said there's a technique that makes ... So you make people do things on the webinar to follow on with you, and they're getting results in the middle of the webinar. By the time the pitch happens, you are the obvious answer to them continuing... Dan Henry: Yes, yes, yes. Steve Larsen: Genius, my friend. That is amazing. Dan Henry: Thank you, thank you. Now, I don't tell people. I don't say, "Hey, go get a real estate client. Go get an online coach." Some people try it, and I even tell them not to do it. I show them how to get clients that are, what I call, "Easy ROI clients." These clients are super. You cannot possibly screw up a Facebook ad for these clients. I give them a funnel, too. I give them a free funnel. I give them everything. I give them the funnel. I give them everything they need. You cannot screw it up. Where people screw up is they watch the webinar... Then, they go, and they try to take on clients outside of that scope. Then, they have a little bit of trouble, but then, they buy the course, and they learn how to do it for those clients as well. Because it's a free webinar, I say, "Listen, I'm going to teach you how to get easy clients, how to get results for easy clients. If you want your hand held or you want to learn how to get results for different industries, for your self or for your coach or harder industries, or you just want to learn how to excel quicker, here's the course." That really, really works. I know some people out there are like, "Well, you shouldn't run Facebook ads if you don't know what you're doing." Yes, I totally agree, but like I said, for a select few types of clients ... Steve Larsen: Certain area, right. Dan Henry: Yes, it's stupid easy. It is because I have had people take the course, get a client and get stupid results. For instance, I've had several instances. Okay, I'll give you an example. I'll give you a perfect example. Cory Ellerbroek, this guy, and this almost makes me cry, this story. Cory Ellerbroek, he's a chiropractor in Texas. Cory was about to shut down his practice. He had very little business. He was literally about to close his doors. He had been following me for awhile. He bought my course on his last credit card. It was like his last Hail, Mary. Within the first day of him, running an ad, he got five or six new patients on nothing, like $40 ad spend. I have a case study. I don't remember. Let me see if I can find the numbers. Yes, I'll find the numbers. I'll go to my quick funnels. I'll tell you exact numbers. Yes, let me tell you the exact because I want to be accurate here. Steve Larsen: I know everyone listening now is going to be just frothing at the mouth to go to danhenry.org. Dan Henry: Okay. Yes, well, do that. Steve Larsen: Get your credit card out, and get it ready. Dan Henry: All right, so here's the numbers, okay? Steve Larsen: Sounds good, yes. Dan Henry: I'll give you the numbers right now. He spent $90, and he got 12 new patients. Steve Larsen: 12? Oh, man. Dan Henry: Okay, paying clients. This is somebody who is brand new, all right? Don't tell me ... See, all these people. I'm going to be honest right now. I'm going to piss off a lot of people. Honestly, I see them post in the groups and all of these. "Oh, well listen, to be good at Facebook ads, you got to test, test, test. You got to split test. You got to do this. You got to do that." I don't even split test my ads. No, I don't split test my ads, okay? Steve Larsen: That's huge. Dan Henry: Yes. I don't. I don't need to because now, I do split test ... I split test audiences. I don't split test ads, all right, because here's my thing. I want to create a perfect sequence for my perfect customer. Instead of trying to force and split test that ad and that copy to convince people, I want to create something that if somebody would opt into that, they'd be an easy sell. Instead of split testing the ad, I split test people. I find the people that engage with that ad the best. That's why I get such crazy ROI. I do not split test ads. I never have. Now, even still to this day, I don't split test ads. Steve Larsen: You want the ad to only let people in. You're not trying to convince clicks. Dan Henry: Yes. Let that sink in. Let that sink in for a second. I've got flamed even on the ClickFunnels go, "You don't split test ads? Oh, but I got them all up at arms." It's like, "Well, guess what? I'm spending two grand a month in ads, and I'm making over 100, so obviously" ... Steve Larsen: Right, something's working. Dan Henry: Something's working. I mean I've got these crazy ROIs. It's because of that, I don't split test ads. See, to me, I'm going to throw all this crap against the wall and see what sticks because I didn't take the time to know my customer. I go crazy into customer research, crazy. My first step like sometimes, when I get into a new ad or industry, I got take people out to lunch. I survey them. I ask very specific questions, which I cover in my course. I figure out exactly the pain points, the struggles, the roadblocks. I interject that into a script that I have for Facebook ads, okay? It's a formula. Steve Larsen: Fascinating. Dan Henry: It's Russell's. It's like Russell's scripts, but it requires the answers from the survey to plug in. All my ads convert immediately because of this. I do not split test. I just don't because I don't want to split test. I want to find the right customer. I don't want to convince people to buy my stuff. I want to find people already ready to buy my stuff, okay? Then, sales become easy. Cory, he spent $90. He has 12 new patients. Now, he's actually thinking of expanding his practice. He is too busy to even talk to me. This guy was going to shut down his chiropractic practice. Now, he's thinking about opening up a second location. He's starting to consult with other chiropractors and do ads for them. He's killing it, all right? Killing it. I actually got to send you the screen shot. It's a screen shot. Maybe you could put it on your ... Steve Larsen: Yes, yes, yes. I'll put it in the blog. Dan Henry: Yes. It's literally me, talking to him, and I said something like, "Hey, Cory. Can you help out with this thread in the student group about chiropractors." He's like, "I don't have time. I'm so slammed." Then, he told me the story of the credit card and how he was about to close practice. I was like, "What?" The thing is, for certain clients, I can teach you how to get crazy results for them in a couple hours. Yes, now, if you want to watch it on my course, you want to do something like that. I can teach you that, too. That's in the course, but it's going to be more in two hours, okay? Steve Larsen: Yes. Dan Henry: If you follow a strategy where you focus on psychology, instead of all this crazy button-clicking inside the dashboard, you can get crazy results. I don't look at cost per click. I don't look at click-through rate. All those analytics are turned off in my dashboard. They're all turned off, okay? I swear. I know everybody's right now, freaking out. Steve Larsen: Yes, that's huge. Dan Henry: Some people hate me. Listen, I don't split test. I don't look at cost per click. Don't give a crap what my cost per click is, what my click-through rate is because the way that I do it, I focus solely on conversion in sales. Also, here's something. I'll give you teaser. Do you know how everybody freaks out about targeting? Steve Larsen: Yes. Dan Henry: Did you know that in some cases, you don't even need to target? Steve Larsen: No, I actually had no idea that you could do that. Dan Henry: Yes, you could actually let Facebook do the work for you, and nobody knows that. Nobody actually realizes that... There are some campaigns I run for local businesses. I don't do any targeting. I got no interest targeting. Steve Larsen: That's pretty big. That's a huge deal. Dan Henry: Yes, listen, listen. If it's popular, it's wrong. Have you ever heard of that? Steve Larsen: Yes. Dan Henry: Okay. I've got at least 50 students that have taken every Facebook ads course under the sun. Hey always tell me, "Holy crap, this is so different, and it works so much better," because I take a psychological approach to Facebook ads. I don't take a button-clicking techie approach... I take a psychological real down-to-earth approach. These people are in their kitchen. They're driving. They're walking down the aisle in the mall, and they see your ad. You're pulling them out of their life. You got to do something. You got to hit them in their brain in order to pull them out of their life and into your world. Steve Larsen: Goat balls. Dan Henry: Yes, goat balls, exactly, pattern interrupt. Yes, hopefully, I've covered a good amount of- Steve Larsen: Man, I can't even believe it. This is fantastic. You're right. This is a complete different approach. It just goes to show. Funnel hacking is awesome, and it sits in this certain realm, you know what I mean? You're given this whole other avenue where you can go and actually be ... You're a pioneer, I feel like, in the Facebook ads. Not a lot of people do this. I don't know anyone else who does this type of strategy. This is awesome. Dan Henry: Well, it's something I learned over time, working with clients because I did the same thing, man. I looked at all the other trainings out there, what everybody says. I just hate this mentality. "Oh, let's tweak, tweak, tweak, test, test, test, test." Yes, there could be a little bit of testing, but here's the thing. You will take all the 99% of all that tweaking and testing out of the equation if you do the damn customer research and what your customer is thinking. You can skip all that because when you split test, that's all you're really doing. You're split testing things, and you're split tests are literally telling you what's connecting with your customer more and more and more. If you just figure that out from the beginning, like I'm on the big Ask Ryan Levesque. My method of customer research is actually similar to the method from Ryan Levesque in Ask. Steve Larsen: It's in the book, yes. Dan Henry: Right, but it's on steroids. Think like Arnold Schwarzenegger, 1960's like, "This is my customer research." Yes, this is totally different, but it's based on the same principles, but it's very specific questions. What I do in my course is when you ask the questions, you just take the popular answers, and you plug them into the script. You plug them into the Facebook ad script, and it just converts. Steve Larsen: Okay, that's amazing. I mean you've certainly taken us through. Dan Henry: I'm really trying to hit. I'm really trying to make sure I get to speak at the next Funnel Hacking Live. Steve Larsen: I will put in a plug. We just sold out yesterday, actually, on that. Yes, yes. Dan Henry: Yes, I had a bunch of people tell me, "I want to go." I have this horrible fear of flying, so I don't really go to the conferences a lot, but if I'm going to get on stage, I'll take a train or something. I do have a horrible fear of flying... Steve Larsen: Man, well, speaking of that, let's go 30,000-foot view then. Yes, I mean you've certainly taken us through the trenches on how you're doing this. Now, just conceptually, just the overall arching strategy that you're using for the people who are, let's say they don't want to go to Facebook ads. What would you tell people to do who are still the pizza boys? You know what I mean? Who don't want to go Facebook route, but they want to do something else, some other product. What's the thing they should go do? Dan Henry: Well, at any point, you're going to probably need to use Facebook ads regardless. You don't have to take on clients. You can sell your own product, but the quickest way to do it is with Facebook ads. I think that would be involved at some point. Steve Larsen: Oh, yes, for sure. I mean as far as their own business creation. Dan Henry: Oh, creating a product creation? Steve Larsen: Yes, how should they get started? Dan Henry: All right. You want my formula? Steve Larsen: Sure. Dan Henry: Okay. Everybody says, "Oh, find a problem and create a solution," or "Find a product and sell as solution." That is so vague, okay? Steve Larsen: It's very vague. Dan Henry: It's so vague. Here's my formula. Ready for it? Steve Larsen: Mm-hmm (affirmative). Dan Henry: Here it is. Find a specific problem for a specific person and create a specific solution while avoiding the common roadblock that that specific person usually runs into with that specific problem. Steve Larsen: You're going to find something specific, but do something different? Dan Henry: Yes, so basically, you want to find a problem that is a problem only for a specific type of person, and you want to create a solution. Here's the, yes, the most important part is your solution has to avoid the common roadblock, okay? I'll give you an example. My course revolves around how to run Facebook ads for clients or your self. The client aspect, what I did with this was I figured out a way to get ... Everybody's big pain point is, "Well, I don't have results yet. I'm learning Facebook ads. I haven't started yet... ...How do I get clients if I don't have any results to show? How do I ever get clients?" Steve Larsen: You do that before the webinar? I mean during it, basically. Dan Henry: Right, so what I do is I show them A: how to get easy clients that you can't possibly screw up, and B; how to get those clients on board before you have any results to show, okay? It's how you pitch them and how you sell them and how you attract them without saying, "Oh, look what I've done," okay? Here's the great part. It's no risk to you or the client. I know that sounds crazy like that's impossible. How do you get a client and make it to where you can get that client without showing a result, but at the same time, you're doing it at very little risk to their bank account or your reputation. Well, I figured out a way to hit all those points. I thought about it for awhile, and I figured it out, okay? That's what I give away on the webinar. Steve Larsen: Yes, I mean that's amazing. You went in, and you found the exact issue. That's not the fluffy issue. Those are the real "What keeps me up at night." I don't want to have more customers. I want less customers with more money, kind of thing. What's that real- Dan Henry: Right, well, you also got to remember that listen, a lot of people, they create an online course... They're like, "This is what I want to do." No. You need to find out what to do, okay? You need to find out. For instance, my first month, when I made $10,000, and I tell you this. The method that I teach on the webinar is like an upgraded version of that because I tweaked it. What I did was when I found out that was what the pain points were, I made sure to create a solution that would actually work for that. What I did was I went into my existing small group of students. I said, "hey, guys." I said, "Do me a favor real quick. Do this thing, and tell me if it works." Everybody is like, "Oh, no. That ain't going to work. That's not going to work. Oh, please." I'm like, "Just shut up and do it." I talked to people by myself literally like, is there anybody that ... You know the goat balls, they get used to it. Literally, that's how I get so much success as well. I'm very abrasive. I will take a wash cloth, put it over your mouth and pour success down your throat if I have to because I need your results so I can sell more courses. I need your results, so I can be the next Tony Robbins. I need your results, so I'm going to freaking drag you kicking and screaming through the mud to success, so don't buy my course if you want to be pampered. I don't pamper, okay? I'm like a freaking drill sergeant... Steve Larsen: Love it. Dan Henry: Basically, what I did was I posted this in my student group. I said, "Do this thing." Everybody did it, and it worked. People started getting clients like crazy. Remember, at this point, this was before I got big, before I launched. This was the small group. I posted it with that. It was about 20 people, and everybody started getting results. Then, that's when I knew it worked. That's when I put it in my webinar, and then I launched, and boom, it went crazy. It works. I had this one guy. He's like 65 years old. He did it, and he got 10 clients or 10 client leads. I think he closed probably half of them within two days of attending the webinar. Dude didn't even buy my course, but whatever. Steve Larsen: That's hilarious, man. Hey, I want to thank you for all the stuff you shared. I mean my gosh, you guys. There's going to be this little button on your phone or computer or whatever that looks like a little half circle with an arrow. It's the repeat button, and I want you to go back and hit it and listen to this again because the value is just insane, absolutely amazing and certainly a prolific leader. Dan, I really appreciate it. I know everyone else does also. Any final words, I guess, as we wrap it up? Dan Henry: Yes, I mean if you want to know about that, here's what I suggest. Get yourself a copy of DotCom Secrets. Get yourself a copy of Ask by Ryan Levesque. Get yourself a copy of the 4-hour Work Week, Rich Dad, Poor Dad. Get all those books. If you want to learn more about what I do and how I do Facebook ads, you can go to danhenry.org and download my cheat sheet: 7 steps to creating, running and profiting from Facebook ads. That cheat sheet is on the website: 7 simple steps to creating, running and profiting from Facebook ads. Don't even remember the name of my own freaking... Steve Larsen: That's okay. You've been going for a while, just drop it at the value, so I appreciate it. The Facebook group also. Dan Henry: Yes, you'll get an invite to superhero entrepreneurs as soon as you opt in. Steve Larsen: Awesome. Dan Henry: You'll get in that way, so danhenry.org. Get the cheat sheet. You'll then get an invite to my group. I'm in my group all the time. I'm going to tell you my whole story in a lot more detail than I went in on here because there's a lot into it. I'm going to tell you my whole story on how I went from broke to this in a 5-day sequence. In that sequence, I'll offer you a chance to watch the webinar. Then, you'll see the webinar. Then, you'll get a bunch of case studies and all of these. If you want to buy the course, go for it. If not, I don't know. Send me chocolates. Steve Larsen: Yes, no, and honestly, you guys should go buy. Dan Henry is the cutting-edge on this stuff, and he's going to stay that way. That's just how who he is and why he teaches what he does. There's been people that built funnels for him like, "Okay, I'm going to build the funnel. You send the traffic." They're like, "Oh, okay. Yes, yes, yes, yes, yes, yes." They're just really excited about the funnel. Funnels are great, but they are dead without traffic. You have to have people in them. This is the other part of the pie. It's not even a full thing until you have both sides. You got to have some kind of funnel, somewhere to send people, some sequence, some automation, but if you have not traffic, I mean you're already dead in the water. You might as well not even build a funnel. Go buy his course. Dan Henry: Right. Steve Larsen: Go get his course. Dan Henry: Thank you, Stephen, for the going endorsement. Steve Larsen: Yes, this is not a planned endorsement. It's just this is good. Dan Henry: Yes. Steve Larsen: I appreciate it. Dan Henry: I mean I appreciate you having me on. This is great. I love it. A little early, but I'm sitting here barely awake, but it was absolutely fantastic coming on. This was my favorite podcast to do where I couldn't fly off at the mouth with profanities. There are some podcasts, if you look up, that I just go nuts on because it's just me. That's how I am. Steve Larsen: Yes, yes. That's awesome. Well, hey, thanks so much, Dan. I'd love to meet up again some time in the future and do a follow up. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your free built sales funnel today.Advertising Inquiries: https://redcircle.com/brands

Click above to listen in iTunes... I don't just build funnels in ClickFunnels. Full out websites are not only possible, they're CRAZY fast... Here's some tricks fo' ya!! Steve Larsen: What's going on everybody? This is Steve Larsen and this is an "HeySteve!" segment of the Sales Funnel Radio Podcast. Announcer: Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales Funnels. And now, here's your host, Steve Larsen. Steve Larsen: Alrighty Alrighty, Hey! So today's question actually comes from Becky, and actually I have interviewed Becky before in the past, so if you want to, go back and listen to her interview. It's absolutely, totally amazing. Absolutely amazing interview. But anyways, I'm going to play her question. Becky: Hey Steve, I was wondering on your template for the website, why you made every page an order page? I think I know, but just wanted to be sure. Thanks so much! Steve Larsen: Okay so I actually get asked that question pretty frequently. Now if you guys haven't done this in the past at all, please do in the future. I made my entire website, salesfunnelbroker.com, available for everyone for free. I mean you can download literally the entire thing, straight into your ClickFunnels account. Now if you don't have ClickFunnels, that's totally fine, it'll just give you a two week free trial, so you can go in, literally switch out your pictures, content, copy. Honestly, and what I would do, and I'm telling you guys to do this and a lot of people I think would freak out at this, but ... Literally put up my website on one page or on the right side of your screen and then the version that you download from me on the left side, and then you can go through and just add or change whatever and just make sure you model after what I've done. It works, almost everyone it works quite well... I want you to know, I had somebody come out and they were on YouTube and they were calling me out saying, "How is it that," I can't remember what they said. They were like, "How come you didn't give this to me for free? Are you serious, you're not," They said something like that, I can't remember exactly what it was, but I was crazy fired up, like, "Are you kidding me? I gave so much stuff away for you guys. I just finished building another person's Funnel, and I charge ten grand for them, and I'm giving you the entire website for free. That's like giving ten grand away." I got to be honest, I still get a little gut check every time I do that because I worked two or three hundred hours on that thing. I worked a long time on that, but I just wanted you guys to know that I do care about you and I'm obsessed with Funnel building. So anyways, back to the question... Becky asked, "Why is every single page," when you guys download it you'll see it, "Why is every page set up as an order page?" If you don't know what Becky is talking about, when you're inside of ClickFunnels, before you get in the editor but you're in the actual Funnel, you'll notice on this left side that it all says "Order Page." So the first page will be a home page but underneath it says "Order Page," right? Then there's an about page. Underneath it says "Order Page," and I've had people ask me, "Why do you do that?" So think about it this way. ClickFunnels is absolutely fantastic, not just for building things like Funnels of course, right? I use them to build websites, full websites, and I've done it for many people. You can check out echoh2water.com, that's a full one I built out. I guess I won't list them all out here, but I've built a ton of different websites inside of ClickFunnels and the way that I do it is first, right off the bat, I make every page an order page. Here's the reason... A lot of times what happens is I say I'm building a site, I'll say I'm building a full website inside of ClickFunnels and in the future, I'm like, "You know what? I would love it if I just sold something straight off of this page." Let's say I'm in the about page section of my website. If you went to salesfunnelbroker.com/about, you'd see me and you'd see about me and I'm telling you guys who I am and what kind of person I am and trying to get a relationship with you guys, right? Let's say I wanted to sell something off of that page right there. You actually can do it straight off that page because it's an order page. There's been many times in the past where I have, someone's come and I only made this mistake one or two times and realized I should build out every single page as an order page. This is off of a website, understand what I'm telling you... This is not a traditional Funnel that I built out.... The reason I do it is because there's been many times in the past where I built for somebody and I go out and I'm like, "Cool, hey, the project's done," and then they're like, "Hey, can I sell something just straight off of this page?" And I'm like, "That was different than you and I agreed on. Sure. But I'm going to have to rebuild that as an order page type or there's some really ninja code things you can do to switch it," and I was like, "Oh I don't want to anyway." So I just rebuild it real quick with one on one page, one on the other. But anyways, that's the reason why I do it though. So that to future assume any kind of purchase that might happen on that page in the future. Now that's kind of a quick answer to your question, so I wanted to go through a little bit more about how I build a whole site inside of ClickFunnels, because I have been asked that so many times. So, that's why I was like, okay this is totally going on the show. Becky I'll send you your T-shirt right after this... Here's how I do it though. Like I was saying I build out, first I select, I delete everything out of the Funnel. I start out a Funnel, it doesn't matter what kind and click Funnels. I delete every single page. Then I just create an order page one and choose any template. When I open it up though, I delete everything. Then I'll go out and I Funnel hack, essentially. Who are the other guru's out there? Who are the other people out there who are crushing it who I might want to model after? And I'll get four or five different websites that I like the look and feel of them. I don't want it to be too corporate-y... So then I go out and I build the whole thing and here's the key part. Make sure that all of headers with all the links are in there. Make sure all of the footers with all the links are in there. Make sure you get that page, as far as a template goes as 100% complete as you possibly can. Because then what I do afterwards is I'll go in and I'll just save it as a template. I save that whole page as a template and then I just literally paste it out like five or six times and name one of them the about page. Name the next one the services page, name the next one the podcasting page. Just like you guy see on the top of salesfunnelbroker.com. What's cool about that though, is the front page becomes, and any of the other pages become the entry point for other Funnels that I'm building out. So here, go check this out, for example this is how I do it. If you want me to build the Funnel for you, I did not think about all the people that wanted that when I built salesfunnelbroker.com, I was just planning on being a broker, which I do that also, by the way. But I was thinking, "Man, people want me to build their funnels for them, this is awesome, I'm really excited to do this!" If you look, the salesfunnelbroker.com site is not in the same category in ClickFunnels as the services, /services Funnel is. It's a different Funnel. But anyway, I don't want to keep rambling on. It's now turned into a long answer, but that's the reason why so that I can assume that they'll be future sales, which is awesome, which is what I've done. That free Funnel section, guys that's making like a grand a week and I'm not doing anything on it. You guys can go do the same... I want you to know though, you can download the entire site that I built for free, like I said, right in your ClickFunnels account. If you don't have one, just get the free trial, it will go right in still. But what I also did, if you go to the free Funnels section in there, scroll down to the bottom, I created a custom WordPress theme, so that I could still put up blog posts, and there's a whole other episodes that I've got on how to do that. I've made the whole thing available for you guys though. It cost me a good chunk of money to create, a lot of time, a lot of time with another coder that I ended up hiring and she's awesome. Well we ended up packaging up the entire blog theme and we made it available to all you guys. And so if you look, if you click across the top, salesfunnelbroker.com the blog at the top, there's a whole bunch of different places. Well the blog is not on the same URL, it's actually WordPress. All I did is I went and I paid someone to custom create a WordPress theme that made WordPress look like the site salesfunnelbroker.com. So they looked like they were together on purpose. That's what that is. So if you want to, you can also get that as a companion to the entire salesfunnelbroker.com website. Anyways guys, I'm sorry, this is kind of more of a nitty gritty, that was like hard core style more of an episode and I promise I won't do these too often and these "HeySteve!" segments is a little bit more forward, not as many stories I should say. Anyway, guys, thanks so much and Becky thanks so much. I will get your address from you and then I'll send you off that T-shirt. Anyone else who has a question though, please go to salesfunnelradio.com and you can see, if you scroll down on the right, there's a little green button you can click it and ask any question you want. It will forward off to my email. I kind of vet the questions to see which ones will be great on the podcast and then I send you out a free "HeySteve!" T-shirt kind of as a thank you. Anyways guys, hey thank you so much, and I will chat with you all later. Announcer: Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Have a question you want answered on the show? Get your free T-shirt when your question gets answered on the live HeySteve! Show. Visit salesfunnelbroker.com now to submit your question.  Advertising Inquiries: https://redcircle.com/brands

Click above to listen in iTunes... Steve Larsen: What's up everybody? My name is Steve Larsen. Thank you for listening to Sales Funnel radio. This is a special, "HeySteve!" segment. Announcer: Welcome to Sales Funnel radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. Steve Larsen: All right, all right, all right. Hey, I'm going to get right into the question again on this one. I really really like this question. This is, this goes a little bit beyond building funnels and is more about how to manage building funnels. If you're doing it for others, or kind of just in general. Anyways, I'm going to go ahead and play the question here from my man Keith. Keith: Hey Steve, it's Keith Mosely. Wanted to ask you, what do you use to log your hours that you spend on your funnels? How do you send out invoices and generate quotes for customers? Thanks man. Steve Larsen: Keith, okay. Great, I just love this. I smiled like crazy when you said this because obviously there's the skill behind building, but then, how do you build a business around that? That's obviously what I've done... Okay, so when I was 17 years old, no no, I was 18, just barely 18, just barely graduated high school. Had no idea what I wanted to do with my life still. I'm still figuring that out. I plan on being a kid forever. I went to get a job at Discount Tire and I was a tire buster. I got over there and there's a bunch of rough guys. They, at least for the store that I was in, I mean, they would like, they'd push my buddy and I all over the place. There was this thing called tire tongues. It's like these big steel pieces of, well, they're big pieces of steel. That's basically what it is. It helps you pry tires off of cars and stuff. I mean, they like, pushed my friend around and stuff. Anyway, they were some tough dudes. I was trying to be all cool, whatever. I'm trying to be really fast at my job so that they liked me. I ended up being really really fast. I would go work and work and work. We'd work from, and it was during the winter season so there's hardly any heaters in there. We would get crazy sick. There's no breaks, there was no lunch breaks or anything like that just because we knew we were good and we knew we were fast. We wanted to be that way... I worked day after day after day. We'd work 12 hours a day, pretty much every day. Oh my gosh, it's so crazy. I ended up being really good at the job. After 12 hours, I think only got paid like $10 an hour, not much. I would come home with $120 right, for my time. I was like, this is cool. Up until that time, I had been working at different places. It was probably the highest paying job I'd ever had that time... Anyways, I was like, "Cool. I'm going to try and get really really good." I went and I started getting faster and I started getting faster, started getting faster. What was interesting is my pay got less and it sucked. I was better, but I was getting paid less for it, right? I would be able to get all the cars done 10 minutes faster than everyone else, even faster even faster. I was like, "Man, this is dumb." I didn't think about it much. Time went on, time went on. You know, 4 years went by. I was in college. I was doing lots of stuff and I started working at this pool repair company. We would build swimming pools. Residential swimming pools for celebrities and stuff. I got to go hang out and meet a lot of the Denver Broncos team. Colorado Rockies. A lot of really famous baseball players, golf players. Actually, the singer from ... This is totally a... sorry guys ... Singer from, I think it was One Republic, I used to clean his pool. The guy's got a sick house man, it's awesome. His pool's underneath his house. Anyway, what was frustrating for me though is I got fast. I got good. I got better than everyone else but I got paid less for it because I finished my route faster. I was like, "This is retarded. I can't." Anyway, I remember there was one day. I had just really started getting into, kind of, side entrepreneurship. I wasn't full fledged into this, like I am now obviously. I remember there was, kind of the last day, I was going to go back to the school. The summer was over, whatever. I picked up this little piece of broken tile on the ground. I remember looking at it. I had worked construction jobs like crazy. A lot of my teenage years, even into my very early twenties, in college and things like that. I picked up this piece of tile, for whatever reason, it's very nostalgic for me. I was like, I'm never going to work a construction job again in my life. There's nothing against that, I was just trying to get out of the time and effort economy and trying to get more into the results based economy. There's an episode, podcast episode, that I kind of ranted about that a little bit. It was very important to me... Keith, to get back to your question, when you say, "How do I log my hours?" I don't. I don't. What I do is I log my projects. I log how good they're performing. I know I can build a totally kick butt funnel. I have done over, just in the last 6 months alone, over 100 funnels... They're good and they work. I have busted my butt to get very good at them. I don't charge by the hour, I charge by the project because you're not just paying for my time, you're paying for my expertise. All the times I've sacrificed... I would hid in our college campus, when I was in college, I would hide in the campus, really late into night, hiding from security so I could keep studying. No joke, funnels and building funnels. I am so obsessed with this topic that I've given up a lot for it. There's no reason at all why I should get paid by the hour. I say that to all of you who are listening right now. Understand that you guys are too good at your specialties to get paid by the hour. Pay by the project... That means I can go build a funnel that's totally awesome, in about a week, sometimes two. It's going to be an amazing funnel. I charge 10 grand for the funnels that I build. They're awesome. I just finished one and it's amazing. They love it, the client loves it. I'm off to another supplement funnel right now. They just, I know they're going to love it. They're not just paying for my time, they're paying for expertise. I would dare say that if you take a crap load of time on something as specialized as a funnel or whatever it is you're specialized in, maybe people would like it if you're actually faster. They might actually like it if you don't charge by the hour, charge by the project right? No matter how fast you get it done, you'll still get paid, which keeps you motivated and keeps them to their word. It's awesome. That's the first thing I do. The second thing that I do is, you talked about invoices, how do I send invoices? I actually don't either. I'm maybe kind of a different kind of business guy than you would think. I take half of my money up front. Then I take the other half when it's over. I give a discount though if you pay or it all up front. For example, one of the last guys I just billed for, I said, "Hey" ... He needed a lot of extra custom stuff and it was going to take me some extra time. His actually took 2 weeks. I think I had to go out of town, or something like that. Anyway, I was like, "Hey look, I'll do ... I need to charge like 12 grand for this because this is intense. I can pull it off, I know I can do it, it'll just take me a little extra time." Right? I was like, "So, I'll charge you 12 grand, so it'll be the first payment is 6, and obviously the second one's going to be 6 as well. Or, you can pay the full 10 up front and I'll take off the extra 2." That's a good way to structure it as well. Some people like that as well. The only reason why I spend so much time teaching you about this stuff is that I have been burned so many freaking times by people who want to take advantage of the things that I've worked hard to be good at. For example, when I was doing ... I think I've told you guys this story, at least on a podcast before, that I was a traffic generator for Paul Mitchell for a little while. The Paul Mitchell, the hair school. It was awesome. It was super cool. I was in the middle of college and we were driving traffic for these guys, we're helping them get more clients, more people coming in. One person coming in is worth like 20 grand, so they had a lot of lee way to spend money and still be profitable. We were driving traffic, it was awesome. We start building these sites for some of their rising celebrities. I'm totally saying the name Paul Mitchell right now because I'm still pissed off about this. They came to us and said, "Hey look, we got to build the site in 36 hours. This guy's going to get on TV in 36 hours and we need him to be able to say, 'Hey, go to such and such URL.' and say on TV what website to go to." We said, "Holy crap! 36 hours? Do you guys know what you're asking us? You're pretty much asking us to stop everything else we're doing." My buddy and I, we sat in his living room for the next 36 hours. We didn't sleep. We barely slept, we barely ate. Just bloodshot, bleeding eyes. We got it done though, in just an hour or two to spare before he got on TV. It was a screaming success, it was totally awesome. They never paid us... They still owe us a ton of money. Anyway, it was very very frustrating for all of us. That's the reason why. Unless you are dead sure that it is a successful company, do not take on people who are start ups and do not take your money solely in the back. Do half up front... When you guys are these specialized people in whatever industries you're in, I would say to do that every time for everything. Anyway, I guess that's the second question. The third one, you're talking about, "How do I give quotes?" It's built in. It's kind of a secondary part to the invoice question. The way I do it, like I said, I charge a base of 10. The a lot of times I'll even charge, you know, even 15 or 20. The reason is it depends on what kind of funnel. It depends on how serious of a funnel do they need. Do they need custom code? Do I need to build a whole membership site? Am I writing all of your copy? Which is huge... If someone needs that, that adds a tone of time and a ton of brainpower. I go into hibernation mode for a week. My family does not see me. It's not like I just toss these things up, just so you know. It's stressful for me too. I go into hibernation mode. I don't see my family for like a week or two when I'm doing these custom ones for people. Especially when you add something like copy in. Do I need to write the scripts for your videos? Do you need to shoot the videos? Do I need to edit them? I do basically the whole Adobe suite. Photoshop, video, audio, I mix my own podcast and that's the reason why. Anyway, that's why though. I go and it very much depends on also, are they a brand new start up? Which I'm very hesitant to take startups on because people think that the funnel is their business, and that's not true. Their product or their service is the business. If something goes wrong with the funnel or they don't like something, sometimes they think that it's the funnel's fault, when in reality, 90% of the time, it's actually the fact that their business model is not proven. Anyways, I have probably given way too much on this, but man, like, serve your customers like crazy, but have another backbone for when you need to put your phone down and say, "Look, I've worked my tail off to get good at this. It's my unique ability. You got to pay me. I want to get paid half up front." That's what I do Keith. That's a bit of a rant. I don't log hours. I don't really do invoices. I just do it. There's a quote, I went through the certification program with ClickFunnels. I did it in two weeks. It's a 3 month course. I actually got in trouble for it which is kind of funny. Anyway, I did the certification in 2 weeks and then they help you with some different, really cool formats for contracts you sign with people for getting funnels and stuff like that. That was really nice to use... It's kind of a starter place. Anyway, hey, that's, I'm kind of ranting now. I just want you to know, that's what I do. Thank you so much for the question Keith. You and I will chat and I'll send you over your T-shirt. Anyone else, if you want your free, "Hey Steve!" T-shirt, please go to salesfunnelradio.com and scroll down just a little bit. There'll be a button, a green button on the right that says, "Ask the question" or "Start recording". It will be highlighted. You can ask a question straight off the browser. It forwards right to my inbox. Then if it makes it on the show here, I send you over a T-shirt. Anyway, hey guys, thank you so much. You guys are awesome. I really appreciate you. Announcer: Thanks for listening to Sales Funnel radio. Please remember to subscribe and leave feedback. Have a question you want answered on the show? Get your free t-shirt when your question gets answered on the Live, "HeySteve!" show. Visit salesfunnelbroker.com now to submit your question.  Advertising Inquiries: https://redcircle.com/brands

Click above to listen in iTunes... Hey, what's going on, everyone. My name is Steve Larsen, and welcome to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best Internet sales funnels. Now, here's your host, Steve Larsen. All right. All right. I'm making this real quick actually. This is going to be a fast episode. Russell is out of town, Russell Brunson, so he asked me to run Funnel Friday for him. If you guys haven't seen Funnel Fridays, just go to FunnelFridays.com. It's the show that he and I have been putting together, along with Jim Edwards and there's a few others, but we basically show people how they can build funnels in a matter of 30 minutes. We don't always finish them. In fact, most of the time we don't. The whole purpose of it is just to show that you really can finish them quite quickly. Anyways. Man, I got to go put that together real quick. I'm a little bit nervous. I'll be honest with you.... If you're on this podcast, you have the privilege of knowing that. I'm nervous. Four thousand people watch that show live, and within ten minutes, five hundred thousand people get it in their news feeds on Facebook. Anyways, I'm a little bit nervous. Anyways, I build just as much as Russell, so I should be all right, but I'll just be honest with you right now. I'm a little bit nervous. I'm here early. I always am, but here to figure out a plan. I ought to make it cool, but I want to share something with you real quick. It starts in two hours and I'm just getting here to figure this stuff out. Two hours... You might think, "Steve, why would you show up just two hours beforehand just to figure it out now? Shouldn't you be figuring out that a day or two ago when you found out?" Here's the reason why. I remember back in college, there were these semester-long projects that teachers would give. People would go walking around all the time thinking, "Oh my gosh, I got to start this thing," and they'd start crazy early. Then the whole semester would go by and they'd still be getting things done. I would start a week or two before the semester-long project was even due. People would be like, "You're insane, dude. That's suicide. Holy crap." I would always get it done. I would almost always get an A, also. People would be like, "What the heck, dude? How did you figure that out?" There's a principle that I learned in the middle of college and it saved so much headache and stress. I had free time again. I could do things again... I kept funnel building for people in the middle of college because of this principle. All right? Here it is. The amount of time that you assign to a task is equal to the amount of anxiety you're going to feel in it... That's one of the principles. Let's say you know that something's coming up in a couple months. You can't do this for everything. Obviously, there are some things you just have to get done in a certain order. There is planning... There is preparation, but you can use this principle in a lot of different ways, and I've done it, I don't know, for the last several years, and it totally works. It's the reason I'm here right now. I actually do have to get off and actually prepare this thing soon, but here's the other part, too, with those that your head and your subconscious understands that something is coming up, and it will already have been working on it before you actually start going on the task. As long as you know it's coming up, you'll already start to get ideas, things will start to formulate, and you'll be like, "Wait a second." I'll tell you guys. It was actually this morning in the shower. It hit me. I was like, "Ohhhh, I know what I'm going to do." It hit me. Then I got to the office real quick and I'm going to build it real fast and all will be well. Anyways, that's basically it. The whole point, the whole principle here, is that you have to think of whatever task is coming up for you soon, don't start on it on purpose. People call it procrastination. There's actually a good side to procrastination, and I've been doing it for years. If I'm about to go on a trip, I don't start packing until I need to leave, I don't know, like an hour or two. There's no reason to... You'll be able to figure out, and you'll always get it done. That's the funny thing about it is that everyone says, "Oh, you're not going to be able to get it done. Oh, you're going to run out of time." Every once in a while following this principle, that has been true, but 90% of the time has been totally fine, and it saves me all the stress and anxiety so that I don't have to think about it the whole way. "Am I going to bring a toothbrush?" Sure you are so just put it in. It's the same thing with funnel building though. Most of the time when I follow this principle, as soon as ... What's a good example of that? This is one of the first funnels I ever built. If you look at FixdInsurance.com, F-I-X-Dinsurance.com, there's no E in Fixd, that's one of the first funnels I ever built, and it was awesome, man. We had customers right off the bat. We were making money. It was great. I remember I got ClickFunnels as a trial. I waited to get the ClickFunnels trial for just a little bit. I planned it all out, meaning two days. I planned it all out, figured out what I was going to do and go build, and then I was like, "Okay, it's a 2-week trial. I'm going to be making money before my trial's up." Boom. I hit the start button and I built and built and built with this ferocious focus, and I stayed up late for a week and a half. I just crushed it out and pounded it out, and it was the first one I ever built, so I was a little bit slower at it, but I got it. I got it done, and we were making money by the time the trial was over, but it's because of that principle. I understood it at that point. You just make decisions quickly. Just make them really fast... I heard a stat on the radio yesterday actually. It's funny I'm talking about this. The average adult ... I can't remember which study. I can't remember which institute did the study. I can't remember the name of it, but take it for what it's worth. I'm sure you could Google and find it, but they're saying how a study was just done that adults make 35,000 decisions a day, micro-decisions, small things here and there, 35,000, and that kids, really small kids like infants and toddlers and stuff like that, they'll still make 3,000 decisions a day, but the number of decisions that kids are making and need to make a day are increasing like crazy. Just think about how many times you look at your phone or your email or whatever it is. It's the whole thing throughout the day, but it's the same thing with building or your business or anything you're doing. You just have to go create quickly. Speed is your friend... That's one thing I've really learned a lot just watching Russell. I don't know if you guys know ... It's who I work for. That's my day job, and then I build my own stuff in the evenings and mornings. It's the reason I'm here 5 am every day, but anyways, just watching him, the dude makes so many decisions so fast. It's insane. It's crazy how fast he makes decisions. He sits down. I'll watch the screen because I sit right behind him. He's all over the place. It sounds chaotic, but it's actually not. He just follows wherever his thoughts are going at that moment. I'm having a hard time talking. We track it all on something called Trello. You use Trello to gather everything. We have one board just for him and I, and we track our stuff, what we got to do, all the things. Anyways, we just make decisions quickly. There was a guy that we brought in recently. I won't say his name in case he listens to this, but he's one of the guys that gets hung up on details. He sits back and he's like, "Well, what are we doing to do about this?" We'll say, "Hey, we're going to do X, Y, and Z." He'd go, "That would be awesome, but, man, this could happen with X and be careful of Y and look out for Z." We'll be like, "Yeah, we already know that there's a risk. What we want to have happen is more than 50% of the time have a funnel work and have it make money and just break even. If we can do that, we'll make a million dollars with the funnel. Let's just move on." He gets hung up on the details and just driving Russell and I nuts. It's driving me nuts more than him because I'm working with him a lot. Just make decisions fast and understand that your brain is going to be able to handle it if you wait a little bit and on purpose... What you'll find is that you have more free time in your life, but you'll still be able to get all the cool stuff done also that you wanted to. Anyways, I'm talking too much. That's basically the whole principle. Wait. That's basically how I got straight A's in school almost in every semester. I waited on purpose. Guess what? I almost always got it done. Almost always got my assignments done, and the teachers knew I had good work, so the times I did have it a little bit late, they were like, "That's fine. It was 5 minutes late. You're cool." I played the game and I buttered them up... I did all this stuff that you're supposed to do in the game called school, and I'm doing the same thing with work. Give yourself short deadlines. Don't kill yourself. No one can have crazy, ridiculous stamina all the time. Everyone needs a break at some point, so take the break, but understand that you'll still be able to get the things done you need to if you're willing to go through it. When it gets close and people are like, "Oh, I haven't even started it yet. I think I'm just going to fail." If you're not willing to go through ... There are some little moments of anxiety. The first 20% that you push through might be a little bit muddy. You're trying to figure out how to get things done, but all of a sudden you'll have this moment of clarity. Pew. All these ideas and the way they connect together and how you have to build it or put things together or whatever, if it's an assignment, will just come waltzing into your brain. You'll know exactly what you got to do. I do that every day now on purpose... Anyways, guys. That's all I got for you. If you have a question or you might me to review your sales funnel, I've been doing that for people quite a bit lately, or if you want a free sales funnel, just go to SalesFunnelBroker.com. I got a whole lot of resources there for you. You can get a free t-shirt there if you ask a question and it gets on the show. All right, guys. I'll talk to you later. I got to go build Funnel Friday real quick. Bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Have a question you want answered on the show? Get your free t-shirt when your question gets answered on the Live "HeySteve!" Show. Visit SalesFunnelBroker.com now to submit your question.  Advertising Inquiries: https://redcircle.com/brands